Comments on: What Media Company Gained the Most Market Share in 2007? (Hint: It Starts With a G). http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/ Startup and Tech News Fri, 16 May 2008 11:54:39 +0000 http://wordpress.org/?v=2.3.3 By: Google växer snabbare än de 13 största konventionella mediehusen tillsammans « Newsdesk PR 2.0 http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2065000 Google växer snabbare än de 13 största konventionella mediehusen tillsammans « Newsdesk PR 2.0 Sun, 30 Mar 2008 21:10:44 +0000 http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2065000 [...] Google växer snabbare än de 13 största konventionella mediehusen tillsammans Posted on March 30, 2008 by dojan I mina tidigare två inlägg så har jag skrivit hur webben håller på att slå ut TV och hur dålig annonsingången är för dagspressen i USA. Och jag kan inte låta bli att förälda detta med ytterligare ett relevant inlägg som kort beskriver hur Google fullkomligt slår nock out på de traditionella mediehusen beträffande tillväxt. Även detta uppsnappat från Sillicon Alley Insider, men även från TechCrunch. [...] […] Google växer snabbare än de 13 största konventionella mediehusen tillsammans Posted on March 30, 2008 by dojan I mina tidigare två inlägg så har jag skrivit hur webben håller på att slå ut TV och hur dålig annonsingången är för dagspressen i USA. Och jag kan inte låta bli att förälda detta med ytterligare ett relevant inlägg som kort beskriver hur Google fullkomligt slår nock out på de traditionella mediehusen beträffande tillväxt. Även detta uppsnappat från Sillicon Alley Insider, men även från TechCrunch. […]

]]> By: A Serious Threat? Google’s Second Search Box « AdViking http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2058931 A Serious Threat? Google’s Second Search Box « AdViking Fri, 28 Mar 2008 12:32:18 +0000 http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2058931 [...] on the recent crunching of revenue numbers, the general trend seems to be that Google’s revenue growth is at the cost of traditional [...] […] on the recent crunching of revenue numbers, the general trend seems to be that Google’s revenue growth is at the cost of traditional […]

]]> By: Коя медийна компания e N1 в USA по приходи? Започва с G | Интернет маркетинг и реклама http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2047491 Коя медийна компания e N1 в USA по приходи? Започва с G | Интернет маркетинг и реклама Fri, 21 Mar 2008 14:00:29 +0000 http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2047491 [...] www.Techrunch.com [...] […] http://www.Techrunch.com […]

]]> By: Tracy http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2045542 Tracy Wed, 19 Mar 2008 18:01:41 +0000 http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2045542 Erick, Is there a way to delineate what Ad revenue is related to the sports industry? I'd like to see how that is broken down. Erick,
Is there a way to delineate what Ad revenue is related to the sports industry? I’d like to see how that is broken down.

]]> By: » 2007 Ad-Revenue Gains/Losses Among Media Companies   TechCrunchies - Internet Statistics, Numbers and figures http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2045329 » 2007 Ad-Revenue Gains/Losses Among Media Companies   TechCrunchies - Internet Statistics, Numbers and figures Wed, 19 Mar 2008 15:02:13 +0000 http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2045329 [...] surprisingly, this list is headed by Google. The list of the highest ad revenue gains or losses over the previous year in descending [...] […] surprisingly, this list is headed by Google. The list of the highest ad revenue gains or losses over the previous year in descending […]

]]> By: Mihir http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2040633 Mihir Sun, 16 Mar 2008 06:08:41 +0000 http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2040633 Good charts. But the sample of the 17 companies is not a fully representative sample though. If you look at the ad spend by medium, you will notice that Internet ads is only 7.8% of the total ad spend. http://www.marketingcharts.com/television/share-of-ad-spending-by-medium-december-2007-3764/ With the data in this sample, it seems like online ad spend is much higher than it really is. Of course Google is eating everybody's lunch. But maybe not 4% of total ad spend budget as this sample lets us believe. Good charts.

But the sample of the 17 companies is not a fully representative sample though. If you look at the ad spend by medium, you will notice that Internet ads is only 7.8% of the total ad spend. http://www.marketingcharts.com.....2007-3764/

With the data in this sample, it seems like online ad spend is much higher than it really is. Of course Google is eating everybody’s lunch. But maybe not 4% of total ad spend budget as this sample lets us believe.

]]> By: Seo http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2040621 Seo Sun, 16 Mar 2008 06:03:50 +0000 http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2040621 thanks for your information. but i am wondering where google's ad revenue number comes from? google's financial reports says it made 16 bil from ad. am waiting for your explaination. cheers. thanks for your information.
but i am wondering where google’s ad revenue number comes from?
google’s financial reports says it made 16 bil from ad.
am waiting for your explaination.

cheers.

