Comments on: AdSense For Video Comes Out of Private Beta. Can We Kill the Pre-Roll Now? http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/ Startup and Tech News Tue, 13 May 2008 05:54:02 +0000 http://wordpress.org/?v=2.3.3 By: Chris http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2005972 Chris Tue, 26 Feb 2008 05:42:37 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2005972 Do you think the size of the video will increase, to make up for the size of the ad? Or will we just get smaller videos? Do you think the size of the video will increase, to make up for the size of the ad? Or will we just get smaller videos?

]]> By: Mia http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2002957 Mia Fri, 22 Feb 2008 23:20:22 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2002957 i think if these apps are what you say they are, then user-directed, hand-picked placements and comments will always be of higher quality in terms of relevance. Of course you wont have the quantity that bot-picked placements have, but you get the quality, and ability to put in humourous and ironic links. Google algorithms just aren't funny. Plus ppl love these social-shopping, product fav sites, right? Kinda the same thing? And the idea of a video inside a video, link in your first pic, that's just fugly. i think if these apps are what you say they are, then user-directed, hand-picked placements and comments will always be of higher quality in terms of relevance. Of course you wont have the quantity that bot-picked placements have, but you get the quality, and ability to put in humourous and ironic links.

Google algorithms just aren’t funny. Plus ppl love these social-shopping, product fav sites, right? Kinda the same thing?

And the idea of a video inside a video, link in your first pic, that’s just fugly.

]]> By: 3p141 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2002636 3p141 Fri, 22 Feb 2008 16:00:55 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2002636 While AdSense has seen great success with its site-based text ads, I'm skeptical about the value media buyers will get out of Google's new video service. In my view, the two services most likely to linger/gain momentum are pre-rolls and user-directed monetization. Services such as overlay.tv or viddler put a hypertextualized layer over shared video on which users can collaborate to share thoughts and monetized links. (Thankfully, the overlay can be turned off at will.) The way I see it, there is more of a future in user recommendation and product conversation than Google's most highly targeted ad can provide. I've linked my handle to an example of the user-created variety. While AdSense has seen great success with its site-based text ads, I’m skeptical about the value media buyers will get out of Google’s new video service. In my view, the two services most likely to linger/gain momentum are pre-rolls and user-directed monetization. Services such as overlay.tv or viddler put a hypertextualized layer over shared video on which users can collaborate to share thoughts and monetized links. (Thankfully, the overlay can be turned off at will.) The way I see it, there is more of a future in user recommendation and product conversation than Google’s most highly targeted ad can provide.

I’ve linked my handle to an example of the user-created variety.

]]> By: Missed the real story http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2002478 Missed the real story Fri, 22 Feb 2008 09:57:34 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2002478 The real story was missed by Eric the other day when scribd announced their new IPAPER as it has a hack that puts standard Adsense into Flash. http://thenextweb.org/2008/02/20/adsense-in-adobe-flash-now-possible/ The real story was missed by Eric the other day when scribd announced their new IPAPER as it has a hack that puts standard Adsense into Flash.

http://thenextweb.org/2008/02/.....-possible/

]]> By: WizCoder http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2002472 WizCoder Fri, 22 Feb 2008 09:33:10 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2002472 having a video pop onto your video, thats weird having a video pop onto your video, thats weird

]]> By: Ty Graham http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2002424 Ty Graham Fri, 22 Feb 2008 07:18:49 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2002424 Blip'd already solved this problem. Blip’d already solved this problem.

]]> By: Random Person http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2002207 Random Person Fri, 22 Feb 2008 01:07:51 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2002207 Techcrunch, Your Crunchbase profile on this page says Youtube was acquired for Cash. That is incorrect. It was acquired for Google stock. Techcrunch,

Your Crunchbase profile on this page says Youtube was acquired for Cash.

That is incorrect.

It was acquired for Google stock.

]]> By: rubu http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2002093 rubu Thu, 21 Feb 2008 22:18:10 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2002093 The “spam” called advertising [video ads and Adsense], slowing down websites and maximizing the web sites loading time, will continue to multiply its presence in the web space. The “spam” called advertising [video ads and Adsense], slowing down websites and maximizing the web sites loading time, will continue to multiply its presence in the web space.

