Comments on: Lookery makes a bold play for European social ads market http://www.techcrunch.com/2008/04/03/lookery-makes-a-bold-play-for-european-social-ads-market/ Startup and Technology News Fri, 05 Sep 2008 04:43:16 +0000 http://wordpress.org/?v=2.5.1 By: » update market news XIV» Blog Archive » nugg.ad blog http://www.techcrunch.com/2008/04/03/lookery-makes-a-bold-play-for-european-social-ads-market/#comment-2375647 » update market news XIV» Blog Archive » nugg.ad blog Mon, 16 Jun 2008 14:02:16 +0000 http://www.techcrunch.com/2008/04/03/lookery-makes-a-bold-play-for-european-social-ads-market/#comment-2375647 [...] Lookery, a startup that places ads on social apps inside social networks like Facebook and Bebo, is already offering a guaranteed ad rate. [...] [...] Lookery, a startup that places ads on social apps inside social networks like Facebook and Bebo, is already offering a guaranteed ad rate. [...]

]]> By: Lookery Guarantee: $0.25 Euro Guarantee | Lookery Blog http://www.techcrunch.com/2008/04/03/lookery-makes-a-bold-play-for-european-social-ads-market/#comment-2304412 Lookery Guarantee: $0.25 Euro Guarantee | Lookery Blog Sat, 17 May 2008 20:12:35 +0000 http://www.techcrunch.com/2008/04/03/lookery-makes-a-bold-play-for-european-social-ads-market/#comment-2304412 [...] Scott announced at the NextWeb conference, Lookery is now offering social network applications a $0.25 CPM [...] [...] Scott announced at the NextWeb conference, Lookery is now offering social network applications a $0.25 CPM [...]

]]> By: jackmayhofferr http://www.techcrunch.com/2008/04/03/lookery-makes-a-bold-play-for-european-social-ads-market/#comment-2126946 jackmayhofferr Thu, 03 Apr 2008 21:01:13 +0000 http://www.techcrunch.com/2008/04/03/lookery-makes-a-bold-play-for-european-social-ads-market/#comment-2126946 Uhh ~ 12 cents, why not just use adsense? what a waste of time. Uhh ~ 12 cents, why not just use adsense? what a waste of time.

]]> By: Lookery » Lookery Guarantee: $0.25 Euro Guarantee http://www.techcrunch.com/2008/04/03/lookery-makes-a-bold-play-for-european-social-ads-market/#comment-2126736 Lookery » Lookery Guarantee: $0.25 Euro Guarantee Thu, 03 Apr 2008 20:12:56 +0000 http://www.techcrunch.com/2008/04/03/lookery-makes-a-bold-play-for-european-social-ads-market/#comment-2126736 [...] Scott announced at the NextWeb conference, Lookery is now offering social network applications a $0.25 CPM [...] [...] Scott announced at the NextWeb conference, Lookery is now offering social network applications a $0.25 CPM [...]

]]> By: Rex Dixon http://www.techcrunch.com/2008/04/03/lookery-makes-a-bold-play-for-european-social-ads-market/#comment-2126543 Rex Dixon Thu, 03 Apr 2008 19:34:49 +0000 http://www.techcrunch.com/2008/04/03/lookery-makes-a-bold-play-for-european-social-ads-market/#comment-2126543 @10 Mark - MySpace eCPM ~$0.10 Facebook is supposedly near the same. While e-commerce social nets can do better, we feel that our guarantee of $0.125 and $0.25 (EU) speaks to general market rates. @10 Mark - MySpace eCPM ~$0.10 Facebook is supposedly near the same. While e-commerce social nets can do better, we feel that our guarantee of $0.125 and $0.25 (EU) speaks to general market rates.

