Comments on: The Knot Gets A Bump http://www.techcrunch.com/2008/02/28/the-knot-buys-the-bump/ Startup and Technology News Thu, 26 Nov 2009 22:58:00 -0800 hourly 1 By: David Mackey http://www.techcrunch.com/2008/02/28/the-knot-buys-the-bump/comment-page-1/#comment-2013289 David Mackey Sun, 02 Mar 2008 03:49:46 +0000 http://www.techcrunch.com/2008/02/28/the-knot-buys-the-bump/#comment-2013289 Seems like a good move on The Knots part. Allows them to funnel magazine readers into their website. Seems like a good move on The Knots part. Allows them to funnel magazine readers into their website.

]]> By: Mr. Pez http://www.techcrunch.com/2008/02/28/the-knot-buys-the-bump/comment-page-1/#comment-2012137 Mr. Pez Fri, 29 Feb 2008 22:38:48 +0000 http://www.techcrunch.com/2008/02/28/the-knot-buys-the-bump/#comment-2012137 I wouldn't be surprised to see many more web-buy-print deals like this in the future. It's a lot easier to grow an already successful company than it is to build one from scratch, and it takes years for a company like The Bump to gain access to a niche market like OB/GYNs. My guess...with the Knots deep pockets, The Bump will have grown from 11 cities to two dozen before the end of the year. Anyone know what The Knot paid? I wouldn’t be surprised to see many more web-buy-print deals like this in the future. It’s a lot easier to grow an already successful company than it is to build one from scratch, and it takes years for a company like The Bump to gain access to a niche market like OB/GYNs.

My guess…with the Knots deep pockets, The Bump will have grown from 11 cities to two dozen before the end of the year. Anyone know what The Knot paid?

]]> By: ryanol http://www.techcrunch.com/2008/02/28/the-knot-buys-the-bump/comment-page-1/#comment-2012079 ryanol Fri, 29 Feb 2008 21:37:35 +0000 http://www.techcrunch.com/2008/02/28/the-knot-buys-the-bump/#comment-2012079 print to drive traffic...its alive an well....why do you think Zell bought Tribune... apartments.com and cars.com were owned in part by Tribune....Zell owned what prior to aquisition you say.....a Real Estate company with one of the largest Multihousing (apartments) portfolio??? print to drive traffic…its alive an well….why do you think Zell bought Tribune…

apartments.com and cars.com were owned in part by Tribune….Zell owned what prior to aquisition you say…..a Real Estate company with one of the largest Multihousing (apartments) portfolio???

]]> By: jenkins http://www.techcrunch.com/2008/02/28/the-knot-buys-the-bump/comment-page-1/#comment-2011538 jenkins Fri, 29 Feb 2008 11:59:46 +0000 http://www.techcrunch.com/2008/02/28/the-knot-buys-the-bump/#comment-2011538 Are you guys now covering old web companies that buy other "offline" tiny media companies? Must've been a slow day, eh? Are you guys now covering old web companies that buy other “offline” tiny media companies? Must’ve been a slow day, eh?

]]> By: Jeff http://www.techcrunch.com/2008/02/28/the-knot-buys-the-bump/comment-page-1/#comment-2011261 Jeff Fri, 29 Feb 2008 05:56:26 +0000 http://www.techcrunch.com/2008/02/28/the-knot-buys-the-bump/#comment-2011261 I must say that there website may look horrible to us early adopters of technology. We are tainted because we see the new sites as they come out. But, my wife who comes home from work and goes onto her MacBook cuz I am reading TechCrunch, it is fine. She doesn't need "All That Jazz" to keep her happy. Hell I have even met a couple of husbands that are now going to help me with my website becasue of the "nestie" get togethers that she goes to. And we think we get pissed at flamers in comments here? Tell a pregnant women she is too whiney on their boards and then you will see real anger. I will say though, she has never bought one of the zines. I must say that there website may look horrible to us early adopters of technology. We are tainted because we see the new sites as they come out. But, my wife who comes home from work and goes onto her MacBook cuz I am reading TechCrunch, it is fine. She doesn’t need “All That Jazz” to keep her happy. Hell I have even met a couple of husbands that are now going to help me with my website becasue of the “nestie” get togethers that she goes to. And we think we get pissed at flamers in comments here? Tell a pregnant women she is too whiney on their boards and then you will see real anger.

