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	<title>Comments on: YieldBuild Raises $6 Million Series B For Optimizing Ads</title>
	<atom:link href="http://www.techcrunch.com/2008/03/03/yieldbuild-raises-6-million-series-b-for-optimizing-ads/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.techcrunch.com/2008/03/03/yieldbuild-raises-6-million-series-b-for-optimizing-ads/</link>
	<description>Startup and Technology News</description>
	<lastBuildDate>Wed, 11 Nov 2009 00:28:54 -0800</lastBuildDate>
	
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		<title>By: La optimización de la publicidad on-line &#124; eCom.pinsop.com</title>
		<link>http://www.techcrunch.com/2008/03/03/yieldbuild-raises-6-million-series-b-for-optimizing-ads/comment-page-1/#comment-2459158</link>
		<dc:creator>La optimización de la publicidad on-line &#124; eCom.pinsop.com</dc:creator>
		<pubDate>Fri, 05 Sep 2008 07:53:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/03/03/yieldbuild-raises-6-million-series-b-for-optimizing-ads/#comment-2459158</guid>
		<description>[...] YieldBuild Raises $6 Million Series B For Optimizing Ads [...]</description>
		<content:encoded><![CDATA[<p>[...] YieldBuild Raises $6 Million Series B For Optimizing Ads [...]</p>
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		<title>By: Yieldbuild Review / Casestudy by Elliott C. Back</title>
		<link>http://www.techcrunch.com/2008/03/03/yieldbuild-raises-6-million-series-b-for-optimizing-ads/comment-page-1/#comment-2022094</link>
		<dc:creator>Yieldbuild Review / Casestudy by Elliott C. Back</dc:creator>
		<pubDate>Sat, 08 Mar 2008 01:51:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/03/03/yieldbuild-raises-6-million-series-b-for-optimizing-ads/#comment-2022094</guid>
		<description>[...] Techcrunch just mentioned Yieldbuild, a company I love, in YieldBuild Raises $6 Million Series B For Optimizing Ads, I figure that now is a good time to throw in my two bits. If you don&#8217;t know, Yieldbuild is [...]</description>
		<content:encoded><![CDATA[<p>[...] Techcrunch just mentioned Yieldbuild, a company I love, in YieldBuild Raises $6 Million Series B For Optimizing Ads, I figure that now is a good time to throw in my two bits. If you don&#8217;t know, Yieldbuild is [...]</p>
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		<title>By: Yieldbuild team</title>
		<link>http://www.techcrunch.com/2008/03/03/yieldbuild-raises-6-million-series-b-for-optimizing-ads/comment-page-1/#comment-2015397</link>
		<dc:creator>Yieldbuild team</dc:creator>
		<pubDate>Tue, 04 Mar 2008 06:13:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/03/03/yieldbuild-raises-6-million-series-b-for-optimizing-ads/#comment-2015397</guid>
		<description>hi all,
As Venter mentioned above, we&#039;re in a beta period now with a great group of beta folks - we&#039;re iterating on the great feedback from our live participants (venter, hope to see you back on again soon) and are seeing great results.
We will be announcing additional ad network and graphical banner support very shortly.</description>
		<content:encoded><![CDATA[<p>hi all,<br />
As Venter mentioned above, we&#8217;re in a beta period now with a great group of beta folks &#8211; we&#8217;re iterating on the great feedback from our live participants (venter, hope to see you back on again soon) and are seeing great results.<br />
We will be announcing additional ad network and graphical banner support very shortly.</p>
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		<title>By: jackmayhofferr</title>
		<link>http://www.techcrunch.com/2008/03/03/yieldbuild-raises-6-million-series-b-for-optimizing-ads/comment-page-1/#comment-2015103</link>
		<dc:creator>jackmayhofferr</dc:creator>
		<pubDate>Mon, 03 Mar 2008 22:56:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/03/03/yieldbuild-raises-6-million-series-b-for-optimizing-ads/#comment-2015103</guid>
		<description>Erick 

Am I missing something?  Their website clearly says they optimize you text ads, not graphical as you stated here.  So far they only do google, yahoo &amp; ebay.  So it is basically worthless.</description>
		<content:encoded><![CDATA[<p>Erick </p>
<p>Am I missing something?  Their website clearly says they optimize you text ads, not graphical as you stated here.  So far they only do google, yahoo &amp; ebay.  So it is basically worthless.</p>
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		<title>By: Venter</title>
		<link>http://www.techcrunch.com/2008/03/03/yieldbuild-raises-6-million-series-b-for-optimizing-ads/comment-page-1/#comment-2015044</link>
		<dc:creator>Venter</dc:creator>
		<pubDate>Mon, 03 Mar 2008 22:12:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/03/03/yieldbuild-raises-6-million-series-b-for-optimizing-ads/#comment-2015044</guid>
		<description>We tried them out for a little while. Its an interesting service and I hope they are effective with other sites, but unfortunately they were unable to deliver improved performance out of our ad network. After about a month trial run, we had to remove them from our site. We&#039;ll definitely give them a shot again later on when they&#039;re out of Beta; if they can deliver what they&#039;re promising, it would be well worth it.

