Comments on: Click Fraud Keeps Rising, Up 15 percent in 2007

Comments on: Click Fraud Keeps Rising, Up 15 percent in 2007 http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/ Startup and Technology News Fri, 27 Nov 2009 11:13:48 -0800 hourly 1 By: Fradulent Clicks on the Internet « The AppGirl Blog http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/comment-page-2/#comment-2930864 Fradulent Clicks on the Internet « The AppGirl Blog Tue, 18 Aug 2009 06:22:20 +0000 http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/#comment-2930864 [...] across an interesting article today on TechCrunch that talks about the growth in click-fraud rate. According to the research, nearly 2 out of 3 [...] [...] across an interesting article today on TechCrunch that talks about the growth in click-fraud rate. According to the research, nearly 2 out of 3 [...]

]]> By: texxs http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/comment-page-2/#comment-2655534 texxs Sat, 14 Mar 2009 21:57:08 +0000 http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/#comment-2655534 I hate to tell you I told you so, but I've been saying this since before click fraud was a phrase. I called them BS clicks. I'm betting the real number is actually far higher because they are just talking about the ones that are clear cut. Google is going to do as little about this as possible because it's a major portion of their revenue. I hate to tell you I told you so, but I’ve been saying this since before click fraud was a phrase. I called them BS clicks.

I’m betting the real number is actually far higher because they are just talking about the ones that are clear cut.

Google is going to do as little about this as possible because it’s a major portion of their revenue.

]]> By: Report: Click Fraud At Record High | Kawink Blog http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/comment-page-2/#comment-2609739 Report: Click Fraud At Record High | Kawink Blog Thu, 29 Jan 2009 05:00:46 +0000 http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/#comment-2609739 [...] the company has seen since it started monitoring for it in 2006, dashing our hopes that it might hold steady in 2008. The company recorded a rate of 16.3% in Q1 [...] [...] the company has seen since it started monitoring for it in 2006, dashing our hopes that it might hold steady in 2008. The company recorded a rate of 16.3% in Q1 [...]

]]> By: Två orosmoln: skivbolag och click fraud « Fyra nyanser av brunt http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/comment-page-2/#comment-2609377 Två orosmoln: skivbolag och click fraud « Fyra nyanser av brunt Wed, 28 Jan 2009 21:43:25 +0000 http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/#comment-2609377 [...] the company has seen since it started monitoring for it in 2006, dashing our hopes that it might hold steady in 2008. The company recorded a rate of 16.3% in Q1 [...] [...] the company has seen since it started monitoring for it in 2006, dashing our hopes that it might hold steady in 2008. The company recorded a rate of 16.3% in Q1 [...]

]]> By: Click fraud gets its peak | Surfing Wire http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/comment-page-2/#comment-2608932 Click fraud gets its peak | Surfing Wire Wed, 28 Jan 2009 15:19:20 +0000 http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/#comment-2608932 [...] the company has seen since it started monitoring for it in 2006, dashing our hopes that it might hold steady in 2008. The company recorded a rate of 16.3% in Q1 [...] [...] the company has seen since it started monitoring for it in 2006, dashing our hopes that it might hold steady in 2008. The company recorded a rate of 16.3% in Q1 [...]

]]> By: Report: Click Fraud At Record High - Indometric http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/comment-page-2/#comment-2608582 Report: Click Fraud At Record High - Indometric Wed, 28 Jan 2009 06:04:55 +0000 http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/#comment-2608582 [...] the company has seen since it started monitoring for it in 2006, dashing our hopes that it might hold steady in 2008. The company recorded a rate of 16.3% in Q1 [...] [...] the company has seen since it started monitoring for it in 2006, dashing our hopes that it might hold steady in 2008. The company recorded a rate of 16.3% in Q1 [...]

]]> By: Report: Click Fraud At Record High http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/comment-page-2/#comment-2608521 Report: Click Fraud At Record High Wed, 28 Jan 2009 04:56:02 +0000 http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/#comment-2608521 [...] the company has seen since it started monitoring for it in 2006, dashing our hopes that it might hold steady in 2008. The company recorded a rate of 16.3% in Q1 [...] [...] the company has seen since it started monitoring for it in 2006, dashing our hopes that it might hold steady in 2008. The company recorded a rate of 16.3% in Q1 [...]

