Comments on: Flying Pickle: Successful Community Blogging http://www.techcrunch.com/2008/04/05/flying-pickle-successful-community-blogging/ Startup and Technology News Thu, 26 Nov 2009 11:28:09 -0800 hourly 1 By: TechCrunch Japanese アーカイブ » Flying Pickle―小さいコミュニティー・ブログにも将来はある http://www.techcrunch.com/2008/04/05/flying-pickle-successful-community-blogging/comment-page-1/#comment-2135900 TechCrunch Japanese アーカイブ » Flying Pickle―小さいコミュニティー・ブログにも将来はある Sun, 06 Apr 2008 16:09:00 +0000 http://www.techcrunch.com/2008/04/05/flying-pickle-successful-community-blogging/#comment-2135900 [...] [原文へ] [...] [...] [原文へ] [...]

]]> By: TechCrunch Japanese アーカイブ » Flying Pickle―小さいコミュニティー・ブログにも将来はある http://www.techcrunch.com/2008/04/05/flying-pickle-successful-community-blogging/comment-page-1/#comment-2135899 TechCrunch Japanese アーカイブ » Flying Pickle―小さいコミュニティー・ブログにも将来はある Sun, 06 Apr 2008 16:08:59 +0000 http://www.techcrunch.com/2008/04/05/flying-pickle-successful-community-blogging/#comment-2135899 [...] [原文へ] [...] [...] [原文へ] [...]

]]> By: Basic Thinking Blog | Lokalblogs und Printausagabe http://www.techcrunch.com/2008/04/05/flying-pickle-successful-community-blogging/comment-page-1/#comment-2135375 Basic Thinking Blog | Lokalblogs und Printausagabe Sun, 06 Apr 2008 12:27:56 +0000 http://www.techcrunch.com/2008/04/05/flying-pickle-successful-community-blogging/#comment-2135375 [...] siehste (Du wirst schon wissen, dass Du gemeint bist;): Flying Pickle is a free community blog for Korokoro, Maungaraki and Normandale, 3 suburbs on the outskirts of Wellington, New Zealand with an approximate population of 6,500 people. The goal of the site “is to bring the community together in an open and democratic environment where people can exchange views, news, opinions, advertise their businesses in a friendly and non-intrusive manner as well as find help and support from others.” Anyone living, working or just being connected to the area can join the blog and contribute content, be it an announcement, garage sale ad, news or opinion. [...] [...] siehste (Du wirst schon wissen, dass Du gemeint bist;): Flying Pickle is a free community blog for Korokoro, Maungaraki and Normandale, 3 suburbs on the outskirts of Wellington, New Zealand with an approximate population of 6,500 people. The goal of the site “is to bring the community together in an open and democratic environment where people can exchange views, news, opinions, advertise their businesses in a friendly and non-intrusive manner as well as find help and support from others.” Anyone living, working or just being connected to the area can join the blog and contribute content, be it an announcement, garage sale ad, news or opinion. [...]

