Comments on: AdSense For Video Comes Out of Private Beta. Can We Kill the Pre-Roll Now? http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/ Startup and Technology News Fri, 27 Nov 2009 04:49:07 -0800 hourly 1 By: The Far Edge » Blog Archive » YouTube Quietly Rolls Out AdSense For Video To Claimed Copyrighted Content http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/comment-page-1/#comment-2692346 The Far Edge » Blog Archive » YouTube Quietly Rolls Out AdSense For Video To Claimed Copyrighted Content Fri, 10 Apr 2009 03:38:29 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2692346 [...] just plain-vanilla banner ads and pop-ups. But starting today, YouTube is beginning to roll out its AdSense For Video ads on claimed content. AdSense for Video ads are contextually targeted to the title, text, and [...] [...] just plain-vanilla banner ads and pop-ups. But starting today, YouTube is beginning to roll out its AdSense For Video ads on claimed content. AdSense for Video ads are contextually targeted to the title, text, and [...]

]]> By: YouTube Quietly Rolls Out AdSense For Video To Claimed Copyrighted Content | Fresh Random News http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/comment-page-1/#comment-2690596 YouTube Quietly Rolls Out AdSense For Video To Claimed Copyrighted Content | Fresh Random News Wed, 08 Apr 2009 23:27:26 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2690596 [...] just plain-vanilla banner ads and pop-ups. But starting today, YouTube is beginning to roll out its AdSense For Video ads on claimed content. AdSense for Video ads are contextually targeted to the title, text, and [...] [...] just plain-vanilla banner ads and pop-ups. But starting today, YouTube is beginning to roll out its AdSense For Video ads on claimed content. AdSense for Video ads are contextually targeted to the title, text, and [...]

]]> By: YouTube Quietly Rolls Out AdSense For Video To Claimed Copyrighted Content | CHARGED's Digital Lifestyle at Work or Play http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/comment-page-1/#comment-2690204 YouTube Quietly Rolls Out AdSense For Video To Claimed Copyrighted Content | CHARGED's Digital Lifestyle at Work or Play Wed, 08 Apr 2009 19:15:12 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2690204 [...] just plain-vanilla banner ads and pop-ups. But starting today, YouTube is beginning to roll out its AdSense For Video ads on claimed content. AdSense for Video ads are contextually targeted to the title, text, and [...] [...] just plain-vanilla banner ads and pop-ups. But starting today, YouTube is beginning to roll out its AdSense For Video ads on claimed content. AdSense for Video ads are contextually targeted to the title, text, and [...]

]]> By: Google Adsense Says Goodbye To Video Units Feature http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/comment-page-1/#comment-2689843 Google Adsense Says Goodbye To Video Units Feature Wed, 08 Apr 2009 16:03:35 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2689843 [...] can find better places to put contextual ads. Clarification: The video units are not the same as AdSense for Video. Rather, they are video commercials that are served through YouTube. So my critique above of [...] [...] can find better places to put contextual ads. Clarification: The video units are not the same as AdSense for Video. Rather, they are video commercials that are served through YouTube. So my critique above of [...]

]]> By: todd frost http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/comment-page-1/#comment-2664709 todd frost Sun, 22 Mar 2009 21:26:34 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2664709 Very nice information. Thanks for this. Very nice information. Thanks for this.

]]> By: ArticleSave :: Uncategorized :: Innovid Launches New Form Of Video Advertising: The Clickable Canvas http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/comment-page-1/#comment-2603320 ArticleSave :: Uncategorized :: Innovid Launches New Form Of Video Advertising: The Clickable Canvas Fri, 23 Jan 2009 07:04:32 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2603320 [...] with video advertising on the Web is going on these days. There are interactive overlays, contextual text ads, video-in-video, ads that take over the whole screen, and little icon bugs that crawl along the [...] [...] with video advertising on the Web is going on these days. There are interactive overlays, contextual text ads, video-in-video, ads that take over the whole screen, and little icon bugs that crawl along the [...]

]]> By: Innovid Launches New Form Of Video Advertising: The Clickable Canvas | Tech News and Business Reports http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/comment-page-1/#comment-2603297 Innovid Launches New Form Of Video Advertising: The Clickable Canvas | Tech News and Business Reports Fri, 23 Jan 2009 06:39:09 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2603297 [...] with video advertising on the Web is going on these days. There are interactive overlays, contextual text ads, video-in-video, ads that take over the whole screen, and little icon bugs that crawl along the [...] [...] with video advertising on the Web is going on these days. There are interactive overlays, contextual text ads, video-in-video, ads that take over the whole screen, and little icon bugs that crawl along the [...]

