Comments on: Major Newspaper Groups Form Joint Local Online Advertising Group

By: Paul Harry

Paul Harry — Wed, 03 Sep 2008 18:33:20 +0000

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By: New York Times: Dinosaur or New Media Machine?

New York Times: Dinosaur or New Media Machine? — Mon, 03 Mar 2008 06:51:13 +0000

[...] last month, NYT partnered with Sam Zell’s Tribune Company, Gannett (GCI), and Hearst to form a joint venture called quadrantONE. Yet another in a long line of advertising networks, quadrantONE will sell localized online [...]

By: ValuePress - Blog der Value Mountain Media GmbH » Blog Archive » Online-Tageszeitungen gründen gemeinsamen Vermarkter

Mon, 25 Feb 2008 10:57:37 +0000

[...] Jahre zu spät, wie Wayne Lambright auf TechCrunch so schön kommentiert [...]

By: Daily Papers Continue To Deteriorate » article » Diggings

Daily Papers Continue To Deteriorate » article » Diggings — Wed, 20 Feb 2008 16:43:10 +0000

[...] 5) Major newspapers form online advertising network [...]

By: Links To Articles Worth Reading | JOBMATCHBOX

Links To Articles Worth Reading | JOBMATCHBOX — Tue, 19 Feb 2008 02:08:04 +0000

[...] Likely Comcast (TechCrunch) Watch out Craigslist, Siter Site Kijiji Is Taking Off (TechCrunch) Major Newpaper Groups Form Joint Local Online Advertising Group (TechCrunch) Poor People More Likely Use Yahoo, Those Better Offer To Use Google (TechCrunch) [...]

By: micfo.com

micfo.com — Sat, 16 Feb 2008 10:38:32 +0000

online mainstream media looks monumental that require small engagements in different fragment.

By: Linger

Linger — Sat, 16 Feb 2008 02:00:17 +0000

Having acted in this movie before, I only hope they pull talent not currently paid by a newspaper firm. This is not huge…it’s desparate. Without a self-service exchange apparatus, QuadrantOne will fail miserably.

By: Jenkins

Jenkins — Fri, 15 Feb 2008 21:44:43 +0000

These guys should have owned an ad server years ago. Just like they learned how to monetize content in the offline world they will also need to learn how to monetize content in the online world.

By: Jeremy

Jeremy — Fri, 15 Feb 2008 21:33:23 +0000

Everything old is new again. Real Cities 1998. quadrantONE 2008.

By: Wayne Lambright

Wayne Lambright — Fri, 15 Feb 2008 15:42:00 +0000

About 10 years too late.

By: Amused

Amused — Fri, 15 Feb 2008 15:41:05 +0000

As my daughter would say “whatever”.

I strongly doubt national advertisers and their agencies will care much about this. It’s yet another “network” cobbled together to sell literally the same thing.

Most online newspapers and TV station websites are willing to take ads from a half dozen networks that purport to represent them … Centro, Cox Cross Media, Tribune Interactive, IBS, WorldNow, Mediaspan, Yahoo consortium and so on.

A quote from Lincoln Millstein also is interesting. He was one of the folks who campaigned for closing the early New Century Network (NCN). Had NCN been “fixed” and/or given time — rather than abruptly closed, these folks might have had something. After all that was 1998.

It’s taken 10 years to re-create it?

By: cpli123

cpli123 — Fri, 15 Feb 2008 15:09:24 +0000

anybody that is in online business, knows this is huge….

By: iguide

iguide — Fri, 15 Feb 2008 13:40:56 +0000

http://www.i-guide.ro/blog/Ro/en/

By: Jenkins

Jenkins — Fri, 15 Feb 2008 11:17:15 +0000

I don’t think you guys really understand the industry you often write about. AOL/Quigo has a dominant position with newspapers/media companies. Yahoo serves very few ads on either newspaper or media sites by comparison. I believe you can still say the same about MSN.

By: Local Guy

Local Guy — Fri, 15 Feb 2008 10:04:28 +0000

I thought these newspapers had a deal with Yahoo for selling display ads.

By: Myaboo

Myaboo — Fri, 15 Feb 2008 09:57:35 +0000

I initially thought that these newspapers group had some sorts of arrangement with google to sell ads space.

the fact that they are doing it only for local newspapers won’t prevent them from extending the scheme to national newpapers ( which are part of google print ads network ) later on.

I wonder what Google has to say about this and what it’s going to do.

JD
http://www.myaboo.com/

By: Scabr

Scabr — Fri, 15 Feb 2008 09:53:33 +0000

Old media (The New York Times) vs New Media (Google ). I think Google will win.