Comments on: Can Google Fix Its MySpace Problem With Demographic Targeting?

By: petter

petter — Tue, 13 Jan 2009 06:28:20 +0000

google get other impotent latest options for statistfied his costumer…

By: » update market news XIV» Blog Archive » nugg.ad blog

» update market news XIV» Blog Archive » nugg.ad blog — Mon, 16 Jun 2008 14:02:40 +0000

[...] Google Fix Its MySpace Problem With Demographic [...]

By: www.ubraniaroxy.pl » Blog Archive » Weakness At MySpace

www.ubraniaroxy.pl » Blog Archive » Weakness At MySpace — Thu, 22 May 2008 04:45:05 +0000

[...] to blame, as its ad deal represents about a third of FIM’s revenues. Altough, Google is working on the problem. Google founder Larry Page said as much during Google’s last earnings call: On social [...]

By: Episode 14 | Technology Gazette Podcast

Episode 14 | Technology Gazette Podcast — Wed, 07 May 2008 16:12:16 +0000

[...] http://www.tech...phic-targeting/ [...]

By: joe

joe — Fri, 18 Apr 2008 20:20:32 +0000

hi nice post, i enjoyed it

By: Articles of the Day | Dave Liu dot com

Articles of the Day | Dave Liu dot com — Mon, 31 Mar 2008 17:04:56 +0000

[...] Will New AdWords Tools Boost Social Media Revenues? — Late last week, Google added new demographic targeting tools to AdWords, allowing advertisers to target ads by age or gender on 31 publishers in its network. The biggest of these test sites were MySpace, Friendster and Google’s own YouTube. AdWords advertisers can already target demographically by site using panel data provided by comScore, but this is the first time they could actually target by user. TechCrunch’s Erick Schonfeld thinks big social media sites were included in the test because Google is still trying to find a way to make its social media inventory pay off. Remember, the search giant cited weak social networking revenues as one of the reasons it missed fourth quarter earnings. Could demographic targeting by user help turn that around?Schonfeld thinks the tactic should yield better results, but when it comes to the greater problem of attracting meaningful social media dollars, it could be that Web 2.0 users are just better at tuning ads out. In that case, all the targeting in the world isn’t going to help, much. [...]

By: iServiceshop

iServiceshop — Fri, 28 Mar 2008 18:01:48 +0000

“I love the idea of demographic targeting on popular sites like MySpace!! It’ll make advertising for advertisers more attractive and will likely bring better customers for the advertisers”

Amen!

The team
http://iservice...op.blogspot.com

By: James

James — Thu, 27 Mar 2008 06:28:47 +0000

I absolutely think that demographic targeting is a killer feature for any marketing campaign, I used moQpon just few weeks ago, it's a mobile coupons platform that works great for me becuse it allows merchants to target their campaign in a smart way: mobile coupon

By: Markus

Markus — Tue, 25 Mar 2008 23:30:55 +0000

Google Needs to go a lot further then this. Demographic bidding works extremely well, Dating sites like mate1.com used to have to bid on all traffic, but only men become paying members. Suddenly the ROI of advertising on myspace or my site doubled for them. Demographic targetting mixed with behavoral will win out in the end.

By: RealityCrunch - Google, MySpace And The Low Income Ad Clicker

RealityCrunch - Google, MySpace And The Low Income Ad Clicker — Tue, 25 Mar 2008 19:44:21 +0000

[...] From TechCrunch: http://www.tech...phic-targeting/ [...]

By: Defection Watch: Google’s Director of Social Media Decides Its More Social at Facebook

Tue, 25 Mar 2008 17:48:29 +0000

[...] that Google is going to figure out how to sell ads effectively on social networks (even if it is trying new approaches). CrunchBase Information Facebook Google Information provided by [...]

By: stardust

stardust — Tue, 25 Mar 2008 16:50:20 +0000

demo what?!! are they kidding – talk about being regressive and not progressive!!!

the reason adsence don’t work on SNs is simple; there is little contextual relevance when people 1) are doing, not surfing! and 2) there is little commercial content for keywords to match

psychographic targeting is a step forward but the user interests (affinity groups) fragment the audience into small numbers taht are not conducive to support mass marketing communications!!

valuable ads at SNs will be the domain of social-engagement i.e. beacon (done right) and promotions that do not appeal to the bottom feeders, but respectful of user’s contribution and participation – the domain of new thinking and not ad networks

By: Jason

Jason — Tue, 25 Mar 2008 13:11:31 +0000

Kewl – I don’t care as long as it comes out fresh!