]]> By: thecolor » Innovid Launches New Form Of Video Advertising: The Clickable Canvas http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/comment-page-1/#comment-2602631 thecolor » Innovid Launches New Form Of Video Advertising: The Clickable Canvas Thu, 22 Jan 2009 17:29:34 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2602631 [...] with video advertising on the Web is going on these days. There are interactive overlays, contextual text ads, video-in-video, ads that take over the whole screen, and little icon bugs that crawl along the [...] [...] with video advertising on the Web is going on these days. There are interactive overlays, contextual text ads, video-in-video, ads that take over the whole screen, and little icon bugs that crawl along the [...]

]]> By: Innovid Launches New Form Of Video Advertising: The Clickable Canvas | American News World - News And Technology http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/comment-page-1/#comment-2602588 Innovid Launches New Form Of Video Advertising: The Clickable Canvas | American News World - News And Technology Thu, 22 Jan 2009 16:59:35 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2602588 [...] with video advertising on the Web is going on these days. There are interactive overlays, contextual text ads, video-in-video, ads that take over the whole screen, and little icon bugs that crawl along the [...] [...] with video advertising on the Web is going on these days. There are interactive overlays, contextual text ads, video-in-video, ads that take over the whole screen, and little icon bugs that crawl along the [...]

]]> By: Innovid Launches New Form Of Video Advertising: The Clickable Canvas http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/comment-page-1/#comment-2602579 Innovid Launches New Form Of Video Advertising: The Clickable Canvas Thu, 22 Jan 2009 16:53:59 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2602579 [...] with video advertising on the Web is going on these days. There are interactive overlays, contextual text ads, video-in-video, ads that take over the whole screen, and little icon bugs that crawl along the [...] [...] with video advertising on the Web is going on these days. There are interactive overlays, contextual text ads, video-in-video, ads that take over the whole screen, and little icon bugs that crawl along the [...]

]]> By: Is YouTube Building Market Dominance At The Expense of Building A Business? http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/comment-page-1/#comment-2337874 Is YouTube Building Market Dominance At The Expense of Building A Business? Fri, 30 May 2008 14:40:11 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2337874 [...] the need to maximize revenues. That attitude, though, is obviously changing, with YouTube now pushing AdSense for video and spreading that wealth with more content [...] [...] the need to maximize revenues. That attitude, though, is obviously changing, with YouTube now pushing AdSense for video and spreading that wealth with more content [...]

]]> By: Mobile phones just got interesting… http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/comment-page-1/#comment-2303910 Mobile phones just got interesting… Sat, 17 May 2008 16:29:29 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2303910 [...] Adsense for Video (AFV) is just emerging from the laboratories and while still not having FDA approval it is being tested in some surprising places. The prize for best execution and innovation goes to Barcelona based Sclipo who are leading the way in undergoing stage 4 trials with these emerging technologies and are changing the nature of online video advertising. They are also building a catalogue of interesting content and exploiting it correctly. [...] [...] Adsense for Video (AFV) is just emerging from the laboratories and while still not having FDA approval it is being tested in some surprising places. The prize for best execution and innovation goes to Barcelona based Sclipo who are leading the way in undergoing stage 4 trials with these emerging technologies and are changing the nature of online video advertising. They are also building a catalogue of interesting content and exploiting it correctly. [...]

]]> By: Chris http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/comment-page-1/#comment-2005972 Chris Tue, 26 Feb 2008 05:42:37 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2005972 Do you think the size of the video will increase, to make up for the size of the ad? Or will we just get smaller videos? Do you think the size of the video will increase, to make up for the size of the ad? Or will we just get smaller videos?

]]> By: Mia http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/comment-page-1/#comment-2002957 Mia Fri, 22 Feb 2008 23:20:22 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2002957 i think if these apps are what you say they are, then user-directed, hand-picked placements and comments will always be of higher quality in terms of relevance. Of course you wont have the quantity that bot-picked placements have, but you get the quality, and ability to put in humourous and ironic links. Google algorithms just aren't funny. Plus ppl love these social-shopping, product fav sites, right? Kinda the same thing? And the idea of a video inside a video, link in your first pic, that's just fugly. i think if these apps are what you say they are, then user-directed, hand-picked placements and comments will always be of higher quality in terms of relevance. Of course you wont have the quantity that bot-picked placements have, but you get the quality, and ability to put in humourous and ironic links.