]]> By: petter http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/comment-page-2/#comment-2592073 petter Tue, 13 Jan 2009 06:11:28 +0000 http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/#comment-2592073 it's going to higher and higher no stop anyone, his traffic is too bigger and rise and rise.. it’s going to higher and higher no stop anyone, his traffic is too bigger and rise and rise..

]]> By: Joe Cibula http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/comment-page-2/#comment-2510232 Joe Cibula Wed, 22 Oct 2008 13:59:45 +0000 http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/#comment-2510232 InverSearch (http://www.inversearch.com) is the solution to the two leading Internet search related problems: irrelevant search results and pay-per-click fraud. InverSearch business and consumer users simply post inquiries and the system immediately distributes their inquiries to registered businesses interested in responding to them. The responses users receive are relevant results. The inquiries businesses receive are credible leads. InverSearch is an alternative to pay-per-click advertising that is immune to click fraud because business advertising is delivered in response to consumer inquiries, not in advance of them. InverSearch uses a patent-pending pay-per-response model whereby business users pay only for the number of responses they make to consumer inquiries rather than by the number of hits they receive. An inverse search is quicker and easier than conducting a traditional Web search, produces relevant results, and does not devour businesses advertising budgets. Since businesses already respond to consumer inquiries that come from conventional business advertising, InverSearch easily replaces the online advertising businesses are already doing. InverSearch provides businesses with the most credible, cost-effective means to obtain business leads, and provides consumers with the easiest, most reliable way to receive relevant search results. Individuals and businesses post confidential categorized inquiries, and the system immediately distributes the queries to businesses that have registered and want to respond to such inquiries. InverSearch allows businesses to control their marketing costs and achieve the highest possible advertising conversion rates while connecting with potential customers. Users can post an inquiry in a fraction of the time it takes to conduct a traditional Web search, and receive relevant results from genuinely interested self-identified sources. About InverSearch, LLC InverSearch is a privately held company specializing in the development of software to afford everyone a real alternative to scouring the Web and pay-per-click advertising. Those interested in searching an entirely new way can visit InverSearch at http://www.inversearch.com. InverSearch was launched on June 23, 2008. InverSearch (http://www.inversearch.com) is the solution to the two leading Internet search related problems: irrelevant search results and pay-per-click fraud.

InverSearch business and consumer users simply post inquiries and the system immediately distributes their inquiries to registered businesses interested in responding to them. The responses users receive are relevant results. The inquiries businesses receive are credible leads.

InverSearch is an alternative to pay-per-click advertising that is immune to click fraud because business advertising is delivered in response to consumer inquiries, not in advance of them. InverSearch uses a patent-pending pay-per-response model whereby business users pay only for the number of responses they make to consumer inquiries rather than by the number of hits they receive.

An inverse search is quicker and easier than conducting a traditional Web search, produces relevant results, and does not devour businesses advertising budgets. Since businesses already respond to consumer inquiries that come from conventional business advertising, InverSearch easily replaces the online advertising businesses are already doing.

InverSearch provides businesses with the most credible, cost-effective means to obtain business leads, and provides consumers with the easiest, most reliable way to receive relevant search results. Individuals and businesses post confidential categorized inquiries, and the system immediately distributes the queries to businesses that have registered and want to respond to such inquiries. InverSearch allows businesses to control their marketing costs and achieve the highest possible advertising conversion rates while connecting with potential customers. Users can post an inquiry in a fraction of the time it takes to conduct a traditional Web search, and receive relevant results from genuinely interested self-identified sources.

About InverSearch, LLC

InverSearch is a privately held company specializing in the development of software to afford everyone a real alternative to scouring the Web and pay-per-click advertising. Those interested in searching an entirely new way can visit InverSearch at http://www.inversearch.com. InverSearch was launched on June 23, 2008.

]]> By: Internet Advertising Reality Check | Business Builder Report http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/comment-page-2/#comment-2391473 Internet Advertising Reality Check | Business Builder Report Sun, 29 Jun 2008 16:45:41 +0000 http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/#comment-2391473 [...] an estimated 16.6% of all clicks on web ads are fraudulent and in the case of PPC we add 5% depreciation for sales rate, our PPC budget is inflated by 21%. In [...] [...] an estimated 16.6% of all clicks on web ads are fraudulent and in the case of PPC we add 5% depreciation for sales rate, our PPC budget is inflated by 21%. In [...]

