March 19, 2008

Capazoo Blows $25+ Million, Heading To The DeadPool

Duncan Riley

44 comments »

capazoo.jpgCanadian social networking site Capazoo has fired most of its staff and is heading to the Deadpool.

We first wrote about Capazoo in December 2007 where we noted that it paid users to participate, but only if they paid a membership fee then referred other users in a classic pyramid scheme structure.

According to local media reports, Capazoo fired its entire development team (60 people) late last week with the one remaining sysadmin to keep the site itself running. Capazoo’s head office has a for rent sign in the window.

Besides a terrible business plan, a family dispute hasn’t helped, with brothers Michel Verville and Luc Verville fighting in court for control of the company. And just to keep the soap opera going, there are also accusations that the brothers embezzled money from the company; one figure being mentioned suggests $2 million is missing. Capazoo’s $25 million was initially listed as only being “private funding” but more recently National Lampoon became an investor.

Update: this from a source familiar with the company:

The big issue was fraud amongst the founders who were taking 10% commissions on all funds raised.

They did the first round ($8 million) at $72 million pre-money from a bunch of athletes and non-sophisticated angels at $100k-$200k chunks. Most of them didn’t know that management was taking 10% commission themselves (despite owning all the common) for all funds raised.

They then raised another $5-10 million (conflicting rumors) at a $132 million pre, while still taking commissions. The two brothers took almost $2 million out of the company before reaching more then 10K users and ballooned the staff to 130 staff before starting to do layoffs.

Capazoo joins the TechCrunch Deadpool.

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  1. Nat

    This is like a MLM ( multi level marketing) company where you join the company and promote the product and you will receive sales/referral commission once they sign-up. i know a lot of individual who been victimize with this kind of scam.

    Nat
    http://www.workerinc.com

  2. Zaid

    What’s up with Canada and big $ funded companies going dead?

  3. Knowledge is power

    The more things change, the more they stay the same!

  4. RealDealHolyfield

    It would be nice if this could be addressed. Someone from the company could at least give a reply as to why things went super sour in franco-phone land :P

  5. baah-baah-the-black-sheep

    TC, may I ask you on what merit did you write about them in the first place?
    Just because they took an awful lot of dosh?

    The old media writes about anyone placing ads on the same page.
    Bloggers charge per post (http://www.reviewme.com/-C/ShoeMoney-17950.html?rmadv=).

    How about countering this and writing about a struggler who bootstrapped the business and is doing well?

  6. Not True

    Some of what you say may be true, but to accuse people of fraud without substantiating the claims is truly egregious. Please post back up to your claims or a retraction, this can be seen as FRAUD IN THE MEDIA.

  7. Marc

    Companies going out of business don’t fire people. They LAY THEM OFF. Wish all the Brits and Aussies would get a clue when using the word FIRED.

  8. Jackie

    Who invested in Capazoo? It would be great to know the smart VC’s backing them.

  9. Marzipan from Toledo

    nevermind the $25M, 60 developers for this site?

    that’s ridiculous.

    on another note, i opened one of the fortune cookies they have on their site, and guess what my fortune was: “sometimes it’s ok to lie”

    that pretty much sums it all up….

  10. Heri

    commenter 6:
    i have confirmed sources that there was actually fraud and mismanagement by the founders and executive team.

    but this doesn’t matter anymore anyway. capazoo is history — at least in its current form.

  11. MikeT

    Damn, I hope things like these don’t affect legitimate and enthusiastic startups that actually deserve good funding and offer good products!

    I’m in Canada and will launch my site soon, so there is nothing wrong with Canada - crooks are everywhere - life goes on and the good part is that good ideas come to life, despite things like these ;)

  12. ViralKing

    Im setting up a social site a tiny bit like this, but without the payment needed to participate, it is more on a Rev share basis….

    I have been working on it for over a year. Not good to see this site die, but I know there is a market and will continue full steam ahead

  13. ZiZi

    ill give them 30 buks for it.
    nevermind, ill just go to ning and do it my way in 20 minutes for free.
    25 mill??? give me a break!

  14. bronco92

    What a complete disgrace. Bad business plan, a truly terrible site both aesthetically and technically speaking. Sadly it makes the industry as a whole look bad. I feel sorry for the ppl who sunk their money into this mess.

  15. chrisco

    These guys sound horrible. I mean basically stole 10% of their own investors’ money. Even if it was disclosed, the investors should have someone representing them who actually said something about it. And even if it was disclosed in the fine print, the brothers should have disclosed it in the big print and said exactly why they thought they should get 10% right off the top. It makes no sense. I mean I guess you could say the investors were greedy or suckers or got what they deserved, but if all they did was believe a slick salesman… I don’t know. But it sucks for the rest of us.

