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March 11, 2008

Eyeblaster Files For $115 Million IPO

Duncan Riley

16 comments »

eyeblaster.jpgOnline advertising firm Eyeblaster has registered for a $115 million initial public offering on the NASDAQ. Lehman Brothers and Deutsche Bank Securities are serving as joint bookrunners with UBS Securities and Pacific Crest Securities as co-managers.

New York based Eyeblaster offers online campaign management solutions and services to advertising agencies and advertisers. Eyeblaster manages campaigns across digital media channels in multiple formats including rich media, in-stream video, display and search.

Eyeblaster’s major competitors include Google through DoubleClick, and Microsoft with Atlas.

The company was founded in 1999 and has 221 employees in 23 countries with R&D facilities in Israel. The company booked a $7.4 million profit in 2007 on revenue of $44.7 million from 979 customers.

(via CNN)

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This entry was posted on Tuesday, March 11th, 2008 at 4:09 pm and is filed under Company & Product Profiles. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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  1. Raskin

    March 11th, 2008 at 4:54 pm

    First thing they should buy is a better logo.

  2. Tha_Mail_Man

    March 11th, 2008 at 5:13 pm

    That’s a nice piece of the American pie.

    -iTunes, eat your heart out
    http://myspace.com/soundbeastdigital

  3. Jason Jenkins

    March 11th, 2008 at 5:24 pm

    LOL #1 i agree!!

  4. Jon

    March 11th, 2008 at 5:52 pm

    They should hold off, right now, people are dumping stocks (great for buyers)… wait till the recession begins to blow off and they will get far more $$$ unless they can’t wait that long… which would indicate far deeper problems at the company. They are making a profit so that bodes well.

    Jon
    http://woodmarvels.com - Create Unique Memories

  5. Jcyreus

    March 11th, 2008 at 5:58 pm

    I realize that all indications and research from several credible sources (IAB, Comscore, etc.) say that Internet advertising will continue to be the wave of the future, but I’m still afraid that 80% of the business will continue to go to 20% of the companies out there…namely eyeblaster’s competition Google/Doubleclick and Microsoft as you mentioned, Duncan.

    That is unless they’ve got something really innovative up their sleeves that they are planning to spend that $115M on.

  6. jenkins

    March 11th, 2008 at 6:10 pm

    Not sure I’d want to bet on this one getting out. This is one of those companies that will either eke out or go under, one or the other.

  7. Chachingy

    March 11th, 2008 at 6:37 pm

    Slammers be gone-

    I wish them all the luck in the world against the big boys. Competition is great for business and the end user. I remember when IBM was the only game in town, then came along Dell, Gateway, Compaq, now HP.

    With Lehman and Deutsche on board it must be a decent offering and hopefully big plans for total world domination or at least provide new innovation and steal some marketshare.

    Boo Googleclick!

  8. Gandolf Hübinger

    March 11th, 2008 at 6:50 pm

    @mr. arrington: tell me, why do you only post this “via cnn”? i suppose you are speachless about this ipo, correct? is it 1999 again or what!?

    deutsche bank sure knows a lot about the interweb.

    someone please tell me what i have to do if i want to speculate against the success of this ipo.

    g.h. (berlin, germany)

  9. nitsuj

    March 11th, 2008 at 9:05 pm

    Haven’t actually read their S1, what are they planning on doing with the money? Seems like a small amount of rev/profit to be going public on.

  10. Peng

    March 11th, 2008 at 9:41 pm

    EyeBlaster? Did anyone think of something else? Bonus points if you catch the 1108 Thugz reference.

  11. rexford

    March 11th, 2008 at 9:52 pm

    Seems to me that this is a desperate move at the moment. They are making a profit so they are not cash strapped. I think they must believe that unless they raise a significant sum of money and innovate that they will become obsolete within the next 1-2 years. If they are anticipating pressure then Eyewonder, and Interpolls (both private companies as well) would do well to start cutting some deals or at least consolodate in order to compete.

  12. Steel

    March 11th, 2008 at 10:41 pm

    They have had a lot of success in Europe from what I know. Deutsche Bank
    AND UBS being involved means placement of a lot of the IPO will be European brokers with U.S. presence. Due to the strength of the Euro and the falling US dollar, It wouldn’t surprise me if it hasn’t already been oversubscribed. European banks do a better job of securing indications of interest before they ever get involved in any IPO. Their IPO will be a success but probably priced in their lower range, whatever that may be.

  13. Arona

    March 12th, 2008 at 4:02 am

    115 million is way too small for an IPO in this space.

    Plus the question is - how are they going to turn this extra liquidity into revenue when they are competing with some very big players?

  14. Larry

    March 12th, 2008 at 2:20 pm

    This seems like such a low number….

    115 million?????

    Why such a low IPO?

  15. johnny_man

    April 2nd, 2008 at 11:43 pm

    whats an IPO?

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