Comments on: Google Enters The Ad Management Game http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/ Startup and Technology News Fri, 29 Aug 2008 22:33:10 +0000 http://wordpress.org/?v=2.5.1 By: Google going to manage your Ad’s on ur website « James Carstairs http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2448614 Google going to manage your Ad’s on ur website « James Carstairs Thu, 28 Aug 2008 01:02:45 +0000 http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2448614 [...] March, Google began inviting a select number of publishers within its AdSense network to test a new hosted advertisement [...] [...] March, Google began inviting a select number of publishers within its AdSense network to test a new hosted advertisement [...]

]]> By: Google Will Now Manage Your Website’s Ads | Christian eBuddy Blog http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2448475 Google Will Now Manage Your Website’s Ads | Christian eBuddy Blog Wed, 27 Aug 2008 22:55:13 +0000 http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2448475 [...] March, Google began inviting a select number of publishers within its AdSense network to test a new hosted advertisement [...] [...] March, Google began inviting a select number of publishers within its AdSense network to test a new hosted advertisement [...]

]]> By: truth http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2448095 truth Wed, 27 Aug 2008 18:10:54 +0000 http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2448095 This is a Goggle “beta” that really is a beta. good This is a Goggle “beta” that really is a beta.

good

]]> By: Business News Research » Google Will Now Manage Your Website’s Ads http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2447432 Business News Research » Google Will Now Manage Your Website’s Ads Wed, 27 Aug 2008 01:33:55 +0000 http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2447432 [...] March, Google began inviting a select number of publishers within its AdSense network to test a new hosted advertisement [...] [...] March, Google began inviting a select number of publishers within its AdSense network to test a new hosted advertisement [...]

]]> By: Google Fully Releases Its Hosted Ad Management System http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2447112 Google Fully Releases Its Hosted Ad Management System Tue, 26 Aug 2008 19:44:24 +0000 http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2447112 [...] March, Google began inviting a select number of publishers within its AdSense network to use a new hosted advertisement [...] [...] March, Google began inviting a select number of publishers within its AdSense network to use a new hosted advertisement [...]

]]> By: Mike http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2134002 Mike Sat, 05 Apr 2008 22:41:50 +0000 http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2134002 After using this a while, some observations: Mystery CEO is right geotargeting, as well as delivery options, are nice. Randy is right: OpenAds/OpenX is infuriating at times. But this new thing from Google is equally or more infuriating in other ways. Hopefully they'll get better fast, as Google Reader did (but other Google services haven't). Supposedly Ad Manager is for the small guys (with the Doubleclick system for large publishers). But still, the whole metaphor is around Orders and Slots/Zones, not Advertisers and Slots/Zones. This is very unfriendly for small publishers. It assumes you have ad sales staff, an ad sales manager, and all these roles. You have to fill in a lot of meaningless information. You can't just upload a creative and then use it in different place: it is order-specific, not advertiser-specific. You can't see what ads are showing in a slot. You can't see all the ads from an advertiser. This is a Goggle "beta" that really is a beta. On the plus side, it's great to get this crap off your server. Our ad httpd logs were bigger than our normal access logs. It really puts a load on the server, and we're small enough we don't want to pay for another server just for ads. After using this a while, some observations:

Mystery CEO is right geotargeting, as well as delivery options, are nice.

Randy is right: OpenAds/OpenX is infuriating at times.

But this new thing from Google is equally or more infuriating in other ways. Hopefully they’ll get better fast, as Google Reader did (but other Google services haven’t).

Supposedly Ad Manager is for the small guys (with the Doubleclick system for large publishers). But still, the whole metaphor is around Orders and Slots/Zones, not Advertisers and Slots/Zones. This is very unfriendly for small publishers. It assumes you have ad sales staff, an ad sales manager, and all these roles. You have to fill in a lot of meaningless information. You can’t just upload a creative and then use it in different place: it is order-specific, not advertiser-specific. You can’t see what ads are showing in a slot. You can’t see all the ads from an advertiser.

This is a Goggle “beta” that really is a beta.

On the plus side, it’s great to get this crap off your server. Our ad httpd logs were bigger than our normal access logs. It really puts a load on the server, and we’re small enough we don’t want to pay for another server just for ads.

]]> By: willie532 http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2057387 willie532 Thu, 27 Mar 2008 22:07:20 +0000 http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2057387 I was over at charlisangels adult vacations in the Caribbean island of Dominican Republic, and charlisangels is known for it's exotic resort,erotic resort, European,Russian escorts in a beautiful front beach villas at an all inclusive package. I was over at charlisangels adult vacations in the Caribbean island of Dominican Republic, and charlisangels is known for it’s exotic resort,erotic resort, European,Russian escorts in a beautiful front beach villas at an all inclusive package.

