Comments on: Yahoo Shines A Light On Women 25 To 54 http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/ Startup and Technology News Tue, 10 Nov 2009 21:29:32 -0800 hourly 1 By: Bobbi Miller-Moro http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/comment-page-1/#comment-2462571 Bobbi Miller-Moro Mon, 08 Sep 2008 20:39:16 +0000 http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/#comment-2462571 Why intelligent women hate Yahoo Shine In my time blogging with Shine (and I have others blogs) Yahoo Shine has the most HATEFUL readers. However, they all hide, and funny enough they do not comment on anything of substance, only complete trash (in mass). Now, finally Sarah Palin got a lot of women talking about something other than their cheating boyfriend. When I have news to get out there, I post-not for the comments, but Yahoo spends so much money to have a cozy top spot with Google, and they advertise great...so I let them do the work for me. It's kinda sad, but I always leave Yahoo Shine depressed...like 'what happened to the women in America?' Too bad there's not too many intelligent women on Shine, and it sure gives women in America a bad name. Why intelligent women hate Yahoo Shine

In my time blogging with Shine (and I have others blogs) Yahoo Shine has the most HATEFUL readers. However, they all hide, and funny enough they do not comment on anything of substance, only complete trash (in mass). Now, finally Sarah Palin got a lot of women talking about something other than their cheating boyfriend. When I have news to get out there, I post-not for the comments, but Yahoo spends so much money to have a cozy top spot with Google, and they advertise great…so I let them do the work for me.

It’s kinda sad, but I always leave Yahoo Shine depressed…like ‘what happened to the women in America?’ Too bad there’s not too many intelligent women on Shine, and it sure gives women in America a bad name.

]]> By: MAIN-Blog.de » Blog Archive » Yahoo launched Shine http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/comment-page-1/#comment-2220121 MAIN-Blog.de » Blog Archive » Yahoo launched Shine Thu, 24 Apr 2008 07:41:20 +0000 http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/#comment-2220121 [...] Via TechCrunch [...] [...] Via TechCrunch [...]

]]> By: MAIN-Blog.de » Blog Archive » Yahoo launched Shine http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/comment-page-1/#comment-2220120 MAIN-Blog.de » Blog Archive » Yahoo launched Shine Thu, 24 Apr 2008 07:41:20 +0000 http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/#comment-2220120 [...] Via TechCrunch [...] [...] Via TechCrunch [...]

]]> By: Life Blog - Nattu » Inspiring Web Layouts & Interfaces http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/comment-page-1/#comment-2079911 Life Blog - Nattu » Inspiring Web Layouts & Interfaces Wed, 02 Apr 2008 12:01:16 +0000 http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/#comment-2079911 [...] Shine, from Yahoo ( shine.yahoo.com ) A new content portal aimed at women aged 25 to 54. At its core, Shine is a large blog with magazine style layout. Content is broken up into various subcategories with the front page highlighting the newest content from across the site. Topic areas include parenting, sex and love, healthy living, food, career and money, entertainment, fashion, beauty, home life, and astrology. More on Techcrunch: http://www.techcrunch.com/2008/03/.. [...] [...] Shine, from Yahoo ( shine.yahoo.com ) A new content portal aimed at women aged 25 to 54. At its core, Shine is a large blog with magazine style layout. Content is broken up into various subcategories with the front page highlighting the newest content from across the site. Topic areas include parenting, sex and love, healthy living, food, career and money, entertainment, fashion, beauty, home life, and astrology. More on Techcrunch: http://www.tech...ch.com/2008/03/.. [...]

