Comments on: Skuair: Turning Images Into Barcodes for Your Mobile Phone http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/ Startup and Technology News Thu, 26 Nov 2009 19:17:40 -0800 hourly 1 By: Diamondback http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/comment-page-1/#comment-2012976 Diamondback Sat, 01 Mar 2008 19:43:38 +0000 http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/#comment-2012976 "There are MANY more uses for this technology than ads." You are right. Just another copy of an already developed technology for the mobile device. The Neoreader. “There are MANY more uses for this technology than ads.”

You are right.

Just another copy of an already developed technology for the mobile device.

The Neoreader.

]]> By: A http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/comment-page-1/#comment-2010470 A Thu, 28 Feb 2008 19:46:43 +0000 http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/#comment-2010470 All the haters here are shortsighted. There are MANY more uses for this technology than ads. All the haters here are shortsighted.

There are MANY more uses for this technology than ads.

]]> By: WMMike http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/comment-page-1/#comment-2008474 WMMike Wed, 27 Feb 2008 16:10:17 +0000 http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/#comment-2008474 Yes, ads are tolerated and not generally sought after. The difference here is in the delivery. Advertising traditionally has been a push proposition - forcing the message down people's throats. Technology now allows for more of a pull - engaging people to interact. Have you ever seen an ad and not know what it's for? Curiousity kicks in. Generally if I see an ad and clearly know what it's about, I'm not going to take a photo of it to get more information when it's all spelled out for me. But if I see something curious I just may want to know what it's all about. And surely there are more people like me out there. Ads don't need to be effective to every single person that sees them. It takes just a small percentage of those exposed to an ad to take action for a campaign to be effective. Yes, ads are tolerated and not generally sought after. The difference here is in the delivery. Advertising traditionally has been a push proposition – forcing the message down people’s throats. Technology now allows for more of a pull – engaging people to interact.
Have you ever seen an ad and not know what it’s for? Curiousity kicks in. Generally if I see an ad and clearly know what it’s about, I’m not going to take a photo of it to get more information when it’s all spelled out for me. But if I see something curious I just may want to know what it’s all about. And surely there are more people like me out there. Ads don’t need to be effective to every single person that sees them. It takes just a small percentage of those exposed to an ad to take action for a campaign to be effective.

]]> By: Caligula http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/comment-page-1/#comment-2008471 Caligula Wed, 27 Feb 2008 16:10:03 +0000 http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/#comment-2008471 Wow. I'm trying to picture this. I'm trying to picture Mike Bartlett standing in a bookstore, staring at a book, mouth agape with rivulets of drool cascading down his neck, utterly incapable of just leafing through it -- y'know, READING IT. Instead, he'd rather take a photo of it and get product information on it. THE PRODUCT IS RIGHT IN FRONT OF YOU! What help do you possibly need? Okay, I get it, I need to put a spam link here too. Go to caligulataster.com, where you can upload photos of your grapes and figs. The photos will then be digitally analyzed and a SMS message will let you know if your eunuchs are poisoning your meals. It's a revolutionary service that literally EVERY Roman Emperor will have to have! Wow. I’m trying to picture this. I’m trying to picture Mike Bartlett standing in a bookstore, staring at a book, mouth agape with rivulets of drool cascading down his neck, utterly incapable of just leafing through it — y’know, READING IT. Instead, he’d rather take a photo of it and get product information on it. THE PRODUCT IS RIGHT IN FRONT OF YOU! What help do you possibly need?

Okay, I get it, I need to put a spam link here too. Go to caligulataster.com, where you can upload photos of your grapes and figs. The photos will then be digitally analyzed and a SMS message will let you know if your eunuchs are poisoning your meals. It’s a revolutionary service that literally EVERY Roman Emperor will have to have!

]]> By: Michael Sharon http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/comment-page-1/#comment-2008459 Michael Sharon Wed, 27 Feb 2008 15:55:16 +0000 http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/#comment-2008459 This sounds very similar to Nevenvision & Mobot. We built a game with Mobot called Superstar in 2005. Looks like the mobile image recognition game is heating up. Mobot http://mobot.com/ Superstar Game http://superstarglobal.com/ This sounds very similar to Nevenvision & Mobot. We built a game with Mobot called Superstar in 2005. Looks like the mobile image recognition game is heating up.

