Comments on: Microsoft Picks Up Another Ad Startup: Rapt http://www.techcrunch.com/2008/03/14/microsoft-picks-up-another-ad-startup-rapt/ Startup and Tech News Sat, 17 May 2008 11:12:55 +0000 http://wordpress.org/?v=2.3.3 By: Stick-To-It-Ness Pays: Rapt To Be Acquired by Microsoft « I’m Not Actually a Geek http://www.techcrunch.com/2008/03/14/microsoft-picks-up-another-ad-startup-rapt/#comment-2047247 Stick-To-It-Ness Pays: Rapt To Be Acquired by Microsoft « I’m Not Actually a Geek Fri, 21 Mar 2008 06:38:15 +0000 http://www.techcrunch.com/2008/03/14/microsoft-picks-up-another-ad-startup-rapt/#comment-2047247 [...] Posted on March 20, 2008 by bhc3 Rapt Inc. is being acquired by Microsoft, as reported over at TechCrunch by Erik Schonfeld. Rapt is an online ad optimization application, which fits Microsoft’s continued push into [...] […] Posted on March 20, 2008 by bhc3 Rapt Inc. is being acquired by Microsoft, as reported over at TechCrunch by Erik Schonfeld. Rapt is an online ad optimization application, which fits Microsoft’s continued push into […]

]]> By: Microsoft Buys Rapt - cool ad technology « AdViking http://www.techcrunch.com/2008/03/14/microsoft-picks-up-another-ad-startup-rapt/#comment-2046285 Microsoft Buys Rapt - cool ad technology « AdViking Thu, 20 Mar 2008 09:12:55 +0000 http://www.techcrunch.com/2008/03/14/microsoft-picks-up-another-ad-startup-rapt/#comment-2046285 [...] Last Friday Microsoft announced that it is buying ad technology firm Rapt - here’s the official PR on the deal. This looks like a very strategic and smart buy that will bolster Microsoft’s APS offering in the optimization and sales tool area. Rapt looks like a great tool to help with online display for big publishers… Rapt has an impressive rooster of top teir customers including: MSN, Yahoo, Fox Interactive, NCB, CNET and Dow Jones. This post on Yankee Group helps explain why they are buying Rapt and here is the TC post. [...] […] Last Friday Microsoft announced that it is buying ad technology firm Rapt - here’s the official PR on the deal. This looks like a very strategic and smart buy that will bolster Microsoft’s APS offering in the optimization and sales tool area. Rapt looks like a great tool to help with online display for big publishers… Rapt has an impressive rooster of top teir customers including: MSN, Yahoo, Fox Interactive, NCB, CNET and Dow Jones. This post on Yankee Group helps explain why they are buying Rapt and here is the TC post. […]

]]> By: RSK http://www.techcrunch.com/2008/03/14/microsoft-picks-up-another-ad-startup-rapt/#comment-2043136 RSK Mon, 17 Mar 2008 18:31:59 +0000 http://www.techcrunch.com/2008/03/14/microsoft-picks-up-another-ad-startup-rapt/#comment-2043136 Not only are they Java shop but also heavily ORACLE DB technology shop floor. Not only are they Java shop but also heavily ORACLE DB technology shop floor.

]]> By: CMU http://www.techcrunch.com/2008/03/14/microsoft-picks-up-another-ad-startup-rapt/#comment-2040011 CMU Sun, 16 Mar 2008 01:57:35 +0000 http://www.techcrunch.com/2008/03/14/microsoft-picks-up-another-ad-startup-rapt/#comment-2040011 That is a good exit for rapt. Rapt is a java shop, I don't know how the technologies can integrated into the microsoft platform. For microsoft, I think they just want rapt's clients and probably professional service... That is a good exit for rapt. Rapt is a java shop, I don’t know how the technologies can integrated into the microsoft platform. For microsoft, I think they just want rapt’s clients and probably professional service…

]]> By: Sneezy Melon http://www.techcrunch.com/2008/03/14/microsoft-picks-up-another-ad-startup-rapt/#comment-2039413 Sneezy Melon Sat, 15 Mar 2008 17:09:04 +0000 http://www.techcrunch.com/2008/03/14/microsoft-picks-up-another-ad-startup-rapt/#comment-2039413 "Rapt is used by several web administrators" Several?? Is is so?? “Rapt is used by several web administrators”

Several?? Is is so??