]]> By: Lynda http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/comment-page-1/#comment-2072942 Lynda Wed, 02 Apr 2008 04:38:33 +0000 http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/#comment-2072942 I was prepared to dislike it but I actually think Shine has a modern, web centric vibe that will be popular with a large group of us gals. It is easy to scan, has great photos, snappy text and is developing a voice. I think of it as a mash up of the more mainstream Conde Nast publications (Lucky, Domino) with a dash of O and Real Simple. Perfect for when I need a break and don't have a glossy magazine nearby. A definite bookmark for me. Their big challenge I think is to get the passionate followers of blogs/newsletters (Decor8, Not Martha, DailyCandy, Coquette, etc.) to add the entire site to their RSS feed or bookmark. From our experience at Delight.com when we are featured on one of these blogs we get hundreds/thousands of visitors who whip out their credit cards to purchase the item that is featured. Hopefully we will get a chance to see how devoted the Shine audience is. I was prepared to dislike it but I actually think Shine has a modern, web centric vibe that will be popular with a large group of us gals. It is easy to scan, has great photos, snappy text and is developing a voice. I think of it as a mash up of the more mainstream Conde Nast publications (Lucky, Domino) with a dash of O and Real Simple. Perfect for when I need a break and don’t have a glossy magazine nearby. A definite bookmark for me.

Their big challenge I think is to get the passionate followers of blogs/newsletters (Decor8, Not Martha, DailyCandy, Coquette, etc.) to add the entire site to their RSS feed or bookmark. From our experience at Delight.com when we are featured on one of these blogs we get hundreds/thousands of visitors who whip out their credit cards to purchase the item that is featured. Hopefully we will get a chance to see how devoted the Shine audience is.

]]> By: Pat Moore http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/comment-page-1/#comment-2067926 Pat Moore Mon, 31 Mar 2008 22:13:20 +0000 http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/#comment-2067926 @duncan (#9) -- but it will live on in the permalink :-) @duncan (#9) — but it will live on in the permalink :-)

]]> By: Sally Wu http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/comment-page-1/#comment-2067828 Sally Wu Mon, 31 Mar 2008 21:38:43 +0000 http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/#comment-2067828 I checked out Shine and it looks like the same old thing that people can already find on tons of other "female" oriented sites. What's the big deal? It feels like a lot more of the same; where's the tech stuff, stock stuff, sports??? I just wrote about this on my blog, too: http://webpoet.wordpress.com/2008/03/31/superfluous/ I checked out Shine and it looks like the same old thing that people can already find on tons of other “female” oriented sites. What’s the big deal?

It feels like a lot more of the same; where’s the tech stuff, stock stuff, sports???

I just wrote about this on my blog, too: http://webpoet....31/superfluous/

]]> By: sambay http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/comment-page-1/#comment-2067795 sambay Mon, 31 Mar 2008 21:22:55 +0000 http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/#comment-2067795 Seems like someone needs to re-read the Peanut Butter Manifesto http://online.wsj.com/public/article/SB116379821933826657-0mbjXoHnQwDMFH_PVeb_jqe3Chk_20061125.html Seems like someone needs to re-read the Peanut Butter Manifesto
http://online.w...k_20061125.html

]]> By: Dahlia Rideout http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/comment-page-1/#comment-2067405 Dahlia Rideout Mon, 31 Mar 2008 18:54:16 +0000 http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/#comment-2067405 Good move for Yahoo, its a demographic which hasn't been targeted well online. Glam and Sugar focus on fashion, gossip. iVillage and Divine Caroline are the only others that take a broader approach. Good move for Yahoo, its a demographic which hasn’t been targeted well online. Glam and Sugar focus on fashion, gossip. iVillage and Divine Caroline are the only others that take a broader approach.

]]> By: Riprap http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/comment-page-1/#comment-2067392 Riprap Mon, 31 Mar 2008 18:48:50 +0000 http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/#comment-2067392 Been there done that. Yahoo already did this way back in 1997 with Beatrice's Web World (cobranded with Women's Wire). Women, tired of being pandered too as needing a "special" place on the web, avoided it in droves. It always amuses me when companies launch demo-ad engines like this and try to claim that (a) they are being new and innovative and (2) they are providing a valuable resource. Been there done that. Yahoo already did this way back in 1997 with Beatrice’s Web World (cobranded with Women’s Wire). Women, tired of being pandered too as needing a “special” place on the web, avoided it in droves.

It always amuses me when companies launch demo-ad engines like this and try to claim that (a) they are being new and innovative and (2) they are providing a valuable resource.

