Comments on: Technorati To Launch Blogger Advertising Network http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/ Startup and Tech News Tue, 13 May 2008 10:10:05 +0000 http://wordpress.org/?v=2.3.3 By: D.I.A Free News Online 2008 » Techcrunch: Six Apart Launches Ad Network, Moves Into Services http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2207284 D.I.A Free News Online 2008 » Techcrunch: Six Apart Launches Ad Network, Moves Into Services Mon, 21 Apr 2008 13:18:06 +0000 http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2207284 [...] company is now competing with Federated Media Publishing, Glam, the upcoming Technorati ad network and a number of others to get bloggers to join their [...] […] company is now competing with Federated Media Publishing, Glam, the upcoming Technorati ad network and a number of others to get bloggers to join their […]

]]> By: D.I.A Free News Online 2008 » Techcrunch: Six Apart Launches Ad Network, Moves Into Services http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2207283 D.I.A Free News Online 2008 » Techcrunch: Six Apart Launches Ad Network, Moves Into Services Mon, 21 Apr 2008 13:18:05 +0000 http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2207283 [...] company is now competing with Federated Media Publishing, Glam, the upcoming Technorati ad network and a number of others to get bloggers to join their [...] […] company is now competing with Federated Media Publishing, Glam, the upcoming Technorati ad network and a number of others to get bloggers to join their […]

]]> By: TechCrunch en français » Six Apart lance son réseau publicitaire et des services web http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2206337 TechCrunch en français » Six Apart lance son réseau publicitaire et des services web Mon, 21 Apr 2008 06:14:10 +0000 http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2206337 [...] société entre donc en concurrence avec Federated Media Publishing Glam, le futur réseau Technorati ad network, et un certains nombres d’autres réseaux qui tentent d’attirer des [...] […] société entre donc en concurrence avec Federated Media Publishing Glam, le futur réseau Technorati ad network, et un certains nombres d’autres réseaux qui tentent d’attirer des […]

]]> By: Six Apart Launches Ad Network, Moves Into Services http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2206070 Six Apart Launches Ad Network, Moves Into Services Mon, 21 Apr 2008 04:03:32 +0000 http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2206070 [...] company is now competing with Federated Media Publishing, Glam, the upcoming Technorati ad network and a number of others to get bloggers to join their [...] […] company is now competing with Federated Media Publishing, Glam, the upcoming Technorati ad network and a number of others to get bloggers to join their […]

]]> By: Secret Merger Talks Between Technorati And b5media Blow Up http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2188668 Secret Merger Talks Between Technorati And b5media Blow Up Fri, 18 Apr 2008 07:07:38 +0000 http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2188668 [...] an additional round of financing, and pitching venture capitalists that it could turn itself into a blog advertising network and/or even pursue a blog roll-up [...] […] an additional round of financing, and pitching venture capitalists that it could turn itself into a blog advertising network and/or even pursue a blog roll-up […]

]]> By: Blogosfera: Le Ultime Notizie - Edizione del 5 marzo 2008 | MondoBlog http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2133042 Blogosfera: Le Ultime Notizie - Edizione del 5 marzo 2008 | MondoBlog Sat, 05 Apr 2008 15:40:38 +0000 http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2133042 [...] Technorati To Launch Blogger Advertising Network [...] […] Technorati To Launch Blogger Advertising Network […]

]]> By: sony http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2058563 sony Fri, 28 Mar 2008 09:42:41 +0000 http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2058563 looking for it. looking for it.

]]> By: Monthly Review: March | Crenk http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2058478 Monthly Review: March | Crenk Fri, 28 Mar 2008 09:08:46 +0000 http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2058478 [...] Technorati To Launch Advertising Network [...] […] Technorati To Launch Advertising Network […]

]]> By: Nikon D60 http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2056731 Nikon D60 Thu, 27 Mar 2008 17:52:45 +0000 http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2056731 As long as it keeps Technorati in business and helps the company grow, I’m all for it. It’s long been the source for bloggers, and I’d hate to see it disappear over financial issues. As long as it keeps Technorati in business and helps the company grow, I’m all for it. It’s long been the source for bloggers, and I’d hate to see it disappear over financial issues.

