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Justin.TV’s Birthday Stats—57 Years Worth of Video and Counting.
by Erick Schonfeld on March 24, 2008

justintv-logo.pngIt’s been a whole year since the launch of live video streaming site Justin.TV , and there is no shortage of competitors (Ustream, BlogTV, Kyte, Stickam, Mogulus, Yahoo Live, LiveVideo). (See more of our coverage here). But Justin.TV looks like it is holding its own in this still-nascent part of the Web. “So far,,” notes CEO Michael Seibel, “Justin.tv has more than 50 years of video stored in its archives and we have accumulated 10 of those years over the past 30 days.”

Here are some more stats provided by the company, both cumulative for the past year and for the past 30 days:


1 Year Statistics:

* 87,331,037 pageviews
* 24,954,403 unique visitors
* 57 years of archives
* 28,106 total channels
* 356,197 registered users
* 73,754 user created video clips

Last 30 day stats

* 21,409,755 pageviews
* 5,963,775 uniques
* 11 years of archives
* 6,954 new channels
* 73,534 registered users
* 26,500 user created video clips

Peaks:

* 3.6 gbps video
* 32,000 simultaneous viewers

Update 2: Justin.TV reviewed its stats, and believes that its website analytics software, StatCounter, overcounts unique visitors. So it has provided the following data from Google Analytics, which vastly diminishes its unique visitor count in the past 30 days from 6 million to 1.6 million. This is really lame, but at least they fessed up. And this is why I always try to go with comScore—better to undercount than overcount.

1 Year Statistics:
85,335,630 pageviews
4,823,411 absolute unique visitors

Last 30 day stats:
21,859,147 pageviews
1,560,112 absolute unique visitors

Update: Here is a graph from Justin.TV, of only its site’s pageviews, unique visitors, and returning visitors (worldwide):

justintv-graph.png

Here are the comScore stats for the site alone. (Justin.TV is the red line). Note that these tell a very different story, with only 293,000 uniques in February (compared to the 6 million—(update) make that 1.6 million— claimed by the company). These are all U.S. stats, but the trends roughly match the worldwide stats from comScore as well. I present them here only to give a sense of how it is doing as a destination site versus some of its competitors. (Here is Alexa and Compete). As a destination site, it looks to be doing better than UStream and BlogTV:

justintv-chart.png

But not quite as well as Kyte.TV or StickCam (although the numbers are so low for all of these sites, that it is still anybody’s game):

justintv-chart-2.png

Comments rss icon

  • Interesting stats… too many competitors? :-|

  • haha… Justin is not growing….

    I guess if you like illegal arabic soccer matches and NBA games…

    Justin.tv is a wasteland..

  • Great, but have they made any money at all yet? Are they even close to profitable? Nah…

  • I have watched JTV the last few weeks and noticed a stark rise in these illegal sporting events. I suspect most of their “supposed” traffic has been from non-US countries and from these illegal content.

    Interesting strategy to artificially inflate their numbers.

    From what I’ve seen, Ustream has been the only one to actually have content and real traffic. Mogulus/Kyte are a close second. Justin is last by far.

    Sounds like a good PR stunt though…. These Justin guys crack me up.

  • wow, what a joke, the stats are way off for one, and a site like justin that uses illegal games to get viewers is pathetic! someone needs to do their research……..

  • Can someone explain to me why this is a story?

  • Good for them… hopefully this illegal sports talk isn’t the only reason why they’re getting the traffic gain.

  • Well I’m watching Hillary Clinton now on Ustream…

    and also completely enjoying a Arabic Soccer match on Justin…

    This is great!

  • Major Music Label - March 24th, 2008 at 7:04 am PDT

    Don’t believe what these guys tell you. They basically straight up lie to win your business.

    I’ve never met a group of unethical, childish kids as bad as this bunch

    *Not gonna pull the wool over my eyes twice

  • Cool, but expenses are up and I’m guessing revenues are flat. Now how are you going to monetize it?

    Or is this a flip play?

  • Announcing a breakthrought in video compression and archiving!

    In conjuction with our “circular file” technology, we’ve just been able to save all parts of 57 years of video that anyone might want to watch on a $1 thumb drive.

  • I’ve never seen anything even remotely interesting on justin.tv. When I checked last time, it was full of pretentious, bitchy teen princesses. I don’t think much has changed.

  • @Steve- Now that is a story!

  • nice plug.

