Comments on: Google CTR Down Due To Click Area Changes http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/ Startup and Technology News Sun, 06 Jul 2008 07:33:46 +0000 http://wordpress.org/?v=2.5.1 By: Adam Sharp’s Blog » Google Shares Decline as Company Dominates http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2389404 Adam Sharp’s Blog » Google Shares Decline as Company Dominates Fri, 27 Jun 2008 03:38:27 +0000 http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2389404 [...] is focusing on long-term advertiser satisfaction. They’ve shown that they’re willing to sacrifice short-term earnings in order to provide value to their clients. That’s just one example of the steps Google is [...] [...] is focusing on long-term advertiser satisfaction. They’ve shown that they’re willing to sacrifice short-term earnings in order to provide value to their clients. That’s just one example of the steps Google is [...]

]]> By: socialinnovation3.com http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2232923 socialinnovation3.com Tue, 29 Apr 2008 11:29:30 +0000 http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2232923 [...] that Google’s and Yahoo’s efforts to filter out bad clicks on search and contextual ads and improve the overall quality of those ads is starting to have an [...] [...] that Google’s and Yahoo’s efforts to filter out bad clicks on search and contextual ads and improve the overall quality of those ads is starting to have an [...]

]]> By: Maybe The Fight Against Click Fraud Isn’t Hopeless After All » Mustafa Kemal Temel http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2227798 Maybe The Fight Against Click Fraud Isn’t Hopeless After All » Mustafa Kemal Temel Sun, 27 Apr 2008 12:50:29 +0000 http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2227798 [...] that Google’s and Yahoo’s efforts to filter out bad clicks on search and contextual ads and improve the overall quality of those ads is starting to have an effect.When you look at the click fraud rate on their [...] [...] that Google’s and Yahoo’s efforts to filter out bad clicks on search and contextual ads and improve the overall quality of those ads is starting to have an effect.When you look at the click fraud rate on their [...]

]]> By: TechCrunch Japanese アーカイブ » クリック詐欺率下がる、撲滅努力は結局無駄ではなかった http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2224625 TechCrunch Japanese アーカイブ » クリック詐欺率下がる、撲滅努力は結局無駄ではなかった Fri, 25 Apr 2008 22:34:09 +0000 http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2224625 [...] Click Forensicsが全クリック詐欺発生率が今年第1四半期は0.5％下がって16.3％になったと報じた。1年前の率より依然として高いことには変わりないが、これはグーグルやヤフーが取り組んできた検索やコンテキスト連動型広告から不正クリックを除き、こうした広告全体の質改善を図る努力が成果を見せ始めた証拠と見ることもできる。 [...] [...] Click Forensicsが全クリック詐欺発生率が今年第1四半期は0.5％下がって16.3％になったと報じた。1年前の率より依然として高いことには変わりないが、これはグーグルやヤフーが取り組んできた検索やコンテキスト連動型広告から不正クリックを除き、こうした広告全体の質改善を図る努力が成果を見せ始めた証拠と見ることもできる。 [...]

]]> By: Maybe The Fight Against Click Fraud Isn’t Hopeless After All http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2223929 Maybe The Fight Against Click Fraud Isn’t Hopeless After All Fri, 25 Apr 2008 17:14:14 +0000 http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2223929 [...] Google’s and Yahoo’s efforts to filter out bad clicks on search and contextual ads and improve the overall quality of those ads is starting to have an [...] [...] Google’s and Yahoo’s efforts to filter out bad clicks on search and contextual ads and improve the overall quality of those ads is starting to have an [...]

]]> By: When Everyone Talks About Weakness At Google, Wall Street Buys the Stock http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2183922 When Everyone Talks About Weakness At Google, Wall Street Buys the Stock Wed, 16 Apr 2008 18:49:51 +0000 http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2183922 [...] uneven correlation between comScore’s estimates and Google’s actual revenues. Or that changes in the format of the ads meant to reduce accidental clicks (and thus improve the percentage of clicks that lead to actual [...] [...] uneven correlation between comScore’s estimates and Google’s actual revenues. Or that changes in the format of the ads meant to reduce accidental clicks (and thus improve the percentage of clicks that lead to actual [...]

