Comments on: Innovid Preparing Technology for Placing Interactive Virtual Items into Videos http://www.techcrunch.com/2008/03/04/innovid-preparing-technology-for-placing-interactive-virtual-items-into-videos/ Startup and Technology News Tue, 10 Nov 2009 19:43:32 -0800 hourly 1 By: Innovid Inserts Nifty Interactive In-Video Ads | Viral Video Maker http://www.techcrunch.com/2008/03/04/innovid-preparing-technology-for-placing-interactive-virtual-items-into-videos/comment-page-1/#comment-2626372 Innovid Inserts Nifty Interactive In-Video Ads | Viral Video Maker Mon, 16 Feb 2009 02:27:43 +0000 http://www.techcrunch.com/2008/03/04/innovid-preparing-technology-for-placing-interactive-virtual-items-into-videos/#comment-2626372 [...] mode” today. That expression strikes us a little strange considering there seems to be plenty of coverage on what the company does, and the company has presented at IAB, tech industry, and [...] [...] mode” today. That expression strikes us a little strange considering there seems to be plenty of coverage on what the company does, and the company has presented at IAB, tech industry, and [...]

]]> By: Innovid Inserts Nifty Interactive In-Video Ads « NewTeeVee http://www.techcrunch.com/2008/03/04/innovid-preparing-technology-for-placing-interactive-virtual-items-into-videos/comment-page-1/#comment-2602655 Innovid Inserts Nifty Interactive In-Video Ads « NewTeeVee Thu, 22 Jan 2009 17:46:52 +0000 http://www.techcrunch.com/2008/03/04/innovid-preparing-technology-for-placing-interactive-virtual-items-into-videos/#comment-2602655 [...] mode” today. That expression strikes us a little strange considering there seems to be plenty of coverage on what the company does, and the company has presented at IAB, tech industry, and [...] [...] mode” today. That expression strikes us a little strange considering there seems to be plenty of coverage on what the company does, and the company has presented at IAB, tech industry, and [...]

]]> By: Innovid Launches New Form Of Video Advertising: The Clickable Canvas http://www.techcrunch.com/2008/03/04/innovid-preparing-technology-for-placing-interactive-virtual-items-into-videos/comment-page-1/#comment-2602601 Innovid Launches New Form Of Video Advertising: The Clickable Canvas Thu, 22 Jan 2009 17:03:09 +0000 http://www.techcrunch.com/2008/03/04/innovid-preparing-technology-for-placing-interactive-virtual-items-into-videos/#comment-2602601 [...] an Israeli startup called Innovid (see earlier coverage) is doing its part to help advertisers move away from the pre-roll with technology that allows for [...] [...] an Israeli startup called Innovid (see earlier coverage) is doing its part to help advertisers move away from the pre-roll with technology that allows for [...]

]]> By: Innovid: From Israel’s Tech Garage to Business Week’s European Young Entrepreneurs List : Israel Innovation 2.0 http://www.techcrunch.com/2008/03/04/innovid-preparing-technology-for-placing-interactive-virtual-items-into-videos/comment-page-1/#comment-2599260 Innovid: From Israel’s Tech Garage to Business Week’s European Young Entrepreneurs List : Israel Innovation 2.0 Mon, 19 Jan 2009 22:47:52 +0000 http://www.techcrunch.com/2008/03/04/innovid-preparing-technology-for-placing-interactive-virtual-items-into-videos/#comment-2599260 [...] a post on TechCrunch about Innovid after it received $3 million in Series A funding in March 2008, Mark Hendrickson [...] [...] a post on TechCrunch about Innovid after it received $3 million in Series A funding in March 2008, Mark Hendrickson [...]

]]> By: James Grant Hay http://www.techcrunch.com/2008/03/04/innovid-preparing-technology-for-placing-interactive-virtual-items-into-videos/comment-page-1/#comment-2028423 James Grant Hay Mon, 10 Mar 2008 04:07:08 +0000 http://www.techcrunch.com/2008/03/04/innovid-preparing-technology-for-placing-interactive-virtual-items-into-videos/#comment-2028423 Great to see other players developing this space. We're not alone. InShot Great to see other players developing this space. We’re not alone.

