Mochila Now Lets You Add BBC Videos To Your Blog
by Erick Schonfeld on February 26, 2008

mochila-logo.pngIf you are looking for some stock videos to add to your blog or Website, Mochila just added about 800 clips from the BBC Motion Gallery, the licensing arm of the BBC. It doesn’t include news clips unfortunately, but there are plenty of science and culture videos. If you need a nicely produced video of striped fish or how to make a Singapore Sling, you can find it on Mochila and embed it on your blog. You will have to sign up first and agree to Mochila’s licensing terms.

Mochila offers a large syndication library from 350 different content partners, including news articles, photos, and videos. You can find content from Reuters, the AP, Hearst and Getty Images and put it in a post, or mix and match items to create your own customized channel that appears in a constantly changing widget. Mochila serves ads in the widget and splits the proceeds 40 percent to the content owner, 30 percent to the Website or blog that publishes it, and keeps 30 percent for itself.

We are seeing more and more of these types of syndication platforms for spreading traditional media content out to the Web. ClipSyndicate, for instance, does something similar for news video clips from ABC, NBC, CBS, and Fox affiliates, as well as Bloomberg and AP video. Mochila cuts the licensing deals with the big media companies on behalf of bloggers and Websites, and gives them legal access to the content, with a little rev-share of the advertising proceeds thrown in. Says CEO Keith McAllister:

The core technology is around licensing. We allow content owners to set custom content licensing around their content down to the asset level.

So the BBC can set parameters around what types of sites can show its videos, and even block specific sites it does not want to be associated with. And blogger scan create their own custom content channels. It is a good model. All it needs is better content.

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  • Does this mean top gear shows? Either way this will provide good content.

  • really cool… thanks for the tip, erick!

  • You can find content from Reuters, the AP, Hearst and Getty Images and put it in a post, or mix and match items to create your own customized channel that appears in a constantly changing widget.

  • If you need a nicely produced video of striped fish or how to make a Singapore Sling, you can find it on Mochila and embed it on your blog. You will have to sign up first and agree to Mochila’s licensing terms.

  • Wow, Mochila is getting some big news. I happen to know their software intimately and I can say that it is the worst code I have ever seen written, period. I’ve seen bad code from IBM, Microsoft and others, and nothing compares to what these guys put out. It doesn’t scale (we tested it), is the very definition of “spaghetti code” goes against every good programming practice you can imagine. I know of at least half a dozen other people that feel that same way too.

    I know who funds this operation and I feel sorry for him, seriously. This is several million dollars worth of bad software written over several years. I could have written this thing in 6-9 months and been sitting on a beach for the same 8 million. Don’t get me wrong, awesome idea and perhaps a little ahead of its time. There was a time when I was thinking of approaching the investor and suggesting rewriting it for what my salary was at the time just to prove a point. I had already rewritten a similar app to replace what this project was spun off from in under 6 weeks (in my spare time), ran it from my desktop and it performed several times better than what their production app did on 4 servers.

  • Ok, now the big question……how much are they making from any of this =). I dont care if they have all of Larry Flints home collection, they cant be making money. How many impressions does a piece of content with their ad have to show so that the publisher, acquirer, and they themselves gain a healthy piece of revenue? Now ask yourself, how many impressions will an already published piece of content actually get? They would need thousands of Paris Hilton videos being syndicated to thousands of pervert sites to actually have a business.

  • http://www.redlasso.com has news clips from most major networks available for bloggers

  • Where do they get these names from? Mochila means “backpack” in Portuguese. Do they search for random words in dictionaries?

  • Wow…I won’t really doubt Webmogul’s comments…that site is a flipping mess – don’t even trust my email address with them.

  • very nice web site. My English is not so good, so I do not understandt it well, but it seems very good. Thanks

  • I know who funds this operation and I feel sorry for him, seriously. http://www.maya-edu.com This is several million dollars worth of bad software written over several years. I could have written this thing in 6-9 months and been sitting on a beach for the same 8 million.

  • Great website, useful and user-friendly ;)

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