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March 27, 2008

More DoGooders On The Internet: Intent To Focus On Wellness

Michael Arrington

26 comments »

A few weeks ago I had the chance to check out an upcoming Los Angeles-based startup called Intent, which should launch publicly this summer. And while Intent is a for profit startup, the founders say their goal, like Causes, is to help people along the road to making money.

The intent founders, which include Deepak Chopra’s daughter Mallika Chopra as well as Sarah Ross and Sal Taylor Kydd, will aim to fill a niche between lifestyle sites and medical properties - a destination for wellness content, a syndication platform, and a branded hub for people seeking to share their intentions (personal, social, spiritual and environmental). The site will include original content from wellness category luminaries, medical professionals, media personalities, and pop culture icons. They aren’t willing to disclose much more for now.

The company has raised under “less than $1 million” in an angel round of financing that included Richard Wolpert and other unnamed investors. The Intent blog is here.

CrunchBase Information
Intent
Mallika Chopra
Information provided by CrunchBase
  • Sphere It

This entry was posted on Thursday, March 27th, 2008 at 10:00 am and is filed under Company & Product Profiles. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

Trackbacks/Pings (Trackback URL)

  1. RealityCrunch - Good Intentions For Non-existent Niches

    March 27th, 2008 at 11:39 am

  2. DeepakChopra.com » WWW.techcrunch.com: Mallika Chopra and Intent

    March 27th, 2008 at 6:31 pm

  3. unitedBIT’s RoundUp » Blog Archive » Intent to focus on wellness

    March 28th, 2008 at 12:36 pm

Comments

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  1. sd

    March 27th, 2008 at 10:11 am

    there is nothing on their page.

  2. Dennis

    March 27th, 2008 at 10:31 am

    Don’t need that apostrophe in the title. :)

  3. Garrick Hileman

    March 27th, 2008 at 10:31 am

    The business concept sounds great, good luck to Mallika and her team!

  4. Daryl Kulak

    March 27th, 2008 at 10:36 am

    This is a very cool find, Mike. I’m surprised and pleased to see a different kind of Web 2.0 company being featured on TechCrunch. I hope there will be many more wellness-oriented sites coming up.

    Thanks!

  5. Michael D

    March 27th, 2008 at 10:43 am

    Just excited to see another Santa Monica company moving in this direction. Many people don’t know it, but the local LA area is bustling with 2.0 activity. Seems there are meetups every week and it’s continuing to grow. Congrats to all the locals making it happen!

  6. Alaska Miller

    March 27th, 2008 at 10:47 am

    So a touchy-feely 43things.com from the Chopra crew? Will there be feature where I can map my healing process with quantum molecular particles?

  7. Harry Wang

    March 27th, 2008 at 10:53 am

    Ahhh, nepitism.

    Harry “waxing nostalgic about dear old dad, Long” Wang

  8. klub

    March 27th, 2008 at 10:59 am

    Seems like a website for women…

  9. MikeT

    March 27th, 2008 at 11:00 am

    I thought that apostrophes in plural nouns are Duncan’s style…
    I was wrong - it’s not only him :)

  10. Frank Church

    March 27th, 2008 at 11:14 am

    If a company says all they want to do is “help people…”, I immediately distrust them.

    Altruism doesn’t exist.

    Just say you want to make money by “helping people…”.

  11. Jeremy

    March 27th, 2008 at 11:16 am

    Another site that gets coverage because they get outside funding. I wish them well. Looks like it’s time for a new site to cover startups. :) especially those being self funded.

  12. Champzilla

    March 27th, 2008 at 11:26 am

    Focusing on wellness (online or otherwise) is a slap in the face to the late great Herb Patterson…

    RIP Sir.

  13. Mark P

    March 27th, 2008 at 12:12 pm

    Nice work on the 100 crunchbase links in the article.

  14. hm

    March 27th, 2008 at 12:31 pm

    atleast we have a female enterpreneur now. thats good.

  15. velioncho

    March 27th, 2008 at 3:00 pm

    I thought Mallika was head of the startup because she is daughter of Deepak Chopra but from the crunchbase link I read that she has MBA from Kellog. Not bad.

  16. Michelle Greer

    March 27th, 2008 at 3:52 pm

    A website about wellness. Nice. Now only if my gym would get equipment with computer screens and internet access, I could actually be active while looking at it instead of turning into a pile of mush at my computer.

  17. CARversation.com

    March 27th, 2008 at 7:23 pm

    SOUNDS INTERESTING

  18. David Mackey

    March 27th, 2008 at 7:53 pm

    I don’t understand how this will help people make money?

  19. C Ramesh

    March 27th, 2008 at 8:40 pm

    Who knows, Clearstone might lead the next round of funding. (Mallika is married to Sumant Mandal, managing director of the venture capital company.)

    Minglebox.com, which got 7 m from Sequoia, is founded by Kavita, married to the fund’s Indian head.

    Do I see a pattern here?

  20. Lelia Katherine Thomas

    March 28th, 2008 at 3:40 am

    That logo is annoying. Why aren’t they using the sunshine as a dot for the ‘i’? :| Another feel good site for Westerners.

  21. Mark

    March 28th, 2008 at 5:05 am

    Look at how much money some Indian “gurus” have made from you tree-hugging, “spirituality” seeking Americans! “Alternative medicine”, ROTFLMAO!

  22. Mark

    March 28th, 2008 at 5:13 am

    He must be having some deep wisdom because even his nake has “deep” in it. And his from India. Buy the guys book, watch his tv show. He’s better than Dr. Phil!

  23. Betty Jo Johnson

    March 31st, 2008 at 5:30 pm

    I don’t understand it all, but my best wishes for success.

    Aunt Betty

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