Former Bolt.com Owner Launches Casual Gaming Ad Network, Gamers Media
Mark Hendrickson
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Jay Gould, the former owner of a social network and video site called Bolt.com that was started in the nineties but shut down this past fall following bankruptcy at the hands of a Universal Music Group lawsuit, has launched a new advertising network for casual gaming sites called Gamers Media.
The new network, which as GigaOm points out joins the likes of NeoEdge, Mochi Media and even Google itself, already claims to reach nearly 20 milion unique visitors across 40 sites. The company insists that these unique visitors are particularly attractive targets for advertisers since they earn high salaries and spend substantial amounts of time per visit on casual gaming sites.
Gamers Media has chosen Adify to power its ad network. Adify, which we wrote about in fall of 2006, provides software for the creation of vertical ad networks.
Gould is also the founder and CEO of WikiYou.
Geez, please no more punishment from the folks that brought us Bolt.com. Their original CEO/founder was really the poster child for bubble excess. Let’s find him — I think his name was Dan ******.
Hmmm….High income casual gamers? Sure, but the majority? Doubt it. Lots of high schoolers.
jay did not found bolt. he traded his site yashi for a small piece of equity in bolt. and interestingly enough, this was right at the time that bolt began its decline into the deadpool at the beginning of 2006.
Congrats Jay
Good idea but the requirements say you need 250k hits per month to qualify as a publisher.
Counts me out, as well as a lot of other potential publishers i’d have thought.
The original founder was Dan Pelson. He used to play Mr. CEO big shot back in the day. My how things have changed.
Glad to see Jay Gould in the news again Mike, he is truly one of the good guys out there in the market. wish him all the success and growth in the world!!
Where is Aaron Cohen in all this?