March 31, 2008

AOL Launches Mobile Portal Powered By Cellufun

Duncan Riley

6 comments »

AOL has launched a mobile phone gaming portal powered by Cellufun.

The games are available via wap.aol.com and are provided on a free, ad supported basis, and no downloads are necessary. Advertising inventory will be sold by AOL’s Platform-A’s Third Screen media.

AOL will offer games including Cellufun’s Call of the Pharoah, a game that relies on a social networking “pyramid scheme” to finish it.

New York based Cellufun was founded in 2005 by two former Wall Street security experts Arthur Goikhman and Steven Dacek and has attracted 5 million unique visitors to their games in the past year and 500,000 registered users.

CrunchBase Information

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This entry was posted on Monday, March 31st, 2008 at 4:45 am and is filed under Company & Product Profiles. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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geyq.com

March 31st, 2008 at 4:59 am

TechCrunch Japanese アーカイブ » AOL、 Cellufunの作品をフィーチャーする携帯ゲームのポータルをローンチ

March 31st, 2008 at 9:59 am

GAMING « Daily Marauder

March 31st, 2008 at 4:56 pm

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tomas

March 31st, 2008 at 6:41 am

Congratulation.

They were our main competitors at http://www.cotopia.com

We are doing very similar stuff as they were doing; Platform for mobile multiplayer games, together with games (Chess, Reversi, Connect4, ….) and community itself.

If somebody is interested, please let me know.

Tomas
Justin

March 31st, 2008 at 10:35 am

There are other companies doing the “free to play, ad supported” mobile game model. Greystripe.com and Hovr.com most notably. Although I never had anything against Cellufun, I always saw them as the inferior product/portal of the three, so it’s VERY interesting to see them nab this big deal. A space that I thought was shaking out (with Greystripe as the clear leader) now looks like it’ll have some more fight left in it.
tomas

March 31st, 2008 at 10:45 am

Justin,

Greystripe.com and Hovr.com are mobile marketing platforms, they put ads into other peoples games. They are not programming games on their own, I think.