Basically, what happens is you hand control of your site&#039;s unoptimized ad space over to them, and they try to get the best performance out of it. 

I&#039;m curious if others had varying results. Our revenue was a little bit down when we implemented their solution, but admittedly, our content is somewhat difficult to work with, and we only provided them with one ad-network (Google Adsense). I&#039;m assuming the more ad networks you provide, (I think you can also plug in Overture and some others) the better they will be able to optimize the ad performance.</description>
		<content:encoded><![CDATA[<p>We tried them out for a little while. Its an interesting service and I hope they are effective with other sites, but unfortunately they were unable to deliver improved performance out of our ad network. After about a month trial run, we had to remove them from our site. We&#8217;ll definitely give them a shot again later on when they&#8217;re out of Beta; if they can deliver what they&#8217;re promising, it would be well worth it.</p>
<p>Basically, what happens is you hand control of your site&#8217;s unoptimized ad space over to them, and they try to get the best performance out of it. </p>
<p>I&#8217;m curious if others had varying results. Our revenue was a little bit down when we implemented their solution, but admittedly, our content is somewhat difficult to work with, and we only provided them with one ad-network (Google Adsense). I&#8217;m assuming the more ad networks you provide, (I think you can also plug in Overture and some others) the better they will be able to optimize the ad performance.</p>
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		<title>By: Otis Gospodnetic</title>
		<link>http://www.techcrunch.com/2008/03/03/yieldbuild-raises-6-million-series-b-for-optimizing-ads/comment-page-1/#comment-2014892</link>
		<dc:creator>Otis Gospodnetic</dc:creator>
		<pubDate>Mon, 03 Mar 2008 19:12:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/03/03/yieldbuild-raises-6-million-series-b-for-optimizing-ads/#comment-2014892</guid>
		<description>So does anyone have any positive comments about this service?  Any positive experiences that really yielded increased revenues?</description>
		<content:encoded><![CDATA[<p>So does anyone have any positive comments about this service?  Any positive experiences that really yielded increased revenues?</p>
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		<title>By: Alex</title>
		<link>http://www.techcrunch.com/2008/03/03/yieldbuild-raises-6-million-series-b-for-optimizing-ads/comment-page-1/#comment-2014875</link>
		<dc:creator>Alex</dc:creator>
		<pubDate>Mon, 03 Mar 2008 18:59:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/03/03/yieldbuild-raises-6-million-series-b-for-optimizing-ads/#comment-2014875</guid>
		<description>Hmmm, I&#039;ve got to be honest their website sucks. What the heck do they do? 
It will be interesting to see how this turns out. 

Vegas odds has it as a very long shot.</description>
		<content:encoded><![CDATA[<p>Hmmm, I&#8217;ve got to be honest their website sucks. What the heck do they do?<br />
It will be interesting to see how this turns out. </p>
<p>Vegas odds has it as a very long shot.</p>
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		<title>By: Hustle Strategy</title>
		<link>http://www.techcrunch.com/2008/03/03/yieldbuild-raises-6-million-series-b-for-optimizing-ads/comment-page-1/#comment-2014873</link>
		<dc:creator>Hustle Strategy</dc:creator>
		<pubDate>Mon, 03 Mar 2008 18:57:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/03/03/yieldbuild-raises-6-million-series-b-for-optimizing-ads/#comment-2014873</guid>
		<description>They seem like great services, are there many large companies (like news outlets) using either of these, it would be interesting to see their case studies.</description>
		<content:encoded><![CDATA[<p>They seem like great services, are there many large companies (like news outlets) using either of these, it would be interesting to see their case studies.</p>
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		<title>By: Sol</title>
		<link>http://www.techcrunch.com/2008/03/03/yieldbuild-raises-6-million-series-b-for-optimizing-ads/comment-page-1/#comment-2014826</link>
		<dc:creator>Sol</dc:creator>
		<pubDate>Mon, 03 Mar 2008 18:20:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/03/03/yieldbuild-raises-6-million-series-b-for-optimizing-ads/#comment-2014826</guid>
		<description>That&#039;s awesome.  Congrats to this team.  This is a great service.</description>
		<content:encoded><![CDATA[<p>That&#8217;s awesome.  Congrats to this team.  This is a great service.</p>
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