February 20, 2008

Openads Now OpenX; Former AOL CEO Jonathan Miller Joins As Chairman

Erick Schonfeld

16 comments »

London-based startup Openads has changed its name to OpenX (see TechCrunch UK for more) and former AOL CEO Jonathan Miller has joined as chairman. OpenX is an increasingly popular open-source ad server (we use it here at TechCrunch). Since his departure from AOL, Miller has become quite active in the startup world as an investor and board member. He is a partner in the Velocity Interactive Group with former Fox Interactive Media chief Ross Levinsohn. Miller also sits on the board of Clickable, another advertising startup in which he has personally invested.

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OpenX

Jonathan Miller

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Alex Hammer

February 20th, 2008 at 10:25 am

Is it just me, or are former AOL execs everywhere you turn around.
SubscribeX

February 20th, 2008 at 10:29 am

Good change to a great name..
D

February 20th, 2008 at 10:48 am

Change the name.
It sounds like a porn site
Everett

February 20th, 2008 at 10:56 am

LOL @ #3
AnonTroll

February 20th, 2008 at 11:03 am

It sounds like a windowing server.
rubu

February 20th, 2008 at 11:09 am

Change the name.
Paul J

February 20th, 2008 at 11:42 am

TechCrunch UK posted about the name change 2 days ago:
http://uk.techcrunch.com/2008/.....lown-logo/
Ronaldo

February 20th, 2008 at 12:16 pm

Hm… TCUK burn OpenX… TC praises them…
hmm…
Ghaus

February 20th, 2008 at 12:16 pm

The tag line says “take control of your advertising” ….

This sentence reminds me when i used to get spam mails saying “take control of your penis”.

I agree with no.3 that this name sounds more like a porn site.
matt

February 20th, 2008 at 12:59 pm

Well, TC has really put Openads to the test. I mean really, how many more ads can you put on this site?
Dyde

February 20th, 2008 at 1:04 pm

#10, use K-Meleon or Firefox with Adblock and you won’t see no ads.

BTW, I wonder whose idea is to change a great name like OpenAds to OpenX? Instead of a name, that clearly tells what the product is about, use a random letter to describe your product. How about OpenH or OpenL? Or maybe OpenWhat? Though I have a suspicion that guy was formerly employed by a certain corporation, where such practices are not uncommon.
Kat

February 20th, 2008 at 1:09 pm

Silly me, and here I thought that OpenX was a tool to open clamshell packaging. http://www.myopenx.com/home.htm
randy

February 20th, 2008 at 1:10 pm

I hope $20,500,000 and an AOL CEO mean these good people will release 3.0 fairly quickly, because 2.4 is BUGGY.
AnonUser

February 20th, 2008 at 1:14 pm

OpenAds is terrible , they need to start over. I love TC but I’d wager their ad campaigns are relatively simplistic compared to other publishers.

Of course when you get as much traffic as TC you don’t really need to do much to rake it in hand over fist and get advertiser attraction.
Devrim Demirel

February 20th, 2008 at 4:21 pm

It was only a script in the beginning, PhpAds. Then one some smart guy continued the effort with PhpAdsNew. PhpAdsNew has been a great open source ad server for years. That was followed by the more improved branch, Max Media Manager.

As a user of all versions of the script, I have to admit that OpenAds was a great step towards being a more professional business, with a professional web site, logo and a brand new name. “Open Ads” has been a nice rebranding effort, and the community liked it.

But the name change from OpenAds to OpenX is certainly not a smart move. Really not.