]]> By: Technorati To Launch Blog Ad Network? | Pro Blogging News http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2049156 Technorati To Launch Blog Ad Network? | Pro Blogging News Sun, 23 Mar 2008 17:34:18 +0000 http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2049156 [...] is now looking into another face-lift: this time as a blogging ad network, a report said Friday. The company, which saw its blog search thunder stolen by Google, had revamped its [...] […] is now looking into another face-lift: this time as a blogging ad network, a report said Friday. The company, which saw its blog search thunder stolen by Google, had revamped its […]

]]> By: Robert Parez http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2047245 Robert Parez Fri, 21 Mar 2008 06:29:54 +0000 http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2047245 Well i think Technorati plans are good as far as they can gain Financiers confidence for their value of Money. I have seen small blogs like http://www.hurricanesoftwares.com etc. go unnoticed with the Technorati's ranking. Rob Well i think Technorati plans are good as far as they can gain Financiers confidence for their value of Money.

I have seen small blogs like http://www.hurricanesoftwares.com etc. go unnoticed with the Technorati’s ranking.

Rob

]]> By: Rocket Spider http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2017130 Rocket Spider Wed, 05 Mar 2008 20:48:02 +0000 http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2017130 <strong>Sandberg leaves Google for top Facebook role...</strong> Search engine giant Google is losing its vice president of global online sales and operations to social media site Facebook.... Sandberg leaves Google for top Facebook role…

Search engine giant Google is losing its vice president of global online sales and operations to social media site Facebook….

]]> By: Steven Finch http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2015552 Steven Finch Tue, 04 Mar 2008 10:50:09 +0000 http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2015552 Technorati dont really have a game plan if they stay as a blog search engine. To launch an ad network is the only real way they can leverage their brand at present. Im looking forward to seeing how fast this progresses. P.S. Im trying to find an ad network for my site. Would FM be interested?? or should i go with Technorati when they launch? Technorati dont really have a game plan if they stay as a blog search engine. To launch an ad network is the only real way they can leverage their brand at present. Im looking forward to seeing how fast this progresses.

P.S. Im trying to find an ad network for my site. Would FM be interested?? or should i go with Technorati when they launch?

]]> By: unitedBIT’s RoundUp - Will Technorati Launch an Advertisiting Network??? http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2015113 unitedBIT’s RoundUp - Will Technorati Launch an Advertisiting Network??? Mon, 03 Mar 2008 23:05:37 +0000 http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2015113 [...] Techrunch reports that Technorati is making plans for a major strategic shift and is also considering a number of corporate development transactions including raising another round of financing (so far it’s raised a total of just over $20 million); (ii) blog rollup; (iii) change its site to focus more on its core blogging audience. TechCrunch assumes that this change foreshadows the transformation itself into an anchor in a new blog advertising network. Currently, Glam and FM Publishing are two major advertising networks and technorati will certainly be competing head to head with FM, although sources say they’ll focus on the long tail of the market as well (FM only takes larger sites). The network will be a self-serve exchange for bloggers (and other publishers) as well as advertisers. Ad units will include both display and text ads, and will allow units to be charged on both a CPM and CPC basis. This self-service model looks a lot more like Adbrite than Glam or FM. under: Deal RoundUp, Web RoundUp    Tags: , advertising network, techcrunch, technorati [...] […] Techrunch reports that Technorati is making plans for a major strategic shift and is also considering a number of corporate development transactions including raising another round of financing (so far it’s raised a total of just over $20 million); (ii) blog rollup; (iii) change its site to focus more on its core blogging audience. TechCrunch assumes that this change foreshadows the transformation itself into an anchor in a new blog advertising network. Currently, Glam and FM Publishing are two major advertising networks and technorati will certainly be competing head to head with FM, although sources say they’ll focus on the long tail of the market as well (FM only takes larger sites). The network will be a self-serve exchange for bloggers (and other publishers) as well as advertisers. Ad units will include both display and text ads, and will allow units to be charged on both a CPM and CPC basis. This self-service model looks a lot more like Adbrite than Glam or FM. under: Deal RoundUp, Web RoundUp    Tags: , advertising network, techcrunch, technorati […]