I will say though, she has never bought one of the zines.

]]> By: bo http://www.techcrunch.com/2008/02/28/the-knot-buys-the-bump/comment-page-1/#comment-2010964 bo Fri, 29 Feb 2008 02:23:25 +0000 http://www.techcrunch.com/2008/02/28/the-knot-buys-the-bump/#comment-2010964 Not a very wise purchase considering the Marriage Strike is about to hit critical mass. I suggest investing in cat food companies because there are going to be a lot of lonely spinster career women. Not a very wise purchase considering the Marriage Strike is about to hit critical mass. I suggest investing in cat food companies because there are going to be a lot of lonely spinster career women.

]]> By: Anna http://www.techcrunch.com/2008/02/28/the-knot-buys-the-bump/comment-page-1/#comment-2010888 Anna Fri, 29 Feb 2008 01:05:43 +0000 http://www.techcrunch.com/2008/02/28/the-knot-buys-the-bump/#comment-2010888 @#7: ..."planning starts a few months earlier." I imagine you meant a year and a few months earlier. I also imagine that this area will be popular in print to the very end. @#7: …”planning starts a few months earlier.” I imagine you meant a year and a few months earlier. I also imagine that this area will be popular in print to the very end.

]]> By: Vikas http://www.techcrunch.com/2008/02/28/the-knot-buys-the-bump/comment-page-1/#comment-2010884 Vikas Fri, 29 Feb 2008 00:53:03 +0000 http://www.techcrunch.com/2008/02/28/the-knot-buys-the-bump/#comment-2010884 Eric - The traffic jump in Jan for Knot seems more seasonal than a random increase, which makes sense since most weddings happen in the summer, and planning starts a few months earlier Eric – The traffic jump in Jan for Knot seems more seasonal than a random increase, which makes sense since most weddings happen in the summer, and planning starts a few months earlier

]]> By: Dekut.com http://www.techcrunch.com/2008/02/28/the-knot-buys-the-bump/comment-page-1/#comment-2010877 Dekut.com Fri, 29 Feb 2008 00:43:18 +0000 http://www.techcrunch.com/2008/02/28/the-knot-buys-the-bump/#comment-2010877 <strong>The Knot Gets A Bump...</strong> You know the media world has been turned upside down when Websites start buying magazines. Today, the Knot, which operates the wedding site of the same name, acquired The Bump, a group of local magazines and maternity guides in 11 cities. Terms were no... The Knot Gets A Bump…

You know the media world has been turned upside down when Websites start buying magazines. Today, the Knot, which operates the wedding site of the same name, acquired The Bump, a group of local magazines and maternity guides in 11 cities. Terms were no…

]]> By: Brick Marketing http://www.techcrunch.com/2008/02/28/the-knot-buys-the-bump/comment-page-1/#comment-2010854 Brick Marketing Fri, 29 Feb 2008 00:11:58 +0000 http://www.techcrunch.com/2008/02/28/the-knot-buys-the-bump/#comment-2010854 We agree with a comment above when it comes to print dying in some sectors but certainly not pregnancy and weddings. Women are usually very meticulous about their baby planning and bridal planning so they will read anything that comes their way - especially quality content that can lay in bed and read. We suppose that is a good move on The Knot's part! We agree with a comment above when it comes to print dying in some sectors but certainly not pregnancy and weddings. Women are usually very meticulous about their baby planning and bridal planning so they will read anything that comes their way – especially quality content that can lay in bed and read. We suppose that is a good move on The Knot’s part!