InShot

]]> By: Yaniv Golan http://www.techcrunch.com/2008/03/04/innovid-preparing-technology-for-placing-interactive-virtual-items-into-videos/comment-page-1/#comment-2017898 Yaniv Golan Thu, 06 Mar 2008 10:35:08 +0000 http://www.techcrunch.com/2008/03/04/innovid-preparing-technology-for-placing-interactive-virtual-items-into-videos/#comment-2017898 Having followed them closely since their early stages, my gut feeling is that this is huge. A fresh and effective new way to monetize video - which is notoriously hard-to-monetize - in a manner which is native to the medium, and not a slapped-on afterthought. I am excited to see this becoming real. Good luck to the Innovid team! Having followed them closely since their early stages, my gut feeling is that this is huge. A fresh and effective new way to monetize video – which is notoriously hard-to-monetize – in a manner which is native to the medium, and not a slapped-on afterthought.

I am excited to see this becoming real.

Good luck to the Innovid team!

]]> By: Alejandro Rivero http://www.techcrunch.com/2008/03/04/innovid-preparing-technology-for-placing-interactive-virtual-items-into-videos/comment-page-1/#comment-2017117 Alejandro Rivero Wed, 05 Mar 2008 20:39:23 +0000 http://www.techcrunch.com/2008/03/04/innovid-preparing-technology-for-placing-interactive-virtual-items-into-videos/#comment-2017117 I hope Zvika is not claiming patents on this :-) but it is true that extended reality in video is the next revolution. I hope Zvika is not claiming patents on this :-) but it is true that extended reality in video is the next revolution.

]]> By: Zvika Netter http://www.techcrunch.com/2008/03/04/innovid-preparing-technology-for-placing-interactive-virtual-items-into-videos/comment-page-1/#comment-2017036 Zvika Netter Wed, 05 Mar 2008 19:49:06 +0000 http://www.techcrunch.com/2008/03/04/innovid-preparing-technology-for-placing-interactive-virtual-items-into-videos/#comment-2017036 Dear commenter's, Thank you for reading this post about innovid (thanks Mark for writing it) and caring enough to comment. We're excited to get your feedback in such a direct and candid way. On-line video is defiantly a great space to innovate and be in – it has interesting challenges in all fronts: technology, creative and business. - We look forward to face those challenges and be a part of the change in the years to come. As soon as it will be right for us to put something live out there to share and get more specific feedback – we will do it. As a general response to the feedback we got here, here are some things we believe in: * Empowering content owners – let them make the decision of what's right/wrong for them and their audiences. It's a creative/business decision of the content owners more then any body else – same as it has been for a long time with films & TV. * Innovid is a platform that will enable new things to happen within a on-line video – it's up to the creators of the content to decide where they want to take it (if at all) * Our platform is not meant for viewers to "abuse" the producers' content (unless that's what he/she wants them to do –) Please feel free to send us feedback here or through our web site All the best, Zvika Innovid Dear commenter’s,

Thank you for reading this post about innovid (thanks Mark for writing it) and caring enough to comment. We’re excited to get your feedback in such a direct and candid way.

On-line video is defiantly a great space to innovate and be in – it has interesting challenges in all fronts: technology, creative and business. – We look forward to face those challenges and be a part of the change in the years to come. As soon as it will be right for us to put something live out there to share and get more specific feedback – we will do it.

As a general response to the feedback we got here, here are some things we believe in:

* Empowering content owners – let them make the decision of what’s right/wrong for them and their audiences. It’s a creative/business decision of the content owners more then any body else – same as it has been for a long time with films & TV.

* Innovid is a platform that will enable new things to happen within a on-line video – it’s up to the creators of the content to decide where they want to take it (if at all)

* Our platform is not meant for viewers to “abuse” the producers’ content (unless that’s what he/she wants them to do –)

Please feel free to send us feedback here or through our web site

All the best,

Zvika
Innovid

]]> By: VC Cafe http://www.techcrunch.com/2008/03/04/innovid-preparing-technology-for-placing-interactive-virtual-items-into-videos/comment-page-1/#comment-2016971 VC Cafe Wed, 05 Mar 2008 19:07:00 +0000 http://www.techcrunch.com/2008/03/04/innovid-preparing-technology-for-placing-interactive-virtual-items-into-videos/#comment-2016971 Mark, After seeing Innovid's demo as well. I must agree with you on your review -this is going to be big. See more coverage on VC Cafe: http://www.vccafe.com/2008/03/05/just-in-innovid-media-raises-3m-for-in-video-product-placement/ Worth mentioning another Israeli company working on in video product placement: Orad technologies, who has been working with TV channels, mainly in sports product placement. Mark,

After seeing Innovid’s demo as well. I must agree with you on your review -this is going to be big.

