Comments on: Google To Sell Performics http://www.techcrunch.com/2008/04/02/google-to-sell-performics/ Startup and Technology News Tue, 10 Nov 2009 10:05:00 -0800 hourly 1 By: outsourcing http://www.techcrunch.com/2008/04/02/google-to-sell-performics/comment-page-1/#comment-2850508 outsourcing Sun, 12 Jul 2009 08:26:25 +0000 http://www.techcrunch.com/2008/04/02/google-to-sell-performics/#comment-2850508 supeb work double click supeb work double click

]]> By: eorganics http://www.techcrunch.com/2008/04/02/google-to-sell-performics/comment-page-1/#comment-2597082 eorganics Sat, 17 Jan 2009 22:52:25 +0000 http://www.techcrunch.com/2008/04/02/google-to-sell-performics/#comment-2597082 Great news. Great news.

]]> By: Flora http://www.techcrunch.com/2008/04/02/google-to-sell-performics/comment-page-1/#comment-2129720 Flora Fri, 04 Apr 2008 14:09:28 +0000 http://www.techcrunch.com/2008/04/02/google-to-sell-performics/#comment-2129720 Great News! Great News!

]]> By: Not Like YouYap http://www.techcrunch.com/2008/04/02/google-to-sell-performics/comment-page-1/#comment-2125154 Not Like YouYap Thu, 03 Apr 2008 15:25:37 +0000 http://www.techcrunch.com/2008/04/02/google-to-sell-performics/#comment-2125154 Excellent news. That conflict of interest was deadly... Matt Cutts just posted about this too -- saying that he had wanted to see this happen since he read SearchEngineLand's open letter (albeit privately, as he couldn't diss the mothership until they made this announcement). Excellent news.

That conflict of interest was deadly…

Matt Cutts just posted about this too — saying that he had wanted to see this happen since he read SearchEngineLand’s open letter (albeit privately, as he couldn’t diss the mothership until they made this announcement).

]]> By: Mike http://www.techcrunch.com/2008/04/02/google-to-sell-performics/comment-page-1/#comment-2124980 Mike Thu, 03 Apr 2008 14:57:05 +0000 http://www.techcrunch.com/2008/04/02/google-to-sell-performics/#comment-2124980 @YouYap Performics was part of the DoubleClick deal. I know you are just spamming for your dotcom, but at least pay attention. @YouYap

Performics was part of the DoubleClick deal.

I know you are just spamming for your dotcom, but at least pay attention.

]]> By: YouYap.com http://www.techcrunch.com/2008/04/02/google-to-sell-performics/comment-page-1/#comment-2122972 YouYap.com Thu, 03 Apr 2008 08:50:02 +0000 http://www.techcrunch.com/2008/04/02/google-to-sell-performics/#comment-2122972 This is a dumb move by google why will you buy a search engine optimization company. It like double standard. So if you have money you can buy the secret of getting your site on top of Google organic search. I knew this was comming. <a href="http://www.youyap.com" rel="nofollow"> YouYap.com </a> This is a dumb move by google why will you buy a search engine optimization company. It like double standard. So if you have money you can buy the secret of getting your site on top of Google organic search. I knew this was comming.
YouYap.com

]]> By: Joel Strellner http://www.techcrunch.com/2008/04/02/google-to-sell-performics/comment-page-1/#comment-2122560 Joel Strellner Thu, 03 Apr 2008 07:45:14 +0000 http://www.techcrunch.com/2008/04/02/google-to-sell-performics/#comment-2122560 My guess is that they get $750 Million to 1 Billion for it. If they don't sell by June 30th they will drop it to around $500 Million so that they are sure that it gets sold in this fiscal year. They aren't going to want this on their books come December 31st. My guess is that they get $750 Million to 1 Billion for it. If they don’t sell by June 30th they will drop it to around $500 Million so that they are sure that it gets sold in this fiscal year. They aren’t going to want this on their books come December 31st.

]]> By: YouYap.com http://www.techcrunch.com/2008/04/02/google-to-sell-performics/comment-page-1/#comment-2121821 YouYap.com Thu, 03 Apr 2008 06:09:02 +0000 http://www.techcrunch.com/2008/04/02/google-to-sell-performics/#comment-2121821 For how much? Why did google buy it in first place. For how much? Why did google buy it in first place.

]]> By: Kris Kinard http://www.techcrunch.com/2008/04/02/google-to-sell-performics/comment-page-1/#comment-2121784 Kris Kinard Thu, 03 Apr 2008 06:04:13 +0000 http://www.techcrunch.com/2008/04/02/google-to-sell-performics/#comment-2121784 Don't get so excited. G has already got what they need out of the purchase. Now they know exactly how seos get rankings. Have people not noticed the algo. jumping all over the place since the purchase. They want to crush SEO's so people will use ppc instead of going after natural search rankings. Don’t get so excited. G has already got what they need out of the purchase. Now they know exactly how seos get rankings. Have people not noticed the algo. jumping all over the place since the purchase. They want to crush SEO’s so people will use ppc instead of going after natural search rankings.