  16. david amodt

    Can I have $25mm for a startup and then have it crash? wow… hope that VC firm made profits elsewhere.

  17. Wes

    If its going to deadpool for real, now there will be no company to fight for.

  18. Marzipan from Toledo

    All I have to say is …..Chris R., please stay in Canada. This is definitely your fault

  19. lawrence

    more DeadPool stories…hooray, deadpool.

  20. I Am Not Posting To Spam My Blog

    @7: The word “fire” is perfectly correct whenever someone is forced out of their job. “Lay off” is a euphemism for “fire” and nothing more. (Dictionaries say the same thing if you’re the sort of person that considers them authoritative.) There’s no reason why the UK and Australia have to blindly follow the land of “rightsizing”.

  21. Basil Fawlty

    @7 Wish you septics would “get a clue” when butchering the English language.

  22. Arona

    Cool, fools and their money etc etc.

    I get a feeling that the VC guys involved were skimming their clients too…

  23. Micheal

    Can somebody clarify for me what Pre-Money means ? is that before they launch or before they make any money or what ?

    thanks

  24. DoSomeResearch

    I was in that bunch of people who got laid off and it’s a shame to read stuff like I read here… There were not 60 developers there, only 9… The rest was member services, QA staff, DBA, Intergrators for a total of 17 persons… The lack of research to put up drama on the web is beyond me… Capazoo is dead, move on people…

  25. Michael C

    @24: Sorry to hear you lost your job. So is the $25M in capital raised also wrong? For 19 people that’s over $1M per person burned. Any way you think through costs, there’s something funny going on.

    People will move on when they want to move on. This story is worth getting a few facts wrong to get at the truth. It affects more people than just those at Capazoo.

  26. Xa

    I wouldn’t pay $1.00 to own the name “Capazoo”? I surely hope it’s some sort of word amalgamation, with lots of meaning, that I can’t figure out. “Zoo of capitalism,” maybe?

    Zoops? http://www.capazoo.com/zoops/zoops.html

    What is this, a 1998 joke? I hope that’s transferable in Flooz or GreenZap (the scam). I hate to harp on a company but having $25 million and bringing that this site to the table… well, it’s unapologetically sad. In this case, you blame the people who funded them.

  27. DoSomeResearch

    @Michael
    I’m fine, I found another job already and I bettered up my situation at the same time! About the 25M$, I don’t think you’re calculating it right. Capazoo had more than 100 employees and some consultant$. There were expenses to cover as well. The developers there had monster machines and were probably really expensive… It’s easy to put down a judgement when you’re from the outside, especially when people criticize the product because it doesn’t make sense to them or do not comply with standards they’re used to but, progress have always been built on new daring stuff and not just by sitting on other’s success…
    You have to give credit to the people who worked their ass off to try to make it right while getting their work criticized by some people who don’t know nothing about what’s going on except for some misleading and non verified facts.

  28. Capazoo Insider

    @DoSomeResearch

    Sorry you got beat up by criminal founders, but even your own chairman in articles in La Presse confirmed that the founders were taking 10% commission on all funds raised. http://tinyurl.com/2nde6l

    The $1 million dollar burn rate a month was also well publicized in mainstream media. I have little sympathy for a founding team, or a team of staff who participated in this kind of fraud. Unfortunately many friends who worked there got sucked into the bullshit, but any experienced manager; tech executive or VC that was approached by these guys walked away in a hurry.

    That should have been employees first clue. What experience did the executive team have to be able to do this?

    Partying with celebrities, hanging out on private jets and drug infested socializing with the rich and famous does not an executive make.

  29. John Boy

    It’s things like this that will cause the web 2.0 bubble to burst.

  30. DoSomeResearch

    @29
    If Capazoo’s downfall makes the bubble to burst, it’ll prove that the Web 2.0 hype was really overrated and just a buzz. :)

  31. blowmeaway

    those crooks should be barred from any future endeavors and shot

  32. Anthony

    I was pitched on this company about nine months ago by their President (and former very well connected athlete in the Atlanta area) and from the first page of the business plan it felt like a pyramid scheme. But, since the pyramid model was supposedly under the auspice of building and increasing charitable giving, I am sure more than one investor latched on to the idea. Also, considering the small dollar amounts for buy-in, $25k with goals of rather lofty returns, I am sure it made the investment argument even easier. I don’t think this victim is at all indicative of a potential Web 2.0 bubble burst, rather indicative of greed in general.

