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March 31, 2008

Reality Digital Raises $6.3 Million Series B

Erick Schonfeld

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reality-digital.pngEverybody wants to get in on social networking and user-generated video. Reality Digital, a white-label YouTube that lets media sites add video-uploading and social-networking features, raised $6.3 million in a series B financing. OpenView Venture Partners was the sole investor in the round. The company previously raised $2 million in a series A from private individuals in November, 2005.

In addition to video-uploading, Reality Digital’s platform can also handle audio, blogging, mashups, mobile uploads, profiles, forums—pretty much any feature that you’d see on MySpace or Youtube. It also includes a full management suite that lets companies monitor usage and manage advertising campaigns. Customers include MTV Networks, the Travel Channel, Lonely Planet, and the Daily Reel Reality Digital also powers the back-end of Adobe Premier Express, which is Flash-based software for creating video mashups. Reality Digital competes with KickApps, VSocial, and VMix.

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  1. Trivia games

    March 31st, 2008 at 8:16 am

    Congrats! These guys deserve it. Great concept and lots of hard work.

  2. TechTalkz.com

    March 31st, 2008 at 8:35 am

    Yeah the concept is great.. But what exactly is this ‘white-label’ if the content is user generated? :)

  3. Yakov

    March 31st, 2008 at 8:44 am

    It is great to see OpenView as the only investor.

  4. Eamon

    March 31st, 2008 at 9:09 am

    It’s obviously a great area to be in right now. If you have a decent product you are bound to do well here.

  5. Mike K

    March 31st, 2008 at 10:13 am

    I am happy white label customer of Reality Digital, great product, easy to use and the tech support service is top class. I am really happy to see Cynthia and the team move forward.

  6. Michael Hoffman

    March 31st, 2008 at 10:57 am

    Couldn’t Ning be used the same way?

  7. Cynthia Francis

    March 31st, 2008 at 11:28 am

    Thanks for all the support. TechTalkz, the RD Opus platform for the business and consumer functionality is what is white label. It is branded by our business customers to reflect their brand, not ours. The content included might be a mix of UGC, professional and prosumer media.

  8. Cynthia Francis

    March 31st, 2008 at 11:30 am

    Hi Michael. Ning may be fine for smaller or mid-market customers, but not for the larger social media sites we provide to enterprise customers. We have greater customization capability.

  9. Sudoku Maniac

    March 31st, 2008 at 2:17 pm

    I like the TV like image in the home page.. it makes it look authentic..

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