Comments on: Women’s Online Video Preferences Are Tamer Than Men’s

By: ltuybjq xqcbywnpg

ltuybjq xqcbywnpg — Sun, 07 Sep 2008 14:42:52 +0000

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By: Watching YouTube » Blog Archive » His and Her Tubes

Watching YouTube » Blog Archive » His and Her Tubes — Mon, 05 May 2008 03:08:34 +0000

[...] speaking, is how the reported differences between female and male content preferrences became a subject of debate among the online audience. Of course, the debate itself captures many of the usual cultural [...]

By: MAIN-Blog.de » Blog Archive » Frauen sind anders, Männer auch…

MAIN-Blog.de » Blog Archive » Frauen sind anders, Männer auch… — Thu, 24 Apr 2008 07:51:33 +0000

[...] bei Techcrunch gelesen: According to Ars Technica, the figures show women aged 18 to 34 were twice as likely as [...]

By: Maggy Young

Maggy Young — Mon, 18 Feb 2008 12:05:34 +0000

Maybe womens’ tastes are simply more staid. They’re not so keen on the experimental stuff & don’t want to be bothered with it. They want pre-vetted material. Maybe they’re less tolerant of triers ?

By: Brett

Brett — Sat, 16 Feb 2008 16:15:17 +0000

For a long time in TV land programmers said that men often channel surfed whereas women often used TV Guide and were more prone to appointment viewing. A number of theories as to why ranging from gender differences in brain function through to the fact that women running both the household, and often their other paid job, had less discretionary time therefore planned more and randomized less.

By: zak

zak — Fri, 15 Feb 2008 18:45:59 +0000

When I think UGC, I think YouTube, Heavy.com and Break.com. The latter 2 sites focus on the male 18-34 demo. I can’t think of any name brand UGC sites that target women 18-34, can you?

By: balik

balik — Fri, 15 Feb 2008 16:48:21 +0000

Even though I know many women who are addicted to youtube , esp. for music content.

My guess on a reason for this difference is in line with #7’s. The age group they analyzed includes mostly working women (otherwise they are partying, not sitting in front of a computer on a Friday evening ), that might have very young kids. Time management is a big issue for the women in this age group. They don’t have time for surprises or digging 50 videos to see one good clip.

A similar analysis of the trends in exchange of video content on social networking sites would be very interesting.

By: JimmyHat

JimmyHat — Fri, 15 Feb 2008 16:20:33 +0000

I guess I should have read the comments before posting the above (I hate when I do that).

By: JimmyHat

JimmyHat — Fri, 15 Feb 2008 16:12:16 +0000

Men like to watch:

1) porn – much of it user generated…if not original, then clips taken from movies (mainstream and adult)
2) techie material – gadgets, ‘cool’ ideas like potato launcher demos, etc. Women…not so much.
3) fail – men like to see Jackass-esque pain and failure

I am not saying women are not into those things. They just are not as into those things.

By: Peter Antypas

Peter Antypas — Fri, 15 Feb 2008 15:18:53 +0000

I showed this to a female friend (PhD student in psychology) and she agreed. Her take is that men are more visual, whereas women are more into storylines. Her own behavior also fits the profile.

By: Morgan Warstler

Morgan Warstler — Fri, 15 Feb 2008 14:55:38 +0000

Duncan,

Dude, if you end up seeing tampon ads on any of these sites, it means you are a girl.

By: dm

dm — Fri, 15 Feb 2008 13:56:17 +0000

IF their not counting bittorrent and *other* video streaming sites these stats mean nothing.

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iguide — Fri, 15 Feb 2008 13:43:16 +0000

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By: Marcin Grodzicki

Marcin Grodzicki — Fri, 15 Feb 2008 08:52:01 +0000

Another theory from me: maybe there is less men targeted content on traditional media thatn women targeted contend. Thus men search for something interesting for them on the web, specifically on user-generated sites that are not bound by regulations the big media players have (and yes, I mean porn and violence as well…). The content shift would not be necessary then, as it already exists. The marketing shift is already there (or in transit), I think, Joost is an example (the most frequent ad on Joost is Algida Magnum I think).

By: Andrew

Andrew — Fri, 15 Feb 2008 08:40:50 +0000

Won’t make a difference if you run adblock

By: Duncan Riley

Duncan Riley — Fri, 15 Feb 2008 08:25:38 +0000

Technology Slie #5
you obviously have zero understanding of demographic targeting within marketing, because this is why the result is fascinating, and for me at least its not something I would have expected. Just wait to see mostly dieting and womens hygiene ads on Hulu, and masculine ads on UGC sites, then you’ll know why it will make a difference.

By: Andrew

Andrew — Fri, 15 Feb 2008 08:10:34 +0000

also look at all the additional categories that men watch that most women do not:

Sport clips
Shock site clips
Girls shaking their ass
Porn
Car clips
Violence clips
People doing stupid shit clips
Video Game clips

while women tend to just watch the repeats of the stuff they saw on TV

By: Alexa

Alexa — Fri, 15 Feb 2008 07:59:29 +0000

Perhaps women are more rational consumers. Why spend time watching amateur content when you can get higher quality content for free too? Personally, although I use YouTube regularly too, I find the atmosphere – particularly the comments – on sites like YouTube quite juvenile and sexist, so it doesn’t really make me want to stay on there for long.

By: Steel

Steel — Fri, 15 Feb 2008 07:48:32 +0000

Men are pigs Always looking for some new tail on the web.

By: mwoo

mwoo — Fri, 15 Feb 2008 06:29:36 +0000

my guess is that women have a lot less time (esp if they have kids and a career) so they’d rather have someone else filter content for them

By: Morgan Warstler

Morgan Warstler — Fri, 15 Feb 2008 06:28:46 +0000

Shhh!

If women find out about the youtubes, there’s going to be ALOT more vids of men “stripping or shaking their ass.”

Scoble will do anything for publicity.

By: Technology Slice

Technology Slice — Fri, 15 Feb 2008 06:14:01 +0000

What a pointless study.

By: Tippo

Tippo — Fri, 15 Feb 2008 06:12:47 +0000

Maybe it depends on who has the better taste for quality. Then you have to judge where the quality is.

By: logon2

logon2 — Fri, 15 Feb 2008 06:07:20 +0000

Well I didn’t expect that. I’m not sure I agree with Andrew’s or lawrence’s theory. Here’s my theory:

Maybe women are generally more resistant to change, so they’re still watching the same content just on a different medium. On the other hand, males are watching different content on a different medium – which is more of a change.

Here’s the evidence for my theory:
*nothing*

By: lawrence

lawrence — Fri, 15 Feb 2008 06:00:36 +0000

women want authority, and no bs;
while men want stuff they ‘build’, that’s customized, funny and juvenile.

no wonder women in marriages control the men, because they need to control them – they’re manchilds