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	<title>Comments on: Estimates Put Internet Advertising at $21 Billion in U.S., $45 Billion Globally</title>
	<atom:link href="http://www.techcrunch.com/2008/02/26/estimates-put-internet-advertising-at-21-billion-in-us-45-billion-globally/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.techcrunch.com/2008/02/26/estimates-put-internet-advertising-at-21-billion-in-us-45-billion-globally/</link>
	<description>Startup and Technology News</description>
	<pubDate>Tue, 07 Oct 2008 12:23:02 +0000</pubDate>
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		<title>By: rss blog &#187; Blog Archive &#187; Google’s Strategy In Japan: Avoid Yahoo And Take Over The Mobile Web First</title>
		<link>http://www.techcrunch.com/2008/02/26/estimates-put-internet-advertising-at-21-billion-in-us-45-billion-globally/#comment-2453908</link>
		<dc:creator>rss blog &#187; Blog Archive &#187; Google’s Strategy In Japan: Avoid Yahoo And Take Over The Mobile Web First</dc:creator>
		<pubDate>Tue, 02 Sep 2008 14:50:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/26/estimates-put-internet-advertising-at-21-billion-in-us-45-billion-globally/#comment-2453908</guid>
		<description>[...] worldwide (74%, compared to 70% in the USA), a $5.7 billion online advertising market (out if one estimated to be worth $45 billion globally) and is ranked No. 3 in terms of total web population (94 million, about as many as Germany and the [...]</description>
		<content:encoded><![CDATA[<p>[...] worldwide (74%, compared to 70% in the USA), a $5.7 billion online advertising market (out if one estimated to be worth $45 billion globally) and is ranked No. 3 in terms of total web population (94 million, about as many as Germany and the [...]</p>
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		<title>By: Google’s Strategy In Japan: Avoid Yahoo And Take Over The Mobile Web&#160;First &#124; about ICT</title>
		<link>http://www.techcrunch.com/2008/02/26/estimates-put-internet-advertising-at-21-billion-in-us-45-billion-globally/#comment-2452211</link>
		<dc:creator>Google’s Strategy In Japan: Avoid Yahoo And Take Over The Mobile Web&#160;First &#124; about ICT</dc:creator>
		<pubDate>Mon, 01 Sep 2008 02:38:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/26/estimates-put-internet-advertising-at-21-billion-in-us-45-billion-globally/#comment-2452211</guid>
		<description>[...] worldwide (74%, compared to 70% in the USA), a $5.7 billion online advertising market (out if one estimated to be worth $45 billion globally) and is ranked No. 3 in terms of total web population (94 million, about as many as Germany and the [...]</description>
		<content:encoded><![CDATA[<p>[...] worldwide (74%, compared to 70% in the USA), a $5.7 billion online advertising market (out if one estimated to be worth $45 billion globally) and is ranked No. 3 in terms of total web population (94 million, about as many as Germany and the [...]</p>
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		<title>By: Google’s Strategy In Japan: Avoid Yahoo And Take Over The Mobile Web First &#160;&#187;TechAddress</title>
		<link>http://www.techcrunch.com/2008/02/26/estimates-put-internet-advertising-at-21-billion-in-us-45-billion-globally/#comment-2452112</link>
		<dc:creator>Google’s Strategy In Japan: Avoid Yahoo And Take Over The Mobile Web First &#160;&#187;TechAddress</dc:creator>
		<pubDate>Sun, 31 Aug 2008 22:33:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/26/estimates-put-internet-advertising-at-21-billion-in-us-45-billion-globally/#comment-2452112</guid>
		<description>[...] worldwide (74%, compared to 70% in the USA), a $5.7 billion online advertising market (out if one estimated to be worth $45 billion globally) and is ranked No. 3 in terms of total web population (94 million, about as many as Germany and the [...]</description>
		<content:encoded><![CDATA[<p>[...] worldwide (74%, compared to 70% in the USA), a $5.7 billion online advertising market (out if one estimated to be worth $45 billion globally) and is ranked No. 3 in terms of total web population (94 million, about as many as Germany and the [...]</p>