]]> By: jojo http://www.techcrunch.com/2008/03/14/microsoft-picks-up-another-ad-startup-rapt/#comment-2038858 jojo Sat, 15 Mar 2008 06:47:44 +0000 http://www.techcrunch.com/2008/03/14/microsoft-picks-up-another-ad-startup-rapt/#comment-2038858 Rapt is mission critical at Yahoo. One way to get Yahoo is for MSFT to raise pricing or threaten to cut off Yahoo from the use of rapt. Legally, of course. Rapt is mission critical at Yahoo. One way to get Yahoo is for MSFT to raise pricing or threaten to cut off Yahoo from the use of rapt. Legally, of course.

]]> By: Louis http://www.techcrunch.com/2008/03/14/microsoft-picks-up-another-ad-startup-rapt/#comment-2037979 Louis Fri, 14 Mar 2008 19:20:06 +0000 http://www.techcrunch.com/2008/03/14/microsoft-picks-up-another-ad-startup-rapt/#comment-2037979 Sever say sever. Hopefully MSFT actually turns these purchases into something magical for a change, like Google always does, at some point. Sever say sever.

Hopefully MSFT actually turns these purchases into something magical for a change, like Google always does, at some point.

]]> By: Rajeev http://www.techcrunch.com/2008/03/14/microsoft-picks-up-another-ad-startup-rapt/#comment-2037790 Rajeev Fri, 14 Mar 2008 18:03:10 +0000 http://www.techcrunch.com/2008/03/14/microsoft-picks-up-another-ad-startup-rapt/#comment-2037790 Interesting...A contact of mine used to work at rapt and during that time (~2001) rapt's focus was inventory management for physical goods, i.e. supply chain optimization....I guess they nicely morphed themselves into ad inventory management (SCO market doesn't look that great anymore anyway). Great job. Interesting…A contact of mine used to work at rapt and during that time (~2001) rapt’s focus was inventory management for physical goods, i.e. supply chain optimization….I guess they nicely morphed themselves into ad inventory management (SCO market doesn’t look that great anymore anyway).

Great job.

]]> By: Eric Willis http://www.techcrunch.com/2008/03/14/microsoft-picks-up-another-ad-startup-rapt/#comment-2037779 Eric Willis Fri, 14 Mar 2008 17:59:47 +0000 http://www.techcrunch.com/2008/03/14/microsoft-picks-up-another-ad-startup-rapt/#comment-2037779 Microsoft has been aggressively acquiring companies over the last few months. This looks like a good fit into their long term online advertising goals. Microsoft has been aggressively acquiring companies over the last few months. This looks like a good fit into their long term online advertising goals.

]]> By: weeeee http://www.techcrunch.com/2008/03/14/microsoft-picks-up-another-ad-startup-rapt/#comment-2037684 weeeee Fri, 14 Mar 2008 16:48:04 +0000 http://www.techcrunch.com/2008/03/14/microsoft-picks-up-another-ad-startup-rapt/#comment-2037684 Will Microsoft’s hunger for advertising startups sever be satiated? gotta typo on sever Will Microsoft’s hunger for advertising startups sever be satiated?

gotta typo on sever

]]> By: JosefVirek http://www.techcrunch.com/2008/03/14/microsoft-picks-up-another-ad-startup-rapt/#comment-2037659 JosefVirek Fri, 14 Mar 2008 16:32:39 +0000 http://www.techcrunch.com/2008/03/14/microsoft-picks-up-another-ad-startup-rapt/#comment-2037659 Google. your days are numbered. Google. your days are numbered.

