March 19, 2008

Sharpcast (Finally) Releases SugarSync for Synchronization of Data Across Devices

Mark Hendrickson

16 comments »

Sharpcast has been holding their heads down over the last four years working on a technology that promises to solve a basic need: that of accessing your files no matter which device you’re currently using.

Today Sharpcast finally takes the lid off SugarSync, a consumer product that promises to automatically synchronize data across desktop computers, laptops, mobile phones, and even televisions. This release comes a year after the company announced the first version of a photo application that could sync photos across devices. SugarSync is the all-purpose syncing system, previously dubbed “Hummingbird”, that was anticipated back then. Turns out the photo app was just a proof of concept.

While the photo app required users to change their behavior by giving up other apps like iPhoto and Picassa, SugarSync syncs files from the file system level. Once users download, install and configure the SugarSync client (available for both PCs and Macs), they don’t have to use any SugarSync-specific programs to edit and organize their files. As long as these files reside in folders that have been configured for synchronization, they will be kept up-to-date with not only Sharpcast’s cloud storage but all other synced computers as well. Make a change to a file on your PC and that file will be instantly updated on your laptop as well, assuming both devices are turned on and connected to the internet. You’ll also be able to access these synced files through the web browser wherever you go.

If this sounds like FolderShare, Mozy or Dropbox (which I raved about last week), that’s because there’s a good deal of overlap between the four. Except for the backup-focused Mozy, all of them can be used to sync files across devices.

But they do differ in substantial ways. Files on Dropbox have to be placed in a particular folder, whereas with SugarSync you can choose to sync any areas of your hard drive. Sharing files with others is also currently much easier with Dropbox, although SugarSync says it has plans for comparable sharing functionality. And file versioning is absent from SugarSync, while it’s available with Dropbox. As for FolderShare, it requires all devices to be turned on whereas SugarSync does not.

SugarSync perhaps differs most from these other solutions by supporting the syncing of files to mobile devices and TV sets. If you have a BlackBerry or Windows Mobile device, you can install an application that makes it easy to sync files from your phone. For example, you can take a photo with your camera and it will be automatically pushed to your desktop photo collection. Unsupported handsets, like the iPhone, can be used to access files through the browser from a mobile version of the SugarSync site.

All in all, SugarSync is a very promising offering despite its current limitations. To get the most out of the system, however, you’ll need both bandwidth and money. There’s no free version (prices are set at $50/yr for 10gb and $100/yr for 30gb) and the initial upload of your media collection will take time. There’s a 40 day free trial for all memberships, though, so it’s worth a spin at the very least.

Update: The first 200 readers who sign up for Sharpcast here will get 50% off for two years.

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Trackbacks/Pings (Trackback URL)

  1. KillerStartups.com - SugarSync.com - Sync Your Mobile Devices, PC, and MAC
  2. Cloud File Services Springing Up Everywhere, But Where’s My GDrive?
  3. www.ubraniaroxy.pl » Blog Archive » Cloud File Services Springing Up Everywhere, But Where’s My GDrive?

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  1. guy with mobile phone

    my mobile phone already does that. doesn’t yours?

  2. Mark Dixon

    I just want to provide a clarification on our supported phones - we actually allow you to access your files and photos on all phones (including a special iPhone version).

    Go over to sugarsync.com to check it out…

    Mark Dixon
    Director, Products

  3. Beau Vrolyk

    Well…. so much for MSFT’s much vaulted “Sync” program. I’m assuming this will do cars soon, if it doesn’t do them already. I love the way young companies power right by the older ones.

  4. Jack

    What if I delete a file by mistake or make some bad edits. Previously I have backups in other media that I could use, now all are hosed. Also Do we really need this application? Why dont you get a 4 gig thumb drive and use it everywhere?
    or a 160Gig solid state drive once price drops to few bucks soon.. I personally want to control how files are copied myself, but thats me.

    Mark can you give some compelling reasons why this is a killer app? Does it work in Linux?

  5. Mark Hendrickson

    @Jack - You can still backup your files by creating duplicates, and when Sharpcast rolls out versioning (which they say they will) then you won’t even have to do that - delete a file by mistake and just restore it.

    The beauty with this type of solution is that you don’t even have to think about transporting your files from one device to another, it just happens automatically. This allows for access to files that you might not anticipate needing when on the go, and it saves time each time you would otherwise had to load files manually onto a storage device.

  6. john

    Are files encrypted in transfer or are they transferred in plain text.
    Are files encrypted in storage? What if source is in encrypted file system. Looks like this is for insecure data to me, I am super paranoid of how I view or send data…

  7. Mark Dixon

    @Jack: Great question. In the big picture, this really isn’t just about backup or sync. As you’ve probably seen on TechCrunch, this is actually more like Ray Ozzie’s vision of the ‘mesh’ …but available today. The cloud computing era is almost upon us, and a sea change will result. Sync is a fundamental part of that equation because “at the core of the mesh are data synchronization and sharing engines. With the Web and cloud computing becoming more pervasive, users want to be able to access their data from any device, and for the data to be up-to-date, secure and without duplicate content.” (Dan Farber, editor-in-chief at CNET News.com)

    Regarding Linux support…our platform runs on Linux but we haven’t finished productizing it. Per customer input, we can certainly prioritize it on our roadmap.

  8. john

    I think Mark’s comparison with Mozy is odd. Mozy (like most other oinline backup applications) is definitely not a sync tool, and you would find it very difficult to use it for that purpose.
    Also, I’m surprised Mark neglected to mention the more popular sync and backup application, BeInSync. I believe it’s been doing all that (and more) for a long time now (see http://www.beinsync.com). There’s PowerFolder (www.powerfolder.com) and some other companies also doing similar things.

  9. Danilo

    Doesn’t work with Linux… too bad (for them, loosing market potential).

  10. Mark Dixon

    @john (#6): Regarding your encryption question, we encrypt both in transfer and in storage. You can read more about our security measures here…
    http://www.sugarsync.com/products/security.html

  11. StorageMemo

    Nice design. 45days-free trial seemingly suggesting it isn’t an ad-supported service..

  12. Mik

    site is offline already … great start!

  13. winter

    I am a big fan of memeo.

    sync and backup

    backup to any device (thumb drive or network, or service in the sky)

    and the technology is mother-tested and approved : they have been out in the marketspace for several years now. Have business and consumer users. Not sure I’d trust my valuable data/backup to something relatively new, and possibly unstable– as 12 points out.