]]> By: Search Adv…You Get What You Pay For « Connected http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/comment-page-2/#comment-2334063 Search Adv…You Get What You Pay For « Connected Wed, 28 May 2008 19:26:12 +0000 http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/#comment-2334063 [...] believe this would eradicate the click fraud issue with CPC. Moreover, surely the CPA fee charged by Microsoft is more than that of a [...] [...] believe this would eradicate the click fraud issue with CPC. Moreover, surely the CPA fee charged by Microsoft is more than that of a [...]

]]> By: Maybe The Fight Against Click Fraud Isn’t Hopeless After All » Mustafa Kemal Temel http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/comment-page-2/#comment-2229258 Maybe The Fight Against Click Fraud Isn’t Hopeless After All » Mustafa Kemal Temel Mon, 28 Apr 2008 06:37:16 +0000 http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/#comment-2229258 [...] this year the overall click fraud rate can be held steady instead of rising 15 percent, as it did in [...] [...] this year the overall click fraud rate can be held steady instead of rising 15 percent, as it did in [...]

]]> By: 2007年全球CPC点击欺诈猛增，中国退出前3位 | SilenceWolf http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/comment-page-2/#comment-2224781 2007年全球CPC点击欺诈猛增，中国退出前3位 | SilenceWolf Sat, 26 Apr 2008 01:04:13 +0000 http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/#comment-2224781 [...] That was up 47 percent in the fourth quarter, ending the year with a 28.3 percent click fraud rate. Read more. addthis_url = [...] [...] That was up 47 percent in the fourth quarter, ending the year with a 28.3 percent click fraud rate. Read more. addthis_url = [...]

]]> By: Maybe The Fight Against Click Fraud Isn’t Hopeless After All http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/comment-page-2/#comment-2224694 Maybe The Fight Against Click Fraud Isn’t Hopeless After All Fri, 25 Apr 2008 23:53:58 +0000 http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/#comment-2224694 [...] this year the overall click fraud rate can be held steady instead of rising 15 percent, as it did in 2007. CrunchBase Information Click Forensics Information provided by [...] [...] this year the overall click fraud rate can be held steady instead of rising 15 percent, as it did in 2007. CrunchBase Information Click Forensics Information provided by [...]

]]> By: TechCrunch Japanese アーカイブ » クリック詐欺率下がる、撲滅努力は結局無駄ではなかった http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/comment-page-2/#comment-2224626 TechCrunch Japanese アーカイブ » クリック詐欺率下がる、撲滅努力は結局無駄ではなかった Fri, 25 Apr 2008 22:34:53 +0000 http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/#comment-2224626 [...] おそらく今年は全体の不正クリック発生率も2007年のような15％増ではなく横ばいに押さえることも、夢ではなさそうだ。 CrunchBase Information Click Forensics Information provided by CrunchBase [...] [...] おそらく今年は全体の不正クリック発生率も2007年のような15％増ではなく横ばいに押さえることも、夢ではなさそうだ。 CrunchBase Information Click Forensics Information provided by CrunchBase [...]

]]> By: » update market news VII» Blog Archive » nugg.ad blog http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/comment-page-2/#comment-2206853 » update market news VII» Blog Archive » nugg.ad blog Mon, 21 Apr 2008 10:18:24 +0000 http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/#comment-2206853 [...] Click Fraud Keeps Rising, Up 15 percent in 2007 [...] [...] Click Fraud Keeps Rising, Up 15 percent in 2007 [...]

]]> By: Aditya http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/comment-page-2/#comment-2032350 Aditya Tue, 11 Mar 2008 17:30:56 +0000 http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/#comment-2032350 No surprises wat so ever No surprises wat so ever

]]> By: Did the Market Overreact To Google’s Click-Through Woes? http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/comment-page-2/#comment-2007505 Did the Market Overreact To Google’s Click-Through Woes? Tue, 26 Feb 2008 21:31:01 +0000 http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/#comment-2007505 [...] more likely explanation is that Google is tightening the reins on clicks to combat click fraud and generate better clicks in general. Also the correlation between comScore’s click-through [...] [...] more likely explanation is that Google is tightening the reins on clicks to combat click fraud and generate better clicks in general. Also the correlation between comScore’s click-through [...]