]]> By: uhh social media pays $1.50-2.00 cpm's http://www.techcrunch.com/2008/04/03/lookery-makes-a-bold-play-for-european-social-ads-market/#comment-2126445 uhh social media pays $1.50-2.00 cpm's Thu, 03 Apr 2008 19:17:22 +0000 http://www.techcrunch.com/2008/04/03/lookery-makes-a-bold-play-for-european-social-ads-market/#comment-2126445 no mark, you're right, $.25 cpm is really really low no mark, you’re right, $.25 cpm is really really low

]]> By: Mark http://www.techcrunch.com/2008/04/03/lookery-makes-a-bold-play-for-european-social-ads-market/#comment-2126417 Mark Thu, 03 Apr 2008 19:12:32 +0000 http://www.techcrunch.com/2008/04/03/lookery-makes-a-bold-play-for-european-social-ads-market/#comment-2126417 i'm about to launch a site in the uk its predominantly a social networking site. I was basing my ad rev on $3 cpm. A i way off the mark? If os can you gve me a breakdown as to wht you base your reasoning on. i’m about to launch a site in the uk its predominantly a social networking site. I was basing my ad rev on $3 cpm. A i way off the mark? If os can you gve me a breakdown as to wht you base your reasoning on.

]]> By: Todd Sawicki http://www.techcrunch.com/2008/04/03/lookery-makes-a-bold-play-for-european-social-ads-market/#comment-2126288 Todd Sawicki Thu, 03 Apr 2008 18:49:52 +0000 http://www.techcrunch.com/2008/04/03/lookery-makes-a-bold-play-for-european-social-ads-market/#comment-2126288 @uhh Unlike most ad networks I think this is news because we're willing to guarantee rates to publishers and it's a public offer. We're the first to admit that better rates might exist out there and encourage pubs to get the highest rates they can. If Lookery is the best fit for a pub, then we're happy to work with them. And if not, then we're more then ok with that too. @uhh Unlike most ad networks I think this is news because we’re willing to guarantee rates to publishers and it’s a public offer. We’re the first to admit that better rates might exist out there and encourage pubs to get the highest rates they can. If Lookery is the best fit for a pub, then we’re happy to work with them. And if not, then we’re more then ok with that too.

]]> By: uhh social media pays $1.50-2.00 cpm's http://www.techcrunch.com/2008/04/03/lookery-makes-a-bold-play-for-european-social-ads-market/#comment-2126074 uhh social media pays $1.50-2.00 cpm's Thu, 03 Apr 2008 18:08:23 +0000 http://www.techcrunch.com/2008/04/03/lookery-makes-a-bold-play-for-european-social-ads-market/#comment-2126074 so why is this a good deal or newsworthy? so why is this a good deal or newsworthy?

]]> By: Rex Dixon http://www.techcrunch.com/2008/04/03/lookery-makes-a-bold-play-for-european-social-ads-market/#comment-2125582 Rex Dixon Thu, 03 Apr 2008 16:40:15 +0000 http://www.techcrunch.com/2008/04/03/lookery-makes-a-bold-play-for-european-social-ads-market/#comment-2125582 Correction to my last - RevShare is available for all sites, in or out of the social nets; didn't mean that Guarantee and RevShare is for only sites in the social nets - what I meant is the Guarantee rates only apply to sites in the social nets. Correction to my last - RevShare is available for all sites, in or out of the social nets; didn’t mean that Guarantee and RevShare is for only sites in the social nets - what I meant is the Guarantee rates only apply to sites in the social nets.

