February 28, 2008

Amazon Offering User Generated Video Hosting and Monetization

Duncan Riley

49 comments »

Amazon has quietly entered the video hosting and monetization game with Your Video Widget.

Your Video Widget allows any registered Amazon Affiliate to upload a video and then select products that can be displayed as the video progresses (demo above). Video content can be anything from a product review through to a holiday video, but there are some restrictions; users can not include a URL in the video, or feature availability, price, or alternative ordering/shipping information for any product in the video itself, on top of the usual porn and piracy restrictions. Users can pick any products they would like to be displayed, with Amazon suggesting only that they work better if they have some context to the video, and that no two products can appear within 10 seconds of each other.

Like all Amazon Affiliate related advertising, the ads served are paid as a percentage of generated sales, and are not offered on a CPC or CPM basis.

Maximum file size is 100mb, length 10 minutes, and accepted formats are avi, flv, mov, mpg, wmv.

Amazon Video Widgets do not come with a central portal where you are able to view videos YouTube style, so this product wont compete in that space. For those looking at new ways of monetizing their videos, be it either because they are unable to sign up to YouTube’s program, or are not getting good results from YouTube, Amazon Video Widgets provide another path to video monetization.

(via Dave Zatz)

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Comments

ha, life in dial-up land, india, i haven’t a clue about on-line video, but glad to hear the news

 

Well Gregory maybe you are not updated about whats been happening in India..with Airtel providing Broadband connection till 8Mbps

 

I’ve been using Amazon’s S3 to deliver video and it is rock solid. This natural progression is really going to help your average Joe monetize video in an eazy way.

For crying out loud though, if selling a product via a popup (very nicely done btw) why on EARTH does amazon feel the need to also BRAND the player?

Come on Amazon - no need to be greedy.

 

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Video wont make me buy - February 29th, 2008 at 4:17 am PST

Off-topic: someone pls execute #4, it is getting REALLY old.

Amazon is in a great position to provide infrastructure, but this product seems poorly planned. Video won’t cause me to confirm my purchase. It takes less time to read reviews. They have engineers just wasting time. Amazon should clean-house BEFORE their profits take a dive.

 

@#5 : you have no idea how much time people have at their hands when it comes to shopping.
Amazon didn’t do their tagging right, neither the product forum integration. But hey they are trying things which noone else is, in the retail space. And believe me innovation in this space is hard to roll-out without hurting your existing client base. Crowdsourcing and revenue share are the best ways to generate meaningful UGC fast (examples being youtube or metacafe ) and Amazon is finally seeing the light after having thousands of people write reviews for them for free.

People castigated them for getting into infrastructure services too, but here they are earning a significant revenue chunk from them.

 
 

@#7 I totally agree with you. I’ve been using it and Boobox solution is a lot better than this amazon solution….

 

This would work so much better if the affiliate links could be overlaid on videos hosted outside Amazon.

 

I don’t follow video news heavily so this may be a stupid question, but is there a service that allows me to apply the same functionality on my own videos and link to my own site vs. amazon?

 

boo-box has done it 6 months before and in a much better way, I can use videos that are hosted on youtube and also use different affiliate programs…Amazon really screwed up this time

 

hahaha!! the video you elected to embed was perfect!!

Now here my question, this guys video makes me buy the competitor to TiVO… where is his affiliate money for that purchase?

The affiliate thing is all good except that it assumes everyone has good things to say about a product… what of the consumer alert? A valuable opinion as well, and one that influences purchases as much as positive reviews… but a negative review does not result in a click-thru to buy that product (but if i was shopping for DVR and now decided that i don’t want TiVO because of this guys review so I buy a different product, shouldn’t this guy get paid for that?? that’s where i don’t like it… people will learn that negative review = no $$ and then the review system becomes dishonest because people aren’t out to help others make a choice, they are out to make a few bucks…

 

@#9 boo-box in video makes it with YouTube videos and links to many e-commerces, like e-bay, shopping.com and Amazon.

http://www.boo-box.com/blog/en.....-box-team/

 

@#13

Yeah! I know it’s awesome. I’ve been using it for while, with amazing results.

 

Boo-box already does that in a much better way. Try it.

 
 

Yeah, I don’t know what’s the fuss about.

Boo-Box has been doing it, better and with great results for advertisers and publishers, for nearly an entire year already.

http://boo-box.com

Disclaimer: I’m NOT involved with Boo-Box in any way.