]]> By: ohgeez http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/comment-page-1/#comment-2067303 ohgeez Mon, 31 Mar 2008 18:16:52 +0000 http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/#comment-2067303 this is the main problem: no body cares yes they will get viewers no one clicks on the ad's oh, and btw.. advertisers dont have money growng on trees.... all these biz models depend on ad $$ but there is only so much $$ to go around this is the main problem:
no body cares
yes they will get viewers
no one clicks on the ad’s
oh, and btw.. advertisers dont have money growng on trees….
all these biz models depend on ad $$ but there is only so much $$ to go around

]]> By: Drew http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/comment-page-1/#comment-2067162 Drew Mon, 31 Mar 2008 17:22:38 +0000 http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/#comment-2067162 Great idea yahoo. This will nicely add to your already appealing ad offering. Anyone who thinks this can't compete with glam or sugar is dead wrong. They'll get more traffic than those two in a few months by driving eyes through the front page to top stories. Great idea yahoo. This will nicely add to your already appealing ad offering.

Anyone who thinks this can’t compete with glam or sugar is dead wrong. They’ll get more traffic than those two in a few months by driving eyes through the front page to top stories.

]]> By: whoopie http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/comment-page-1/#comment-2067102 whoopie Mon, 31 Mar 2008 16:58:26 +0000 http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/#comment-2067102 welcome to the internet, where millions of data sources and thousands of tools to combine/slice/dice and search means never having to deal with someone else's idea of what a "focus group" or "demographic" is. in other news, yahoo assumes all adult females read the same content. now models for suicide girls can get together with bible-thumping creationists and really get to know one another. welcome to the internet, where millions of data sources and thousands of tools to combine/slice/dice and search means never having to deal with someone else’s idea of what a “focus group” or “demographic” is.

in other news, yahoo assumes all adult females read the same content. now models for suicide girls can get together with bible-thumping creationists and really get to know one another.

]]> By: Janice http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/comment-page-1/#comment-2067098 Janice Mon, 31 Mar 2008 16:57:09 +0000 http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/#comment-2067098 I agree that it's a great move by Yahoo. I also think it's smart that they have a career and money section, something missing on most big women's sites. I generally find that stuff on Divine Caroline (a big site that does have a money section) and niche sites like Damsels In Success (which has really interesting real life career advice). I think Shine's content in this area doesn't compare to some of these other sites but I'm sure it's too soon to tell. I agree that it’s a great move by Yahoo. I also think it’s smart that they have a career and money section, something missing on most big women’s sites. I generally find that stuff on Divine Caroline (a big site that does have a money section) and niche sites like Damsels In Success (which has really interesting real life career advice). I think Shine’s content in this area doesn’t compare to some of these other sites but I’m sure it’s too soon to tell.

]]> By: Harry Wang http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/comment-page-1/#comment-2066920 Harry Wang Mon, 31 Mar 2008 15:49:45 +0000 http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/#comment-2066920 Now that they have their own website (in addition to the multitude of others for them..."sugar" sites and that pesky "Glam" network anyone?), maybe we can tone down the man bashing and man ridicule in the mainstream entertainment industry. Anyone tired of men being portrayed as total bafoons (for the last decade or so)? [/minor rant] Harry "possibly making a website for men" Wang Now that they have their own website (in addition to the multitude of others for them…”sugar” sites and that pesky “Glam” network anyone?), maybe we can tone down the man bashing and man ridicule in the mainstream entertainment industry. Anyone tired of men being portrayed as total bafoons (for the last decade or so)? [/minor rant]

Harry “possibly making a website for men” Wang

]]> By: John http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/comment-page-1/#comment-2066809 John Mon, 31 Mar 2008 15:15:45 +0000 http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/#comment-2066809 Women are the buyer where men are the gazer. This make perfect sense. We just launched JoosJoos.com for that matter. Women are the buyer where men are the gazer. This make perfect sense. We just launched JoosJoos.com for that matter.

]]> By: World Peace And Prosperity Mandate http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/comment-page-1/#comment-2066563 World Peace And Prosperity Mandate Mon, 31 Mar 2008 13:43:03 +0000 http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/#comment-2066563 I wish yahoo more success, but my experience tells me that most women online are not interested in reading blogs. They would rather be shopping than reading! I wish yahoo more success, but my experience tells me that most women online are not interested in reading blogs. They would rather be shopping than reading!

