Quarterlife, the made for MySpace TV show that became the first internet show picked up by a TV network has bombed.
According to Nielsen Ratings for Tuesday night, Quarterlife managed only 3.86 million viewers for its 10pm debut on NBC, compared to the fan resurrected but short second season of Jericho with 6.9 million viewers and Primetime: What Would You Do Now? with 7.6 million viewers.
Although no decision has been made as to whether Quarterlife will return for a second outing next week, these poor figures would suggest that Quarterlife may not have a long life on NBC.
Some may suggest that Quaterlife’s failure to make a successful cross from online to network TV isn’t a positive for future shows following the same path; certainly it doesn’t make things easier. A first failed experiment won’t necessarily mean the crossover idea will fail again in the future. As more and more people turn to the internet for entertainment, the volume of professionally made video content will continue to increase, and sheer numbers would suggest that Quaterlife may become the first of many crossovers to come as television networks scramble to find new content that viewers want to watch.
(via RWW)