  • Agree with Daves.. not a place to look in again..

  • Puffing themselves up for a sale?!?

  • Looks like Stickam is still the real leader when you check the graphs:

    http://www.alexa.com/data/deta.....ize=Medium

    The above people seem to be right, when you check Justin’s site out and click on Most Viewers its all copyright violation material.

  • By the way, what analytics page is this: http://www.techcrunch.com/wp-c.....-graph.png

    Anyone know?

  • Erick,

    Justin.tv does not claim 6M uniques — the green shaded area illustrates pageviews, not uniques. The blue area represents uniques and shows approx 300,000 uniques, which is inline with the comscore numbers.

  • Please update this article/report so that it reflects everything (ie. illegal stream being their top viewed, fix the stats, talk about their real content…)

  • ok - those numbers are good, what now:

    what’s their profit?
    are they aiming to sell…Where’s the Juice of this story?

  • Hmmm..I think that right now I still enjoy the conventional TV. More fun and less stressful :) anyway, life change and time change. maybe it will be the future direction.

  • @Jay:

    Right, but you clearly chose that specific alexa graph because it puts stickam ahead. Both of the other graphs (reach and rank) show justin.tv ahead of everyone:

    http://www.alexa.com/data/deta.....ize=Medium

    http://www.alexa.com/data/deta.....ize=Medium

  • What you see on JTV isn’t representative of its true capability. Sure, there are bimbos, attention-starved teenage girls, etc., but what would you expect?

    Some people see live platforms such as JTV as an opportunity to become famous; Others see it for far more. The technology implementation alone wasn’t an easy feat. Blood, sweat and tears went into creating a whole new segment for interactive applications on the Internet.

    Have any of you bothered to test these platforms, aside from bashing them to hell? Give all of these guys credit for pulling this off. The technology is being used for many things that aren’t widely covered, such as grandparents being able to witness a grandchild’s birthday, live event coverage and much more.

    In fact, I streamed Startup Weekend Boulder II over the past weekend. The level of participation is astounding and highly valuable for those who understand the possibilities and are willing to execute them.

  • Could someone tell me what the hell is justin.tv and why anyone would care? Who watches that crap? More importantly, who pays for it?

  • Hello All,

    The Justin.tv traffic graph represents daily traffic for the past 1 year. Essentially, for everyday there are three data points, pageviews, uniques, and returning visitors.

    As for the comscore data - we have no idea how that is tabulated.

    Regards,

    Michael

  • Someone asked about too many competitors, I think it’s good for this much-needed space. I watched the NCAA Tournament first round on Justin.TV and it was an alternative to CBS March Madness on Demand (especially when you had to wait to get in). Not everybody has cable TV and satellite and these sites offer a way to watch sports and other programming on your computer. I probably watch two-three sports events a week on my computer.

  • @Michael

    You’re only lying to yourself with those stats. I dare you to respond to this - Yes/No does Justin.tv get a massive amount of traffic because of illegal streams?

    Don’t flaunt what you don’t got.

  • Problem with these sites: great platforms, shitty content.

    The real opportunity lies with pro content producers to pimp all that free bandwidth! :-)

  • 54 years of not just shitty, but boring content
    bring back Amanda

  • These “over claims” have been going on ever since the term HIT was created. To this day, rank amateurs will claim that their site has 17 gazillion hits when 5 people visited the page that had 17 gazillion divided by 5 items. The thing to look at is simplicity, ease of use, etc. Justin’s color scheme and format is enough to keep people from coming back. Note the repeat visitor graph. Probably an overstatement as well. Pump and dump.

  • yeah where is the money amongst those numbers?

  • @David, 19, yes JustinTv does claim 6M monthly uniques. the graph you see reflect daily numbers. If you look at the blue line, they are running at about 200K uniques a day. Add those up and you get a monthly total of 6M.

    Those are their internal stats, which they showed me. comScore has much lower numbers (their monthly figures are about the same as the company’s daily figures). So it looks like comscore is off by more than it is normally, but it at least gives us a consistent data set with which to compare sites. Look at the trends, not the absolute numbers.

  • This may be a very typical stats for a Web 2.0 business. People just discuss everything except revenue and profit, which gives many young entrepreneurs a misconception that a Web 2.0 business does not need to consider revenue and profit. You can know how ridiculous it could be.

    As you know promoting a free product can not be easier than ever so all the numbers can not make complete business sense because it is basically a game of burning money.

