Comments on: Openads Now OpenX; Former AOL CEO Jonathan Miller Joins As Chairman

By: www.teletubis.info » Blog Archive » Yahoo Refugee Tim Cadogan Lands at OpenX As CEO

Wed, 09 Apr 2008 17:16:31 +0000

[...] in its search unit and was later SVP for ad products. OpenX (which recently and controversially changed its name from OpenAds) serves about 30,000 Web publishers on 100,000 Web sites in more than 100 countries. OpenX has [...]

By: Devrim Demirel

Devrim Demirel — Thu, 21 Feb 2008 00:21:12 +0000

It was only a script in the beginning, PhpAds. Then one some smart guy continued the effort with PhpAdsNew. PhpAdsNew has been a great open source ad server for years. That was followed by the more improved branch, Max Media Manager.

As a user of all versions of the script, I have to admit that OpenAds was a great step towards being a more professional business, with a professional web site, logo and a brand new name. “Open Ads” has been a nice rebranding effort, and the community liked it.

But the name change from OpenAds to OpenX is certainly not a smart move. Really not.

By: AnonUser

AnonUser — Wed, 20 Feb 2008 21:14:12 +0000

OpenAds is terrible , they need to start over. I love TC but I’d wager their ad campaigns are relatively simplistic compared to other publishers.

Of course when you get as much traffic as TC you don’t really need to do much to rake it in hand over fist and get advertiser attraction.

By: randy

randy — Wed, 20 Feb 2008 21:10:57 +0000

I hope $20,500,000 and an AOL CEO mean these good people will release 3.0 fairly quickly, because 2.4 is BUGGY.

By: Kat

Kat — Wed, 20 Feb 2008 21:09:05 +0000

Silly me, and here I thought that OpenX was a tool to open clamshell packaging. http://www.myopenx.com/home.htm

By: Dyde

Dyde — Wed, 20 Feb 2008 21:04:14 +0000

#10, use K-Meleon or Firefox with Adblock and you won’t see no ads.

BTW, I wonder whose idea is to change a great name like OpenAds to OpenX? Instead of a name, that clearly tells what the product is about, use a random letter to describe your product. How about OpenH or OpenL? Or maybe OpenWhat? Though I have a suspicion that guy was formerly employed by a certain corporation, where such practices are not uncommon.

By: matt

matt — Wed, 20 Feb 2008 20:59:13 +0000

Well, TC has really put Openads to the test. I mean really, how many more ads can you put on this site?

By: Ghaus

Ghaus — Wed, 20 Feb 2008 20:16:11 +0000

The tag line says “take control of your advertising” ….

This sentence reminds me when i used to get spam mails saying “take control of your penis”.

I agree with no.3 that this name sounds more like a porn site.

By: Ronaldo

Ronaldo — Wed, 20 Feb 2008 20:16:01 +0000

Hm… TCUK burn OpenX… TC praises them…
hmm…

By: Paul J

Paul J — Wed, 20 Feb 2008 19:42:08 +0000

TechCrunch UK posted about the name change 2 days ago:
http://uk.techcrunch.com/2008/.....lown-logo/

By: rubu

rubu — Wed, 20 Feb 2008 19:09:44 +0000

Change the name.

By: AnonTroll

AnonTroll — Wed, 20 Feb 2008 19:03:38 +0000

It sounds like a windowing server.

By: Everett

Everett — Wed, 20 Feb 2008 18:56:25 +0000

LOL @ #3

By: D

Wed, 20 Feb 2008 18:48:49 +0000

Change the name.
It sounds like a porn site

By: SubscribeX

SubscribeX — Wed, 20 Feb 2008 18:29:23 +0000

Good change to a great name..

By: Alex Hammer

Alex Hammer — Wed, 20 Feb 2008 18:25:05 +0000

Is it just me, or are former AOL execs everywhere you turn around.