]]> By: Jack http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2002094 Jack Thu, 21 Feb 2008 22:18:10 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2002094 You're missing two points here Erick: 1.) Adsense struggles to monetise low bandwidth sites - it isn't going to pay all those CDN bills for video sites, unlike pre-roll / mid-stream / etc 2.) Whilst it's nice to look down at pre-roll ads as too much like TV; as not 'web 2' enough, they work. TV works too, but pre-roll works better. There are hundreds of millions of dollars to move from TV to video advertising over the next few years, but adsense isn't the answer. If you're a typical brand focused advertiser trying to drive offline purchase, search isn't where it's at. We've sold millions of pounds of mid-stream advertising over the last 6 months because it delivers a better ROI than TV. We wouldn't be around if we relied on adsense, and the continued flow of ad dollars from TV to online wouldn't happen if it wasn't for pre-roll and it's like, which can actually increase brand equity. You’re missing two points here Erick:

1.) Adsense struggles to monetise low bandwidth sites - it isn’t going to pay all those CDN bills for video sites, unlike pre-roll / mid-stream / etc

2.) Whilst it’s nice to look down at pre-roll ads as too much like TV; as not ‘web 2′ enough, they work. TV works too, but pre-roll works better. There are hundreds of millions of dollars to move from TV to video advertising over the next few years, but adsense isn’t the answer. If you’re a typical brand focused advertiser trying to drive offline purchase, search isn’t where it’s at.

We’ve sold millions of pounds of mid-stream advertising over the last 6 months because it delivers a better ROI than TV. We wouldn’t be around if we relied on adsense, and the continued flow of ad dollars from TV to online wouldn’t happen if it wasn’t for pre-roll and it’s like, which can actually increase brand equity.

]]> By: Random Guy http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2002023 Random Guy Thu, 21 Feb 2008 20:29:36 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2002023 Do you guys know any site that offers pre-rolls? No matter what techcrunch thinks pre-rolls pay the bills because they are guranteed impression. Do you guys know any site that offers pre-rolls? No matter what techcrunch thinks pre-rolls pay the bills because they are guranteed impression.

]]> By: ice http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2002012 ice Thu, 21 Feb 2008 20:04:01 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2002012 Which type of ad publishing works best on website, or ad networks. Video or not video. Which type of ad publishing works best on website, or ad networks. Video or not video.

]]> By: Corey Kronengold http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2001955 Corey Kronengold Thu, 21 Feb 2008 19:05:55 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2001955 Pre-roll generates higher CPMs than overlays, so publishers with high quality content will rightfully stick with the format. Publishers do need to protect the user experience, though, and make sure it isn't abused. Pre-roll fits perfectly in the value exchange with longer form, professional content. And it certainly beats paying for the content. Overlays could be terribly annoying in longer content because they'd constantly be popping up over your content. The pre-roll vs. overlay discussion isn't a one-or-the-other issue. Each format has its positives and negatives. Using the right format for the right content with the right message will keep advertisers and users very happy, and with plenty of free video content to enjoy. Tremor Media is also a partner in the program, btw. The correct link to the Google Blog is http://googleblog.blogspot.com/2008/02/adsense-for-video-now-in-beta.html Pre-roll generates higher CPMs than overlays, so publishers with high quality content will rightfully stick with the format. Publishers do need to protect the user experience, though, and make sure it isn’t abused. Pre-roll fits perfectly in the value exchange with longer form, professional content. And it certainly beats paying for the content. Overlays could be terribly annoying in longer content because they’d constantly be popping up over your content.

The pre-roll vs. overlay discussion isn’t a one-or-the-other issue. Each format has its positives and negatives. Using the right format for the right content with the right message will keep advertisers and users very happy, and with plenty of free video content to enjoy.

Tremor Media is also a partner in the program, btw. The correct link to the Google Blog is http://googleblog.blogspot.com.....-beta.html

]]> By: John Furrier http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2001954 John Furrier Thu, 21 Feb 2008 19:02:34 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2001954 Erik, I'm with you on the killing the preroll.. This is clearly a short term solution for Google. I'm not blown away by this product. They need to think differently because the user experiece sucks less than preroll but it still sucks.. why would I want to watch a 30 sec ad from HP - the ads need to be compelling and relevant. I posted a review from my perspective at.. http://furrier.org/2008/02/21/google-video-adsense-review-a-mistep-no-innovation/ Glad to be commenting as part of the Techcrunch community :-) Erik,
I’m with you on the killing the preroll.. This is clearly a short term solution for Google. I’m not blown away by this product. They need to think differently because the user experiece sucks less than preroll but it still sucks.. why would I want to watch a 30 sec ad from HP - the ads need to be compelling and relevant.

