February 25, 2008

Yahoo Buzz Launches: Popular Stories To Go On Yahoo Homepage

Michael Arrington

61 comments »

Yahoo launches the much anticipated Yahoo Buzz tonight - a Digg-like site that takes stories from pre-approved news publishers (100 to start) and let’s users vote on stories and push them up to the top of the page.

To see it in action, click on the buzz button at the end of this, or any, of our posts (update: button functionality won’t be live until Tuesday). Like Digg, the more users that vote for a story, via the embedded button or on the Buzz site, the higher the story goes on Buzz. But user voting isn’t the only factor in how well stories do. Yahoo is also looking at their search engine logs in real time to determine hot or breaking news. Stories on that topic will get an extra boost in the rankings.

But there’s another part of Buzz that will get publishers excited - every day a few of the most popular stories will also be featured on the Yahoo home page. Yahoo has been experimenting with linking to third party news directly from their home page since last year. In one case, the Buzz team told me, 2 million visitors were sent to Wired for a linked article in the two hours it was on the Yahoo home page. 2-3 stories from Buzz will go on the Yahoo home page daily.

Buzz has categories including entertainment, world news, U.S. news, sports, business, health, and travel. Images and video are also separate categories.

Of course, many publishers won’t be able to handle that kind of traffic flow. But Yahoo is also prepared for that. Smaller sites will only be linked on a fraction of the total home page views - in effect, Yahoo is turning down the firehose for those that can’t handle it.

Yahoo isn’t the first large company to try out the Digg model. In mid 2006 AOL relaunched the Netscape portal as a Digg-like site. AOL eventually moved the service to a different domain name and renamed it Propeller. The service has about 3.8 million monthly unique visitors (Comscore), compared to about 12.5 million for Digg.

  • Sphere It

Trackbacks/Pings (Trackback URL)

  1. Tech Bytes at Use Bytes
  2. meneame.net
  3. AccuraCast Search Daily News
  4. Collactive Blog :: Be Part of the Conversation
  5. Yahoo Buzz Launched - Google Talk Chatback Widget - SEO Tools - 2.28.08
  6. FredHopkins.com
  7. Did You Know?
  8. Yahoo Buzz: Yahoo Reveals Stats From The First Two Weeks
  9. Yahoo polishes Shine for the ladies » VentureBeat
  10. www.teletubis.info » Blog Archive » Publish2 To Launch Digg Variation As Journalist Resource
  11. Publish2 To Launch Digg Variation As Journalist Resource
  12. TechCrunch Japanese アーカイブ » Publish2―Diggのバリエーションは失業ジャーナリストを救済するか
  13. Yang to Ballmer: Stop lying and don’t be cheap. » VentureBeat
  14. Yahoo launches Flickr Video, puppet tells Arrington » VentureBeat
  15. Digg is Yahoo Buzz in Disguise: Size Is the New Gatekeeper | TechConsumer

Comments

RSS feed for comments on this post.

  1. Gregg

    “To see it in action, click on the buzz button at the end of this, or any, of our posts.”

    What Buzz button?

  2. bob cobb

    Yeah, not seeing it

  3. Michael Arrington

    yeah, it hasn’t launched yet for some reason. and the button doesn’t work. stay tuned.

  4. Michael Arrington

    yahoo says they’re wrapping up a couple of things, it should launch momentarily

  5. YDRIVE

    Yahoo! will continue to wow the world.. just a matter of time.. 8-)

  6. stagueve

    You can test it here (alpha) :

    http://alpha.buzz.yahoo.com/ar.....9828df06f9

  7. The Hater

    When is the last time Google released anything? In the past month we’ve seen:

    OpenSearch
    OpenID support
    Yahoo! Buzz
    Yahoo! Live

    Google talks, Yahoo! does. The behemoth awakes..

  8. Markus

    It looks really well done and probably the first digg like site the mainstream can actually use.

  9. quinton

    It looks decent so far, it’ll be interesting to see how it unfolds over the next couple of months allowing regular people to sign up as publishers.

  10. Matt

    @#6.. clever… got any more while we wait…

  11. buzzzzzz

    Here it is:

    http://alpha.buzz.yahoo.com/

  12. Matt

    @11.. that was guarded by the bouncer not 10 minutes ago.. hehehe…. nice though.

  13. JosefVirek

    I think this will be the first real site that will be able to challenge Digg. Popular sites getting to the front page of Yahoo will be very exciting to publishers.

  14. Zeplin1 Phil

    This “lack-of-BUZZ” product is so unimpressive is laughable. What is this? A Britney Opera aggregator, bec that is what it looks like.

    As a fan of Y! and the company I’m sad to see a product like this come from Y!’s doors.

    Mash, Buzz - What is this? Stop wasting engineering resources on products the people behind them wouldn’t even use.

  15. Manish

    buzz is live now

  16. Psilens

    when i looked it up, it turned from “Y! Buzz” to “Y Buzz?”
    But it’s still a hopefully (maybe)

  17. asgoodaspossible

    Zeplin1 is right, Yahoo! is doing a horrible job on create a Digg Like Clone. They are wasting develop time and money on investing something that have no market value to user on Yahoo!

    Yahoo should more hard work on their search engine because that is still many to improve. and not wasting they resource on something like BUZZ…….

  18. AD

    I guess it would have been better acquiring digg.com than building a clone

  19. flyboy

    idiots #14, 17. you guys pretty much don’t understand anything, do you? read the stupid press release. You = intellectually reactive.

  20. JosefVirek

    @14 and @17, The No. 1 feature of great social news site: USERS. and Yahoo’s got ton of them.