]]> By: Hrithik Roshan http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/comment-page-2/#comment-2005659 Hrithik Roshan Tue, 26 Feb 2008 00:31:46 +0000 http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/#comment-2005659 Sorry the correct url is <a href="http://tinyurl.com/2u9cqo" rel="nofollow"> The Eyes have it </a> Sorry the correct url is The Eyes have it

]]> By: Hrithik Roshan http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/comment-page-2/#comment-2005656 Hrithik Roshan Tue, 26 Feb 2008 00:28:58 +0000 http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/#comment-2005656 You guys should check out <a href="http://tinyurl.com/2t86ec" rel="nofollow"> The Eyes have it </a>. The author also has excellent columns at clickz.com. You guys should check out The Eyes have it . The author also has excellent columns at clickz.com.

]]> By: Vanessa_Organic http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/comment-page-2/#comment-2005155 Vanessa_Organic Mon, 25 Feb 2008 15:10:28 +0000 http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/#comment-2005155 End users rely on the integrity of the search engine. Most people clicking adword links are your competitors. If you are going to spend online marketing dollars - "organic seo" is the key word. End users rely on the integrity of the search engine. Most people clicking adword links are your competitors. If you are going to spend online marketing dollars – “organic seo” is the key word.

]]> By: Laurent Nicolas (Alenty) http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/comment-page-2/#comment-2004958 Laurent Nicolas (Alenty) Mon, 25 Feb 2008 10:39:01 +0000 http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/#comment-2004958 If click fraud is achieved through robots, a way to decrease it is to detect robots, just like for comments. Google won't make effort to decrease their revenues, the editors won't either because they won't shoot into their own foot. So only a third party can do this, but this third party should be paid by the advertisers (who are the only ones losing money with this fraud). So, how can we set up a system where advertisers pay a third party to monitor ad clicks on websites that they don't control whatsoever? Tricky question... If click fraud is achieved through robots, a way to decrease it is to detect robots, just like for comments.
Google won’t make effort to decrease their revenues, the editors won’t either because they won’t shoot into their own foot.
So only a third party can do this, but this third party should be paid by the advertisers (who are the only ones losing money with this fraud).
So, how can we set up a system where advertisers pay a third party to monitor ad clicks on websites that they don’t control whatsoever? Tricky question…

]]> By: Nigel http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/comment-page-1/#comment-2003773 Nigel Sun, 24 Feb 2008 03:36:29 +0000 http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/#comment-2003773 This report is total BS. They got real issues with defining click fraud for starters. And if you can't really measure it properly how can you label some countries more click fraud prone than others. I also find it suspicious that the U.S. seems like a greenish color, which would give an impression that there is less click fraud coming from that area, which is blatant BS. Which all confirms that any data coming about click issues coming from companies other than Google or Yahoo is not worth the paper it is written on. This report is total BS.

They got real issues with defining click fraud for starters. And if you can’t really measure it properly how can you label some countries more click fraud prone than others.

I also find it suspicious that the U.S. seems like a greenish color, which would give an impression that there is less click fraud coming from that area, which is blatant BS.

Which all confirms that any data coming about click issues coming from companies other than Google or Yahoo is not worth the paper it is written on.

]]> By: Chris L http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/comment-page-1/#comment-2003411 Chris L Sat, 23 Feb 2008 17:31:00 +0000 http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/#comment-2003411 CPA is not really the answer or at least not the total answer. They only work for things that people buy the first time they see it. If people go away from a site and come back later the publisher won't get credit. (That could be partially solved by cookies) What if they just end up buying from a separate computer? CPA is not really the answer or at least not the total answer.

They only work for things that people buy the first time they see it. If people go away from a site and come back later the publisher won’t get credit. (That could be partially solved by cookies) What if they just end up buying from a separate computer?

]]> By: aster http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/comment-page-1/#comment-2003308 aster Sat, 23 Feb 2008 11:35:11 +0000 http://www.techcrunch.com/2008/02/22/click-fraud-keeps-rising-up-15-percent-in-2007/#comment-2003308 www. i-guide .ro fraud will always occur in the world www. i-guide .ro
fraud will always occur in the world

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