February 24, 2008

Digg Competitor Mixx Takes $2 Million Series A1

Duncan Riley

17 comments »

Social voting outfit Mixx has taken $2 million Series A1 in a round led by existing investor InterSouth Partners.

Mixx offers a category based social voting service that competes with sites such as Digg, Reddit and Propeller. McLean, Virginia based Mixx was launched in September 2007 with talent including former executives from Yahoo!, AOL, USA TODAY and The Associated Press. The company has regularly launched new features in an attempt to stand out in a market place with strongly entrenched loyalties to existing players.

Mixx added the LA Times to its investor group in December. Total funding to date is $3.5 million.

(via VentureBeat)

  • Sphere It

Trackbacks/Pings (Trackback URL)

Comments

RSS feed for comments on this post.

  1. David

    TechCrunch has been talking about Mixx for a while now and I keep checking out the site expecting something big, but so far I haven’t been very impressed.

    I’ll check it out next time you plug it, but for the time being, I’m sticking with digg and reddit.

  2. - 5 points

    I just realized who’s behind this, they are muscle men trying to emulate digg.

    - 5 points.

    I get sick and tired of these so called players who just steal every idea they fucking back.

  3. Jack Thompson

    You might want to take a look at MyProps.org - doesn’t have $2 mil funding but is actually more interesting.

  4. Timster

    Mixx is incredibly lame in comparison to their competition.

  5. EVILmonkey

    I glad Mixx is finally referred to as a competitor as opposed to a clone. I glance at the top Digg submissions at popurls.com and all I see is crap. With Mixx, I have complete control over the types and subject matter of articles and websites I see regardless of their popularity. This allows me to ignore the karma junkies who post whatever they come across - 90% of which is drivel.

    In other words, Mixx is a true news/web aggregate service with an incredible range of content and, IMO, unique to the web.

    Take that, Digg trolls! :)

  6. newbloger

    http://www. i-guide .ro
    http://www. i-guide .ro
    http://www. i-guide .ro
    http://www. i-guide .ro
    http://www. i-guide .ro

  7. SilentJay74

    @ Timster,
    Gee Tim I somehow wonder where you get that conclusion. Have you been to Mixx? Did you know they are rolling out features that Digg has been lacking?
    Digg recently rolled out a photo section, something Mixx had at start-up. Kevin Rose was talking about awards for his users, again, Mixx had that up start-up. Mixx has also just rolled out related content feature. Does Digg have that yet? I think not. So why don’t you really look at the Mixx features before you make half-witted claims.

  8. shim

    After several months of glowing, frequent coverage, the top stories at Mixx are still lucky to get more than a couple dozen votes.

    Of the current Popular Stories, only one has more than 30 votes, and that story is about Mixx itself. Of the top ten all time most Popular Stories, six of them are either positive stories about Mixx or negative stories about Digg.

    Doesn’t look like the site has much traction, at least not yet.

  9. EVILmonkey

    @shim

    “…the top stories at Mixx are still lucky to get more than a couple dozen votes.” Untrue.

    Most of the top stories get close to 100 votes and out of a beta crowd of tens of thousands that’s not too bad. Digg has “millions” of users right? What’s the average number of votes a top story gets? Anybody? Hundreds of thousands? I didn’t think so.

    The #5 story at Digg right now is… get ready:

    “Midwife helps women reach orgasm during childbirth”

    Oh yeah, that’s really important.

    Besides, popularity and karma points isn’t what Mixx.com is about. I don’t even look at the popular stories anyway. I do look at the popular images though which is something Mixx was doing before Digg.

  10. Dyde

    Both Mixx and Digg s*$% #$%. There is always some story about Obama, Hillary, US invasion, how evil is GW. Digg was supposed to be a technology site. And now it’s neither technology, nor business, but reminds me of a hybrid between yellow press and left wing complaining site. And the comments are the worst part. Not too mention it’s a horrible waste of time.

  11. iCluck SEO

    Stealing and copying one’s business model or self-image is the sincerest form of flattery. I wish Mixx the best of luck possible and I believe they may become a fairly large contender in this place. The key to surviving in the social bookmarking biz is to generate niche audiences, thus allowing better targeting and higher ad sales charges for high positions on the niche Digg-like sites.

    How will they be making money other than through the use of a buy-out? It’s as though everything is just being purchased left and right, I just hope this isn’t a piece of the bubble that is Web 2.0. I don’t believe it is, but there needs to be a stream of revenue for every separate social bookmarking property.

  12. yoda

    Mixx is coming on strong, and there is a good cohesion developing amongst it’s users, and it’s got a fairly polite, respectful vibe, unlike Digg. There are a growing number of refugees from Digg on there.

    not to mention, it is definitely much fairer, and ALL up and down votes are public (AFAIK..) and there seems to be no burying.

    Mixx is much more empowering to its users then Digg because its fair and lets users discuss things however they want, and oh, it’s just BETTER OK?

    i hate Digg. Reddit is cool however, but the interface is odd, like just a hug CAT *.news is Unix. i’ve only submitted a few times to Reddit and never login anymore, but i get my stories from th…..no, forget that! nevermind. LOL

    Mixx has reached critical mass now, too, with enough users (i’ve been since Oct. or Nov., and it was very small then.)

    by the way, Dyde, no one is forcing you…waste your time doing other things!!

  13. yoda

    @EVILmonkey i have to disagree, “Midwife helps women reach orgasm during childbirth” is pretty important when you look at what goes on in the typical big-white-square hospital during childbirth. childbirth in a natural setting is better for everyone involved, and it can be ecstatic for the mother.

    contrast that with the horrors of a modern hospital.

    but hey dude, WHATS UP????? ;-)

  14. Marc

    I’ve always thought Mixx’s logo looks like a bowl of grits. Guess that’s what I get for growing up in the south.

  15. dale

    mixx is trying to find its place.

  16. quinton

    Mixx is going in a good direction, but there’s something about their site that just makes me not want to stick around.

  17. Crimson

    +1 to quinton