London-based startup Openads has changed its name to OpenX (see TechCrunch UK for more) and former AOL CEO Jonathan Miller has joined as chairman. OpenX is an increasingly popular open-source ad server (we use it here at TechCrunch). Since his departure from AOL, Miller has become quite active in the startup world as an investor and board member. He is a partner in the Velocity Interactive Group with former Fox Interactive Media chief Ross Levinsohn. Miller also sits on the board of Clickable, another advertising startup in which he has personally invested.
by
Erick Schonfeld
on
February 20, 2008
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Is it just me, or are former AOL execs everywhere you turn around.
Good change to a great name..
Change the name.
It sounds like a porn site
LOL @ #3
It sounds like a windowing server.
Change the name.
TechCrunch UK posted about the name change 2 days ago:
http://uk.techc...n-a-clown-logo/
Hm… TCUK burn OpenX… TC praises them…
hmm…
The tag line says “take control of your advertising” ….
This sentence reminds me when i used to get spam mails saying “take control of your penis”.
I agree with no.3 that this name sounds more like a porn site.
Well, TC has really put Openads to the test. I mean really, how many more ads can you put on this site?
#10, use K-Meleon or Firefox with Adblock and you won’t see no ads.
BTW, I wonder whose idea is to change a great name like OpenAds to OpenX? Instead of a name, that clearly tells what the product is about, use a random letter to describe your product. How about OpenH or OpenL? Or maybe OpenWhat? Though I have a suspicion that guy was formerly employed by a certain corporation, where such practices are not uncommon.
Silly me, and here I thought that OpenX was a tool to open clamshell packaging. http://www.myop...nx.com/home.htm
I hope $20,500,000 and an AOL CEO mean these good people will release 3.0 fairly quickly, because 2.4 is BUGGY.
OpenAds is terrible , they need to start over. I love TC but I’d wager their ad campaigns are relatively simplistic compared to other publishers.
Of course when you get as much traffic as TC you don’t really need to do much to rake it in hand over fist and get advertiser attraction.
It was only a script in the beginning, PhpAds. Then one some smart guy continued the effort with PhpAdsNew. PhpAdsNew has been a great open source ad server for years. That was followed by the more improved branch, Max Media Manager.
As a user of all versions of the script, I have to admit that OpenAds was a great step towards being a more professional business, with a professional web site, logo and a brand new name. “Open Ads” has been a nice rebranding effort, and the community liked it.
But the name change from OpenAds to OpenX is certainly not a smart move. Really not.