Online advertising firm Eyeblaster has registered for a $115 million initial public offering on the NASDAQ. Lehman Brothers and Deutsche Bank Securities are serving as joint bookrunners with UBS Securities and Pacific Crest Securities as co-managers.
New York based Eyeblaster offers online campaign management solutions and services to advertising agencies and advertisers. Eyeblaster manages campaigns across digital media channels in multiple formats including rich media, in-stream video, display and search.
Eyeblaster’s major competitors include Google through DoubleClick, and Microsoft with Atlas.
The company was founded in 1999 and has 221 employees in 23 countries with R&D facilities in Israel. The company booked a $7.4 million profit in 2007 on revenue of $44.7 million from 979 customers.
(via CNN)
First thing they should buy is a better logo.
That’s a nice piece of the American pie.
-iTunes, eat your heart out
http://myspace....undbeastdigital
LOL #1 i agree!!
They should hold off, right now, people are dumping stocks (great for buyers)… wait till the recession begins to blow off and they will get far more $$$ unless they can’t wait that long… which would indicate far deeper problems at the company. They are making a profit so that bodes well.
Jon
http://woodmarvels.com – Create Unique Memories
I realize that all indications and research from several credible sources (IAB, Comscore, etc.) say that Internet advertising will continue to be the wave of the future, but I’m still afraid that 80% of the business will continue to go to 20% of the companies out there…namely eyeblaster’s competition Google/Doubleclick and Microsoft as you mentioned, Duncan.
That is unless they’ve got something really innovative up their sleeves that they are planning to spend that $115M on.
Not sure I’d want to bet on this one getting out. This is one of those companies that will either eke out or go under, one or the other.
Slammers be gone-
I wish them all the luck in the world against the big boys. Competition is great for business and the end user. I remember when IBM was the only game in town, then came along Dell, Gateway, Compaq, now HP.
With Lehman and Deutsche on board it must be a decent offering and hopefully big plans for total world domination or at least provide new innovation and steal some marketshare.
Boo Googleclick!
@mr. arrington: tell me, why do you only post this “via cnn”? i suppose you are speachless about this ipo, correct? is it 1999 again or what!?
deutsche bank sure knows a lot about the interweb.
someone please tell me what i have to do if i want to speculate against the success of this ipo.
g.h. (berlin, germany)
Haven’t actually read their S1, what are they planning on doing with the money? Seems like a small amount of rev/profit to be going public on.
EyeBlaster? Did anyone think of something else? Bonus points if you catch the 1108 Thugz reference.
Seems to me that this is a desperate move at the moment. They are making a profit so they are not cash strapped. I think they must believe that unless they raise a significant sum of money and innovate that they will become obsolete within the next 1-2 years. If they are anticipating pressure then Eyewonder, and Interpolls (both private companies as well) would do well to start cutting some deals or at least consolodate in order to compete.
They have had a lot of success in Europe from what I know. Deutsche Bank
AND UBS being involved means placement of a lot of the IPO will be European brokers with U.S. presence. Due to the strength of the Euro and the falling US dollar, It wouldn’t surprise me if it hasn’t already been oversubscribed. European banks do a better job of securing indications of interest before they ever get involved in any IPO. Their IPO will be a success but probably priced in their lower range, whatever that may be.
115 million is way too small for an IPO in this space.
Plus the question is – how are they going to turn this extra liquidity into revenue when they are competing with some very big players?
This seems like such a low number….
115 million?????
Why such a low IPO?
whats an IPO?
IPO = stockmarket!
This is a very interesting move. They are provide some great services, but im not too sure they are really ready for this. Maybe the founders and shareholders wanted some money out of the company?
Steven Finch
http://crenk.com