Comments on: Google Analytics Data Sharing: Why Not Go All The Way?

By: The Digital Marketing Blog» Blog Archive » Google avanza en varios frentes y en una misma direccion

Mon, 07 Jul 2008 17:50:48 +0000

[...] y potencialmente de cualquier desarrollo basado en el comportamiento del usuario (BT), son Google Analitys , pegado en millones de sitios ,Google [...]

By: Google Faces Off With Compete, Alexa, Comscore, Quantcast (And Soon Firefox): tech product reviews, tech news, daily videos, free downloads, and podcasts, tech, products, computer, mp3 players, cell phones, digital cameras

Sun, 22 Jun 2008 02:23:27 +0000

[...] Google announced that sites could share their traffic data in an aggregated, anonymous fashion, but stopped short of letting them publish it to [...]

By: Google Faces Off With Compete, Alexa, Comscore, Quantcast

Google Faces Off With Compete, Alexa, Comscore, Quantcast — Fri, 20 Jun 2008 19:51:18 +0000

[...] a very popular tool that allows sites to monitor their own traffic. Earlier this year Google announced that sites could share their traffic data in an aggregated, anonymous fashion, but stopped short of [...]

By: Technology and Gadgets Review » Mozilla Stealth Data Project Could Be Just What The Internet Needs

Wed, 14 May 2008 07:37:07 +0000

[...] actual Internet usage. That’s why I’ve called for Google to offer users to make their Google Analytics data publicly available. Would many people do it? Just the ones that want us to trust the user numbers and page views they [...]

By: Mozilla Stealth Data Project Could Be Just What The Internet Needs

Mozilla Stealth Data Project Could Be Just What The Internet Needs — Tue, 13 May 2008 09:27:33 +0000

By: AF-Design » Comparative Website Metrics An Open Market

AF-Design » Comparative Website Metrics An Open Market — Tue, 22 Apr 2008 20:07:58 +0000

[...] Michael Arrington pointed out on TechCrunch, that a share “With Everyone” option was needed. While we can certainly create accounts that have read access to our data and publish that information on our sites - it might be nice to get a 30,000 foot view of multiple sites without needing to authenticate to each and compare the numbers manually. I suggest a full Compete / Alexa type interface allowing users to explore not only a single site, but trends within a vertical, industry or even across industries is where the real data is. [...]

By: Jan van der Reis

Jan van der Reis — Wed, 26 Mar 2008 23:53:43 +0000

Congrats to Tech Crunch

100 % agreed Google analytics should be able to publish (at least some) data…

By: Google Analytics Benchmarking - Opportunities & Problems

Google Analytics Benchmarking - Opportunities & Problems — Fri, 21 Mar 2008 04:13:27 +0000

[...] GOOGLE ANALYTICS - Even TECHCRUNCH’s Michael Arrington wants your data [...]

By: Portland Real Estate

Portland Real Estate — Mon, 17 Mar 2008 07:01:29 +0000

I like how you put it in the context of transparency. In some ways this data is competitive intelligence, but on the other hand you can say - what’s so proprietary about visitor counts?

By: South African

South African — Thu, 13 Mar 2008 08:31:17 +0000

Nothing new here !!
I use site-meter for one of my websites(www.fxacademy.net) my stats are public and can be viewed
here http://s29.sitemeter.com/stats.....9blackvine

By: Jorge Cunha

Jorge Cunha — Sat, 08 Mar 2008 17:36:05 +0000

Continue from 53.

..And I think that for other analytics sites these is not a good news for Business.

By: Jorge Cunha

Jorge Cunha — Sat, 08 Mar 2008 17:33:29 +0000

I think that have already done that, but now they to share these information to third parties. I’am certain that in some segments that will do these other just say no, because of the competition.

Great Post.

By: David Morgan

David Morgan — Sat, 08 Mar 2008 07:33:54 +0000

Maybe the purpose of data sharing is to allow adwords, adsense, analytics to standardize their output.

It is odd that the google services can be so out of sync. Adwords campaigns can stop after X clicks but a ‘matching’ Analytics report can have no site hits from that adwords campaign. So where did those clicks to my site and more importantly that money go?

Where there are data discrepencies across their own Google services - perhaps no evil would be done by Google - if that money was given to charity. At least that could be a Google ‘Robin Hood’ policy.

…steal from the rich and give to the poor.