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		<title>By: Google’s Strategy In Japan: Avoid Yahoo And Take Over The Mobile Web&#160;First &#124; aboutCREATION</title>
		<link>http://www.techcrunch.com/2008/02/26/estimates-put-internet-advertising-at-21-billion-in-us-45-billion-globally/#comment-2452103</link>
		<dc:creator>Google’s Strategy In Japan: Avoid Yahoo And Take Over The Mobile Web&#160;First &#124; aboutCREATION</dc:creator>
		<pubDate>Sun, 31 Aug 2008 22:19:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/26/estimates-put-internet-advertising-at-21-billion-in-us-45-billion-globally/#comment-2452103</guid>
		<description>[...] worldwide (74%, compared to 70% in the USA), a $5.7 billion online advertising market (out if one estimated to be worth $45 billion globally) and is ranked No. 3 in terms of total web population (94 million, about as many as Germany and the [...]</description>
		<content:encoded><![CDATA[<p>[...] worldwide (74%, compared to 70% in the USA), a $5.7 billion online advertising market (out if one estimated to be worth $45 billion globally) and is ranked No. 3 in terms of total web population (94 million, about as many as Germany and the [...]</p>
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		<title>By: Google&#8217;s Strategy In Japan: Avoid Yahoo And Take Over The Mobile Web First</title>
		<link>http://www.techcrunch.com/2008/02/26/estimates-put-internet-advertising-at-21-billion-in-us-45-billion-globally/#comment-2452058</link>
		<dc:creator>Google&#8217;s Strategy In Japan: Avoid Yahoo And Take Over The Mobile Web First</dc:creator>
		<pubDate>Sun, 31 Aug 2008 20:39:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/26/estimates-put-internet-advertising-at-21-billion-in-us-45-billion-globally/#comment-2452058</guid>
		<description>[...] worldwide (74%, compared to 70% in the USA), a $5.7 billion online advertising market (out if one estimated to be worth $45 billion globally) and is ranked No. 3 in terms of total web population (94 million, about as many as Germany and the [...]</description>
		<content:encoded><![CDATA[<p>[...] worldwide (74%, compared to 70% in the USA), a $5.7 billion online advertising market (out if one estimated to be worth $45 billion globally) and is ranked No. 3 in terms of total web population (94 million, about as many as Germany and the [...]</p>
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		<title>By: Internet Display Advertising Slowed In First Quarter</title>
		<link>http://www.techcrunch.com/2008/02/26/estimates-put-internet-advertising-at-21-billion-in-us-45-billion-globally/#comment-2369579</link>
		<dc:creator>Internet Display Advertising Slowed In First Quarter</dc:creator>
		<pubDate>Wed, 11 Jun 2008 16:47:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/26/estimates-put-internet-advertising-at-21-billion-in-us-45-billion-globally/#comment-2369579</guid>
		<description>[...] include search advertising, only display ads. The quarterly total for all Internet advertising is closer to $6 billion. But this data point is evidence that the Web may not be immune to weakness in advertising spending [...]</description>
		<content:encoded><![CDATA[<p>[...] include search advertising, only display ads. The quarterly total for all Internet advertising is closer to $6 billion. But this data point is evidence that the Web may not be immune to weakness in advertising spending [...]</p>
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		<title>By: Local Online Advertising</title>
		<link>http://www.techcrunch.com/2008/02/26/estimates-put-internet-advertising-at-21-billion-in-us-45-billion-globally/#comment-2023355</link>
		<dc:creator>Local Online Advertising</dc:creator>
		<pubDate>Sat, 08 Mar 2008 09:09:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/26/estimates-put-internet-advertising-at-21-billion-in-us-45-billion-globally/#comment-2023355</guid>
		<description>Would 20/20 foresight reveal these online advertising projections to merely be the tip of the iceberg? What happens as customer behavior continues to evolve? What happens when companies better allign with customers?