]]> By: » Bietet Technorati bald Advertising an? :: sansegundo.de http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2014522 » Bietet Technorati bald Advertising an? :: sansegundo.de Mon, 03 Mar 2008 11:20:22 +0000 http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2014522 [...] Link [...] […] Link […]

]]> By: Chas Edwards http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2013361 Chas Edwards Sun, 02 Mar 2008 05:55:02 +0000 http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2013361 Chas from FM here. First, to Don Jones. I apologize if someone over here didn't get back to you. Please drop me a note directly (chas at federatedmedia dot net), and we'll see if we can help you out. Second, to Mike. True we "lost" Digg when Microsoft bought up their inventory. But the same day we gained Microsoft as a partner; they've contracted FM to do what we've always done for Digg -- sell the integrated partnerships like Intel's sponsorship of Images and Arc, Sony's HDNA Center, and IBM's Resource Center. We've also expanded beyond our tech federation of sites. In the women's interest category we work with Dooce, Celebrity Baby Blog, Make Up Alley and Confessions of a Pioneer Woman, among others. We're growing our sports, automotive and travel/leisure portfolios, too, and we're working with top Facebook app developers like Graffiti Wall, Watercooler and Citizen Sports Media. Though we do have a soft spot for those first 5 or 6 tech publishers -- and you know who you are ;) -- who got us off the ground back in 2005. Chas from FM here.

First, to Don Jones. I apologize if someone over here didn’t get back to you. Please drop me a note directly (chas at federatedmedia dot net), and we’ll see if we can help you out.

Second, to Mike. True we “lost” Digg when Microsoft bought up their inventory. But the same day we gained Microsoft as a partner; they’ve contracted FM to do what we’ve always done for Digg — sell the integrated partnerships like Intel’s sponsorship of Images and Arc, Sony’s HDNA Center, and IBM’s Resource Center.

We’ve also expanded beyond our tech federation of sites. In the women’s interest category we work with Dooce, Celebrity Baby Blog, Make Up Alley and Confessions of a Pioneer Woman, among others. We’re growing our sports, automotive and travel/leisure portfolios, too, and we’re working with top Facebook app developers like Graffiti Wall, Watercooler and Citizen Sports Media.

Though we do have a soft spot for those first 5 or 6 tech publishers — and you know who you are ;) — who got us off the ground back in 2005.

]]> By: John http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2013101 John Sat, 01 Mar 2008 22:45:12 +0000 http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2013101 I think there is a great opportunity for someone to come along and really sell ads to the "fat tail" of the blogosphere (eg Those blogs between the top 1000 and the top 20000). That represents as much traffic as the top 1000. So figure out how to group them together into packages for buyers, offer a few standard ad sizes and go. Blogads has sort of allowed blogs to self organize and never really offered the popular ad formats. That makes it unpopular for most major advertisers. Plus why haven't they branched out into PPC text ads? Adbrite is the closest to what I'd like to see. But so far no great advertisers and low rates. Google ads show 99% of the time instead. I think there is a great opportunity for someone to come along and really sell ads to the “fat tail” of the blogosphere (eg Those blogs between the top 1000 and the top 20000). That represents as much traffic as the top 1000. So figure out how to group them together into packages for buyers, offer a few standard ad sizes and go.

Blogads has sort of allowed blogs to self organize and never really offered the popular ad formats. That makes it unpopular for most major advertisers. Plus why haven’t they branched out into PPC text ads?

Adbrite is the closest to what I’d like to see. But so far no great advertisers and low rates. Google ads show 99% of the time instead.