By: andrew

andrew — Thu, 06 Mar 2008 19:40:31 +0000

great post!

we are moving toward “quasi-transparency” by allowing our clients to view our google analytics directly (usually after they cite some ancient, erroneous alexa data) in the interest of showing them “what’s actually happening” on the site.

i think this underscores the notion that you can’t track the Internet like you can track television. there’s no reliable way to derive a random sample of users so you must rely on actual, measured traffic numbers.

this will trend the web back toward the meritocracy it was once rumored to be : )

By: Roger

Roger — Thu, 06 Mar 2008 18:37:15 +0000

Hmm, transparency…I’m all for it but I think it would be best applied to Google, first.

How many times have AdWords/AdSense customers had a new stone tablet dropped off from the Googleplex with no explanation or recourse? Too many.

Roger

By: Chris Mancini

Chris Mancini — Thu, 06 Mar 2008 18:03:40 +0000

It is nice to see Google move in this manor. But it would be nice to see your suggested third option as well. I would love to parade around my statistics as my sites experience strong growth…it validates my efforts in web marketing…that I am that good!

Chris

By: Dan

Dan — Thu, 06 Mar 2008 17:06:36 +0000

As a Search Marketer, I’d love to see all the keywords that my competitors bid on as well as all their natural search keywords….as well as the financial sales information within..as well as the defined goals.

yeah…awesome…i’d LOVE for somebody to know that stuff about MY sites

(eye roll)

By: Saim Baig

Saim Baig — Thu, 06 Mar 2008 15:50:18 +0000

Why not.I think Google will be amazed to see how much users will publish their data.All this will be done to attract people towards the business.

By: Joshua Hofmann

Joshua Hofmann — Thu, 06 Mar 2008 15:45:25 +0000

As a relatively new start-up, we’ve been providing the same free benchmarking service for about three months now starting with the Music industry. Unfortunately we don’t have Google’s reach to instantly enable hundreds of industry segments at once. Where I think Google is missing the boat is subject level comparisons within an industry segment, or maybe that’s in the product roadmap. What I mean by subject is the occurrence of any product, brand, service, album, etc. within a categorized page type (item details, blog, etc.).
Industry specific subject dashboards allow you to compare the performance of say, your top 100 products against the industry averages for those products (page views, engagement time, loyalty, etc.) - or further broken down by genre or feature type. It allows you to apply web analytics data to the subject level when normalized correctly. What this allows you to do is see if you are missing opportunities with the products (or content) you carry, or have possibly miss-categorized a product that performs well within a vertical industry segment, but not on your site. What does your referral traffic look like at the product level? It also shows you true advertising effectiveness on any uplift in page views or engagement time for a particular product (subject). As a part of our offering to publishers, we provide them with this type of information for free, which is far more useful than a page view per visit comparison to an industry segment.

I don’t know if Google has this on their roadmap, but it would be a logical next step. Hopefully the patents we have filed on the system and method for identifying and measuring trends in consumer content demand within vertically associated websites will provide some level of protection if they go that route. If you are a site owner in the music industry, feel free to give us a shout to see what I am talking about.

By: Adam Fields

Adam Fields — Thu, 06 Mar 2008 14:46:13 +0000

I’m confused about what that first checkbox actually does, since Google’s privacy policy already says that they may “combine personal information collected from you with information from other Google services or third parties to provide a better user experience, including customizing content for you”, even if you don’t check that box.

By: Roy

Roy — Thu, 06 Mar 2008 14:37:12 +0000

I’m in.

By: jb

jb — Thu, 06 Mar 2008 14:20:19 +0000

I would definitely open our Google Analytics up publicly. I just started being “quantified” by Quantcast the other day so we’ll see how that goes. We are doing about 400-600K uniques and 6-10M page views per month (seasonal peaks and valleys in a niche market) and yet Quantcast, Compete, and Alexa (not sure about ComScore) rates our uniques and page views 8-14x smaller!

I have given some of others access to our Google Analytics account to see our real numbers (and even that not including anyone without javascript–Quantcast at least gets these). And I would gladly open up a limited view of our traffic stats (visits, uniques, pageviews, etc) to the public if Google allowed it.

Do it, Google!

By: Hashim Warren

Hashim Warren — Thu, 06 Mar 2008 13:38:04 +0000

As long as they protect user privacy, I agree this would be a great feature. I would release my stats!

By: Tim

Tim — Thu, 06 Mar 2008 13:06:03 +0000

@38, if you only share pageviews, this data is not useful.

You can use any perl script (or the iMacros Firefox plugin) to inflate it. I did a test on my own site and GA report 100000 visits per DAY after running some test imacros for a few hours.

Test it for yourself with http://www.iopus.com/imacros/firefox/ and the LOOP button

By: Ross Hill

Ross Hill — Thu, 06 Mar 2008 13:05:04 +0000

You can already share your Google Analytics data by linking another Google Account to it - just make sure they are a limited user and not an admin.