San Mateo based mobile phone advertising provider AdMob has passed the 20 billion ads served mark.
Since March 2007 the company’s monthly impressions have grown from 500 million ads per month to 2.5 billion advertisements per month today. AdMob’s 20 billionth ad impression was from financial services conglomerate HDFC. The ad was served in India at 1:56am GMT on Tuesday, March 25, while a visitor was browsing Cricinfo’s mobile web site on a Nokia N70.
We’ve covered AdMob a couple of times, but it’s a company doing some big numbers that we don’t hear that much about. Their client list is first rate: companies currently using AdMob include Porsche, Ford, Toyota, Adidas, CoverGirl, Herbal Essence, EA Sims, Terminix, TruGreen and Let’s Talk. Where it gets better (and why this is a company just waiting to be bought out) is two key clients: Google and Yahoo. The web’s two leading companies are using AdMob to advertise their services on mobile phones.
Pretty amazing stats. Look at that growth curve!
Wow!! I wish it was possible for individual investors to invest in a company like AdMob.
Their growth has slowed! You need to look at this on a n-log basis.
But a very impressive roster of advertisers.
Wow! Never heard of this company, but the stats. Impressive performance in just one year after the startup.
worked for a vendor of theirs on contract got totally ripped off and admob didn’t seem to care
Duncan,
Thanks for posting this. We will be sending the check shortly.
Impressive!
Someone gave that graph a VERY generous trend line! The actual trend is not exponential. I’m not saying the growth isn’t impressive because obviously it is, but the hockeystick trend line is not warranted.
I’d be interested to see this as a % of the market though.
% of the market of mobile ads? probably pretty huge. Percentage of all ads, very small. I dont see how thats relevant though
Hello. I am VP Marketing at AdMob.
Point taken on the growth curve. We thought it was exciting that our growth over all of 2007 did fit an exponential growth path. We obviously realize it is unlikely that we will remain on the curve as it becomes nearly vertical.
Consider our parade rained upon
Does google adsense not support mobile ads ? looks like the mobile industry is growing exponential..
Unfortunately this trendline is NOT EXPONENTIAL!! It fits just as well linearly. If we want to get fancy drawing functions other than lines, I can certainly fit an S-shaped curve with about as much error as an exponential, indicating growth has plateaued. Who made this chart, AdMob or Duncan?
Here’s some alternative trend lines: regular and S-shaped!
http://www.jb-j.../admobstats.gif