  33. BJ the Lab Monkey

    Wow so if I want to get funded all I need to do is move to Canada and scam a bunch of professional athletes to invest in my company. I hate it when this stuff happens as it makes it really had for legit companies to find willing investors.

  34. Brian

    Note: I don’t think this is a Canadian company, I think it’s French Canadian which is the part of Canada that the rest of us Canucks don’t consider to be a part of Canada because Quebecers themselves don’t want to be a part of Canada. People who are stupid enough to invest money in frog ventures get what they deserve.

  35. DoSomeResearch

    @Brian
    Why this comment? Do you feel better now?
    That kind of xenophobiac comments is beyond me…
    And by the way, mostly anlophone people were working at Capazoo an a lot of them came from Ontario or the US…

  36. Marc

    @20 & @21 - Look up the origin of ‘fire’ in this context. It doesn’t just mean to lose your job. The problem is that thanks to the internet the limeys and the aussies have been co opting, bastardizing and hijacking our beloved Americanisms and taking the meaning right out of them by watering them down. Take a look at a pre-internet American dictionary.

    Don’t even get me started on some good ol’ southern vernacular that the brits think is urban hip-hop lingo.

  37. Brian

    @dosomeresearch
    Yeah I feel a lot better letting people know that most Canadians don’t like French Canadians so that they won’t confuse that fesshole of a province with the real Canada. Maybe if Americans knew that they would do a little more investigation before investing in a so-called Canadian company.
    By the way, the words are spelled “xenophobic” and “anglophone” and your grammar is atrocious. Try taking some English lessons if you want to message on an English board.
    Mange merde grenouille.

  38. Anti-racist

    @37 Brian. Having a bad day? You didn’t get laid lately?

    Don’t you like Madonna?

    “Madonna was born Madonna Louise Ciccone (her adopted Catholic confirmation name but not legal second middle name is Veronica) in Bay City, Michigan. Her mother, Madonna Louise (née Fortin), was of French-Canadian descent …”

    Don’t you like Oscar Peterson?

    “Born in a limestone house on Montreal’s Delisle Street on August 15, 1925,”

    Also from the Province of Quebec:

    Artists and entertainers

    * Denys Arcand, cinematographer and director

    * Céline Dion, singer

    * Jean-Paul Riopelle, painter

    Business

    * Hugh Allan, shipping company operator
    * H. Montagu Allan, businessman
    * Laurent Beaudoin, CEO of Bombardier
    * Conrad Black, media mogul
    * Charles Bronfman, investor, developer
    * Edgar Bronfman, Sr., investor, distiller
    * Samuel Bronfman, distiller
    * Donald J. Carty, airline executive
    * Thomas Cleeve, food producer
    * Jean Coutu, retail pharmacy chain
    * Alphonse Desjardins father of Credit Unions in America
    * Marie-Josée Drouin, economist
    * Alexander Galt, businessman, statesman
    * Jean-Louis Lévesque, financier
    * William Christoper Macdonald, tobacco manufacturer, philanthropist
    * John Wilson McConnell, publisher, philanthropist
    * James McGill, fur trader, real estate investor
    * John Molson, brewer, transportation pioneer
    * Hartland Molson, brewer, sportsman, statesman
    * Pierre Péladeau, media mogul
    * John Redpath, developer, opened first sugar refinery in Canada
    * Martin Schwartz, consumer products
    * Denis Stairs, Chairman, Montreal Engineering Co.
    * Sam Steinberg, grocery store magnate
    * Donald Tarlton, record producer, promoter
    * Colin Webster, industrialist, philanthropist

    Politicians

    * Sir John Abbott
    * Adrien Arcand
    * André Boisclair
    * Lucien Bouchard
    * Henri Bourassa
    * Robert Bourassa
    * Sir George-Étienne Cartier, a father of the Canadian Confederation
    * Jean Charest
    * Jean Chrétien
    * Jean Drapeau
    * Pierre Ducasse
    * Gilles Duceppe
    * Maurice Duplessis
    * Ludger Duvernay
    * Lomer Gouin
    * Daniel Johnson, Sr.
    * Michaëlle Jean, Governor General of Canada
    * Louis-Hippolyte Lafontaine
    * Sir Wilfrid Laurier
    * Bernard Landry
    * Hector-Louis Langevin, a father of the Canadian Confederation
    * Pierre Laporte
    * Jean Lesage
    * René Lévesque
    * Thomas D’Arcy McGee, a father of the Canadian Confederation
    * Honoré Mercier
    * Yves Michaud
    * Brian Mulroney
    * John Neilson
    * Robert Nelson
    * Wolfred Nelson
    * Edmund Bailey O’Callaghan
    * Louis-Joseph Papineau
    * Jacques Parizeau
    * Claude Ryan
    * Louis Stephen St-Laurent
    * Étienne-Paschal Taché, a father of the Canadian Confederation
    * Louis-Alexandre Taschereau
    * Daniel Tracey
    * Pierre Elliott Trudeau