]]> By: HighTechWebsites http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2054973 HighTechWebsites Thu, 27 Mar 2008 06:28:29 +0000 http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2054973 Google's change in the CTR policy has affected many, many large websites and publishers. We operate several large and high traffic websites - receiving over 2 million pages views a month, and our CTR went down from approx 5.5 % to 3.5% in Nov 2007, on our highest performing Adsense ad units. This resulted in a drop of almost 30 to 40% in Adsense revenues - a substantial hit. All our ad units complied fully with Adsense TOS and none of the tricks were used like placing graphic images next to the units to trick people into clicking on them. I suspect that the ones here who are reporting minor drops in their CTR had very poorly placed / optimized Adsense units to begin with. We have ad units that even now generate only 0.3% CTR because of their positioning on the page no matter how hard we try to opimize them. While Google assured us and other publishers that ultimately the per click values and ad revenues will increase this has not happened so far - after almost 5 months now. In spite of the drop, I can say that Adsense in not dead as many here proclaim. I will tell you why - we also run Banner Ads from the largest ad networks as well on our websites, including Tribal fusion and Casale media. We also run Affiliate Ads from Commission Junction and Linkshare, plus we have tried almost every alternative ad network out there - Adbrite, Yahoo, Chitika, AuctionAds, Kontera, Searchfeed, Revenuepilot - you name it. Not ONE of these networks comes close to matching Google in getting the best monetization for your website, even after the above change in their CTR policy. The only way to make more money from your Advertising than Google for publishers , is to get the Premium Banner or CPM ad rates which can range from $ 10 to $60 per CPM from outfits like Federated Media, like TechCrunch itself does. But then not every publisher can become a Techcrunch to demand this sort of premium for their ad space. We have been lucky after the google adsense revenue drop to come across an opportunity to partner with a very High CPM ad network in the US, which is helping brige the gap in our revenues. Google’s change in the CTR policy has affected many, many large websites and publishers. We operate several large and high traffic websites - receiving over 2 million pages views a month, and our CTR went down from approx 5.5 % to 3.5% in Nov 2007, on our highest performing Adsense ad units. This resulted in a drop of almost 30 to 40% in Adsense revenues - a substantial hit. All our ad units complied fully with Adsense TOS and none of the tricks were used like placing graphic images next to the units to trick people into clicking on them. I suspect that the ones here who are reporting minor drops in their CTR had very poorly placed / optimized Adsense units to begin with. We have ad units that even now generate only 0.3% CTR because of their positioning on the page no matter how hard we try to opimize them. While Google assured us and other publishers that ultimately the per click values and ad revenues will increase this has not happened so far - after almost 5 months now. In spite of the drop, I can say that Adsense in not dead as many here proclaim. I will tell you why - we also run Banner Ads from the largest ad networks as well on our websites, including Tribal fusion and Casale media. We also run Affiliate Ads from Commission Junction and Linkshare, plus we have tried almost every alternative ad network out there - Adbrite, Yahoo, Chitika, AuctionAds, Kontera, Searchfeed, Revenuepilot - you name it. Not ONE of these networks comes close to matching Google in getting the best monetization for your website, even after the above change in their CTR policy. The only way to make more money from your Advertising than Google for publishers , is to get the Premium Banner or CPM ad rates which can range from $ 10 to $60 per CPM from outfits like Federated Media, like TechCrunch itself does. But then not every publisher can become a Techcrunch to demand this sort of premium for their ad space. We have been lucky after the google adsense revenue drop to come across an opportunity to partner with a very High CPM ad network in the US, which is helping brige the gap in our revenues.

]]> By: mana http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2046483 mana Thu, 20 Mar 2008 13:25:54 +0000 http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2046483 I have a click through rate of 2 percent. Have a look at my adsense strategy at http://www.paaspk.com I have a click through rate of 2 percent. Have a look at my adsense strategy at http://www.paaspk.com

]]> By: Adsense, cuantificando pérdidas: el dólar y el CTR http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2046474 Adsense, cuantificando pérdidas: el dólar y el CTR Thu, 20 Mar 2008 13:15:54 +0000 http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2046474 [...] otro lado el cambio en las zonas clickables de los anuncios de Adsense ha hecho disminuir su CTR, que han cuantificado en diferentes sitios como en ComScore, en un 7% la disminución de clicks en [...] [...] otro lado el cambio en las zonas clickables de los anuncios de Adsense ha hecho disminuir su CTR, que han cuantificado en diferentes sitios como en ComScore, en un 7% la disminución de clicks en [...]

]]> By: Jagannath http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2013554 Jagannath Sun, 02 Mar 2008 10:16:27 +0000 http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2013554 @Vic there are tons of other programs like adsense just google "Adsense Alternatives" and you would get a lot of blog posts but Adsense is the emperor cos of the ads targeting and the ad inventory I wish MS buys Yahoo and the come with a real adsense competitor :D @Vic there are tons of other programs like adsense just google “Adsense Alternatives” and you would get a lot of blog posts

but Adsense is the emperor cos of the ads targeting and the ad inventory

I wish MS buys Yahoo and the come with a real adsense competitor :D

]]> By: Vic http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2013182 Vic Sun, 02 Mar 2008 00:46:29 +0000 http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2013182 So what are the alternatives to Adsense - does anyone make any money from Bidvertiser or Kontera ? So what are the alternatives to Adsense - does anyone make any money from Bidvertiser or Kontera ?