    Can a Web 2.0 business become really profitable? Absolutely. Web 2.0 is just a set of some technologies that can be definitely used to improve business efficiency through which profit can be generated.

    IMHO, if the mainstream media can invest some necessary resources to dig out some profitable Web 2.0 businesses that may be more inspiring and educating for young entrepreneurs, at least they can know what is a business and how to generate profit, which is very essential to build basic business sense.

  • I have never seen anything interesting on justin.tv. And who cares about Arabic soccer matches? :-)

  • The trick here is to look at the alexa and compare traffic and page views. Also knock the smoothing right back to min. You’ll see lots of spiking, this is normally from buying traffic. Likewise with normal growth page views would remain fairly steady but these map directly with all the same curves as the rank. This is also indicative of traffic bought from traffic farms.
    Major traffic source after US is Chile, Argentina, Morocco?? Even if it is true, you can’t monetize it.

  • Anyone discussing revenue doesn’t seem to understand how investors are looking at this market. It is all about eyeballs (Ning, Geni, Glam, etc.). All this article tells me is that JTV is in the process of raising another round. So, that’s where the money comes from, VCs.

  • It’s all about the revenue! Tell me how much revenue they made, not some web traffic statics.

  • @kester

    Yes, it does appear they have been purchasing traffic.

    When you pull demographic information from a variety of respectable sites, it appears 70% of their traffic originated this month from South America and the Persian Gulf.

  • Clearly they sent this out because they’re desperate to get funding or try to get an acquisition. Bunch of jokers. I bet they hit the DeadPool inside of 6 months. “Justin.tv joins the Techcrunch Dead Pool”

    Homegrown CDN and 50 yrs. of stupid content

  • Since when are monthly uniques represented as a summation of each day’s uniques?? This is simply misleading. Uniques over a period refers to absolutely unique visitors across that period. I certainly understand JTV pushing numbers like that, but don’t understand TechCrunch legitimizing them.

    >@David, 19, yes JustinTv does claim 6M monthly uniques. the graph you see >reflect daily numbers. If you look at the blue line, they are running at about >200K uniques a day. Add those up and you get a monthly total of 6M.

  • @ erick

    Let’s assume all 200 K daily uniques visit the site everyday. How many uniques does that make in a month? That’s right, the same 200 K.

    Now, not all 200 K daily uniques visit the site everyday.

    But there’s no way they do 6 million uniques/month either.

    I can’t believe I’m having to explain this in TechCrunch.

  • Apparently Valleywag agrees:

    http://valleywag.com/371627/ju.....al-content

    Lifecasting site Justin.tv has come a long way since banning a broadcaster for one night of indecent exposure — that is, sexual acts. There may be less porn now, but other illegal content now graces Justin.tv’s servers. Right now I’m watching a stream of Fox Sports Net West’s broadcast of the San Diego Padres playing the Los Angeles Angels. Last night, more than 2,000 people watched the NBA’s Los Angeles Lakers play. Given Major League Baseball’s draconian online reporting rules — no more than seven photos from any game; audio and video clips can be a maximum of two minutes and can’t be streamed live — we doubt the MLB is happy about this.

    You can read others’ “exclusive” posts with lots of fantastic-sounding statistics about how well Justin.tv is doing. Short version: the site has 57 years worth of video that no one will ever watch in its archives. Too bad those bloggers didn’t bother to count the hours of improperly streamed videos. We suspect investors and potential advertisers, not to mention MLB and NBA attorneys, would be a lot more interested in that figure.

  • “Since when are monthly uniques represented as a summation of each day’s uniques?”

    Actually when you buy traffic you are indeed buying x number of uniques per day. Guaranteed not to be repeat visitors within 30 days (stops bot traffic)

    When your monthly uniques are a summation of your daily then it really does point the finger at buying vanity traffic to boost your graphs. That’s because those people never come back and the traffic sellers also like to feature that as a selling point. 99.9% of VC’s and fund managers are unable to spot tricks like this.

  • WOW! Valleywag article has smoking gun!!!!

    http://valleywag.com/371627/ju…..al-content

  • what % of monthly uniques are on site versus consumed elsewhere? I remember seeing a 20% number or maybe lower from youtube.

  • ALL should go check out AVARENA.ORG and start using a much better video streaming codec than any of the ones mentioned above…FINALLY something that looks GOOD!!! you will have to register to get the upload ability and start your own channel

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