Facebook Pays $25 For User Testing; We’ll Double That For Leaks
by Mark Hendrickson on March 11, 2008

Where does Facebook go when it wants to check the pulse of its users? Craigslist of course.

The company just posted the following job offer on the classifieds site, offering a $25 Visa Gift Card for anyone who stops by their Palo Alto offices this Thursday “to provide feedback on Facebook” (what, no stock options?).

Sign up at this URL. As a corollary, we’re offering $25 in straight cash to anyone who leaks information about new features or designs they see while visiting Facebook HQ. Just kidding. Or are we?

According to Ryan Merket, Facebook has posted at least one other user studies job to Craigslist over the past three weeks. Kudos to them for reaching out of their own sizable corner of the web to fill these temporary gigs.

Comments

Why didn’t they advertise on Facebook?

 

Good for Facebook, and the community.. social networking isn’t all about freebies.. 8-)

 

I think a lot of start up social networks would pay triple that for leaks, but I doubt they will give out any secrets to anyone without non-disclosure contract.

 

Facebook’s probably trying to get Craigslist users to help them create a Facebook version of Craigslist.

All joking aside, go Arrington for the balls to pay for the leaks! That’s some good journalism!

INQdrop

 

This really isn’t that great of an idea. The data will be largely inaccurate. First of all most all the participants will probably give FB very positive remarks. I doubt that any persons not pleased with their services will help in the survey for $25. Also the data will be skewed because of the geographical area of their participants. Almost all guests will be from the Palo Alto area, or at least California which will not give a good representation of the FB population. Doesn’t seem like these guys have taken a stat class before or learned how to collect good sensible data.

 

yeah, just for the record, we are not actually offering people a cash incentive to breach a confidentiality and nondisclosure agreement with Facebook.

 

…however, I am signing up for this using a number of aliases.

 
 

Are they trying to catch more user?

 

#5 (airj1012) nailed it… i think.

@#6 (Mike) …. how about off the record? how much for the goods? hehehe

 
 

matt - off the record? ok, we are not actually offering people a cash incentive to breach a confidentiality and nondisclosure agreement with Facebook.

 
 

@8 - nice inline graphics with comment.. would be great if general commenters (or, authenticated commenters) can do the that as well, say for a restricted size imagelet.. ;-)

 

113 - i believe you can hotlink from any hosted image, which is effectively what I’m doing. just make sure it isn’t more than say 540 pixels wide.

 

Michael, There going to see you coming and turn you away (maybe even make you more of the exposure)…or maybe they will let you interview Mark Zuckerberg. I think you’ll do a better job then his interview with Sarah Lacy.

 

They’re giving it away for free? Wow, it must be good! I wonder who shows up to their user studies. http://theworldwrites.blogspot.com/

 

Typical Facebook Focus Group:

You enter a room full of your friends and a few people you kinda know. Then a vampire jumps outa no where, freaking bites you. Someone creepy you’ve only talked to online like once or twice…pokes you. Lastly your latest activity and recent purchases are broadcast via loudspeaker.

Then a survey and a gift card.

 

Michael, you have to bring a hidden camera or something to see their facial expression when you walk in.

 

facebook has been looking for users periodically for quite some time. the same area they ask for users from has the going rates for useablity: $25 for a 25 min phone interview, $50 for 45 min in person (includes travel time to you) and $80 for 75 minutes.

facebook is grossly underpaying.

the users we’ve talked to often say they’ve done them and that as user testers, it’s not worth it.

for the record, we prefer to get people “outside the valley” because they test too much, know too much, and don’t reflect target users. i was surprised to see this starting last summer from facebook, but apparently, they think they are so cool, they can underpay, and get locals, and get good results.

i don’t believe it.

 

$25? you are kidding me, right? With gas being this expensive, it will cost more than than to get to / back from the office.

 

@yikes - just seeing the cool graffiti on the walls and how everyone is ok with working in the semblances of a dormitory is more than enough payment for feedback

i have a hard time believing they are going to reveal anything special to anyone who provides feedback. when i interviewed with them and signed an nda, they were hardly forthcoming with anything special.

 

They should have just used Ethnio for their UX testing recruiting! It’s free and really useful for exactly this purpose. Disclosure: I helped develop it. :)

 

I don’t think I can make it. I live in New Zealand

 

heh, listing has been taken offline :)

 
I Am Not Posting To Spam My Blog - March 12th, 2008 at 3:50 am PDT

@Mike: Perhaps you could wear a cunning disguise. Try dressing as a journalist, they’d never suspect it was you.

Anyway, got to go, Frankenstein Labs down the road is offering £50 for people willing to donate their liver to medical science. Sounds like a good deal, I mean, I’ve got two of those.

 

转用户为赚钱目标。

 

They really should have hired an outside focus group company to handle this task if they are serious about getting non-biased comments. Nothing like having study participants sit around your office with facebook propaganda right before they give their opinion.

$25 I agree is pretty low for a 30 minute focus group. I would say a rate of at least $50 would be more appropriate.

 

The craigslist post has been deleted

 

Hope their looking elsewhere as well for participants. At that rate and in that location, they’re looking at a very narrow demographic.

 

The number of times I’ve emailed Facebook with negative feedback (for free) for various reasons is quite substantial and I don’t think I’ve ever received a response. However, now they are offering to pay $25 to locals. They owe me about $500 I reckon! Think I’ll write to them

 

They’re testing various methods to push, promote, and sell music and videos, you heard it hear first. The biggest problem Facebook has, as we all know, is that their audience ignores ads and doesn’t buy anything from them (the $1 icon gifts sell about as much as sand on a beach). They consider the deal with Apple and iTunes to be promising, but they’re still trying to find out a good way to actually get people to buy - keep in mind their margins are also extremely slim on this, Apple gets the vast majority of available profits.

 

For what it’s worth, they’ve run this (and several other identical ads) for weeks and weeks. This seems to be an ongoing thing and it’s starting to feel like spam for the craigslist boards on or around Palo Alto.

 

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