Mobot
http://mobot.com/

Superstar Game
http://superstarglobal.com/

]]> By: Till http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/comment-page-1/#comment-2008447 Till Wed, 27 Feb 2008 15:40:55 +0000 http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/#comment-2008447 @James Gillmore We (kooaba.com) have an API to our image recognition service, which allows you to do similar services, but (most importantly) much cooler ones, too! Contact us for the API details ;) @James Gillmore

We (kooaba.com) have an API to our image recognition service, which allows you to do similar services, but (most importantly) much cooler ones, too! Contact us for the API details ;)

]]> By: mike bartlett http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/comment-page-1/#comment-2008425 mike bartlett Wed, 27 Feb 2008 15:12:01 +0000 http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/#comment-2008425 I never participate in flame wars, but, Jugo, you are a fool. I'm a big fan of wine, in particular French. Unfortunately my French is fairly rusty and a lot of the labels are fairly similar. Being able to be in a wine store, take a photo of a bottle and get back it's Robert Parker score or reviews on it or maybe just some more information on the wine would be terrific. Same would be true for books and dvds. I've often considered something like this just for DVD barcodes back in the days when you actually had to go into a store to rent something... I never participate in flame wars, but, Jugo, you are a fool.

I’m a big fan of wine, in particular French. Unfortunately my French is fairly rusty and a lot of the labels are fairly similar. Being able to be in a wine store, take a photo of a bottle and get back it’s Robert Parker score or reviews on it or maybe just some more information on the wine would be terrific. Same would be true for books and dvds.

I’ve often considered something like this just for DVD barcodes back in the days when you actually had to go into a store to rent something…

]]> By: kP http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/comment-page-1/#comment-2008418 kP Wed, 27 Feb 2008 14:59:28 +0000 http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/#comment-2008418 re: @17 & @18: You are correct that the advertising use for barcode symbols is lame, but the technology itself is really quite useful. So while the advertising (and CueCat is a good example) is not compelling enough to make for mass adoption, other applications will. In turn, advertising and product related B.S. will be along for the ride. Also, you don't need to be "out and going somewhere" to find uses for mobile barcode scanning. Many people often only have a mobile, and there are lots of uses for looking up product information around the house, a machine readable symbol being very useful for initiating the query. re: @17 & @18:

You are correct that the advertising use for barcode symbols is lame, but the technology itself is really quite useful. So while the advertising (and CueCat is a good example) is not compelling enough to make for mass adoption, other applications will. In turn, advertising and product related B.S. will be along for the ride.

Also, you don’t need to be “out and going somewhere” to find uses for mobile barcode scanning. Many people often only have a mobile, and there are lots of uses for looking up product information around the house, a machine readable symbol being very useful for initiating the query.

]]> By: Resu http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/comment-page-1/#comment-2008415 Resu Wed, 27 Feb 2008 14:56:52 +0000 http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/#comment-2008415 Funny, someone from NevenVision posted they have done this literally years back....and that they were bought by Googel.... and no reaction. The technology was even used by our cherished Über-FMCG Coca Cola in the context of their European-wide "Coke Fridge" campaign. People could download the software, take pictures of Coke logos or bottles and thus win credits for further prizes (a bit like the Pepsi promotion with iTunes codes). BTW, you can see that this sort of campaign eliminated the tolerance problem towards ads: you need to smartly offer the enduser something in return. Then you get him to immerse much deeper into the brand than just a passive reader or watcher. Funny, someone from NevenVision posted they have done this literally years back….and that they were bought by Googel…. and no reaction.
The technology was even used by our cherished Über-FMCG Coca Cola in the context of their European-wide “Coke Fridge” campaign.
People could download the software, take pictures of Coke logos or bottles and thus win credits for further prizes (a bit like the Pepsi promotion with iTunes codes).
BTW, you can see that this sort of campaign eliminated the tolerance problem towards ads: you need to smartly offer the enduser something in return. Then you get him to immerse much deeper into the brand than just a passive reader or watcher.