 

Apparently these guys at boo-box have been doing this stuff for quite some time now.

 

The alternative offered by boo-box is also interesting. It supports various programmes of affiliates, simple interface and excellent results.

And it already exists in about a year.

And no, I don’t work at boo-box.

 

The Boo-box already does it some time ago.

 

I seem to recall an alternate service which does this embedded advertising better. I believe the name was boo-box:

http://boo-box.com

Now I’m not involved in boo-box but I did want to mention their name here, for readers who might be interested in a choice. Keep in mind, they do all sorts of affiliate programs–including Amazon. It’s been around for about a year, from what I’ve heard.

 

No one has mentioned it, but boo-box.com has been doing this for about a year - with a lot of affiliate programs, including Amazon. I am not a boo-box employee though, so I’m sharing this information out of the goodness of my heart - not for profit or anything.

 

This boo-box is one more tool to bring all “marketing pollution” and shits like that to the websites. Today, the most of people don’t think in an comprehensible and logical marketing/business plan to make success in internet….is too easy put a lot of bullshits to sell in your site….people don’t think in develop really creative ideas and solid projects to expand their business with promotions and personalized campaigns.
Services like this boo-box(crappy name too) turns any business website with no-credibility, causing pollution visual and translating to the people your self-knowledge like: “I’m slow, i don’t have good ideas…ah, it’s ok, i’ll use this for awhile”

 

@#23

You totally missed the point. boo-box make your website cleaner and transform marketing in a service for the reader. Think a little bit before you start say things just by looking 3seconds to a website.

 

You guys haven’t forgotten about boo-box, have you? It’s a magnificent fun portal with bells and whistles, with products you can buy and candy. I love candy! Sometimes I go to boo-box and I realize, hey they don’t have candy - they just help you monetize video and they’ve been doing it for about a year. I don’t work for them but I do think they’re serving an important purpose, not as important as helping the homeless check their voicemail but wonderful nevertheless, even without the candy. Because the problem with the internet is it doesn’t upload enough content. But now with the boo-box, you have spectacular motivation to upload more and more ad video to the webspace via the internet and the dot coms with emails. They even give you 5 free emails when you sign up on their blogger. It’s really a useful fun portal, what with all the candy and the balloon animals and fun crisps.

 

Yeap. I’m using boo-box with some interesting results.
Strange thing they never mentioned it here.
Old news, guys. Old news…

 

seems like too many posts from boo-box marketing folks here.

 

@27, Yeah, it is the new thing. Whenever some company gets written up, one of their marketing “gurus” grabs anyone they know and has them come to comment (like that iphone social network spamming crew). And they all repeat the same crap like they didnt read any previous comments. Makes them look REAL stupid.

 

Thomas, I agree with you for the most part. However, I wonder if this time it isn’t slightly different. Especially the last few comments, they’re obviously not from boo-box. They’re continuing a silly meme, and I doubt it’s the way boo-box would hope to present itself. Just geeks wanting to be dumb for a couple minutes. I’m not saying all of the boo-box comments are like this. And if you’re suggesting it’s Amazon employees making the boo-box remarks (which I don’t really think you are suggesting that) you would almost certainly be wrong.

That said, why so little chatter here about boo-box? I don’t work for the company or anything but I do believe that for the past year they’ve had greater affiliate marketing technology than this Amazon widget. I’m just saying, in case anyone still reading at this point hasn’t heard of boo-box.

 

Hey have you guys heard of boo-box.com? I think they do this same sort of thing, only better. Run, don’t walk, over to their blogger web right now. When you do, you will see how ferocious their service is. It makes me very happy inside, tingly like Selsin Blue, to see how easy it is to monetize video and make money with the credit cards and the paypal. I don’t know about this Amazon widget, it seems too branded for my taste. Whereas with the boo-box you’ve got God like control over everything, including all the money you’ll be getting. You’re so smart for going to the boo-box! I don’t work for them at all, I’m just in passionate love with their service, which is why I’m evangelizing them here on this TechCrunch blog the way I am doing using my keyboard and my mouse.