]]> By: Garth http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2040361 Garth Sun, 16 Mar 2008 04:08:43 +0000 http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2040361 Disney had ~700 million last year in what Iger called "Online Revenue" and predicted 1billion for this year. That includes itunes which made them a couple of hundred million. I imagine he left them out, as their breakouts and business model make it difficult to compare them to the other media companies listed. ESPN.com for example has a substantially higher threshold for advertiser quality than any of the sources listed in the graph. Go to ESPN.com and look for yourself, count the external ads on any page. They also advertise a lot of their own properties on the site. ESPN gets $3 from every cable subscriber and only signs contracts that put the channel on the basic tier, if cable companies balk, they pull the channel and sports fans convince the cable co to bring it back. The CPM has to be pretty high for online ads for it to be more profitable than advertising their own high margin goods and services. Disney had ~700 million last year in what Iger called “Online Revenue” and predicted 1billion for this year. That includes itunes which made them a couple of hundred million.

I imagine he left them out, as their breakouts and business model make it difficult to compare them to the other media companies listed. ESPN.com for example has a substantially higher threshold for advertiser quality than any of the sources listed in the graph. Go to ESPN.com and look for yourself, count the external ads on any page. They also advertise a lot of their own properties on the site.

ESPN gets $3 from every cable subscriber and only signs contracts that put the channel on the basic tier, if cable companies balk, they pull the channel and sports fans convince the cable co to bring it back.

The CPM has to be pretty high for online ads for it to be more profitable than advertising their own high margin goods and services.

]]> By: dave mcclure http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2039501 dave mcclure Sat, 15 Mar 2008 18:49:23 +0000 http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2039501 Erick: this is really excellent info & analysis. thanks for the article. (Mike: once again, awesome scoop getting Erick on the TC team :) Erick: this is really excellent info & analysis. thanks for the article.

(Mike: once again, awesome scoop getting Erick on the TC team :)

]]> By: Sneezy Melon http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2039420 Sneezy Melon Sat, 15 Mar 2008 17:13:08 +0000 http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2039420 I really expected more from Yahoo. As for Google, that's no new news. I really expected more from Yahoo. As for Google, that’s no new news.

]]> By: Erick Schonfeld http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2039403 Erick Schonfeld Sat, 15 Mar 2008 17:00:59 +0000 http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2039403 There seems to be some confusion about the data in these charts. As I note in the post, these are not comprehensive. They are from an analysis Henry Blodget did of 17 media businesses. I link to the spreadsheet with the underlying data in the post. The reason AOL, Time Inc., etc are separated out is because Henry was originally trying to show the advertising gains/losses in Web vs TV vs print vs radio. So the data is not wrong. It is what it is. And while not perfect it is instructive nonetheless. If anyone wants to play around with the data, add Disney, and create a more comprehensive chart, send it to me (erick at techcrunch), and I'll add it to the post. There seems to be some confusion about the data in these charts. As I note in the post, these are not comprehensive. They are from an analysis Henry Blodget did of 17 media businesses. I link to the spreadsheet with the underlying data in the post.

The reason AOL, Time Inc., etc are separated out is because Henry was originally trying to show the advertising gains/losses in Web vs TV vs print vs radio.

So the data is not wrong. It is what it is. And while not perfect it is instructive nonetheless.

If anyone wants to play around with the data, add Disney, and create a more comprehensive chart, send it to me (erick at techcrunch), and I’ll add it to the post.

]]> By: Jesse http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2039389 Jesse Sat, 15 Mar 2008 16:39:25 +0000 http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2039389 But the charts ARE pretty. Too bad that doesn't count for more. But the charts ARE pretty. Too bad that doesn’t count for more.

]]> By: Jesse http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2039386 Jesse Sat, 15 Mar 2008 16:38:27 +0000 http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2039386 I agree with Tom. And Joe. These charts are not explained well and are flawed. In fact, you admit they are flawed in your article - with major errors like leaving out Disney and erroneously fragmenting huge companies like Time Warner, what else is wrong with these numbers? When you've got errors that big in a study, why use it at all? It's just plain wrong. I agree with Tom. And Joe. These charts are not explained well and are flawed. In fact, you admit they are flawed in your article - with major errors like leaving out Disney and erroneously fragmenting huge companies like Time Warner, what else is wrong with these numbers?

When you’ve got errors that big in a study, why use it at all? It’s just plain wrong.

]]> By: Tom http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2039275 Tom Sat, 15 Mar 2008 13:43:47 +0000 http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2039275 "you forgot the chart which shows the 0.000001% of Google ads that people actually pay attention to or generate any revenue for the advertiser." What??? It's been well documented for years that relevant text based ad generate much higher click troughs than image based non relevant ads. Your claim is absurd. Did Google beat you up in high school or something? “you forgot the chart which shows the 0.000001% of Google ads that people actually pay attention to or generate any revenue for the advertiser.”

What??? It’s been well documented for years that relevant text based ad generate much higher click troughs than image based non relevant ads. Your claim is absurd. Did Google beat you up in high school or something?

]]> By: Tom http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2039273 Tom Sat, 15 Mar 2008 13:39:07 +0000 http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2039273 These charts are not really explained well. Are the charts total or online only ad revenue? I'm assuming all the numbers are in millions? These charts are not really explained well. Are the charts total or online only ad revenue? I’m assuming all the numbers are in millions?