]]> By: Hannibal Lecter http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/comment-page-1/#comment-2008364 Hannibal Lecter Wed, 27 Feb 2008 13:49:09 +0000 http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/#comment-2008364 Jon @ 2 I saw exactly the same thing. The problem was that I didn't center the picture properly and the recognition system picked up the girl in the background. When I clicked OK to order via the phone, I got a nice surprise. I ate her with fava beans and chianti. Jon @ 2
I saw exactly the same thing. The problem was that I didn’t center the picture properly and the recognition system picked up the girl in the background. When I clicked OK to order via the phone, I got a nice surprise. I ate her with fava beans and chianti.

]]> By: Peter http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/comment-page-1/#comment-2008317 Peter Wed, 27 Feb 2008 12:43:42 +0000 http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/#comment-2008317 Well someone thinks it is a good idea because Nokia have been developing this very same technology for some time now. And if Nokia are investing in it, they have researched its potential appeal and believe it is worthwhile. The example they gave is taking a pic of a pair of shoes and being provided, via LBS, a list of local shoe shops along with other relevant information. Well someone thinks it is a good idea because Nokia have been developing this very same technology for some time now. And if Nokia are investing in it, they have researched its potential appeal and believe it is worthwhile.

The example they gave is taking a pic of a pair of shoes and being provided, via LBS, a list of local shoe shops along with other relevant information.

]]> By: I Am Not Posting To Spam My Blog http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/comment-page-1/#comment-2008223 I Am Not Posting To Spam My Blog Wed, 27 Feb 2008 10:37:32 +0000 http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/#comment-2008223 Damnit, someone beat me to the CueCat comparison. If I see an image on a lamppost or a billboard, then I am out walking. If I am out walking, it means I am going somewhere. If I am going somewhere, it means I have something to do. Something better to do than looking up somebody's product. There is an outside chance I may file it in the back of my mind to look up later when I'm done with the important thing I'm doing now, but absolutely no way am I going to interrupt my walk. The same applies to every single CueCat clone ever invented. Whether it's reading a magazine or seeing an advert on a bus or walking past a billboard, in every single case I have something better to do than reading an advert. This is a product of the major fallacy advertising Kool-Aid drinkers subscribe to - that ads are an 'experience' that can be enjoyed. Caligula is right, ads are tolerated, not enjoyed. Damnit, someone beat me to the CueCat comparison. If I see an image on a lamppost or a billboard, then I am out walking. If I am out walking, it means I am going somewhere. If I am going somewhere, it means I have something to do. Something better to do than looking up somebody’s product. There is an outside chance I may file it in the back of my mind to look up later when I’m done with the important thing I’m doing now, but absolutely no way am I going to interrupt my walk. The same applies to every single CueCat clone ever invented. Whether it’s reading a magazine or seeing an advert on a bus or walking past a billboard, in every single case I have something better to do than reading an advert.

This is a product of the major fallacy advertising Kool-Aid drinkers subscribe to – that ads are an ‘experience’ that can be enjoyed. Caligula is right, ads are tolerated, not enjoyed.

]]> By: Caligula http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/comment-page-1/#comment-2008186 Caligula Wed, 27 Feb 2008 09:43:15 +0000 http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/#comment-2008186 @8 : Listen to this man. All four people who think this is just a brilliant idea to base a business around must be the same four people still walking around with that sexy looking CueCat sticking out of their back pocket. With the exception of the SuperBowl and Victoria's Secret, NO ONE wants to look at ads, much less use their superduper camera device to get more information on it. Can't you understand that? It's basic people, and it's been going on forever: PEOPLE HATE ADS! They TOLERATE them when they're not overly intrusive or they like the product that they're wrapped around. Once again, another new company approaching business with an absolute disdain and even alienation from what the customer wants. @8 : Listen to this man. All four people who think this is just a brilliant idea to base a business around must be the same four people still walking around with that sexy looking CueCat sticking out of their back pocket.

