Online and mobile research firm Invoke Solutions has taken an additional $7 million in funding in a round led by North Atlantic Capital that included existing investors Bain Capital and BEV Capital.
Waltham, Mass. based Invoke Solutions offers real-time online and mobile research services that offer “fast, usable insights for their clients.” Invoke Solutions products are used by companies including Microsoft, Washington Mutual, Conagra, Dell, and Nestle “to conduct better, faster, brand, communications, and product research in the US and Europe.”
The new round will be used by Invoke to continue developing its enterprise feedback management platform and increase its delivery capabilities across all parts of the company.
Total funding to date is around $38 million.
(via PE Hub)
Wow they’ve been around since 1999!
I am not so sure that companies with $38 million in funding are best talked about on TechCrunch. Shouldn’t they be more on a VC blog?
If you do feel that them and others with massive amounts of funding should be talked about here, can you include in the posts why and how that particular company may be related or affect me?
Sorry… I am having one of those, “I miss those posts about the little startups” moments.
Joel
maybe line ball, but we cover funding in online companies, and they just slip in. Certainly though the first time we’ve covered them.
In terms of little startups we still do that as well, it’s just that there’s a lot more noise today, and many are variations on the theme. Hopefully we pick the good ones, where as certainly in TC’s earlier days MA would have covered them all. If we covered them all now we’d have more posts than Engadget
I didn’t even understand what this company offered until I went thru their site a bit. Not very interesting, clearly B2B, without even a care for the consumer (though they help with “engagement”).
For any indication of how they are doing, I have sworn off all of their clients to the extent possible (MS is often a necessary evil) excluding Nestle and Conagra (not recognized at a consumer level by me).
Surely a workplace to dread and most assuredly full of 9-5ers.
Duncan, if the startups are interesting, I am not sure having more posts than Engadget would be bad. I do believe that a lot of really interesting companies don’t make it through your guys filters though.
So when is StartupCrunch launching?
To #4, Mr. Frank, clearly you don’t know much about this company. 9 to 5 is not close to a full day with Invoke. True, it is a b-2-b company with a very powerful quant/qual platform for research, whether its marketing, HR, political, whatever, Invoke create results in less than 24 hours when traditional methods take weeks if not months.
I have a lot of respect for what Invoke does, and even more respect for their people and clients!