]]> By: antje wilsch http://www.techcrunch.com/2008/03/14/microsoft-picks-up-another-ad-startup-rapt/#comment-2037649 antje wilsch Fri, 14 Mar 2008 16:23:35 +0000 http://www.techcrunch.com/2008/03/14/microsoft-picks-up-another-ad-startup-rapt/#comment-2037649 I just wish it would fix its own adcenter first. It's so annoying. It indexes words and then "removes them for violation" one at a time days later. They removed "biography" "story" and "storytelling" from our list as being irrelevant (uh, our entire site is about stories and writing and biographies, so doesn't look like anyone even bothered looking at the site) but the worst was that it would be one day one word, then the next day another word, then two days later another word. We had to open separate support tickets each time over the period of a couple of months. Why can't they just challenge them all at once like google does? Luckily we knew people to call at MSFT to get it to all looked into, because otherwise we might have closed the entire account due to annoyance. I just wish it would fix its own adcenter first. It’s so annoying. It indexes words and then “removes them for violation” one at a time days later. They removed “biography” “story” and “storytelling” from our list as being irrelevant (uh, our entire site is about stories and writing and biographies, so doesn’t look like anyone even bothered looking at the site) but the worst was that it would be one day one word, then the next day another word, then two days later another word. We had to open separate support tickets each time over the period of a couple of months. Why can’t they just challenge them all at once like google does? Luckily we knew people to call at MSFT to get it to all looked into, because otherwise we might have closed the entire account due to annoyance.

]]> By: Jason http://www.techcrunch.com/2008/03/14/microsoft-picks-up-another-ad-startup-rapt/#comment-2037638 Jason Fri, 14 Mar 2008 16:16:33 +0000 http://www.techcrunch.com/2008/03/14/microsoft-picks-up-another-ad-startup-rapt/#comment-2037638 Spotrunner or Aditall are next.... Spotrunner or Aditall are next….

]]> By: crsh http://www.techcrunch.com/2008/03/14/microsoft-picks-up-another-ad-startup-rapt/#comment-2037637 crsh Fri, 14 Mar 2008 16:16:17 +0000 http://www.techcrunch.com/2008/03/14/microsoft-picks-up-another-ad-startup-rapt/#comment-2037637 "Web-based “yield-management” software" /shudder /facepalm “Web-based “yield-management” software”

/shudder
/facepalm

]]> By: Tostada-man http://www.techcrunch.com/2008/03/14/microsoft-picks-up-another-ad-startup-rapt/#comment-2037622 Tostada-man Fri, 14 Mar 2008 16:09:09 +0000 http://www.techcrunch.com/2008/03/14/microsoft-picks-up-another-ad-startup-rapt/#comment-2037622 MSFT is getting ready to release free MS Office online. So they need a revenue generating machine to support that. The new online Office will be full of ads. Thats why MSFT is buying all there ad companies. MSFT is getting ready to release free MS Office online. So they need a revenue generating machine to support that.

The new online Office will be full of ads. Thats why MSFT is buying all there ad companies.

]]> By: Paul http://www.techcrunch.com/2008/03/14/microsoft-picks-up-another-ad-startup-rapt/#comment-2037621 Paul Fri, 14 Mar 2008 16:08:35 +0000 http://www.techcrunch.com/2008/03/14/microsoft-picks-up-another-ad-startup-rapt/#comment-2037621 Will Microsoft’s hunger for advertising startups sever be satiated? Sever. Heh. Will Microsoft’s hunger for advertising startups sever be satiated?

Sever. Heh.

]]> By: HoHo http://www.techcrunch.com/2008/03/14/microsoft-picks-up-another-ad-startup-rapt/#comment-2037573 HoHo Fri, 14 Mar 2008 15:30:52 +0000 http://www.techcrunch.com/2008/03/14/microsoft-picks-up-another-ad-startup-rapt/#comment-2037573 late again. i got the news elsewhere b4 TC published it. late again. i got the news elsewhere b4 TC published it.

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