With the exception of the SuperBowl and Victoria’s Secret, NO ONE wants to look at ads, much less use their superduper camera device to get more information on it. Can’t you understand that? It’s basic people, and it’s been going on forever: PEOPLE HATE ADS! They TOLERATE them when they’re not overly intrusive or they like the product that they’re wrapped around.

Once again, another new company approaching business with an absolute disdain and even alienation from what the customer wants.

]]> By: yaromir http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/comment-page-1/#comment-2008020 yaromir Wed, 27 Feb 2008 07:03:01 +0000 http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/#comment-2008020 Fujitsu has developed a better technology without sending pictures to a server. They just embed invisible to a human eye code into picture and it works like a bar code. Fujitsu has developed a better technology without sending pictures to a server. They just embed invisible to a human eye code into picture and it works like a bar code.

]]> By: Herbert Bay http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/comment-page-1/#comment-2008002 Herbert Bay Wed, 27 Feb 2008 06:49:37 +0000 http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/#comment-2008002 First, image recognition is not new at all. Second, it's a reduction of the possibilities of image recognition. Image recognition is NOT the same as 2d bar codes. There is a certain overlap of course, but it is NOT the same thing. First, image recognition is not new at all. Second, it’s a reduction of the possibilities of image recognition. Image recognition is NOT the same as 2d bar codes. There is a certain overlap of course, but it is NOT the same thing.

]]> By: Ilya http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/comment-page-1/#comment-2007799 Ilya Wed, 27 Feb 2008 02:47:36 +0000 http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/#comment-2007799 This is nothing new, we developed technology that did exactly this at Neven Vision. We sold to Google 1 month before the YouTube deal. This is nothing new, we developed technology that did exactly this at Neven Vision. We sold to Google 1 month before the YouTube deal.

]]> By: Chris http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/comment-page-1/#comment-2007797 Chris Wed, 27 Feb 2008 02:42:13 +0000 http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/#comment-2007797 This is awsome, I discovered ShotCode(.com if anyone is interested) a few years ago and my head was spinning with ideas except their circular target-like code was a little too alien for people who saw it and probably too intrusive for advertisers. Although I have to say that it worked to perfection even with the cheapest phones and poorest cameras. Hence, I have high hopes for this type of image recognition and what Skuair is promising. As for applications, the possibilities are endless. One small step for mobile, one huge step for the ubiquitous web. This is awsome, I discovered ShotCode(.com if anyone is interested) a few years ago and my head was spinning with ideas except their circular target-like code was a little too alien for people who saw it and probably too intrusive for advertisers. Although I have to say that it worked to perfection even with the cheapest phones and poorest cameras. Hence, I have high hopes for this type of image recognition and what Skuair is promising. As for applications, the possibilities are endless.

One small step for mobile, one huge step for the ubiquitous web.

]]> By: James Gillmore http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/comment-page-1/#comment-2007776 James Gillmore Wed, 27 Feb 2008 02:09:01 +0000 http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/#comment-2007776 I just want to find out if there is an API so I can use this service for my own companies. Anyone know? James from FaceySpacey.com, Your One Stop Social Media Shop I just want to find out if there is an API so I can use this service for my own companies. Anyone know?

James
from
FaceySpacey.com, Your One Stop Social Media Shop

]]> By: streetstylz http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/comment-page-1/#comment-2007773 streetstylz Wed, 27 Feb 2008 02:07:23 +0000 http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/#comment-2007773 Based off the award winning Lavasphere technology developed in Germany by Gavitec, the NeoReader features NeoMedia's patented resolution technology combined with Gavitec's ultra-small footprint and platform independent algorithms. It is able to read and decipher all common non-proprietary 2D codes (Data Matrix, QR, Aztec, Maxi) as well as URL embedded 2D codes and all 1D UPC/EAN/Code 128 open source codes. The NeoReader supports direct and indirect code linking, which guarantees maximum interoperability with already existing platforms like 2D Data Matrix Semacodes, and Japanese QR links. This allows the user to click on a variety of codes with a single application installed on their mobile device. The NeoReader ushers in and inaugurates a brand new era of innovative mobile enterprise and optical code reading solutions for the wireless industry. Visit get.neoreader.com to download the free application, and instantly transform your mobile phone into a universal code reader. http://www.neoreader.com Based off the award winning Lavasphere technology developed in Germany by Gavitec, the NeoReader features NeoMedia’s patented resolution technology combined with Gavitec’s ultra-small footprint and platform independent algorithms. It is able to read and decipher all common non-proprietary 2D codes (Data Matrix, QR, Aztec, Maxi) as well as URL embedded 2D codes and all 1D UPC/EAN/Code 128 open source codes. The NeoReader supports direct and indirect code linking, which guarantees maximum interoperability with already existing platforms like 2D Data Matrix Semacodes, and Japanese QR links. This allows the user to click on a variety of codes with a single application installed on their mobile device.