]]> By: ineedhits Australia http://www.techcrunch.com/2008/04/02/google-to-sell-performics/comment-page-1/#comment-2121541 ineedhits Australia Thu, 03 Apr 2008 05:19:36 +0000 http://www.techcrunch.com/2008/04/02/google-to-sell-performics/#comment-2121541 Danny Sullivans post must have really got Google thinking hard about this one. Good move. Danny Sullivans post must have really got Google thinking hard about this one. Good move.

]]> By: local internet marketing http://www.techcrunch.com/2008/04/02/google-to-sell-performics/comment-page-1/#comment-2121485 local internet marketing Thu, 03 Apr 2008 05:10:15 +0000 http://www.techcrunch.com/2008/04/02/google-to-sell-performics/#comment-2121485 It is good to see Google's do no evil side. "Maintaining objectivity in both search and advertising is paramount to Google’s mission and core to the trust we ask from our users." The DoubleClick-Performics/Google potential conflict of interest was a hot topic amongst search engine marketing firms at industry conferences and on notable forums. Local Business Will Prevail http://www.BringBuyers.com It is good to see Google’s do no evil side.

“Maintaining objectivity in both search and advertising is paramount to Google’s mission and core to the trust we ask from our users.”

The DoubleClick-Performics/Google potential conflict of interest was a hot topic amongst search engine marketing firms at industry conferences and on notable forums.

Local Business Will Prevail
http://www.BringBuyers.com

]]> By: DC http://www.techcrunch.com/2008/04/02/google-to-sell-performics/comment-page-1/#comment-2121206 DC Thu, 03 Apr 2008 04:18:15 +0000 http://www.techcrunch.com/2008/04/02/google-to-sell-performics/#comment-2121206 any guesses on how much the search arm is worth (or will sell for)? any guesses on how much the search arm is worth (or will sell for)?

]]> By: Mystery CEO http://www.techcrunch.com/2008/04/02/google-to-sell-performics/comment-page-1/#comment-2120892 Mystery CEO Thu, 03 Apr 2008 03:14:18 +0000 http://www.techcrunch.com/2008/04/02/google-to-sell-performics/#comment-2120892 SO glad they are keeping the affiliate marketing division. I got upset first but then I did a happy dance when I read that. Mystery CEO SO glad they are keeping the affiliate marketing division. I got upset first but then I did a happy dance when I read that.

Mystery CEO

]]> By: Make Money Online With Blog http://www.techcrunch.com/2008/04/02/google-to-sell-performics/comment-page-1/#comment-2120752 Make Money Online With Blog Thu, 03 Apr 2008 02:47:06 +0000 http://www.techcrunch.com/2008/04/02/google-to-sell-performics/#comment-2120752 They should sell it to me :) I like SEO I just bought few startups and I am very happy with it. They should sell it to me :) I like SEO I just bought few startups and I am very happy with it.

]]> By: Metal Chairs http://www.techcrunch.com/2008/04/02/google-to-sell-performics/comment-page-1/#comment-2120427 Metal Chairs Thu, 03 Apr 2008 01:40:52 +0000 http://www.techcrunch.com/2008/04/02/google-to-sell-performics/#comment-2120427 http://www.metalglassfurniture.com Phillips noted that Google will keep the affiliate marketing arm of Performics and integrate it into existing Google services. DoubleClick can be sell? http://www.meta...ssfurniture.com
Phillips noted that Google will keep the affiliate marketing arm of Performics and integrate it into existing Google services.
DoubleClick can be sell?

]]> By: Jim McNelis http://www.techcrunch.com/2008/04/02/google-to-sell-performics/comment-page-1/#comment-2120421 Jim McNelis Thu, 03 Apr 2008 01:39:45 +0000 http://www.techcrunch.com/2008/04/02/google-to-sell-performics/#comment-2120421 Good. Good.

]]> By: Kevin Kris http://www.techcrunch.com/2008/04/02/google-to-sell-performics/comment-page-1/#comment-2120297 Kevin Kris Thu, 03 Apr 2008 01:14:39 +0000 http://www.techcrunch.com/2008/04/02/google-to-sell-performics/#comment-2120297 I got this email just now from Performics: As you are aware, Google closed its acquisition of DoubleClick on March 11, 2008. Since that time, we have been actively involved in integration planning for each of our products and business units. We have recently completed this process for the DoubleClick Performics business. As a result of our planning, we are formally splitting DoubleClick Performics into two separately-run business units - Affiliate Marketing and Search Marketing. We plan to integrate the Affiliate Marketing business into existing Google operations, providing enhanced value and reach for our Affiliate advertisers and additional tools and monetization opportunities for our publishers. We plan to sell the Search Marketing business unit to a third party. In Europe, these plans and their implications for our employees are subject to consultation with staff and employee representatives, where applicable. During this transition, we will ensure that customers receive the same high level of service that they have always experienced. For those of you who have DoubleClick Performics relationships that include both Search and Affiliate Marketing services, we will assign separate account teams for each service. We will contact you shortly with more information regarding your assigned account team. The Search Marketing business will continue to run as a separate entity until the division is sold. All client data will, of course, be kept confidential. Please contact your Search account manager for additional information. We plan to continue to aggressively invest in and grow our Search Marketing business during this period of transition, and we look forward to continuing our relationship with each of our Search clients. Thank you for your continued support of DoubleClick Performics. I got this email just now from Performics:

As you are aware, Google closed its acquisition of DoubleClick on March 11, 2008. Since that time, we have been actively involved in integration planning for each of our products and business units. We have recently completed this process for the DoubleClick Performics business.