  21. Ryan Merket

    As a new user coming in I was a bit confused by the layout. My eyes wanted to start scanning but there was a strange a bunch of photos sitting on a bright blue background screaming for my attention. So, like any good user, I gave it to them. Only to be quickly disappointed by the fact that I couldn’t get any content from them unless I took an action, and scrolled over them.

    As I tried to figure out the page, I realized that there is a lot of hidden elements. In fact, key UX elements are hidden until certain actions are taken. Tsk tsk.

  22. aandarian

    why is bluelithium down?

  23. kuldeep

    You havent explained your opinion about this service…should they influence their search results too with this?

  24. yongfook

    they have some weird permissions problem on their CSS file at
    http://l.yimg.com/images.buzz....../front.css

    which is preventing the styles from loading right now. so it doesn’t look very pretty for me :/

  25. CraziestGadgets.com

    Nowhere near as user friendly, useful, or (most importantly) relevant as Digg.

    @7: Google just released Grand Central in beta. Much more innovative than this.

  26. Neto

    All i see when i open it is bulleted articles, you know that li, ol, ul thing? that’s what i see in FF, even in IE…lol

    Agree, they should have just bought digg.com, what happened to 360?? Oops.

  27. PSP

    I like it, its interface is simpler than digg, very easy to use, digg should simplify their page like this, they are getter clutter.

  28. flyboy

    @25: Google bought Grand Central and released the beta. pretty innovative.

  29. Brendan Jarvis

    stylesheet isn’t loading.

  30. Planet Malaysia

    Does Microsoft or Google will follow the same trend? or Copy Cat

  31. HonestMall.com

    digg for grown ups

  32. Dominic

    @Brendan Jarvis

    Yeah, same thing here. Just a screen of unstructured content.

  33. MyWayOnNow

    Why did Yahoo! buy BuzzTracker? …What a waste…

  34. Darren Stuart

    so you can’t actually publish news to it unless you are a selected publisher? how is this social news? digg can rest easy this is plain stupid.

  35. Gutts

    wow great site Yahoo, yet another resource hog like the wonderful yahoo beta mail, the same beta mail that has been in beta for almost 2 years.

  36. yongfook

    @34 > maybe *shock horror* just maybe it isn’t even trying to compete with digg? Digg doesn’t have a monopoly on the idea of social feedback. Kudos to Yahoo for trying a different model.

    I love the people here whining about the content. Newsflash: this site is not meant to steal you away from Digg! I honestly hope that hell freezes over before Yahoo gives credit to the kind of content Digg routinely frontpages, like “top 10 tips for web designers” from some kid living in his mum’s basement with a pirated copy of dreamweaver or so-called entrepreneur trying to drum up more adsense revenue to pay for chzbrgrs. Yahoo partnering with professional publishers / pro blogs is an intelligent strategy and should definitely help them distinguish themselves from being just another blog noise promoter.

    I love Digg, but I totally see the point in this, and will most likely use both in the future.

  37. website hosting

    Since user voting isn’t the only factor then it would be very hard to get on Yahoo! homepage.

  38. UltimuM

    http://www. i-guide .ro
    http://www. i-guide .ro
    http://www. i-guide .ro
    http://www. i-guide .ro
    http://www. i-guide .ro
    http://www. i-guide .ro

  39. Koray Al

    I don’t plan to follow this site until it has an RSS feed.

  40. chrisco

    Wow, looks like a Buzznet clone in many respects. And I think Buzznet was there first… and has a trademark. See the similarity for yourself:

    BUZZNET:

    What the Buzz?
    Buzznet users cast their votes for their favorite content with the +Buzz buttons.

    Adding Buzz is like giving a thumbs up. Buzz is the way our community decides what’s cool. Plus-Buzz buttons throughout Buzznet show what’s bubbling up for our users:

    On the Homepage:

    YAHOO BUZZ:

    What’s all the buzz about?

    Yahoo! Buzz features the most popular stories right now, determined by people around the Web. A story’s Buzz Score is based on your votes, searches, emails, and more.

    Stories with the highest Buzz Score may be displayed on the Yahoo! homepage.

    Give your favorite stories the buzz!

  41. Paul

    Hot damn!

    It’s not going to replace Digg but it’s gonna be a damn awesome sight to see. Dogster was linked to from an article featured on the homepage and it nearly doubled our page views. I can’t imagine the traffic these sites will start getting when being linked to.

    Watch out!

    Yahoo! is one of the smartest, most capable sites out there. It’s hard to imagine that they’re having such a hard time holding the business together. I hope MSFT runs their business better than they do instead of running them both into the ground.

  42. boxwine

    Terrible execution and another flop for Yahoo.

    And “Stories with the highest Buzz Score may be displayed on the Yahoo! homepage.”

    Keyword is “may”, they are going to censor the hell out of this service which makes it useless if it’s supposed to be a voice of the people.

    I give it 3 months before they can it.

  43. Brendan Jarvis

    @Dominic: Much better now that the stylesheet has loaded! Hopefull you can see the same now!

  44. Chewbacca

    @36: Well said. I don’t think people are going to be force to pick one site or the other. In fact, they may (*shock horror*) use both! This is an interesting development in that website visitors can decide for themselves what they think is newsworthy, rather than having someone else decide for them.

  45. Linda Buquet

    Check THIS out!

    Ever since Buzz launched last night, all Digg entries in MyYahoo feed reader go to a Yahoo 404 error page and won’t resolve.

    Coinkydink?

    I’m waiting for them to add “Visit Yahoo Buzz for the hottest stories” to the 404 page. ;-)

  46. shuron

    In don’t think Yahoo Buzz can’t be a competitor to DIGG. One of the point is that not everybody can add his content to yahoo.