    Sciences

    * Sidney Altman, Nobel Prize winner
    * Pierre Dansereau, father of ecology
    * George Mercer Dawson, scientist
    * Reginald Fessenden, inventor
    * Armand Frappier, researcher in microbiology and immunology
    * David H. Levy, astronomer
    * William Edmond Logan, geologist
    * Rudolph A. Marcus, 1992 Nobel Prize in Chemistry
    * Wilder Penfield, neurosurgeon, medical scientist
    * Simon Plouffe (1956- ), mathematician & discoverer of the BBP formula
    * Hubert Reeves (1932- ), astrophysicist
    * Frère Marie-Victorin, creator of Montreal’s botanical gardens
    * Marc Garneau (1949- ), astronaut, first Quebecer & Canadian in space
    * Julie Payette (1963- ), astronaut, first Quebec woman in space
    * Lorne Nelson, theoretical astrophysicist
    * Henri Wittmann, linguist

    Sports

    * Georges St. Pierre, current UFC Welterweight Champion of the world
    * Myriam Bédard, biathelete, Olympic Gold medalist
    * Jean Béliveau, ice hockey player
    * Chris Benoît, professional wrestler
    * Mike Bossy, ice hockey player
    * Gaétan Boucher, speed skater
    * Ray Bourque, ice hockey player
    * Martin Brodeur, ice hockey goalie
    * Patrick Carpentier, IRL race car driver
    * Eric Desjardins, ice hockey player
    * Alexandre Despatie, diver
    * Marcel Dionne, ice hockey player
    * Éric Gagné, baseball player
    * Marc Gagnon, short-track speed skater
    * Arturo Gatti, boxer
    * Bernie “Boom Boom” Geoffrion, ice hockey player
    * Doug Harvey, ice hockey player
    * Dave Hilton, Jr., boxer
    * Matthew Hilton, boxer
    * Guy Lafleur, ice hockey player
    * Sébastien Lareau, professional tennis player
    * René Lecavalier, broadcaster
    * Vincent Lecavalier, ice hockey player
    * Mario Lemieux, ice hockey player
    * Joe Malone, ice hockey player
    * Rick Martel, professional wrestler
    * Jacques Plante, ice hockey goalie
    * Manon Rhéaume, female ice hockey goalie
    * Henri Richard, ice hockey player
    * Maurice Richard, ice hockey player
    * Patrick Roy, ice hockey goalie
    * Gilles Villeneuve, F1 race car driver
    * Jacques Villeneuve, F1 race car driver, son of Gilles

    Don’t you think your comments are innacurate?

    “Yeah I feel a lot better letting people know that most Canadians don’t like French Canadians”
    Not true.

    I think you just don’t like yourself. Isn’t it?

  39. DoSomeResearch

    Wow… Just “wow”…
    Thanks Anti-Racist for pointing all that out :)

    @Brian
    You know what? I LOVE YOU!
    That’s right, I really love you!! You make my day so much more interesting!
    And you made me laugh! So much interesting people in TEH INTERRRRNETTE!

  40. ex-employee

    Please shut the hell up about the whole Quebec vs Canada thing.

    That being said, it really is a shame that things didn’t work out although it’s not surprising considering some people with important roles were close to being web-clueless (no notion of ergonomics, of what makes a web site work, of what makes users come back to a web site, of what can create positive buzz instead of sleazy-trash buzz, etc.)

    The basis behind the whole web site is that users who put content deserve to have their share of profit that big sites usually make on the back of the content-makers. I think that’s noble (in a capitalistic sorta way) but I don’t think the money-making aspect of Capazoo should have been as publicized as it was this early in the web site’s life.

    That message got out all wrong thanks to Capazoo’s multiple inefficient marketing campaigns and press releases.

    Yes, there was a pyramid-scheme-like part to the web site, but it stopped after 4 levels and encouraged people to refer their friends. It was inoffensive as far as I’m concerned. It was no different than web hosting companies who give money to people who refer clients.

    I’m not quite sure where their 25 million went, honestly, but I’d venture a guess that top management each being paid 200k+ year didn’t help much (and that’s not counting that atrocious 10% finder’s fee we keep hearing about and that office Capazoo had in Florida for a while).