Google algorithms just aren’t funny. Plus ppl love these social-shopping, product fav sites, right? Kinda the same thing?

And the idea of a video inside a video, link in your first pic, that’s just fugly.

]]> By: 3p141 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/comment-page-1/#comment-2002636 3p141 Fri, 22 Feb 2008 16:00:55 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2002636 While AdSense has seen great success with its site-based text ads, I'm skeptical about the value media buyers will get out of Google's new video service. In my view, the two services most likely to linger/gain momentum are pre-rolls and user-directed monetization. Services such as overlay.tv or viddler put a hypertextualized layer over shared video on which users can collaborate to share thoughts and monetized links. (Thankfully, the overlay can be turned off at will.) The way I see it, there is more of a future in user recommendation and product conversation than Google's most highly targeted ad can provide. I've linked my handle to an example of the user-created variety. While AdSense has seen great success with its site-based text ads, I’m skeptical about the value media buyers will get out of Google’s new video service. In my view, the two services most likely to linger/gain momentum are pre-rolls and user-directed monetization. Services such as overlay.tv or viddler put a hypertextualized layer over shared video on which users can collaborate to share thoughts and monetized links. (Thankfully, the overlay can be turned off at will.) The way I see it, there is more of a future in user recommendation and product conversation than Google’s most highly targeted ad can provide.

I’ve linked my handle to an example of the user-created variety.

]]> By: Missed the real story http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/comment-page-1/#comment-2002478 Missed the real story Fri, 22 Feb 2008 09:57:34 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2002478 The real story was missed by Eric the other day when scribd announced their new IPAPER as it has a hack that puts standard Adsense into Flash. http://thenextweb.org/2008/02/20/adsense-in-adobe-flash-now-possible/ The real story was missed by Eric the other day when scribd announced their new IPAPER as it has a hack that puts standard Adsense into Flash.

http://thenextw...h-now-possible/

]]> By: WizCoder http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/comment-page-1/#comment-2002472 WizCoder Fri, 22 Feb 2008 09:33:10 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2002472 having a video pop onto your video, thats weird having a video pop onto your video, thats weird

]]> By: Ty Graham http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/comment-page-1/#comment-2002424 Ty Graham Fri, 22 Feb 2008 07:18:49 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2002424 Blip'd already solved this problem. Blip’d already solved this problem.

]]> By: Random Person http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/comment-page-1/#comment-2002207 Random Person Fri, 22 Feb 2008 01:07:51 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2002207 Techcrunch, Your Crunchbase profile on this page says Youtube was acquired for Cash. That is incorrect. It was acquired for Google stock. Techcrunch,

Your Crunchbase profile on this page says Youtube was acquired for Cash.

That is incorrect.

It was acquired for Google stock.

]]> By: Jack http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/comment-page-1/#comment-2002094 Jack Thu, 21 Feb 2008 22:18:10 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2002094 You're missing two points here Erick: 1.) Adsense struggles to monetise low bandwidth sites - it isn't going to pay all those CDN bills for video sites, unlike pre-roll / mid-stream / etc 2.) Whilst it's nice to look down at pre-roll ads as too much like TV; as not 'web 2' enough, they work. TV works too, but pre-roll works better. There are hundreds of millions of dollars to move from TV to video advertising over the next few years, but adsense isn't the answer. If you're a typical brand focused advertiser trying to drive offline purchase, search isn't where it's at. We've sold millions of pounds of mid-stream advertising over the last 6 months because it delivers a better ROI than TV. We wouldn't be around if we relied on adsense, and the continued flow of ad dollars from TV to online wouldn't happen if it wasn't for pre-roll and it's like, which can actually increase brand equity. You’re missing two points here Erick:

1.) Adsense struggles to monetise low bandwidth sites – it isn’t going to pay all those CDN bills for video sites, unlike pre-roll / mid-stream / etc

2.) Whilst it’s nice to look down at pre-roll ads as too much like TV; as not ‘web 2′ enough, they work. TV works too, but pre-roll works better. There are hundreds of millions of dollars to move from TV to video advertising over the next few years, but adsense isn’t the answer. If you’re a typical brand focused advertiser trying to drive offline purchase, search isn’t where it’s at.