]]> By: chandrasekar http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/comment-page-1/#comment-2066217 chandrasekar Mon, 31 Mar 2008 11:09:13 +0000 http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/#comment-2066217 I like your blog I like your blog

]]> By: Dee http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/comment-page-1/#comment-2066191 Dee Mon, 31 Mar 2008 10:52:35 +0000 http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/#comment-2066191 Yawn. Same old crap that magazines published years ago. Yawn. Same old crap that magazines published years ago.

]]> By: glistens1 http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/comment-page-1/#comment-2066160 glistens1 Mon, 31 Mar 2008 10:31:10 +0000 http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/#comment-2066160 I am 55 and have two daughters 14 and 19 who I have raised alone since 1998 with basically no support. One daughter is in second year university with five years left to go and one is in grade nine. I suppose the site has forgotten that so many have children later in life now, for one thing. I am sure, though, that I couldn't possibly have anything in common with that age group. Those hosting this site couldn't possibly have ageism issues, be stereotyping women, could they? I am 55 and have two daughters 14 and 19 who I have raised alone since 1998 with basically no support. One daughter is in second year university with five years left to go and one is in grade nine. I suppose the site has forgotten that so many have children later in life now, for one thing. I am sure, though, that I couldn’t possibly have anything in common with that age group. Those hosting this site couldn’t possibly have ageism issues, be stereotyping women, could they?

]]> By: Medea http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/comment-page-1/#comment-2066012 Medea Mon, 31 Mar 2008 09:04:56 +0000 http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/#comment-2066012 A very clever move from Yahoo. They are still a major player when it comes to content. Nice. Will work fine given their traffic and monetizing tools. A very clever move from Yahoo. They are still a major player when it comes to content. Nice. Will work fine given their traffic and monetizing tools.

]]> By: Lelia Katherine Thomas http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/comment-page-1/#comment-2065985 Lelia Katherine Thomas Mon, 31 Mar 2008 08:53:57 +0000 http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/#comment-2065985 That's right, because not only do women need their own places, but those places need to be about how sexy/unsexy men are, what men think and want, as well as what to wear. OMG, LOL, hehe. Please. But yeah, most women will eat it up, I suppose. Meanwhile, I'll go lounge about the tech and gaming sites with the guys. That’s right, because not only do women need their own places, but those places need to be about how sexy/unsexy men are, what men think and want, as well as what to wear. OMG, LOL, hehe. Please.

But yeah, most women will eat it up, I suppose. Meanwhile, I’ll go lounge about the tech and gaming sites with the guys.

]]> By: Jacques Snyman http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/comment-page-1/#comment-2065854 Jacques Snyman Mon, 31 Mar 2008 07:42:32 +0000 http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/#comment-2065854 The best performing demographic for facebook is currently the 25+ age bracket. Seems targeting of this demographic is high on the online agenda of many. The best performing demographic for facebook is currently the 25+ age bracket. Seems targeting of this demographic is high on the online agenda of many.

]]> By: Web Design http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/comment-page-1/#comment-2065852 Web Design Mon, 31 Mar 2008 07:40:21 +0000 http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/#comment-2065852 The glossy magazines must be tearing their hair out. Not only are newspapers experiencing a huge decline in conventional readers, but the glossies are feeling the pinch too, so news like this can hardly be pleasing to them! Online is rapidly eroding the conventional above and below the line marketing model. The glossy magazines must be tearing their hair out. Not only are newspapers experiencing a huge decline in conventional readers, but the glossies are feeling the pinch too, so news like this can hardly be pleasing to them! Online is rapidly eroding the conventional above and below the line marketing model.

]]> By: YDRIVE http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/comment-page-1/#comment-2065830 YDRIVE Mon, 31 Mar 2008 07:30:39 +0000 http://www.techcrunch.com/2008/03/30/yahoo-shines-a-light-on-women-25-and-54/#comment-2065830 Presumably still true for being late than never... :-| cf., friendster --> myspace --> facebook --> :-D Presumably still true for being late than never… :-|
cf., friendster –> myspace –> facebook –> :-D

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