 

My experience with this widget is, it works but no one will use it because it’s very Amazon focused. Whereas with the boo-box (have you guys heard of that?) you could publish your video in a wide range of established monetization vehicles. Plus it’s more of a DIY shop, whereas with Amazon you’re stuck using their widget. And that’s why I, if I worked for boo-box (which I don’t but if I did) would not want these sorts of comments junkying up my brand. Because while they appear to be supporting boo-box, it’s not clear on first glance if they are corporate messages. So people naturally assume boo-box is a lousy racket and that their technology sucks. But yeah, if you haven’t checked out the boo-box yet you really should. It’s awe-some. They’ve been around for about a year.

 

Come’on boo boo…stop booing….
Can someone get ip’s for these posts and confirm all those boo boo postings actually came from boo boo?

These guys should be banned from TC

 

your attitude in this forum, mr marco “boo-box” gomes (and your several “pseudonyms”), is just one of the reasons why we brazilian people have a bad fame in the internet. don’t you feel ashamed of posting so many times in this forum with fake ids - just so you can promote your so-called monetization tool?

and that’s ALSO one of the reasons why we’ll keep being considered a third world country by everyone else in the world.

 

#32

Come on, what are you so frustrated about? It’s just a bunch of people who actually know the company, like it, and don’t understand why the excitement around an inferior version of one of its services done by some big company.

And yes, it would be really good if someone from TC could make that IP check in order to refute claims like yours.

#33

The real reason for which Brazilians may be perceived the way you suggested is a lack of more people building innovative companies (with their ingenuity and hard work) combined with an excess of people like yourself who have nothing to show about your on work or about your efforts to give Brazilians a better international reputation and yet feels like pontificating about other people’s honest efforts.

Mario
(from Brazil & NOT involved with Boo-Box in any way)

 

#33
rafael t.

I am an old school guy on Internet, tired of trolls. I would NEVER use pseudonyms to get attention.

Someone REALLY need to get the IPs of the several boo-box friends, to make sure that each one is a single people.

Sorry for bad english, I’m just a guy from a “third world country” that learned english with movies and music.

 

#34
“innovative”? well, I may not be a web entepreneur nor a programmer to build “the next big thing in web 2.0″, but I think there are some better ways than promoting your “monetization tool” than clogging a forum with shameless self-promotion. go study some real mktg, please!

instead, why the boo-box owner (or his representatives) didn’t get in touch with duncan riley by email and gave a proper PR about the service? so far, it looks just like a bunch of kids in the playground trying to grab the attention of a big bully who stole their sandwiches.

and no, I don’t have reasons to think amazon’s service is better, I only share the same opinion as #27 and #28.

 

#34

This is from more than a year ago:

http://www.techcrunch.com/2007.....ell-stuff/

Happy now?

Not that you’re “a web entepreneur nor a programmer to build “the next big thing in web 2.0″.

And remember, when Google first appeared, it was immediately regarded as just another one of the already existing twenty something web search companies, competing in a space which was then believed to be dead.

Many VC’s passed the chance to invest on it.

So, if that sort of thing happened even to greatest company to emerge since Microsoft, well, I think that any less discouraging early scenario than that is not enough to justify premature opinions about any other company’s odds to succeed.

And certainly, Boo-Box’s history so far has been nothing but auspicious.

Mario.

 

#37

ok, so why the thrashing at amazon’s service and the spamming with all these comments? doesn’t make sense to me, it only looks like bad netiquette.

what I was trying to convey was just how bad promotion looks even badder with trolls at a speacialized blog like techcrunch. all the comments in support of boo box look like a bad work of copy-paste and “hey, I’m gonna call my friends to stop this big bully from stealing my lunch” (what reminds me a lot about PKs in mmorpgs and spammers in email).

oh well… enough with this pointless discussion!

 

Yeah, dude, whatever.

Keep the “good” work while the real people do some real work.

Good luck etc.

 

The first couple boo-box comments I can’t speak for. I read them, thought they were a little wacky, and because I was in a wacky mood at the time, felt it amusing to continue the meme. Call it not getting enough sleep, too many hours spent coding on end, whathaveyou, but Mario and Rafael you fell for my pointless comment pratfall. You incorrectly assume that my comments were conspiratorial or associated with boo-box. Heck, I’ve never even been to boo-box.com nor am I even vaguely familiar with their product (all that I claim to know I learned here, in the above comments). I find mild, immature humor in the fact everyone takes themselves so seriously. Block my IP? Silly rabbit, tricks are for kids. Check your assumptions.

 

I would never want something like this on my site.I would like cpm or cpc based ads and google should allow youtube video and ads to non us publishers as well.
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http://freeindiantv4ever.com

 

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