Omniture, which provides tools for marketers to track their online campaigns, is announcing a set of product upgrades today. New versions of its flagship product SiteCatalyst and its search advertising product SearchCenter will be released.
In addition to improved user interfaces (apparently five years of usability testing went into the products’ redesigns), the products in Omniture’s suite of SaaS applications are now connected tightly by a unified wrapper. Basically this means that marketers can move more easily between the products to manage various aspects of their campaigns. The unification is not only on the front end; all the programs now run off the same database as well.
As far as functionality is concerned, the most important addition to SiteCatalyst is support for the tracking of video usage across the web. If you are a marketer who uses videos to spread your message, you can now use Omniture to track metrics like how long people are watching your videos, whether they tend to skip forward in them, the rate at which they drop off, and which particular features in the video players they use.
The same technology that can be used to track video usage can also be applied to Flash and Flex-based applications. Omniture representatives say that only a 2 byte SWF file added to a Flash application is needed to prepare that app for tracking. As with video, marketers can see which application features are being used most.
Hmmm, I would rather use Mixpo which bundles their player and analytics.
Here’s a clear example of a company(Omniture) that was good a few years ago and now trying to be cutting edge. Sorry, but, you have to own the technology.
After all, having Hummer Winblad as an investor (when private) should say it all – one trick pony if you’re lucky. They (Hummer) really need an overhaul of GP’s.
Interesting. Not nearly as interesting as what we are working on, but still interesting.
Good luck changes Omniture.
Good luck *with the* changes Omniture.
Hey TechCrunch, any chance we’ll ever be able to edit our comments?
The aesthetics of their website is great… but, in all honesty, the layout of their website is horrible…
I put my constructive criticisms here for anyone interested:
http://chide.it/post/47/
I have been working with Omniture Product called sitecatalyst almost for months. Their UI is very impressive. The way they capture the clicks and page sessions is also remarkable. I am curious to know how Omniture products will work when we have multiple components integrated in web portal.
-Tech Nerd
http://mauliksh...h.wordpress.com