Justin.TV will today start offering live mobile streaming to its users via a tie-up with Qik.
With the new service, Justin.TV users will have a option to stream from a mobile phone directly from their control panel without the need to have a Qik account. The integration is seamless, and the only difference in the video feed will be a Qik logo somewhere on the screen.
Qik has grown rapidly since first launching in invite only alpha testing. Despite not being open for signups, the service has over 2000 regular users (Scoble and Calacanis among them) and is growing at approx. 20% a week. Justin.TV needs little introduction, having created the live streaming genre and gone on to become a highly popular service.
I spoke to Justin.TV’s Michael Seibel and Qik’s Bhaskar Roy prior to today’s announcement. Justin.TV sees the deal as a value add for its users that gives it an edge over competitors. I mentioned Qik’s partnership with Mogulus and Seibel said that Justin.TV doesn’t see Mogulus as a competitor, noting that while their focus is on webcams and quick to use and stream shows, Mogulus is focused on high quality, TV level productions. Roy said that Qik sees the partnership as another way to get their service out to more users, and that after their testing phase they are ready for the growth the Justin.TV deal will bring.