A few weeks ago I had the chance to check out an upcoming Los Angeles-based startup called Intent, which should launch publicly this summer. And while Intent is a for profit startup, the founders say their goal, like Causes, is to help people along the road to making money.
The intent founders, which include Deepak Chopra’s daughter Mallika Chopra as well as Sarah Ross and Sal Taylor Kydd, will aim to fill a niche between lifestyle sites and medical properties – a destination for wellness content, a syndication platform, and a branded hub for people seeking to share their intentions (personal, social, spiritual and environmental). The site will include original content from wellness category luminaries, medical professionals, media personalities, and pop culture icons. They aren’t willing to disclose much more for now.
The company has raised under “less than $1 million” in an angel round of financing that included Richard Wolpert and other unnamed investors. The Intent blog is here.
there is nothing on their page.
Don’t need that apostrophe in the title.
The business concept sounds great, good luck to Mallika and her team!
This is a very cool find, Mike. I’m surprised and pleased to see a different kind of Web 2.0 company being featured on TechCrunch. I hope there will be many more wellness-oriented sites coming up.
Thanks!
Just excited to see another Santa Monica company moving in this direction. Many people don’t know it, but the local LA area is bustling with 2.0 activity. Seems there are meetups every week and it’s continuing to grow. Congrats to all the locals making it happen!
So a touchy-feely 43things.com from the Chopra crew? Will there be feature where I can map my healing process with quantum molecular particles?
Ahhh, nepitism.
Harry “waxing nostalgic about dear old dad, Long” Wang
Seems like a website for women…
I thought that apostrophes in plural nouns are Duncan’s style…
I was wrong – it’s not only him
If a company says all they want to do is “help people…”, I immediately distrust them.
Altruism doesn’t exist.
Just say you want to make money by “helping people…”.
Another site that gets coverage because they get outside funding. I wish them well. Looks like it’s time for a new site to cover startups.
especially those being self funded.
Focusing on wellness (online or otherwise) is a slap in the face to the late great Herb Patterson…
RIP Sir.
Nice work on the 100 crunchbase links in the article.
atleast we have a female enterpreneur now. thats good.
I thought Mallika was head of the startup because she is daughter of Deepak Chopra but from the crunchbase link I read that she has MBA from Kellog. Not bad.
A website about wellness. Nice. Now only if my gym would get equipment with computer screens and internet access, I could actually be active while looking at it instead of turning into a pile of mush at my computer.
SOUNDS INTERESTING
I don’t understand how this will help people make money?
Who knows, Clearstone might lead the next round of funding. (Mallika is married to Sumant Mandal, managing director of the venture capital company.)
Minglebox.com, which got 7 m from Sequoia, is founded by Kavita, married to the fund’s Indian head.
Do I see a pattern here?
That logo is annoying. Why aren’t they using the sunshine as a dot for the ‘i’?
Another feel good site for Westerners.
Look at how much money some Indian “gurus” have made from you tree-hugging, “spirituality” seeking Americans! “Alternative medicine”, ROTFLMAO!
He must be having some deep wisdom because even his nake has “deep” in it. And his from India. Buy the guys book, watch his tv show. He’s better than Dr. Phil!
I don’t understand it all, but my best wishes for success.
Aunt Betty
I wasn’t aware of this site. Thanks for sharing!