]]> By: Collaboradate Online Dating Blog http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2012847 Collaboradate Online Dating Blog Sat, 01 Mar 2008 16:18:06 +0000 http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2012847 <strong>Plentyoffish: Google CTR Down 60%...</strong> ... Plentyoffish: Google CTR Down 60%…

…

]]> By: Coupons http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2012667 Coupons Sat, 01 Mar 2008 11:38:29 +0000 http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2012667 I'm an advertised and a publisher, and I welcome this change. Accidental clicks are only good on the short term. If the advertiser doesn't like the ROI, it will bid less or remove the campaign all together. In the long term this is the right choice. DeluxeCoupons.com I’m an advertised and a publisher, and I welcome this change. Accidental clicks are only good on the short term. If the advertiser doesn’t like the ROI, it will bid less or remove the campaign all together. In the long term this is the right choice.

DeluxeCoupons.com

]]> By: David http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2012663 David Sat, 01 Mar 2008 11:36:37 +0000 http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2012663 Great post Duncan :) I am a small German publisher with around 9 mio. monthly pageviews and have seen a decrease of CTR since November of around 35%. I would really like to share more numbers but that is against AdSense's TOC, which is a real pain. More important than the CTR is the RPC (revenue per click), because it doesn’t only tell you how high the probability of a click through is, but it combines this metric with how much the advertiser paid you… or better how much AdSense paid you after taking their intransparent share ;) You have to calculate that metric yourself. No help from AdSense on that side. What makes this even more stressful in Germany is that AdSense Germany charges advertisers in € while paying publishers in $. Big German news outlets commentented on this malpractise in the past. This means that the eCPM that they display always needs to be adapted to the rather volatile Peso-US-Dollar and translated into a RPC. I really hate AdSense's intransparency, especially since they are more or less monopolistic on the German market. I recently came across a potential Munich based competitor to AdSense called proximic, but they are still in private beta so of not much use for publishers, yet. proximic got revued by Scobble and TechCrunch couple weeks ago and I hope they perform well and bring some fun back into the contextual text link advertising market. In general the core components for a competitor are: a) enough inventory to match against pages, b) good contextual matching algorithms, c) maybe advanced targeting algorithms, d) higher transparency than AdSense. Whenever proximic gets the tech part (b + c) right, plus delivers better RPCs/eCPMs to publishers than AdSense does, plus collects enough inventory (a), which they supposingly have from Yahoo, Shopping.com etc., they pose a real threat to AdSense. Happy times ahead for publishers... hopefully ;) Great post Duncan :)

I am a small German publisher with around 9 mio. monthly pageviews and have seen a decrease of CTR since November of around 35%. I would really like to share more numbers but that is against AdSense’s TOC, which is a real pain. More important than the CTR is the RPC (revenue per click), because it doesn’t only tell you how high the probability of a click through is, but it combines this metric with how much the advertiser paid you… or better how much AdSense paid you after taking their intransparent share ;) You have to calculate that metric yourself. No help from AdSense on that side. What makes this even more stressful in Germany is that AdSense Germany charges advertisers in € while paying publishers in $. Big German news outlets commentented on this malpractise in the past. This means that the eCPM that they display always needs to be adapted to the rather volatile Peso-US-Dollar and translated into a RPC.

I really hate AdSense’s intransparency, especially since they are more or less monopolistic on the German market. I recently came across a potential Munich based competitor to AdSense called proximic, but they are still in private beta so of not much use for publishers, yet. proximic got revued by Scobble and TechCrunch couple weeks ago and I hope they perform well and bring some fun back into the contextual text link advertising market.

In general the core components for a competitor are: a) enough inventory to match against pages, b) good contextual matching algorithms, c) maybe advanced targeting algorithms, d) higher transparency than AdSense. Whenever proximic gets the tech part (b + c) right, plus delivers better RPCs/eCPMs to publishers than AdSense does, plus collects enough inventory (a), which they supposingly have from Yahoo, Shopping.com etc., they pose a real threat to AdSense. Happy times ahead for publishers… hopefully ;)

]]> By: micfo.com http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2012642 micfo.com Sat, 01 Mar 2008 11:01:29 +0000 http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2012642 Google should think over on it to reverse back otherwise they may loss the paid listings and as well as publisher. Google should think over on it to reverse back otherwise they may loss the paid listings and as well as publisher.

]]> By: Martin http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2012631 Martin Sat, 01 Mar 2008 10:40:05 +0000 http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2012631 I'm a little bit puzzled as to why anyone assumes that click prizes will go up when advertisers realize that their conversion rate has increased over the last four months. This does not make a lot of sense in my opinion. I for one would be happy about it and probably pump part of the additional revenue into advertising again. Not to bid higher on clicks though but to increase the budget as a whole. I’m a little bit puzzled as to why anyone assumes that click prizes will go up when advertisers realize that their conversion rate has increased over the last four months. This does not make a lot of sense in my opinion.