]]> By: Internet. » Blog Archive » Google Ad Manager: Serving Ads Just Got Hotter http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2046833 Internet. » Blog Archive » Google Ad Manager: Serving Ads Just Got Hotter Thu, 20 Mar 2008 19:47:28 +0000 http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2046833 [...] TechCrunch reports that Google is soft-launching Google Ad Manager (invite only), which is, well, an ad manager hosted by Google. The idea is to handle all your ads on one central place, not having to go into website templates and such to change them. You just nab the generated code once, put it in there, and serve your ads from the Google Ad Manager interface. (more…) [...] [...] TechCrunch reports that Google is soft-launching Google Ad Manager (invite only), which is, well, an ad manager hosted by Google. The idea is to handle all your ads on one central place, not having to go into website templates and such to change them. You just nab the generated code once, put it in there, and serve your ads from the Google Ad Manager interface. (more…) [...]

]]> By: Google Ad Manager: Serving Ads Just Got Hotter | Blogging Newbies http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2043695 Google Ad Manager: Serving Ads Just Got Hotter | Blogging Newbies Tue, 18 Mar 2008 04:23:31 +0000 http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2043695 [...] TechCrunch reports that Google is soft-launching Google Ad Manager (invite only), which is, well, an ad manager hosted by Google. The idea is to handle all your ads on one central place, not having to go into website templates and such to change them. You just nab the generated code once, put it in there, and serve your ads from the Google Ad Manager interface. (more…) [...] [...] TechCrunch reports that Google is soft-launching Google Ad Manager (invite only), which is, well, an ad manager hosted by Google. The idea is to handle all your ads on one central place, not having to go into website templates and such to change them. You just nab the generated code once, put it in there, and serve your ads from the Google Ad Manager interface. (more…) [...]

]]> By: Morten http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2042759 Morten Mon, 17 Mar 2008 15:04:20 +0000 http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2042759 >Anthony, #23, You must be jooking. Please say you are jooking? You can't use your server logs for shit. Google analytics are more trustable then your server logs will ever be. I'm looking forward to see what Google can present. After all, they have brought us Adsense. I now earn more with fallback traffic then ever before. >Anthony, #23,
You must be jooking. Please say you are jooking?

You can’t use your server logs for shit.
Google analytics are more trustable then your server logs will ever be.

I’m looking forward to see what Google can present. After all, they have brought us Adsense. I now earn more with fallback traffic then ever before.

]]> By: Matt Ellsworth http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2041660 Matt Ellsworth Sun, 16 Mar 2008 23:20:04 +0000 http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2041660 I've used openx before and I saw this. but my biggest question was whether or not this would take a second cut out of the adsense cut. or if the adsense revenue would stay the same. I’ve used openx before and I saw this. but my biggest question was whether or not this would take a second cut out of the adsense cut. or if the adsense revenue would stay the same.

]]> By: Kevin http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2038455 Kevin Fri, 14 Mar 2008 22:16:35 +0000 http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2038455 I've just recently found Openx (via Google) and have already setup a demo system. Easy work. It fits in with what our clients need. Like others, I find Google's recent moves a concern. I'm a big fan of Google in so many areas, but at the same time never have 'all my eggs in one basket'. For example I used to use their analytics, but have now switched to www.getclicky.com which although not free, is much better. It's important that web developers support the smaller innovative organizations, open source or commercial-based, especially when they have a superior product and customer service attitude. I think it will always be true that the large companies like Google can bring in a great total package, but inevitably tend to loose focus at some point. I would hate Google to go the way of Microsoft in business practices or plain arrogance. I’ve just recently found Openx (via Google) and have already setup a demo system. Easy work. It fits in with what our clients need.

Like others, I find Google’s recent moves a concern. I’m a big fan of Google in so many areas, but at the same time never have ‘all my eggs in one basket’. For example I used to use their analytics, but have now switched to http://www.getclicky.com which although not free, is much better. It’s important that web developers support the smaller innovative organizations, open source or commercial-based, especially when they have a superior product and customer service attitude.

I think it will always be true that the large companies like Google can bring in a great total package, but inevitably tend to loose focus at some point. I would hate Google to go the way of Microsoft in business practices or plain arrogance.

]]> By: Mark Astroe http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2037730 Mark Astroe Fri, 14 Mar 2008 17:23:56 +0000 http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2037730 Startups are not afraid of Microsoft, but they are afraid of Google. They know too much and now compete with everyone. It's just a matter of time before they make serious mistakes and become just another Microsoft. Startups are not afraid of Microsoft, but they are afraid of Google. They know too much and now compete with everyone. It’s just a matter of time before they make serious mistakes and become just another Microsoft.