]]> By: Basic Thinking Blog | Weekend http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2012770 Basic Thinking Blog | Weekend Sat, 01 Mar 2008 14:24:51 +0000 http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2012770 [...] setzt wohl demnächst auf ein Werbenetzwerk für Blogger. Hm, ob das zieht? Technorati schafft weder den Exit noch gelang es bisher, eine Cash Cow zu [...] […] setzt wohl demnächst auf ein Werbenetzwerk für Blogger. Hm, ob das zieht? Technorati schafft weder den Exit noch gelang es bisher, eine Cash Cow zu […]

]]> By: So How is Wordpress Going to Make Money, Matt? | Mark Evans http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2012732 So How is Wordpress Going to Make Money, Matt? | Mark Evans Sat, 01 Mar 2008 13:23:43 +0000 http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2012732 [...] More: Speaking of blogging and revenue, Technorati’s going to be launching an advertising network. [...] […] More: Speaking of blogging and revenue, Technorati’s going to be launching an advertising network. […]

]]> By: Blogger Advertising Network von Technorati? http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2012720 Blogger Advertising Network von Technorati? Sat, 01 Mar 2008 13:02:37 +0000 http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2012720 [...] Blogbereich auszubrechen hat Technorati sich wieder auf Blogs und Blogger als Kern zurückbesandt. Techcrunch berichtet jetzt, das Technorati ein Blogger Advertising Network plant. Da versucht man wohl noch [...] […] Blogbereich auszubrechen hat Technorati sich wieder auf Blogs und Blogger als Kern zurückbesandt. Techcrunch berichtet jetzt, das Technorati ein Blogger Advertising Network plant. Da versucht man wohl noch […]

]]> By: Paid Apartment http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2012719 Paid Apartment Sat, 01 Mar 2008 13:02:26 +0000 http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2012719 I won't be surprised that Technorati is now diversifying its revenue strategy plan. This may come late as others have cashed in from the highly profitable online advertising industry. I'd be excited to see what's in there with Technorati in the coming days. I won’t be surprised that Technorati is now diversifying its revenue strategy plan. This may come late as others have cashed in from the highly profitable online advertising industry. I’d be excited to see what’s in there with Technorati in the coming days.

]]> By: Voices.com http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2012716 Voices.com Sat, 01 Mar 2008 12:59:46 +0000 http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2012716 Technorati remains as one of three search engines in my Firefox browser for a reason; it's relevant and produces accurate results on current events and stories. Advertisers, myself included, already trust Technorati and will be willing to invest a few thousand dollars on a trial run. By using Google Analytics, advertisers will be able to measure the effectiveness of the ads, so the results of the ad networks' success will be evident in the near term. Technorati remains as one of three search engines in my Firefox browser for a reason; it’s relevant and produces accurate results on current events and stories.

Advertisers, myself included, already trust Technorati and will be willing to invest a few thousand dollars on a trial run.

By using Google Analytics, advertisers will be able to measure the effectiveness of the ads, so the results of the ad networks’ success will be evident in the near term.

]]> By: Şarkı Sözleri Lyrics Sing http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2012649 Şarkı Sözleri Lyrics Sing Sat, 01 Mar 2008 11:11:42 +0000 http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2012649 thanks for all It's beautiful thanks for all It’s beautiful

]]> By: Terry Ng http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2012611 Terry Ng Sat, 01 Mar 2008 10:01:45 +0000 http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2012611 As long as it keeps Technorati in business and helps the company grow, I'm all for it. It's long been the source for bloggers, and I'd hate to see it disappear over financial issues. As long as it keeps Technorati in business and helps the company grow, I’m all for it. It’s long been the source for bloggers, and I’d hate to see it disappear over financial issues.

]]> By: hype.yeebase.com http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2012596 hype.yeebase.com Sat, 01 Mar 2008 09:30:07 +0000 http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/#comment-2012596 <strong>Technorati will Werbenetzwerk für Blogs aufbauen...</strong> Techcrunch spekuliert über Technoratis Pläne ein Werbenetzwerk für Blogs aufzubauen. Das Technorati Netzwerk und die Technorati Tags, mit deren Hilfe viele Blogger Ihre Posts auszeichnen, bieten sich perfekt für die Schaltung und Auslieferung Conte... Technorati will Werbenetzwerk für Blogs aufbauen…

Techcrunch spekuliert über Technoratis Pläne ein Werbenetzwerk für Blogs aufzubauen. Das Technorati Netzwerk und die Technorati Tags, mit deren Hilfe viele Blogger Ihre Posts auszeichnen, bieten sich perfekt für die Schaltung und Auslieferung Conte…

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