&lt;a href="http://www.BringBuyers.com" rel="nofollow"&gt;Local Business Will Prevail.&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Would 20/20 foresight reveal these online advertising projections to merely be the tip of the iceberg? What happens as customer behavior continues to evolve? What happens when companies better allign with customers?</p>
<p><a href="http://www.BringBuyers.com" rel="nofollow" onclick="javascript:pageTracker._trackPageview ('/outbound/www.BringBuyers.com');">Local Business Will Prevail.</a></p>
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		<title>By: Local Online Advertising</title>
		<link>http://www.techcrunch.com/2008/02/26/estimates-put-internet-advertising-at-21-billion-in-us-45-billion-globally/#comment-2023350</link>
		<dc:creator>Local Online Advertising</dc:creator>
		<pubDate>Sat, 08 Mar 2008 09:07:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/26/estimates-put-internet-advertising-at-21-billion-in-us-45-billion-globally/#comment-2023350</guid>
		<description>Would 20/20 foresignt reveal these online advertising projections to merely be the tip of the icerberg? What happens as customer behavior continues to evolve? What happens when companies better allign with customers?

&lt;a href="http://www.BringBuyers.com" rel="nofollow"&gt;Local Business Will Prevail.&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Would 20/20 foresignt reveal these online advertising projections to merely be the tip of the icerberg? What happens as customer behavior continues to evolve? What happens when companies better allign with customers?</p>
<p><a href="http://www.BringBuyers.com" rel="nofollow" onclick="javascript:pageTracker._trackPageview ('/outbound/www.BringBuyers.com');">Local Business Will Prevail.</a></p>
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		<title>By: Online Ad Spending at Ghost of Midnight</title>
		<link>http://www.techcrunch.com/2008/02/26/estimates-put-internet-advertising-at-21-billion-in-us-45-billion-globally/#comment-2009245</link>
		<dc:creator>Online Ad Spending at Ghost of Midnight</dc:creator>
		<pubDate>Thu, 28 Feb 2008 05:06:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/26/estimates-put-internet-advertising-at-21-billion-in-us-45-billion-globally/#comment-2009245</guid>
		<description>[...] And TechCrunch offers more data. [...]</description>
		<content:encoded><![CDATA[<p>[...] And TechCrunch offers more data. [...]</p>
]]></content:encoded>
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		<title>By: yaromir</title>
		<link>http://www.techcrunch.com/2008/02/26/estimates-put-internet-advertising-at-21-billion-in-us-45-billion-globally/#comment-2008034</link>
		<dc:creator>yaromir</dc:creator>
		<pubDate>Wed, 27 Feb 2008 07:16:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/26/estimates-put-internet-advertising-at-21-billion-in-us-45-billion-globally/#comment-2008034</guid>
		<description>If Kelsey Group's global estimate of $45bn is correct, then Japan online advertising market accounted for 12.2% or $5.5bn of this amount:

http://analytica1st.com/analytica1st/2008/02/japan-mobile-ad-spending-up-592-in-2007.html</description>
		<content:encoded><![CDATA[<p>If Kelsey Group&#8217;s global estimate of $45bn is correct, then Japan online advertising market accounted for 12.2% or $5.5bn of this amount:</p>
<p><a href="http://analytica1st.com/analytica1st/2008/02/japan-mobile-ad-spending-up-592-in-2007.html" rel="nofollow">http://analytica1st.com/analyt.....-2007.html</a></p>
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		<title>By: Miracle Blade</title>
		<link>http://www.techcrunch.com/2008/02/26/estimates-put-internet-advertising-at-21-billion-in-us-45-billion-globally/#comment-2007893</link>
		<dc:creator>Miracle Blade</dc:creator>
		<pubDate>Wed, 27 Feb 2008 04:46:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/26/estimates-put-internet-advertising-at-21-billion-in-us-45-billion-globally/#comment-2007893</guid>
		<description>That is absolutely huge. I wonder if there is much more room to grow.</description>
		<content:encoded><![CDATA[<p>That is absolutely huge. I wonder if there is much more room to grow.</p>
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		<title>By: Yakov</title>
		<link>http://www.techcrunch.com/2008/02/26/estimates-put-internet-advertising-at-21-billion-in-us-45-billion-globally/#comment-2007538</link>
		<dc:creator>Yakov</dc:creator>
		<pubDate>Tue, 26 Feb 2008 21:52:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/26/estimates-put-internet-advertising-at-21-billion-in-us-45-billion-globally/#comment-2007538</guid>
		<description>The Russian internet advertising market was about 1 percent of global market in 2007 but it doubles every year http://blog.quintura.com/2008/02/06/russian-internet-advertising-market-to-grow-to-685-million-in-2008/</description>
		<content:encoded><![CDATA[<p>The Russian internet advertising market was about 1 percent of global market in 2007 but it doubles every year <a href="http://blog.quintura.com/2008/02/06/russian-internet-advertising-market-to-grow-to-685-million-in-2008/" rel="nofollow">http://blog.quintura.com/2008/.....n-in-2008/</a></p>
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		<title>By: Marzipan from Toledo</title>
		<link>http://www.techcrunch.com/2008/02/26/estimates-put-internet-advertising-at-21-billion-in-us-45-billion-globally/#comment-2007348</link>
		<dc:creator>Marzipan from Toledo</dc:creator>
		<pubDate>Tue, 26 Feb 2008 20:14:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/26/estimates-put-internet-advertising-at-21-billion-in-us-45-billion-globally/#comment-2007348</guid>
		<description>Google is suffering from a few things:

1) Valuation had gotten ahead of expecations and to a point where it did not support itself.

2) The valuation that was assigned 1-2 months ago was based on 30-35% growth over the next 5 years. Think about that.

3) If they miss their number again (which they did last quarter) that will cause people to completely revise their growth projections, thereby significantly altering the valuation model for this stock.

4) Go look at the number of stocks trading at less than 10x free cash flow. Over the past 2-3 months many great companies have moved into this territory, including some growth stocks. Why would you buy GOOG at $500-600 (25-35x free cash flow) when there are such other great opportunities? The answer is you won't and that's why this things is a dog right now.

I've posted here before about shorting at $700+ and that this thing would head south at or close to the three's. I'm happy to say so far i've been right and closed out half my position today.</description>
		<content:encoded><![CDATA[<p>Google is suffering from a few things:</p>
<p>1) Valuation had gotten ahead of expecations and to a point where it did not support itself.</p>
<p>2) The valuation that was assigned 1-2 months ago was based on 30-35% growth over the next 5 years. Think about that.</p>
<p>3) If they miss their number again (which they did last quarter) that will cause people to completely revise their growth projections, thereby significantly altering the valuation model for this stock.</p>
<p>4) Go look at the number of stocks trading at less than 10x free cash flow. Over the past 2-3 months many great companies have moved into this territory, including some growth stocks. Why would you buy GOOG at $500-600 (25-35x free cash flow) when there are such other great opportunities? The answer is you won&#8217;t and that&#8217;s why this things is a dog right now.</p>
<p>I&#8217;ve posted here before about shorting at $700+ and that this thing would head south at or close to the three&#8217;s. I&#8217;m happy to say so far i&#8217;ve been right and closed out half my position today.</p>
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		<title>By: Nick Wright</title>
		<link>http://www.techcrunch.com/2008/02/26/estimates-put-internet-advertising-at-21-billion-in-us-45-billion-globally/#comment-2007334</link>
		<dc:creator>Nick Wright</dc:creator>
		<pubDate>Tue, 26 Feb 2008 19:53:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/26/estimates-put-internet-advertising-at-21-billion-in-us-45-billion-globally/#comment-2007334</guid>
		<description>Let me just check the share price of google...oh yeah, down again.
When shall I buy?