I for one would be happy about it and probably pump part of the additional revenue into advertising again. Not to bid higher on clicks though but to increase the budget as a whole.

]]> By: Marlex Systems http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2012614 Marlex Systems Sat, 01 Mar 2008 10:07:54 +0000 http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2012614 <strong>Las bajas en Google podrían deberse a la Disminución del Área clickeable de Adsense...</strong> O al menos así comentan muchos, luego de haber conocido por parte de comScore las estadísticas de Google que van a la baja en cuanto al descenso de los Clicks de Adsense. Generalmente podríamos habernos fiado de que esto podría ser para mejor: Goo... Las bajas en Google podrían deberse a la Disminución del Área clickeable de Adsense…

O al menos así comentan muchos, luego de haber conocido por parte de comScore las estadísticas de Google que van a la baja en cuanto al descenso de los Clicks de Adsense.

Generalmente podríamos habernos fiado de que esto podría ser para mejor: Goo…

]]> By: Click http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2012576 Click Sat, 01 Mar 2008 08:47:53 +0000 http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2012576 The first Adsense copycat that comes up with a system that is completely transparent to publishers will deflate the Google Adsense bubble in an instant. The first Adsense copycat that comes up with a system that is completely transparent to publishers will deflate the Google Adsense bubble in an instant.

]]> By: Venture Deal http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2012476 Venture Deal Sat, 01 Mar 2008 05:50:59 +0000 http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2012476 Wonder what the deal is with comment awaiting moderation... Wonder what the deal is with comment awaiting moderation…

]]> By: VentureDeal http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2012475 VentureDeal Sat, 01 Mar 2008 05:49:37 +0000 http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2012475 I have a love/hate relationship with Google - they make my business, but have too much power over me... I have a love/hate relationship with Google - they make my business, but have too much power over me…

]]> By: Bill Thomas http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2012473 Bill Thomas Sat, 01 Mar 2008 05:48:27 +0000 http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2012473 Wonder why all the angst about Google - they're a company just like any other and subject to the same forces. Wonder why all the angst about Google - they’re a company just like any other and subject to the same forces.

]]> By: Sam Johnson http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2012472 Sam Johnson Sat, 01 Mar 2008 05:47:03 +0000 http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2012472 GOOG is no doubt going through a period of adjustment - maybe mobile will help them in a few years... GOOG is no doubt going through a period of adjustment - maybe mobile will help them in a few years…

]]> By: whoopie http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2012451 whoopie Sat, 01 Mar 2008 05:24:16 +0000 http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2012451 none of the rationalizations matter. the GOOG bubble is over. you either sold at 740 or not. the cycle of "wow 'em" earnings calls are over, the economy is in recession, competitors are undercutting, click fraud is chewing at their ankles...there's nothing to push this stock to new highs. on the contrary i would suggest google has entered into a yahoo-2002 phase where there are too many products, no focus, no idea who is doing what, too many employees, costs too high, recessionary environment...bubble stocks just land on a nail in these environments. google will see its first layoff in 2009, at 16k they are way heavy on staffing none of the rationalizations matter. the GOOG bubble is over. you either sold at 740 or not. the cycle of “wow ‘em” earnings calls are over, the economy is in recession, competitors are undercutting, click fraud is chewing at their ankles…there’s nothing to push this stock to new highs.

on the contrary i would suggest google has entered into a yahoo-2002 phase where there are too many products, no focus, no idea who is doing what, too many employees, costs too high, recessionary environment…bubble stocks just land on a nail in these environments.

google will see its first layoff in 2009, at 16k they are way heavy on staffing

]]> By: Bill Gates http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2012430 Bill Gates Sat, 01 Mar 2008 04:43:15 +0000 http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2012430 Don't listen to Duncan. Google's empire *is* crumbling. Fortunately, Vista Premium Edition comes preloaded with features helping you deal with this more efficiently. Don’t listen to Duncan. Google’s empire *is* crumbling. Fortunately, Vista Premium Edition comes preloaded with features helping you deal with this more efficiently.

]]> By: Matthew http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2012423 Matthew Sat, 01 Mar 2008 04:33:43 +0000 http://www.techcrunch.com/2008/02/29/google-ctr-down-due-to-click-area-changes/#comment-2012423 I was ranting about this in the last article: http://www.techcrunch.com/2008/02/26/did-the-market-overreact-to-googles-click-through-woes/#comment-2007628 I was ranting about this in the last article:
http://www.techcrunch.com/2008.....nt-2007628

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