The NeoReader ushers in and inaugurates a brand new era of innovative mobile enterprise and optical code reading solutions for the wireless industry. Visit get.neoreader.com to download the free application, and instantly transform your mobile phone into a universal code reader.

http://www.neoreader.com

]]> By: Jugo http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/comment-page-1/#comment-2007724 Jugo Wed, 27 Feb 2008 01:04:25 +0000 http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/#comment-2007724 Oh yeah, and unlike most of the commenters on here, I'm not promoting some crappy holy books website. So you can believe every word I say like it was written by god himself. (Yeah, that's right, himself.) Oh yeah, and unlike most of the commenters on here, I’m not promoting some crappy holy books website. So you can believe every word I say like it was written by god himself. (Yeah, that’s right, himself.)

]]> By: Niraj http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/comment-page-1/#comment-2007722 Niraj Wed, 27 Feb 2008 01:03:31 +0000 http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/#comment-2007722 I agree with vens about the slow uptake in the US. In fact I just posted this morning about how the US is being particularly slow in adopting the 2D barcodes such as QR Codes that have been popular in Japan for a couple of years now: http://symbii.com/stories.php?sid=735&tid=52 I agree with vens about the slow uptake in the US. In fact I just posted this morning about how the US is being particularly slow in adopting the 2D barcodes such as QR Codes that have been popular in Japan for a couple of years now:
http://symbii.c...=735&tid=52

]]> By: Jugo http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/comment-page-1/#comment-2007719 Jugo Wed, 27 Feb 2008 01:01:07 +0000 http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/#comment-2007719 That's crap. People don't want more information on some crap product. That's is some geek's dream so far removed from the real world. Give people useful information in a barcode. I'm talking dates, geographic location, address, etc. not some stinking URL for a product no one wants. That’s crap. People don’t want more information on some crap product. That’s is some geek’s dream so far removed from the real world. Give people useful information in a barcode. I’m talking dates, geographic location, address, etc. not some stinking URL for a product no one wants.

]]> By: AllHolyBooks.com http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/comment-page-1/#comment-2007700 AllHolyBooks.com Wed, 27 Feb 2008 00:35:42 +0000 http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/#comment-2007700 Nice idea... I will use it... Nice idea… I will use it…

]]> By: Ross Poulton http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/comment-page-1/#comment-2007692 Ross Poulton Wed, 27 Feb 2008 00:25:49 +0000 http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/#comment-2007692 This isn't new. The "MX" commuter newspaper (http://www.mxnet.com.au/) in Melbourne and Sydney (Australia) has been doing something similar for a while. Many ads have a logo on them, if you take a photo of the page/advertisement and send it to a specified number, it responds with more detailed information. This isn’t new. The “MX” commuter newspaper (http://www.mxnet.com.au/) in Melbourne and Sydney (Australia) has been doing something similar for a while. Many ads have a logo on them, if you take a photo of the page/advertisement and send it to a specified number, it responds with more detailed information.

]]> By: vens http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/comment-page-1/#comment-2007667 vens Wed, 27 Feb 2008 00:02:01 +0000 http://www.techcrunch.com/2008/02/26/skuair-turning-images-into-barcodes-for-your-mobile-phone/#comment-2007667 Good idea! I agree but it will be interesting to see how they are going to the reader on all the phones? This has always been a challenge in the U.S market. Good idea! I agree but it will be interesting to see how they are going to the reader on all the phones? This has always been a challenge in the U.S market.

]]>