March 2, 2008

Big Win For LinkedIn As They Hook Up With France’s Apec

Michael Arrington

6 comments »

Most English speakers won’t know much about France’s Apec, a non profit organization that offers job listings and job resources in France. But they’re big - they employ around 1,000 human resource specialists who work with companies and people. Job listings are free, and they are second only to Monster in France in total number of listings. The site, the company says, has about 1.2 million unique monthly visitors, 600,000 registered users and 35,000 registered companies.

Today Apec is announcing that they’re working with LinkedIn via their API. This is a big win for LinkedIn - they have 5 million registered users in Europe, but no real presence in France at all (French users must use LinkedIn.com, in English). They compete with both Viadeo and Xing in Europe. Apec users will have the opportunity to register for LinkedIn, and can then create a profile, add contacts and research positions (and companies can research candidates), all without leaving the Apec site. The integration will be released on March 11.

The integration goes well beyond what Business Week is doing with LinkedIn. It’s basically all of the functionality of the LinkedIn site pulled into Apec and integrated with their existing account features.

The terms of the deal are not being disclosed, but LinkedIn did say that they are paying Apec a fee for every new registration doing a revenue share for the new customers that Apec brings to LinkedIn. According to Reid Hoffman, “100% of this revenue share goes into a pool that APEC spends on helping their customers use LinkedIn more effectively.”

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  1. Fabian Schonholz

    This is very cool. Congrats LinkedIn.

    The funny part is I developed similar functionalities back in 2001/2003 and 2004 for a company called Pictage. The marketing department sort of rejected the idea of allowing clients to use the APIs to integrate and co-brand their sites but power by Pictage. Such a lost opportunity.

  2. Yakov

    I believe that LinkedIn can find it hard to compete on the Russian market with its local copycat MoiKrug (now owned by Yandex) unless it enters via partnership with a local online media, for example, SUP that owns the LiveJournal business.

  3. Rodrigo

    It will also be hard to compete on other markets like in China where they also have their own job listing engines.

    I’ve been trying to do something similar in a tiny scale for a niche community in China…

  4. Damir

    nice to see Slovenian flag somewhere :D

  5. Oscar Cooper

    If I were Viadeo or Xing, I would not be worried because of the partnership of Apec and LinkedIn. As far as I know, Apec is a half government funded organisation. Most of the people using Apec do not speak very good English but LinkedIn is available in French only. Highly skilled professionals in France do not use Apec to look for jobs. It depends on what kind of people Viadeo and Xing want on their site, perhaps they are aiming for the high-end of the job market.