http://www.exiva.com
share your life, treasure the privacy</description>
		<content:encoded><![CDATA[<p>Let me just check the share price of google&#8230;oh yeah, down again.<br />
When shall I buy?</p>
<p><a href="http://www.exiva.com" rel="nofollow">http://www.exiva.com</a><br />
share your life, treasure the privacy</p>
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		<title>By: Vini - Triimart</title>
		<link>http://www.techcrunch.com/2008/02/26/estimates-put-internet-advertising-at-21-billion-in-us-45-billion-globally/#comment-2007262</link>
		<dc:creator>Vini - Triimart</dc:creator>
		<pubDate>Tue, 26 Feb 2008 18:40:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/26/estimates-put-internet-advertising-at-21-billion-in-us-45-billion-globally/#comment-2007262</guid>
		<description>Tough fight is growing among the giants....  $21 billion dollars is a huge growth, will go up with competition.</description>
		<content:encoded><![CDATA[<p>Tough fight is growing among the giants&#8230;.  $21 billion dollars is a huge growth, will go up with competition.</p>
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		<title>By: MotownStyle</title>
		<link>http://www.techcrunch.com/2008/02/26/estimates-put-internet-advertising-at-21-billion-in-us-45-billion-globally/#comment-2007240</link>
		<dc:creator>MotownStyle</dc:creator>
		<pubDate>Tue, 26 Feb 2008 18:22:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/26/estimates-put-internet-advertising-at-21-billion-in-us-45-billion-globally/#comment-2007240</guid>
		<description>Correction - $21b would be ~ 15% of Google's market cap.  Still...</description>
		<content:encoded><![CDATA[<p>Correction - $21b would be ~ 15% of Google&#8217;s market cap.  Still&#8230;</p>
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		<title>By: MotownStyle</title>
		<link>http://www.techcrunch.com/2008/02/26/estimates-put-internet-advertising-at-21-billion-in-us-45-billion-globally/#comment-2007235</link>
		<dc:creator>MotownStyle</dc:creator>
		<pubDate>Tue, 26 Feb 2008 18:20:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/26/estimates-put-internet-advertising-at-21-billion-in-us-45-billion-globally/#comment-2007235</guid>
		<description>Wow, $21 billion dollars for the entire US - that's half of what Microsoft has offered for Yahoo! alone.  And probably 5% of Google's market value.

Looks like a lot of catching up to do to keep justifying all these lofty valuations for advertiser-supported services.</description>
		<content:encoded><![CDATA[<p>Wow, $21 billion dollars for the entire US - that&#8217;s half of what Microsoft has offered for Yahoo! alone.  And probably 5% of Google&#8217;s market value.</p>
<p>Looks like a lot of catching up to do to keep justifying all these lofty valuations for advertiser-supported services.</p>
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		<title>By: Francisco</title>
		<link>http://www.techcrunch.com/2008/02/26/estimates-put-internet-advertising-at-21-billion-in-us-45-billion-globally/#comment-2007225</link>
		<dc:creator>Francisco</dc:creator>
		<pubDate>Tue, 26 Feb 2008 18:17:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/26/estimates-put-internet-advertising-at-21-billion-in-us-45-billion-globally/#comment-2007225</guid>
		<description>I don't know if this is causing Google's stock to drop. Today they were down almost 6%. Their current market cap is roughly 144B which is more than 3x the total market for their industry.</description>
		<content:encoded><![CDATA[<p>I don&#8217;t know if this is causing Google&#8217;s stock to drop. Today they were down almost 6%. Their current market cap is roughly 144B which is more than 3x the total market for their industry.</p>
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