    What probably didn’t help was that the site was built *twice* from scratch, once by Java consultants ($$$) and they all got let go and were replaced by .NET permanent employees who started the whole thing from the ground up. The original site had a Flash UI, need I say more as to why the site was rebuilt from scratch?

    In retrospect, I think the site, as it is, had potential and I still think it does although the name Capazoo is a cursed one now. The technology was pretty interesting and efficient and I’d venture a guess saying we had one of the better .NET team in the city (knowledge-wise and teamwork-wise).

    Some facts:
    -Capazoo had around 60 employees (IT, design, marketing, communication, tech support, management)
    -Capazoo’s tech team, as mentioned above, had 17 people, 9 of which were programmers and 6 of these worked on the main web site.
    -At its biggest, shortly before launch is October 07, the numbers were around 100 employees (they had hired a dozen people for tech support for members, a very useless thing to do considering the site had just started) and 23 people on the tech team.
    -This site is hosted, the “sysadmin” who’s staying employed is a “friend of the family” and he is there more as an office caretaker than anything else (and to ensure that employees don’t come in to pay themselves by stealing their $3k workstation). He has nothing to keep up and running (and probably doesn’t have enough tech knowledge to do so anyway)

    Lessons to learn from this:
    1- make sure your design team understands the concept of what makes a good and ergonomic web site
    2- make sure your marketing team understands that “viral” doesn’t mean putting a video up on youtube while sitting there and twiddling your thumbs hoping the viewcount increases and thus, hoping to generate traffic on your web site.
    3- keep it simple, stupid. People are drawn to simple things. If they want cluttered, they’ll start working on their tax forms.
    4- don’t rush your products out of the door just to get more funding (I realize this is easier said than done)
    5- money doesn’t necessarily make a good web site.

    I think that’s it, I’ve tried being constructive and, hopefully, the subsequent posts will be as well. I do realize that doesn’t explain where the 25 millions went (certainly not on the technology-side of things as far as I’m concerned, except maybe for that hosting deal but I think Capazoo’s hosting press release was a lame attempt at creating a “omg they invested 5 million in hosting! They must be serious about their stuff!!” buzz.).

  41. Funbag

    I worked with these guys for about 6 months… They have NO CLUE! The founders were without any online experience and kept hiring useless consultants. They paid us 60% of the money they comitted and then stiffed us on the remainder. I saw the disfunction first hand and let me tell you, this was a pure fraud operation.

    Most of the staff were good people, trying hard, but the managment team was useless and more full of ego then business savvy. Micheal was crazy and Luk was a snake oil salesman.

    To the investors I say, open your window up and throw your money out… You have a better chance of getting a return on investment from the wind then people like this!

  42. Crapazoo

    Ye I agree with ex-employee .
    The ergonomics of the site sucked, those people had no design sense what so ever. Marketing wise, there was no buzz. But I got to admit, the founders with no web experience managed to raise 25 mil. That’s impressive. If traditional tech VCs dropped the cash for Crapazoo, God help us all.

  43. Michel Verville

    All of you can say what you want about me on these website. I will be the most famous persons in montreal, you will see me. The board and employee of capazoo do not know how good the new site will be. All the investors and employees who push me out will suffer now, I now have a copy of the technology and you will get nothing, i will be the one to get rich, not the investors.

  44. Luc Verville

    Shutup, you pathetic hexcuse of a brother, tabarnak! This is all your fault, I should have put my threat of killing you in good use, calisse.. I make sure you get noting from hall my hard work, blood sweat and money of my hinvestors and trust of my beloved atletes and hockey legend. I will relaunch it tanks to more money I gonna get from clueless hinvestor who want to sit on der asses and get rich, tanks to tax shelter overseas in Bahamas and fiscal paradise and what dey think is da next microsoff, and I’ll pump all dat money in a bigger better capazoo.. besides, I ate ate AAATE da capazoo name, dat was your stupide idea also. I ope you burn in ell.

    And for dose who don’t know, regarding dis comment:
    “This site is hosted, the “sysadmin” who’s staying employed is a “friend of the family” and he is there more as an office caretaker than anything else (and to ensure that employees don’t come in to pay themselves by stealing their $3k workstation). He has nothing to keep up and running (and probably doesn’t have enough tech knowledge to do so anyway)”

    dat’s our beloved Larry and we like to treat him like a dog coz he’s our slave and takes all our shit. He’s dumb as a doornob and incompétant but we can be shure he never steal our source code, crisse.

    i will return with a bigger better capazoo and buy a brand new boat and everyone will talk about me mouaahahahahaha