See more coverage on VC Cafe: http://www.vcca...duct-placement/

Worth mentioning another Israeli company working on in video product placement: Orad technologies, who has been working with TV channels, mainly in sports product placement.

]]> By: Andrei Potorac http://www.techcrunch.com/2008/03/04/innovid-preparing-technology-for-placing-interactive-virtual-items-into-videos/comment-page-1/#comment-2016642 Andrei Potorac Wed, 05 Mar 2008 15:35:30 +0000 http://www.techcrunch.com/2008/03/04/innovid-preparing-technology-for-placing-interactive-virtual-items-into-videos/#comment-2016642 @lesmadras : thanks, I will. ;) @lesmadras : thanks, I will. ;)

]]> By: Steve Schlenker http://www.techcrunch.com/2008/03/04/innovid-preparing-technology-for-placing-interactive-virtual-items-into-videos/comment-page-1/#comment-2016614 Steve Schlenker Wed, 05 Mar 2008 15:16:16 +0000 http://www.techcrunch.com/2008/03/04/innovid-preparing-technology-for-placing-interactive-virtual-items-into-videos/#comment-2016614 Mike, Similar technology can be found with the Israeli company Seambi or the UK company Mirriad, and although with both companies their focus is on dynamic placement of products into video rather than interactive objects, the leap forward is not great. Another UK company experimenting in this space is Coull.com (formerly Coull.TV). Mike,

Similar technology can be found with the Israeli company Seambi or the UK company Mirriad, and although with both companies their focus is on dynamic placement of products into video rather than interactive objects, the leap forward is not great. Another UK company experimenting in this space is Coull.com (formerly Coull.TV).

]]> By: andrew http://www.techcrunch.com/2008/03/04/innovid-preparing-technology-for-placing-interactive-virtual-items-into-videos/comment-page-1/#comment-2016612 andrew Wed, 05 Mar 2008 15:15:12 +0000 http://www.techcrunch.com/2008/03/04/innovid-preparing-technology-for-placing-interactive-virtual-items-into-videos/#comment-2016612 @ Chris - this has tremendous legs -it is genius - smart advertisers, etc will line up for this + with more people on the web versus the tube this is perfect timing. Did you read the same post the rest of us read? Great report Mark. @ Chris – this has tremendous legs -it is genius – smart advertisers, etc will line up for this + with more people on the web versus the tube this is perfect timing. Did you read the same post the rest of us read? Great report Mark.

]]> By: lesmadras http://www.techcrunch.com/2008/03/04/innovid-preparing-technology-for-placing-interactive-virtual-items-into-videos/comment-page-1/#comment-2016585 lesmadras Wed, 05 Mar 2008 14:58:19 +0000 http://www.techcrunch.com/2008/03/04/innovid-preparing-technology-for-placing-interactive-virtual-items-into-videos/#comment-2016585 andrei, check out asterpix.com. you can make videos interactive andrei, check out asterpix.com. you can make videos interactive

]]> By: HmmConvenient http://www.techcrunch.com/2008/03/04/innovid-preparing-technology-for-placing-interactive-virtual-items-into-videos/comment-page-1/#comment-2016531 HmmConvenient Wed, 05 Mar 2008 14:18:43 +0000 http://www.techcrunch.com/2008/03/04/innovid-preparing-technology-for-placing-interactive-virtual-items-into-videos/#comment-2016531 Where to even begin with this... quite simply their business is challenged for a few reasons: 1) Users are not "trained" to seek out areas of interaction within video. So if the product placement is "too" good, I as a consumer would have no idea where to click. 2) And point 1 brings us to #2, this does not take into account the psychology of experiencing video. When I view either short or long form video, is my intent to try to interact with it or be entertained by sitting back and viewing the video? Personally, I would find it highly annoying to have to "click around" a video to get an advertisement that I may or may not care about. 3) The television industry has been doing this for years, of course you can't click on it (in the US, in the UK you can interact w/ TV as I am sure our European visitors can attest to). So once again, this isn't exactly revolutionary. Where to even begin with this… quite simply their business is challenged for a few reasons:

1) Users are not “trained” to seek out areas of interaction within video. So if the product placement is “too” good, I as a consumer would have no idea where to click.

