Google has announced that YouTube users will now have access to in depth statistics for their videos.
Stats include how often videos are viewed in different geographic regions and how popular they are relative to all videos in that market over a given period of time. The lifecycle of videos is tracked, including how long it takes for a video to become popular, and what happens to video views as popularity peaks.
To quote Tracy Chan from YouTube:
“Insight gives the creators an inside look into the viewing trends of their videos on YouTube, and helps them to increase views and become more popular. Partners can evaluate metrics to better serve and understand their audiences, as well as increase ad revenue. And advertisers can study their metrics and successes to tailor their marketing — both on and off the site — and reach the right viewers. As a result, Insight turns YouTube into one of the world’s largest focus groups.”
To access the statistics, users click on the “About this Video” button under My account > Videos, Favorites, Playlists > Manage my Videos.
More analysis to follow; at the time of writing all I get from YouTube when clicking on my account button is the twin messages of “This functionality is not available right now. Please try again later,” and “We are currently performing site maintenance. Be cool - we’ll be back 100% in a bit.”
Update: it’s now up. The main chart feature is nearly identical to Google Finance. The break down via country and state is handy. This will suit most YouTube users and its a definite step forward.
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Feature looks really cool. Still closed to maintenance though
I am SOO glad they finally got round to doing this. Is there nothing that analytics cannot be applied to?
AWESOME.FINALly!
Ok, I’m in.
The graph is flash.
The map is javascript.
This is very cool. Would be great to get more of the TubeMogul type functions.
eee
Google is doing good everywhere. It will sure be helpful for every YouTube user.
Yep, it’s live! I’m a hit in Brazil, who knew?
A couple of months ago, YouTube announced this tool for advertisers, and I commented in this very space that it would be nice if every uploader could have it, and obviously the youtube team listened.
Thank you, YouTube!!!
Great tool. Going to see how it compares to Tube Moguls ability to track. They allow you to compare all of your videos along side the videos of others users. Pretty neat. Def a step in the right direction.
Well, there goes Tube Mogul to the dead pool.
This is amazing! I use YouTube to make a LOT of money in different niches and the one thing I need more of were some stats
Thanks!
Mystery CEO
I’m a bit unclear. Can you check stats for all videos or just the ones you have uploaded?
Thanks in advance
UFO videos on YOUTUBE help us…
We need to spread the truth !!!
I doubt tubemogul will be hurt by this…I use it mainly for the mass uploader anyway…
Why should i need the popularity by country?
They should make some usefull updates
My name is Brian Shin and I’m the CEO of Visible Measures (http://www.visiblemeasures.com). We specialize in measuring the consumption and distribution of Internet video for publishers to increase audience engagement and for advertisers to improve campaign ROI.
We are very excited about YouTube stepping up to offer up more information to the video uploading community, as they have been clamoring for this for quite some time. We believe that any progress toward improved measurement will be a plus for the entire video ecosystem. You can read more on our blog post about YouTube’s new stats:
http://www.visiblemeasures.com.....Go-YouTube
Thank you so much,
Brian
This thing does not hold a candle to Scope by divinity Metrics:/ Scope is way more detailed and it also does unified traffic, unified demographics, positioning of video, landscape metrics, and global video promotion. It’s a good first step tho.
Do you mean google adsense with youtube it is only for usa publishers and they are trying to extend it,I think.Just waiting for that
admin
http://freeindiantv4ever.com
What remains to be seen is how youtube.com and video.google.com consolidate or differentiate .. yt has the brand name so gvid seems a younger brother alsoran. Google needs to develop an identity for their own gvid site distinct from yt - i’d suspect it’s going to become more of a completely full-service platform for video publishers, CDN included .. eating Brightcove’s lunch. yt will always be about users and gvid will be about publishers. yt adrevs will go up considerably once yt allows users/publishers and other adnetworks to sell these placements themselves. my 2c guess on it all.