Dan Ackerman Greenberg Remixed
by Duncan Riley on April 5, 2008

One, if not the most controversial post ever published on TechCrunch was Dan Ackerman Greenberg’s The Secret Strategies Behind Many “Viral” Videos. A TechCrunch reader took this post and mixed it into his own viral video, as above. Great summary of the original post, and well put together…and yes, we took the viral bait as well :-)

Comments

Hey Duncan…this video is not playing past the first second or two…

 

The rules worked, the only reason I clicked on the video was the chicks kissing.

 

lol - the girl shitting in the pool is the money shot.

 
 

Suckoya is the best fund because they funded Googly and other search motors like powercast.

 

Genius…or just very catchy.

 

The video was too long so i stopped watching.

 

Good stuff. I bet most people did not know about the thumbnail capture and inserting an interesting sliced pic in the middle. I found out about this trick many moons ago and it does work.

Cheers!

 

Didnt get the japanese kiss much, LOL

 

Interesting.. Sounds like a 101 guide.

This should be an on-going series.

Good stuff.

 

Can we give this a rest? Hasn’t this been already milk to death?… I think it is easier if tech crunch had a permanent link to the original article, which would then point to all the related links… permanent Ad Rev :-)

 
 

I watched the video, it is longer enough to express the idea of viral marketing, however if the video is supported all together with Dan Ackerman Greenberg’s original article “The Secret Strategies Behind Many “Viral” Videos, it could be easiest to learn the technique.

 

Good video. Of course it was rather obvious but he made a long story short :)

 

This is just the type of Slikstr-ista we’ve been looking for. Dan–we should talk!

Michael Golan
COO, Slikstr
the worlds first user created company
http://www.slikstr.com

 

The fact that most of the footage used were non-commercial viral videos, rejects the statement that the concept of viral videos is to manufacture their popularity. Gaming the YouTube popularity ranking is just a way to achieve exposure. In the long run, most of the views are engineered to mimic popularity, and the rest (real viewers) probably just find the video irrelevant. You have to understand that even a print ad can become viral, if it can immerse the viewer. The same way a YouTube video can be ignored much like most of the ‘advertising surfaces’ we have to swim by every day.

 

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