Pop17 With Sarah Meyers Goes Live—A Daily Web Video Show Exploring Micro-Celebrities
by Erick Schonfeld on February 26, 2008

pop17-logo.pngAfter a couple months in private alpha, Sarah Meyers is publicly launching her daily Web video show today, Pop17. (She renamed the show from PopSnap, after a few fits and starts). Every day she will look into the world of micro-celebrities popping up all over the Web in a typical archived format. But every Friday at 3PM ET, she will do the show live on Mogulus. What I like about this concept is that it celebrates the culture of participation that makes the Web so engaging and social. A Web celebrity is anyone with enough talent or appeal to gain a following. Now they have their own show. TechCrunch is a proud sponsor.

In her introductory episode, she asks a random sample of 44 New Yorkers if they have ever heard of Web celebrities like Mark Zuckerberg, Perez Hilton, or Tila Tequila. Zuckerberg didn’t do so well (neither did TechCrunch).

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  • wow, I´d say she should interview Mr. Idle first ;)

  • How is it that no one had heard of Robert Scoble???

    He told us all he was famous! He was on MSNBC once.

  • Sarah Meyers is waaaay HOT!

  • OMG Awesome! I’ve met Sarah a couple of times and she has to be the nicest video blogger ever! I’m really looking forward to the weekly show and luckily Friday at 3 is my slowest time of the week.

    Startin’ the weekend off right with a little Sarah Meyers!

  • abigail will be very upset if u don’t feature her, and hell hath no fury like a teenage woman scorned. http://www.abig...edteendiary.com

  • @Erik, lol. Next time I’ll stand outside the Apple store. Someone will know about the tech bloggers like Arrington and Scoble there.

  • Excellent show Sarah! Great use of the Viddler player too.

  • Keep up the good work Sarah your shows rock!!! Always something different,outrageous, fun, exciting

  • I guess there’s no secret in who she’s trying to be acquired by.

  • I’m going to guess that about as many people have seen my cat on the Internet, as have heard and recall a name like Techcrunch. That’s not a slight at the site, or overinflating the importance of my cat. It’s just an odd way the Internet works. Cats and boobs rules the Internet. If you combine the two, it nearly caves in on itself.

  • congrats sarah ! From the mogulus team. see you Friday.

  • Yeah, that’s a nice niche that wasn’t filled until Pop17 came up – kudos to Sarah!

    However (and this is not related to Pop17)! What’s with al this celebrity craze in North America? Where is this world going? Celebrities – gadgets – brand-name clothes – stupid music with no sense – etc. etc. etc….
    How about something that will give kids some real knowledge? That’s a niche that still has no good product to fill with.
    Sorry for the off-topic.

  • Typical Valley Girl….if she is looking to change th general opinions of ” being a blonde”, she sure picked the wrong profession.

  • I must be a troll (with major character flaws to boot, sorry) but Sarah Myers is the most irritating Noob Host I’ve ever seen. Nails on my inner teen-puke chalkboard.

    bad bad bad … OUCH!

  • She sounds like she just had dental work done.

  • Sarah,
    congrats on Pop17! Adi posted this to her Facebook newsfeed

    Hope you’re doing great in NY and on a.s.w.

    p.s. Hope you’re going to LA for April event(s)

  • Hi Larry,

    Aw, Adriana is such a sweetie.

    Are you talking about the PopSugar/TechCrunch event? If so, I’ll be in attendance with my camera for sure!

  • Kudos on the show, Sarah! Well done, even though it is kinda weird for me to witness a world where people haven’t heard of Tila Tequila…Scary!

    I love to see new experiments like this one.

  • You’ve earned an subscription in my RSS reader which is very rare for someone running an feed aggregation startup :P

  • Great Show Sarah – TC shouldn’t sponsor it they should buy it. Arrington, your CEO should have pitched you on this….

    Sarah, what does the 17 stand for?

    Keep up the great work!

  • Interesting concept. Might have to try it out.

  • Great job Sarah! This is really an innovative, sorely needed project. I feel like we all should take a closer look at the world we live in and internet celebrities are overlooked and under-analyzed. I’m looking forward to your thorough, enthusiastic investigation of the repercussions of internet stardom — if just anyone can become famous, what does this mean for the definition of fame? Is it just eccentricities that put people on the map or is it because we feel like these micro-celebrities are representative of our culture or us as individuals?

    Can’t wait!

  • I hate to rag on this, but she has poor diction and a lack of stage presence. The pained smile and stunted speech really makes me wonder if she’s not just token female eye candy. I won’t be watching this until I no longer feel justified in thinking that.

  • @Adrienne Johnson, Thank you and I agree; internet celebrities are overlooked and under-analyzed. The show is going to be about all forms of celebrity. I would look at it as a good source of information about platforms and people who are getting popular on the Internet. It’s really about having a good reputation if you look the second definition of fame:
    1. widespread reputation, esp. of a favorable character; renown; public eminence: to seek fame as an opera singer.
    2. common estimation or opinion generally held of a person or thing; reputation.

    It seems like what people say can make or break someone’s popularity. Thus, personal branding is constantly more important. Do you suppose search results for someone’s name on google yields the best and closest perception of fame for the micro-celebrity? (Please help me come up with synonyms for “micro-celebrity” if you can btw) Thanks!

  • “Please help me come up with synonyms for “micro-celebrity” if you can btw”

    I like “littlefamous”. As in, “the littlefamous”.

  • Congratulations Sarah and best of luck with the new site!

  • Okay the subject matter is really interesting, and I may keep up with the site and watch the shows … but that over-enthusiasm almost made me want to puke. And the noise she makes when over-smiling … euch.

    Hopefully that is out of her system and future ’shows’ will be more watchable.

  • Like the format, liked the vox-pops, but the squeaky chair in studio just really bugs me – when are we going to stop passing off poor production as “quirky” and start producing some content with decent production values. Put some CRC on the chair pleassse!

  • @Patrick, lol! Funny. Will take note on the chair.

  • A few months back, Sarah produced a show for Valleywag about a Facebook party. The Facebook employees all gave the company line about why they like to work there…except for one. Sarah turned a party wrap up into a revealing look at the hottest startup in the valley.

    Sarah gives her stories a twist. And she just wants to make you smile. Keep looking for the other angle, Sarah. I’ll be watching Pop17!

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