]]> By: ONLINE SERVICES/INTERACTIVE MEDIA « Daily Marauder http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2038702 ONLINE SERVICES/INTERACTIVE MEDIA « Daily Marauder Sat, 15 Mar 2008 02:26:40 +0000 http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2038702 [...] Time Warner Cable, Viacom, Google, Yahoo, Microsoft, AOL,, the New York Times, and CBS Radio). (http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it... [...] […] Time Warner Cable, Viacom, Google, Yahoo, Microsoft, AOL,, the New York Times, and CBS Radio). (http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it… […]

]]> By: monkee http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2038628 monkee Sat, 15 Mar 2008 00:47:02 +0000 http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2038628 Great chart and nice review! Great chart and nice review!

]]> By: emma http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2038581 emma Fri, 14 Mar 2008 23:50:55 +0000 http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2038581 you forgot the chart which shows the 0.000001% of Google ads that people actually pay attention to or generate any revenue for the advertiser. you forgot the chart which shows the 0.000001% of Google ads that people actually pay attention to or generate any revenue for the advertiser.

]]> By: www.fantasysportsmatrix.com http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2038510 www.fantasysportsmatrix.com Fri, 14 Mar 2008 22:51:03 +0000 http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2038510 Good analysis. Nice chart. Good analysis. Nice chart.

]]> By: Louis http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2038437 Louis Fri, 14 Mar 2008 22:03:02 +0000 http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2038437 I have a feeling that if the traditional companies release all of their produce into the net via ad supported platform a la hulu.com they will regain their 'mojo' in a very short time indeed. I have a feeling that if the traditional companies release all of their produce into the net via ad supported platform a la hulu.com they will regain their ‘mojo’ in a very short time indeed.

]]> By: Asha http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2038436 Asha Fri, 14 Mar 2008 22:02:57 +0000 http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2038436 Okay. This data is wrong. Much as we like to think of AOL as an independent company it is not. AOL's revenue should be included under Time Warner. By the way the last time I checked both Time Warner Cable and Time were part of TW too. Before you analyze a company's revenues you must first realize what the company is. AOL, TIME Inc., and Time Warner Cable are corporate divisions and are apart on ONE company's online operations (Until the unit is sold off). Breaking revenue apart only serves to analyze how each division contributed to the corporate whole. Okay. This data is wrong. Much as we like to think of AOL as an independent company it is not. AOL’s revenue should be included under Time Warner. By the way the last time I checked both Time Warner Cable and Time were part of TW too. Before you analyze a company’s revenues you must first realize what the company is. AOL, TIME Inc., and Time Warner Cable are corporate divisions and are apart on ONE company’s online operations (Until the unit is sold off). Breaking revenue apart only serves to analyze how each division contributed to the corporate whole.

]]> By: Joe http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2038391 Joe Fri, 14 Mar 2008 21:32:10 +0000 http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2038391 Please note that the number for Gannett only includes print revenue. Gannett revenues were more than $7.4b for 2007. On-line revenue is growing. Lies, damn lies and incorrect information. Please note that the number for Gannett only includes print revenue. Gannett revenues were more than $7.4b for 2007. On-line revenue is growing. Lies, damn lies and incorrect information.

]]> By: Lindsay http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2038373 Lindsay Fri, 14 Mar 2008 21:18:50 +0000 http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2038373 Okay. Leave out Disney. The one traditional media company that *kinda* gets it. Seems like a totally fair analysis. Okay. Leave out Disney. The one traditional media company that *kinda* gets it. Seems like a totally fair analysis.

]]> By: Gil http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2038316 Gil Fri, 14 Mar 2008 20:52:36 +0000 http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2038316 When a site have ads like Sean mention (or even too much ads), I basically can't see them anymore. What maybe say something on CPM (Can the adverister really know if you look at them or not). On the other hand, CPC is no better. I guess the one who clicks on ads you don't really want to click at all... The ads on the internet feels a lot like an internal bubble. (Too much... When it is a good site - well it might be reasonable to have some but like on TV when the site is crap I really would like to move to another channel)... When a site have ads like Sean mention (or even too much ads), I basically can’t see them anymore. What maybe say something on CPM (Can the adverister really know if you look at them or not).
On the other hand, CPC is no better. I guess the one who clicks on ads you don’t really want to click at all…
The ads on the internet feels a lot like an internal bubble. (Too much… When it is a good site - well it might be reasonable to have some but like on TV when the site is crap I really would like to move to another channel)…

]]> By: Sean http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2038272 Sean Fri, 14 Mar 2008 20:32:01 +0000 http://www.techcrunch.com/2008/03/14/what-media-company-gained-the-most-market-share-in-2007-hint-it-starts-with-a-g/#comment-2038272 Bart I have no problem with advertising as long as it is within reason, hey I have ads on my site, so I know the feeling. I just loaded this page up in IE, there are 5 advertising areas throughout which there are a total of 14 unique ads. That's just too much. Bart I have no problem with advertising as long as it is within reason, hey I have ads on my site, so I know the feeling. I just loaded this page up in IE, there are 5 advertising areas throughout which there are a total of 14 unique ads. That’s just too much.

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