By: links for 2008-03-25 « PK

links for 2008-03-25 « PK — Mon, 24 Mar 2008 23:28:33 +0000

[...] Can Google Fix Its MySpace Problem With Demographic Targeting? Targeted ads are a win win in my opinion, the market seems slow to take them up online though. (tags: google advertising targeting demographics) [...]

By: Erick Schonfeld

Erick Schonfeld — Mon, 24 Mar 2008 21:29:52 +0000

Thanks for catching the typo. I guess that’s part of the bargain with blogs. I type fast, you proofread.

By: free market research company

free market research company — Mon, 24 Mar 2008 20:44:28 +0000

what about data quality issues — i.e. if 15 year has input 18 to woo a next door neighbour?

By: ModernMetrix

ModernMetrix — Mon, 24 Mar 2008 20:20:40 +0000

to Spitzer re: targeting at the individual level:

This is where shared IDs like TypeKey, OpenID, etc. come in play. They allow you to build sociographic, psychographic and demographic profiles for each user without threatening individuals’ privacy (e.g., disclosing his/her name, address, etc.). You know that person A visits Wikipedia, reads liberal political blogs, and Technology/Arts/Sports sections of NY Times, etc. Combine that information with other variables, and you will get propensity for interest and likelyhood of engagement with certain ads.

Re: geo-targeting: is also good point. see, for example, how online behavior differs across geographical regions in the US:

http://mmx.type...aphical-di.html

By: Michael

Michael — Mon, 24 Mar 2008 20:18:13 +0000

When you say “By perfecting paid-search and contextual ads, Google has done a lot to reinvent advertising.”…., are you suggesting that a basic ‘keyword’ match is ‘perfecting’ contextual advertising? Come on!
Everyone knows that a keyword match technology only gets at best a 35% match rate.

By: bizsugar.com

bizsugar.com — Mon, 24 Mar 2008 19:59:06 +0000

Can Google Fix Its MySpace Problem With Demographic Targeting?…

“After years of telling advertisers that the way they place ads is totally wrong, Google is finally coming around to accommodate Madison Avenue on its own terms. By perfecting paid-search and contextual ads, Google has done a lot to reinvent advertisi…

By: Spritzer

Spritzer — Mon, 24 Mar 2008 19:37:40 +0000

Demographic and geo-targeting is the key….

but can they get it down to the individual level? Not just the zip code/census data stuff?

By: ModernMetrix

ModernMetrix — Mon, 24 Mar 2008 19:23:41 +0000

Demographic targeting is past; future belongs to psychographic and behavioral profiling. Who, for example, is using Wikipedia:

http://mmx.type...ses-wikipe.html

By: Meatshake - Online Marketing

Meatshake - Online Marketing — Mon, 24 Mar 2008 19:21:51 +0000

I couldnt agree more with jack B,

Google have a wealth of information of their own and it would be better for google to tune into what your clicking and feed you more of that. That would be a great complimentary addition to any demographic statistics and focus relevant ads to the user independant of the current adverts being based just on site content.

I personally have been staying clear of facebook and myspace for advertising in the form of ppc etc for client branding reasons but I will give it a try and see how things pan out.

By: Jack B

Jack B — Mon, 24 Mar 2008 19:09:13 +0000

I think Google could do better with some simple frequency capping, as well as trying to target by user interests. I am a MySpace user, and Google has served me variants of the exact same ringtone ads for more than 6 months. Since I don’t buy ringtones, this is wasted inventory, and Google should know by know I am not clicking.

Given how much info I have on my page about what I am interested in, Google can (and hopefully will) do much better at somepoint than simple demographic targetting.

By the way, can someone filter out the Facebook PR people?

By: patoruzu

patoruzu — Mon, 24 Mar 2008 19:05:26 +0000

the very surprising things on targetting:
- the reliability of socio-demo data is not accounted for. To which extent can I rely on the segments Google has created ?
- the uplift generated by socio-demo or any targetting is always considered “in theory”. Sure it makes sense “theoretically”, but where are the hard facts. It je extremely surprising we keep all these years talking theory when much experience abounds

Anyone having some facts to share?

By: John

John — Mon, 24 Mar 2008 19:04:41 +0000

Still seems like advertisers can use the not so good traffic at MySpace as a means to start viral type of campaigns. What if they advertiser a cool commercial video and MySpacers begin to add this video to their pages or share it. I’m guessing there’s a way to make this traffic work in the long run. Google is the one to figure this out and will I’m guessing.