2) And point 1 brings us to #2, this does not take into account the psychology of experiencing video. When I view either short or long form video, is my intent to try to interact with it or be entertained by sitting back and viewing the video? Personally, I would find it highly annoying to have to “click around” a video to get an advertisement that I may or may not care about.

3) The television industry has been doing this for years, of course you can’t click on it (in the US, in the UK you can interact w/ TV as I am sure our European visitors can attest to). So once again, this isn’t exactly revolutionary.

]]> By: Andrei Potorac http://www.techcrunch.com/2008/03/04/innovid-preparing-technology-for-placing-interactive-virtual-items-into-videos/comment-page-1/#comment-2016490 Andrei Potorac Wed, 05 Mar 2008 12:56:40 +0000 http://www.techcrunch.com/2008/03/04/innovid-preparing-technology-for-placing-interactive-virtual-items-into-videos/#comment-2016490 In all honesty, I think an overlaying layer that would allow users to interact with items present into a video would be much more successful and realistic. This way, the users generating content would voluntarily add a specific product in a video, and with this new technology, they could allow the users to interact with the product. I doubt the 3D objects this company will provide will be infinite, so this is why I'm not so sure they will be successful. In all honesty, I think an overlaying layer that would allow users to interact with items present into a video would be much more successful and realistic. This way, the users generating content would voluntarily add a specific product in a video, and with this new technology, they could allow the users to interact with the product. I doubt the 3D objects this company will provide will be infinite, so this is why I’m not so sure they will be successful.

]]> By: Chris http://www.techcrunch.com/2008/03/04/innovid-preparing-technology-for-placing-interactive-virtual-items-into-videos/comment-page-1/#comment-2016415 Chris Wed, 05 Mar 2008 09:49:34 +0000 http://www.techcrunch.com/2008/03/04/innovid-preparing-technology-for-placing-interactive-virtual-items-into-videos/#comment-2016415 Just because you can, doesn't mean you should. What a disgusting concept. Implying that people are buying and consuming brands that they want nothing to do with - this makes me vaguely ill. Once people learn that their content is actually worth something they will stop giving it away rights-free willy nilly. Or at least the people producing anything worth watching will. Networks that will have nothing to do with this technology - "Innavid Free Video Here" - will be the first things to launch after they do. All hail the roll-over. The devil we know. Just because you can, doesn’t mean you should.

What a disgusting concept. Implying that people are buying and consuming brands that they want nothing to do with – this makes me vaguely ill.

Once people learn that their content is actually worth something they will stop giving it away rights-free willy nilly. Or at least the people producing anything worth watching will.

Networks that will have nothing to do with this technology – “Innavid Free Video Here” – will be the first things to launch after they do.

All hail the roll-over. The devil we know.

]]> By: Vini - Triimart http://www.techcrunch.com/2008/03/04/innovid-preparing-technology-for-placing-interactive-virtual-items-into-videos/comment-page-1/#comment-2016359 Vini - Triimart Wed, 05 Mar 2008 08:02:42 +0000 http://www.techcrunch.com/2008/03/04/innovid-preparing-technology-for-placing-interactive-virtual-items-into-videos/#comment-2016359 Sounds very interesting, I will go for a demo of this product. Sounds very interesting, I will go for a demo of this product.

]]> By: Peter Harrington http://www.techcrunch.com/2008/03/04/innovid-preparing-technology-for-placing-interactive-virtual-items-into-videos/comment-page-1/#comment-2016341 Peter Harrington Wed, 05 Mar 2008 07:34:19 +0000 http://www.techcrunch.com/2008/03/04/innovid-preparing-technology-for-placing-interactive-virtual-items-into-videos/#comment-2016341 I would be really interested to see a demo of this product. I would be really interested to see a demo of this product.

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