As a result of our planning, we are formally splitting DoubleClick Performics into two separately-run business units – Affiliate Marketing and Search Marketing. We plan to integrate the Affiliate Marketing business into existing Google operations, providing enhanced value and reach for our Affiliate advertisers and additional tools and monetization opportunities for our publishers. We plan to sell the Search Marketing business unit to a third party. In Europe, these plans and their implications for our employees are subject to consultation with staff and employee representatives, where applicable.

During this transition, we will ensure that customers receive the same high level of service that they have always experienced. For those of you who have DoubleClick Performics relationships that include both Search and Affiliate Marketing services, we will assign separate account teams for each service. We will contact you shortly with more information regarding your assigned account team.

The Search Marketing business will continue to run as a separate entity until the division is sold. All client data will, of course, be kept confidential. Please contact your
Search account manager for additional information.

We plan to continue to aggressively invest in and grow our Search Marketing business during this period of transition, and we look forward to continuing our relationship with each of our Search clients.

Thank you for your continued support of DoubleClick Performics.

]]> By: BA http://www.techcrunch.com/2008/04/02/google-to-sell-performics/comment-page-1/#comment-2120286 BA Thu, 03 Apr 2008 01:12:45 +0000 http://www.techcrunch.com/2008/04/02/google-to-sell-performics/#comment-2120286 What's the going rate for a SEM company these days? What’s the going rate for a SEM company these days?

]]> By: Kevin Kris http://www.techcrunch.com/2008/04/02/google-to-sell-performics/comment-page-1/#comment-2119837 Kevin Kris Wed, 02 Apr 2008 23:50:38 +0000 http://www.techcrunch.com/2008/04/02/google-to-sell-performics/#comment-2119837 I don't understand if google wants to sell or split the affiliate marketing business. And why they want to do it? I am not sure if it's conflicting with pay-per-action development what they are currently doing. There is some hidden strategy inside google to combine Search + pay-per-action (i thought performics will fit in here) + Google Checkout. When combining these 3 they can track the sales and demand more money than small click income. It's a win-win for both advertiser and google. I don’t understand if google wants to sell or split the affiliate marketing business. And why they want to do it?
I am not sure if it’s conflicting with pay-per-action development what they are currently doing.

There is some hidden strategy inside google to combine Search + pay-per-action (i thought performics will fit in here) + Google Checkout. When combining these 3 they can track the sales and demand more money than small click income.

It’s a win-win for both advertiser and google.

]]> By: Duncan Riley http://www.techcrunch.com/2008/04/02/google-to-sell-performics/comment-page-1/#comment-2119828 Duncan Riley Wed, 02 Apr 2008 23:49:31 +0000 http://www.techcrunch.com/2008/04/02/google-to-sell-performics/#comment-2119828 Joel I should have added that, now added, apol. Joel
I should have added that, now added, apol.

]]> By: paintless dent repair tools http://www.techcrunch.com/2008/04/02/google-to-sell-performics/comment-page-1/#comment-2119793 paintless dent repair tools Wed, 02 Apr 2008 23:43:28 +0000 http://www.techcrunch.com/2008/04/02/google-to-sell-performics/#comment-2119793 wow imagine , google getting into the affiliate marketing business. Wonder if they will change their stance on click arbitrage if they can make an extra buck>? (I don't think they will) wow imagine , google getting into the affiliate marketing business. Wonder if they will change their stance on click arbitrage if they can make an extra buck>? (I don’t think they will)

]]> By: Joel Strellner http://www.techcrunch.com/2008/04/02/google-to-sell-performics/comment-page-1/#comment-2119732 Joel Strellner Wed, 02 Apr 2008 23:32:42 +0000 http://www.techcrunch.com/2008/04/02/google-to-sell-performics/#comment-2119732 Not entirely true, they will split Performics into two and then sell off the search engine marketing business and keep the affiliate marketing business. I think they are now going to compete directly with CJ and other affiliate marketing companies. Not entirely true, they will split Performics into two and then sell off the search engine marketing business and keep the affiliate marketing business.

I think they are now going to compete directly with CJ and other affiliate marketing companies.

]]> By: Luis Pereira http://www.techcrunch.com/2008/04/02/google-to-sell-performics/comment-page-1/#comment-2119698 Luis Pereira Wed, 02 Apr 2008 23:25:56 +0000 http://www.techcrunch.com/2008/04/02/google-to-sell-performics/#comment-2119698 Excellent News!!! Excellent News!!!

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