]]> By: TR http://www.techcrunch.com/2008/04/05/flying-pickle-successful-community-blogging/comment-page-1/#comment-2134740 TR Sun, 06 Apr 2008 07:49:26 +0000 http://www.techcrunch.com/2008/04/05/flying-pickle-successful-community-blogging/#comment-2134740 Maybe we're just an anomaly, but our site is a case of "if you build it, they will come." We have achieved significant market penetration without significant offline marketing, aside from spending for a couple weeks of Ripple in two local coffee shops, although you could say that staffing every community event, activity, meeting we can possibly get to could constitute "offline marketing" -- although we're truly there for journalistic reasons, not just to say "hey, ever heard of us?" In our travels, especially outside our neighborhood, we run into people who are DESPERATE for good, high-volume community news coverage - "does anybody have a site like yours in MY neighborhood?" and I believe that whenever and wherever it is created and provided, as was the case with us, word will spread. P.S. to Jon -- Do you think "one brand" will be important for hyperlocal sites? I would argue the opposite. Certainly regional and maybe even national alliances for advertising revenue might help, but in terms of an umbrella brand, I don't think that's necessary or even desirable. Maybe we’re just an anomaly, but our site is a case of “if you build it, they will come.” We have achieved significant market penetration without significant offline marketing, aside from spending for a couple weeks of Ripple in two local coffee shops, although you could say that staffing every community event, activity, meeting we can possibly get to could constitute “offline marketing” — although we’re truly there for journalistic reasons, not just to say “hey, ever heard of us?” In our travels, especially outside our neighborhood, we run into people who are DESPERATE for good, high-volume community news coverage – “does anybody have a site like yours in MY neighborhood?” and I believe that whenever and wherever it is created and provided, as was the case with us, word will spread. P.S. to Jon — Do you think “one brand” will be important for hyperlocal sites? I would argue the opposite. Certainly regional and maybe even national alliances for advertising revenue might help, but in terms of an umbrella brand, I don’t think that’s necessary or even desirable.

]]> By: Realivent http://www.techcrunch.com/2008/04/05/flying-pickle-successful-community-blogging/comment-page-1/#comment-2134660 Realivent Sun, 06 Apr 2008 07:03:22 +0000 http://www.techcrunch.com/2008/04/05/flying-pickle-successful-community-blogging/#comment-2134660 Indeed offline marketing must complement the online efforts in order to build awareness of the hyperlocal blogs. This is done in real estate community blogsites where agents market their blog address to their farm and to local merchants. Indeed offline marketing must complement the online efforts in order to build awareness of the hyperlocal blogs. This is done in real estate community blogsites where agents market their blog address to their farm and to local merchants.

]]> By: Mike Mertz http://www.techcrunch.com/2008/04/05/flying-pickle-successful-community-blogging/comment-page-1/#comment-2134413 Mike Mertz Sun, 06 Apr 2008 03:43:34 +0000 http://www.techcrunch.com/2008/04/05/flying-pickle-successful-community-blogging/#comment-2134413 Duncan - I think this post crashed ZetaPrint's servers. I'd like to read the case study. Hopefully the site will up and running shortly. Duncan – I think this post crashed ZetaPrint’s servers. I’d like to read the case study. Hopefully the site will up and running shortly.

]]> By: elvirs http://www.techcrunch.com/2008/04/05/flying-pickle-successful-community-blogging/comment-page-1/#comment-2134271 elvirs Sun, 06 Apr 2008 01:45:53 +0000 http://www.techcrunch.com/2008/04/05/flying-pickle-successful-community-blogging/#comment-2134271 In Turkey there is also very popular and successful community blogging called http://www.Bildirgec.org similar to this one. They share revenue coming mainly from adsense with article writers. Altough cpc is low in Turkey Bildirgec gets from 10 to 15 new articles everyday. In Turkey there is also very popular and successful community blogging called http://www.Bildirgec.org similar to this one. They share revenue coming mainly from adsense with article writers. Altough cpc is low in Turkey Bildirgec gets from 10 to 15 new articles everyday.

]]> By: Jon http://www.techcrunch.com/2008/04/05/flying-pickle-successful-community-blogging/comment-page-1/#comment-2134227 Jon Sun, 06 Apr 2008 01:14:29 +0000 http://www.techcrunch.com/2008/04/05/flying-pickle-successful-community-blogging/#comment-2134227 There are many community blogs but nobody (that I am are of) has yet figured out how to roll them out under one brand across the world to form a conglomerate of "local blogs" to benefit from a wider audience. Jon http://dreamclue.com ... get the message! There are many community blogs but nobody (that I am are of) has yet figured out how to roll them out under one brand across the world to form a conglomerate of “local blogs” to benefit from a wider audience.

Jon
http://dreamclue.com … get the message!

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