Comments on: Click Forensics Raises $10 Million B Round

By: QUANTITATIVC » clickforensics- series b

QUANTITATIVC » clickforensics- series b — Mon, 29 Dec 2008 16:09:53 +0000

[...] Click Forensics Raises $10 Million B Round [...]

By: Speaker City » links for 2008-03-13

Speaker City » links for 2008-03-13 — Sun, 23 Mar 2008 19:41:46 +0000

[...] Click Forensics Raises $10 Million B Round (tags: clickfraud) [...]

By: Steve M

Steve M — Thu, 13 Mar 2008 00:16:58 +0000

Fraudsters can’t click on ads they don’t see and can’t find.

Pending patent #11/250,908 shows how it works.

Target people. Not words.

By: KillerStartups.com - ClickForensics.com - Preventing Click Fraud

KillerStartups.com - ClickForensics.com - Preventing Click Fraud — Wed, 12 Mar 2008 16:55:52 +0000

ClickForensics.com – Preventing Click Fraud…

I found your entry interesting do I’ve added a Trackback to it on my weblog …

By: ElephantInTheRoom

ElephantInTheRoom — Wed, 12 Mar 2008 14:50:37 +0000

What, and the search engines DON’T have anything to gain by saying there is no fraud? I dare say that Google does. If you are going to criticize then let’s talk about both sides of the story. As long as people get paid to click on ads, get paid to view pages, and get paid to read content, and the engines make profit from it too, there’s going to be fraud that will be under-emphasized by engines offering PPC programs – content network or not. Granted, the content networks are the primary issue, however, there’s so much more to invalid click activity than just the content networks.

The PPC model is somewhat unstable because there are people out there figuring out how to game the system. I’m thankful that there are companies who can audit what I’m buying to ensure maximum effectiveness.

IMHO, if you’re going to play you should consider the whole picture, not just what the engines tell you. Find out what’s in the Koolaid before you drink it.

By: ovysimon

ovysimon — Wed, 12 Mar 2008 12:57:24 +0000

When the estimates of high click-fraud growth come from a firm, standing to gain (in a very big way) from this growth, it makes you wonder a lot.

By: Simon Ovidiu

Simon Ovidiu — Wed, 12 Mar 2008 12:55:59 +0000

“Click fraud is a big business, and so is detecting it. Click-fraud auditing firm Click Forensics has raised a $10 million B round, led by Sierra Ventures”

great writeing:”click-fraud detection is not the problem, prevention is.”

By: Omar Bohsali

Omar Bohsali — Wed, 12 Mar 2008 12:42:50 +0000

@3 – I don’t think it’s right to discount them so easily. There are many failure points in where click fraud can be added into the equation.

Also, estimates help them grow, but they also have their credibility on the line. The minute someone says something about their estimates being too generous, they lose their credibility.

Best of luck to them.

By: Tim Madel

Tim Madel — Wed, 12 Mar 2008 12:29:09 +0000

I have yet to say any non-biased third-party assessment of click fraud. I can see it happening through content networks, but through search campaigns? I doubt it.

When the estimates of high click-fraud growth come from a firm standing to gain (in a very big way) from this growth, it makes you wonder.

By: Marzipan from Toledo

Marzipan from Toledo — Wed, 12 Mar 2008 07:32:30 +0000

on their home page it says that click fraud is costing ad networks millions. please explain that to me

By: JosefVirek

JosefVirek — Wed, 12 Mar 2008 06:28:21 +0000

click-fraud detection is not the problem, prevention is.