We’ve sold millions of pounds of mid-stream advertising over the last 6 months because it delivers a better ROI than TV. We wouldn’t be around if we relied on adsense, and the continued flow of ad dollars from TV to online wouldn’t happen if it wasn’t for pre-roll and it’s like, which can actually increase brand equity.

]]> By: rubu http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/comment-page-1/#comment-2002093 rubu Thu, 21 Feb 2008 22:18:10 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2002093 The “spam” called advertising [video ads and Adsense], slowing down websites and maximizing the web sites loading time, will continue to multiply its presence in the web space. The “spam” called advertising [video ads and Adsense], slowing down websites and maximizing the web sites loading time, will continue to multiply its presence in the web space.

]]> By: Random Guy http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/comment-page-1/#comment-2002023 Random Guy Thu, 21 Feb 2008 20:29:36 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2002023 Do you guys know any site that offers pre-rolls? No matter what techcrunch thinks pre-rolls pay the bills because they are guranteed impression. Do you guys know any site that offers pre-rolls? No matter what techcrunch thinks pre-rolls pay the bills because they are guranteed impression.

]]> By: ice http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/comment-page-1/#comment-2002012 ice Thu, 21 Feb 2008 20:04:01 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2002012 Which type of ad publishing works best on website, or ad networks. Video or not video. Which type of ad publishing works best on website, or ad networks. Video or not video.

]]> By: Corey Kronengold http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/comment-page-1/#comment-2001955 Corey Kronengold Thu, 21 Feb 2008 19:05:55 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2001955 Pre-roll generates higher CPMs than overlays, so publishers with high quality content will rightfully stick with the format. Publishers do need to protect the user experience, though, and make sure it isn't abused. Pre-roll fits perfectly in the value exchange with longer form, professional content. And it certainly beats paying for the content. Overlays could be terribly annoying in longer content because they'd constantly be popping up over your content. The pre-roll vs. overlay discussion isn't a one-or-the-other issue. Each format has its positives and negatives. Using the right format for the right content with the right message will keep advertisers and users very happy, and with plenty of free video content to enjoy. Tremor Media is also a partner in the program, btw. The correct link to the Google Blog is http://googleblog.blogspot.com/2008/02/adsense-for-video-now-in-beta.html Pre-roll generates higher CPMs than overlays, so publishers with high quality content will rightfully stick with the format. Publishers do need to protect the user experience, though, and make sure it isn’t abused. Pre-roll fits perfectly in the value exchange with longer form, professional content. And it certainly beats paying for the content. Overlays could be terribly annoying in longer content because they’d constantly be popping up over your content.

The pre-roll vs. overlay discussion isn’t a one-or-the-other issue. Each format has its positives and negatives. Using the right format for the right content with the right message will keep advertisers and users very happy, and with plenty of free video content to enjoy.

Tremor Media is also a partner in the program, btw. The correct link to the Google Blog is http://googlebl...ow-in-beta.html

]]> By: John Furrier http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/comment-page-1/#comment-2001954 John Furrier Thu, 21 Feb 2008 19:02:34 +0000 http://www.techcrunch.com/2008/02/21/adsense-for-video-comes-out-of-private-beta-can-we-kill-the-pre-roll-now/#comment-2001954 Erik, I'm with you on the killing the preroll.. This is clearly a short term solution for Google. I'm not blown away by this product. They need to think differently because the user experiece sucks less than preroll but it still sucks.. why would I want to watch a 30 sec ad from HP - the ads need to be compelling and relevant. I posted a review from my perspective at.. http://furrier.org/2008/02/21/google-video-adsense-review-a-mistep-no-innovation/ Glad to be commenting as part of the Techcrunch community :-) Erik,
I’m with you on the killing the preroll.. This is clearly a short term solution for Google. I’m not blown away by this product. They need to think differently because the user experiece sucks less than preroll but it still sucks.. why would I want to watch a 30 sec ad from HP – the ads need to be compelling and relevant.

I posted a review from my perspective at..
http://furrier....-no-innovation/

Glad to be commenting as part of the Techcrunch community :-)

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