]]> By: Christopher Finke http://www.techcrunch.com/2008/02/28/the-knot-buys-the-bump/comment-page-1/#comment-2010835 Christopher Finke Thu, 28 Feb 2008 23:58:40 +0000 http://www.techcrunch.com/2008/02/28/the-knot-buys-the-bump/#comment-2010835 George: Tell that to the women who spend hours upon hours there while planning their wedding. George: Tell that to the women who spend hours upon hours there while planning their wedding.

]]> By: Veronica Alvarez http://www.techcrunch.com/2008/02/28/the-knot-buys-the-bump/comment-page-1/#comment-2010829 Veronica Alvarez Thu, 28 Feb 2008 23:55:35 +0000 http://www.techcrunch.com/2008/02/28/the-knot-buys-the-bump/#comment-2010829 Erick, I definitely believe in this case it has to do with traffic. Def. an effort to bring more users to their TheNestBaby site. The magazine distributed at the OBGYN office is mostly medical so in this case driving potential users to the site becomes complimentary content for the user. I do strongly believe however, that if they had all this contest online (both Medical and non-Medical) there wouldn't be a need to obtain print in order to increase usage. I'm the founder of www.FertilityTies.com (only launched a few months ago) and it's the first online community for men and women trying to conceive, and going through Infertility (over 7MM in the U.S.). Our users come for the medical and peer support that we provide, and as they become pregnant they're still using the site as they have created a bond here with many throughout their Journey. I believe they also will stay and help others going through infertility, and come back as well when they're expanding their families! Erick,

I definitely believe in this case it has to do with traffic. Def. an effort to bring more users to their TheNestBaby site. The magazine distributed at the OBGYN office is mostly medical so in this case driving potential users to the site becomes complimentary content for the user.

I do strongly believe however, that if they had all this contest online (both Medical and non-Medical) there wouldn’t be a need to obtain print in order to increase usage.

I’m the founder of http://www.FertilityTies.com (only launched a few months ago) and it’s the first online community for men and women trying to conceive, and going through Infertility (over 7MM in the U.S.).

Our users come for the medical and peer support that we provide, and as they become pregnant they’re still using the site as they have created a bond here with many throughout their Journey. I believe they also will stay and help others going through infertility, and come back as well when they’re expanding their families!

]]> By: Dallas J Clark http://www.techcrunch.com/2008/02/28/the-knot-buys-the-bump/comment-page-1/#comment-2010799 Dallas J Clark Thu, 28 Feb 2008 23:33:26 +0000 http://www.techcrunch.com/2008/02/28/the-knot-buys-the-bump/#comment-2010799 Daniel Gibbons: that is so true Daniel Gibbons: that is so true

]]> By: Daniel Gibbons http://www.techcrunch.com/2008/02/28/the-knot-buys-the-bump/comment-page-1/#comment-2010760 Daniel Gibbons Thu, 28 Feb 2008 23:16:05 +0000 http://www.techcrunch.com/2008/02/28/the-knot-buys-the-bump/#comment-2010760 Print isn't close to being dead -- it's just very alive in some areas and dying in others. Business / tech / news is a tough place to be for traditional magazines, but lifestyle stuff continues to do pretty well. Print isn’t close to being dead — it’s just very alive in some areas and dying in others. Business / tech / news is a tough place to be for traditional magazines, but lifestyle stuff continues to do pretty well.

]]> By: George http://www.techcrunch.com/2008/02/28/the-knot-buys-the-bump/comment-page-1/#comment-2010745 George Thu, 28 Feb 2008 23:10:41 +0000 http://www.techcrunch.com/2008/02/28/the-knot-buys-the-bump/#comment-2010745 I wonder with its traffic, why theKnot.com is such a piece of garbage website? I wonder with its traffic, why theKnot.com is such a piece of garbage website?

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