]]> By: Rajeev Goel http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2036877 Rajeev Goel Fri, 14 Mar 2008 06:16:24 +0000 http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2036877 Google’s announcement of its free ad server is interesting but not entirely new for the market. Free ad servers have been around for some time now, including OpenAds and Expo9 from Exponential Interactive (the company behind Tribal Fusion). From PubMatic's perspective: - Google Ad Manager, like all ad servers, is complementary to PubMatic. Many publishers who use PubMatic do so in conjunction with their ad server, such as DoubleClick’s DART for Publishers, Atlas, or Zedo. The ad server is typically used to manage direct-sell campaigns while PubMatic is used to optimize across the publisher’s ad network relationships. - While Google Ad Manager integrates AdSense, the leading solution for cross ad network revenue optimization remains PubMatic. PubMatic is working with multiple publishers who are already using Google Ad Manager. These publishers manage direct-sell campaigns with their Ad Manager ad server and drive increased revenue from the rest of their inventory by letting PubMatic automate and optimize ad serving decisions for them. - Publishers should be wary of utilizing the same vendor for both ad serving infrastructure as well as an ad network. Combining the two represents a significant conflict of interest, which can disadvantage the publisher with respect to monetization. For more on our view of the announcement, please see our blog here: http://www.pubmatic.com/blog/?p=16 Google’s announcement of its free ad server is interesting but not entirely new for the market. Free ad servers have been around for some time now, including OpenAds and Expo9 from Exponential Interactive (the company behind Tribal Fusion).

From PubMatic’s perspective:
- Google Ad Manager, like all ad servers, is complementary to PubMatic. Many publishers who use PubMatic do so in conjunction with their ad server, such as DoubleClick’s DART for Publishers, Atlas, or Zedo. The ad server is typically used to manage direct-sell campaigns while PubMatic is used to optimize across the publisher’s ad network relationships.
- While Google Ad Manager integrates AdSense, the leading solution for cross ad network revenue optimization remains PubMatic. PubMatic is working with multiple publishers who are already using Google Ad Manager. These publishers manage direct-sell campaigns with their Ad Manager ad server and drive increased revenue from the rest of their inventory by letting PubMatic automate and optimize ad serving decisions for them.
- Publishers should be wary of utilizing the same vendor for both ad serving infrastructure as well as an ad network. Combining the two represents a significant conflict of interest, which can disadvantage the publisher with respect to monetization.

For more on our view of the announcement, please see our blog here: http://www.pubmatic.com/blog/?p=16

]]> By: Miracle Blade http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2036773 Miracle Blade Fri, 14 Mar 2008 04:10:47 +0000 http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2036773 I love the ad manage tool. It makes life a lot easier. I love the ad manage tool. It makes life a lot easier.

]]> By: jb http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2036510 jb Thu, 13 Mar 2008 23:39:09 +0000 http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2036510 Google may under-report real users a little bit because it only works if the user has javascript enabled. But if your difference is significant compared to your logs, I'm sorry to tell you man you are thinking your traffic is better than it is. I used to be in the same boat... until I realized about 30% of my traffic is bots, which google analytics doesn't count again because they don't support javascript. The sooner you realize your real traffic numbers the better. Reality check time. Anyway... I am using phpAdsNew (haven't updated to OpenAds or OpenX) and I am very much looking forward to outsourcing this to Google Ad Manager. Then I don't have to worry about upgrading (not that i do obviously, but I should) or scaling for traffic. In fact I'll get to save the money i'm paying for that dedicated ad server!!! Thanks Google!!! - A happy user of Gmail, Analytics, AdSense, and AdWords Google may under-report real users a little bit because it only works if the user has javascript enabled. But if your difference is significant compared to your logs, I’m sorry to tell you man you are thinking your traffic is better than it is. I used to be in the same boat… until I realized about 30% of my traffic is bots, which google analytics doesn’t count again because they don’t support javascript. The sooner you realize your real traffic numbers the better. Reality check time.

Anyway… I am using phpAdsNew (haven’t updated to OpenAds or OpenX) and I am very much looking forward to outsourcing this to Google Ad Manager. Then I don’t have to worry about upgrading (not that i do obviously, but I should) or scaling for traffic. In fact I’ll get to save the money i’m paying for that dedicated ad server!!!

Thanks Google!!!

- A happy user of Gmail, Analytics, AdSense, and AdWords

]]> By: PJ Brunet http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2036062 PJ Brunet Thu, 13 Mar 2008 18:14:51 +0000 http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2036062 #23, maybe you got lots of bot hits ;-) I don't like GA either, it's 1000x more information than I want, which slows me down, I code my own stats to tell me exactly what I need to know. #23, maybe you got lots of bot hits ;-) I don’t like GA either, it’s 1000x more information than I want, which slows me down, I code my own stats to tell me exactly what I need to know.