I posted a review from my perspective at..
http://furrier.org/2008/02/21/.....nnovation/

Glad to be commenting as part of the Techcrunch community :-)

]]> By: Peter http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2001921 Peter Thu, 21 Feb 2008 18:18:54 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2001921 There's a swedish start-up company that do this as well. Or something like that, check out videoplaza.se There’s a swedish start-up company that do this as well. Or something like that, check out videoplaza.se

]]> By: fredvw http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2001919 fredvw Thu, 21 Feb 2008 18:17:10 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2001919 Okay. Now if we can get Hulu and Joost on board, we might have something new for video-on-demand. Okay. Now if we can get Hulu and Joost on board, we might have something new for video-on-demand.

]]> By: AC http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2001895 AC Thu, 21 Feb 2008 17:53:24 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2001895 I can't wait for the first reports of viruses being streamed this way. I give it about a month after it's rolled out. Google's AdSense will cripple the internet. I can’t wait for the first reports of viruses being streamed this way. I give it about a month after it’s rolled out.

Google’s AdSense will cripple the internet.

]]> By: Andy Gongea http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2001890 Andy Gongea Thu, 21 Feb 2008 17:50:38 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2001890 Hmm, So, the Google trend: MONETIZE everything. In this case the video market will loose - in its annual growth rate - but gain in revenues. The "spam" called advertising [video ads and Adsense], slowing down websites and maximizing the web sites loading time, will continue to multiply its presence in the web space. The crazy developers, addicted to open source and other freedom based ideas, will develop plugins and hacks to stop the spam on web pages. So, do I welcome ads in Youtube's videos or Google video? No Hmm,

So, the Google trend: MONETIZE everything. In this case the video market will loose - in its annual growth rate - but gain in revenues.

The “spam” called advertising [video ads and Adsense], slowing down websites and maximizing the web sites loading time, will continue to multiply its presence in the web space.

The crazy developers, addicted to open source and other freedom based ideas, will develop plugins and hacks to stop the spam on web pages.

So, do I welcome ads in Youtube’s videos or Google video? No

]]> By: Steel http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2001873 Steel Thu, 21 Feb 2008 17:36:43 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2001873 Can we KILL everything GOOGLE ? Can we KILL everything GOOGLE ?

]]> By: tanaka http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2001857 tanaka Thu, 21 Feb 2008 17:18:37 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2001857 You should check boo-box in video solution, i is quit different and has been around for almost 6 months now You should check boo-box in video solution, i is quit different and has been around for almost 6 months now

]]> By: Technicle http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2001836 Technicle Thu, 21 Feb 2008 16:58:53 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2001836 <blockquote>When you click on the “InVideo” ad (isn’t AdBrite already using that name?)...</blockquote> Well as you know, their name is Google and they do whatever they think fit.. just like their "OpenSocial" of Nov 2007, despite OpenSocial.com's use since Mar 2005... and people didn't seem to even want to try to call it either good or evil, in perhaps some wishful hope that Google will acquire them sometime down the road -- maybe, or maybe not, but Google certainly can, if they want to (acquire) [said without regard to opensocial.com specifically, just generally speaking.] :-)

When you click on the “InVideo” ad (isn’t AdBrite already using that name?)…

Well as you know, their name is Google and they do whatever they think fit.. just like their “OpenSocial” of Nov 2007, despite OpenSocial.com’s use since Mar 2005… and people didn’t seem to even want to try to call it either good or evil, in perhaps some wishful hope that Google will acquire them sometime down the road — maybe, or maybe not, but Google certainly can, if they want to (acquire) [said without regard to opensocial.com specifically, just generally speaking.] :-)

]]> By: drew olanoff http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2001835 drew olanoff Thu, 21 Feb 2008 16:57:50 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2001835 The big boys are going to keep pre-roll alive, they want the guarenteed impression. The big boys are going to keep pre-roll alive, they want the guarenteed impression.

]]> By: Brig Graff http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2001821 Brig Graff Thu, 21 Feb 2008 16:43:45 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2001821 what about viddler.com? I like their hook with amazon. what about viddler.com? I like their hook with amazon.

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