]]> By: Rex Dixon http://www.techcrunch.com/2008/04/03/lookery-makes-a-bold-play-for-european-social-ads-market/#comment-2125560 Rex Dixon Thu, 03 Apr 2008 16:37:29 +0000 http://www.techcrunch.com/2008/04/03/lookery-makes-a-bold-play-for-european-social-ads-market/#comment-2125560 @3 - hey Yakov, not sure what you are trying to say. We have two distinct programs we run - one is the Guarantee rate, and the other one is the Revenue Share rate. The guarantee rate is a set rate, for EU traffic - 25 cents CPM as Scott just announced - flat rate, and the USA rate is 12.5 cents CPM. Now the RevShare (as we refer to it) rate is a variable CPM rate, it can go higher, but than there are times it sits pretty low. Of course both rates only apply to sites or apps within the social nets at this time. With all that being said, if you think our margins are inflated, please think again. Right now our margins are razor thin as we grow by leaps and bounds. We prefer to offer great customer service and respond to our publishers needs vs offering unsustainable rates to them. Rex Dixon Publisher Relations, Lookery @3 - hey Yakov, not sure what you are trying to say. We have two distinct programs we run - one is the Guarantee rate, and the other one is the Revenue Share rate.

The guarantee rate is a set rate, for EU traffic - 25 cents CPM as Scott just announced - flat rate, and the USA rate is 12.5 cents CPM. Now the RevShare (as we refer to it) rate is a variable CPM rate, it can go higher, but than there are times it sits pretty low. Of course both rates only apply to sites or apps within the social nets at this time.

With all that being said, if you think our margins are inflated, please think again. Right now our margins are razor thin as we grow by leaps and bounds. We prefer to offer great customer service and respond to our publishers needs vs offering unsustainable rates to them.

Rex Dixon
Publisher Relations, Lookery

]]> By: EH http://www.techcrunch.com/2008/04/03/lookery-makes-a-bold-play-for-european-social-ads-market/#comment-2125494 EH Thu, 03 Apr 2008 16:27:06 +0000 http://www.techcrunch.com/2008/04/03/lookery-makes-a-bold-play-for-european-social-ads-market/#comment-2125494 Wasn't the dude on the right in "Just Shoot Me" and "Galaxy Quest?" Wasn’t the dude on the right in “Just Shoot Me” and “Galaxy Quest?”

]]> By: Mike Butcher http://www.techcrunch.com/2008/04/03/lookery-makes-a-bold-play-for-european-social-ads-market/#comment-2125395 Mike Butcher Thu, 03 Apr 2008 16:10:38 +0000 http://www.techcrunch.com/2008/04/03/lookery-makes-a-bold-play-for-european-social-ads-market/#comment-2125395 Patrick - it's a UK/ European tradition not to capitalise the first letters in headlines. Hard habit to kick! :-) Patrick - it’s a UK/ European tradition not to capitalise the first letters in headlines. Hard habit to kick! :-)

]]> By: Yakov http://www.techcrunch.com/2008/04/03/lookery-makes-a-bold-play-for-european-social-ads-market/#comment-2125171 Yakov Thu, 03 Apr 2008 15:29:15 +0000 http://www.techcrunch.com/2008/04/03/lookery-makes-a-bold-play-for-european-social-ads-market/#comment-2125171 That's robbery. what percentage is it out of total they get? That’s robbery. what percentage is it out of total they get?

]]> By: Europe 2.0 http://www.techcrunch.com/2008/04/03/lookery-makes-a-bold-play-for-european-social-ads-market/#comment-2125161 Europe 2.0 Thu, 03 Apr 2008 15:27:56 +0000 http://www.techcrunch.com/2008/04/03/lookery-makes-a-bold-play-for-european-social-ads-market/#comment-2125161 This is great news for social apps developers in Europe ! (where they have been slower to pick up) This is great news for social apps developers in Europe ! (where they have been slower to pick up)

]]> By: Patrick Traughber http://www.techcrunch.com/2008/04/03/lookery-makes-a-bold-play-for-european-social-ads-market/#comment-2125050 Patrick Traughber Thu, 03 Apr 2008 15:08:04 +0000 http://www.techcrunch.com/2008/04/03/lookery-makes-a-bold-play-for-european-social-ads-market/#comment-2125050 Its awesome how Butcher is the only one who never capitalizes the words in the title. Its awesome how Butcher is the only one who never capitalizes the words in the title.

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