]]> By: Thiago Guerra http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2035951 Thiago Guerra Thu, 13 Mar 2008 17:11:05 +0000 http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2035951 I don't know about you guys but Google Ad Manager IS everything that I've been waiting for. I have some screen shots on my blog if you guys want to take a look. I posted there also a link where anyone can apply to be a beta tester. You should give it a try. I'm not sure if I can post a link in here. If I can't please remove it. http://www.monetizelab.com/articles/2008/03/13/google-ad-manager-new-ad-service-for-web-publishers/ I don’t know about you guys but Google Ad Manager IS everything that I’ve been waiting for. I have some screen shots on my blog if you guys want to take a look. I posted there also a link where anyone can apply to be a beta tester. You should give it a try.

I’m not sure if I can post a link in here. If I can’t please remove it.
http://www.monetizelab.com/art.....ublishers/

]]> By: Carrero http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2035927 Carrero Thu, 13 Mar 2008 16:57:24 +0000 http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2035927 <strong>Google se lanza a competir con OpenX...</strong> OpenX es quizás la herramienta de gestión de publicidad (banners) más conocida dentro del mundo de software libre, antes conocida como phpadsnew y OpenAds, y que hace poco fue objeto de una gran inversión de capital riesgo para potenciarlo. Más de... Google se lanza a competir con OpenX…

OpenX es quizás la herramienta de gestión de publicidad (banners) más conocida dentro del mundo de software libre, antes conocida como phpadsnew y OpenAds, y que hace poco fue objeto de una gran inversión de capital riesgo para potenciarlo.
Más de…

]]> By: MW http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2035789 MW Thu, 13 Mar 2008 15:46:47 +0000 http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2035789 Looks like OpenX are toast once google start pushing this out to the masses. Looks like OpenX are toast once google start pushing this out to the masses.

]]> By: Anthony http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2035775 Anthony Thu, 13 Mar 2008 15:40:18 +0000 http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2035775 I'm a bit worried about this solution, particularly because I'm not the biggest fan of Google Analytics. GA underreports the hell out of my traffic compared to server logs. I can't have it underreporting impressions on CPM based ad placements. I’m a bit worried about this solution, particularly because I’m not the biggest fan of Google Analytics. GA underreports the hell out of my traffic compared to server logs. I can’t have it underreporting impressions on CPM based ad placements.

]]> By: Search Enginuity http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2035706 Search Enginuity Thu, 13 Mar 2008 15:17:03 +0000 http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2035706 <strong>GoogleClick’s First Product: Google Ad Manager...</strong> Coming off the heels of the DoubleClick acquisition approval, Google has launched their first DoubleClick-enabled product, Google Ad Manager. The ‘free’ service allows publishers to easily manage their ad inventory to serve ads on their s... GoogleClick’s First Product: Google Ad Manager…

Coming off the heels of the DoubleClick acquisition approval, Google has launched their first DoubleClick-enabled product, Google Ad Manager. The ‘free’ service allows publishers to easily manage their ad inventory to serve ads on their s…

]]> By: PJ Brunet http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2035697 PJ Brunet Thu, 13 Mar 2008 15:15:03 +0000 http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2035697 If it makes me more money I'm happy, but honestly sounds like smoke and mirrors to me. Google can't compete with itself. Doesn't make much sense, why Google would want advertisers to bypass the Adsense system. Adsense is basically an ad rotation, why rotate a rotation in the rotation? Not a very elegant solution, IMO. They should just improve Adsense and give us a better cut of the money, then we wouldn't need to sell/rotate our own ads. If Adsense isn't competitive, just make it competitive and be done with it. If it makes me more money I’m happy, but honestly sounds like smoke and mirrors to me. Google can’t compete with itself. Doesn’t make much sense, why Google would want advertisers to bypass the Adsense system. Adsense is basically an ad rotation, why rotate a rotation in the rotation? Not a very elegant solution, IMO. They should just improve Adsense and give us a better cut of the money, then we wouldn’t need to sell/rotate our own ads. If Adsense isn’t competitive, just make it competitive and be done with it.

]]> By: Scott Switzer http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2035626 Scott Switzer Thu, 13 Mar 2008 14:54:05 +0000 http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2035626 Hi - OpenX view of the announcement is here: http://blog.openx.org/03/why-should-ad-serving-be-open/ Scott Switzer OpenX Community Leader Hi -

OpenX view of the announcement is here:

http://blog.openx.org/03/why-s.....g-be-open/

Scott Switzer
OpenX Community Leader

]]> By: Johan http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2035622 Johan Thu, 13 Mar 2008 14:51:35 +0000 http://www.techcrunch.com/2008/03/13/google-enters-the-ad-management-game/#comment-2035622 Why no google crunchbase entry? Why no google crunchbase entry?

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