Comments on: IDC: Google’s Ad Market Share Slipped In Fourth Quarter

By: » update Market news IV» Blog Archive » nugg.ad blog

» update Market news IV» Blog Archive » nugg.ad blog — Mon, 31 Mar 2008 08:26:05 +0000

[...] Google ad share slipped in the US [...]

By: coffeeforclosers.org » Blog Archive » Internet Ad Spending Boom Continues. Will There Be Lead Provider Fallout?

Tue, 26 Feb 2008 18:35:20 +0000

[...] advertising at $22.5 billion for 2007 (IDC, as previously reported, is at the high end with $25.5 billion). Click here to read [...]

By: Estimates Put Internet Advertising at $21 Billion in U.S., $45 Billion Globally : Online media news summary of todays online advertising news

Tue, 26 Feb 2008 18:20:02 +0000

[...] Meanwhile, the Kelsey Group puts U.S. Internet advertising at $22.5 billion for 2007 (IDC, as previously reported, is at the high end with $25.5 billion). [...]

By: InsaneIdea » Blog Archive » Estimates Put Internet Advertising at $21 Billion in U.S., $45 Billion Globally

Tue, 26 Feb 2008 17:51:05 +0000

[...] Meanwhile, the Kelsey Group puts U.S. Internet advertising at $22.5 billion for 2007 (IDC, as previously reported, is at the high end with $25.5 billion). [...]

By: Estimates Put Internet Advertising at $21 Billion in U.S., $45 Billion Globally

Estimates Put Internet Advertising at $21 Billion in U.S., $45 Billion Globally — Tue, 26 Feb 2008 17:47:20 +0000

[...] Meanwhile, the Kelsey Group puts U.S. Internet advertising at $22.5 billion for 2007 (IDC, as previously reported, is at the high end with $25.5 billion). [...]

By: Anonymous

Anonymous — Wed, 13 Feb 2008 13:43:44 +0000

Welcome to Techcrunch the new anti-google propaganda machine sponsored by M$

By: uploadchoice

uploadchoice — Tue, 12 Feb 2008 14:39:38 +0000

I think the investor from other country for google are lesser than other countries.

By: rubu

rubu — Tue, 12 Feb 2008 14:12:17 +0000

The more important aspect of that report is the overall growth of the online advertising market.

By: free market research company

free market research company — Tue, 12 Feb 2008 10:42:03 +0000

so what is the plan B – if not advertising revenue, perhaps can look into contents now?

By: interaktivierung

interaktivierung — Tue, 12 Feb 2008 07:31:54 +0000

Google is growing below market in the US but above market in this tiny rest of world (with 2.000.000.000 online users and still growing). The us online population is overexposed to advertising, no additional roi in reaching the same eyeballs again and again. The US Americans in average get poorer so no reason to invest more against them. Google and other international companies already act accordingly and focus on rest of world.

By: Dan

Dan — Tue, 12 Feb 2008 06:14:58 +0000

Sandeep,
It’s NOT the slowdown in the US economy. The number shows a negative growth in a business with a fourth quarter net growth..

Blackberry; in a growing business – yes they can!

By: Dan

Dan — Tue, 12 Feb 2008 06:14:32 +0000

Sandeep,
It’s NOT the slowdown in the US economy. The number shows a negative growth in a business with a fourth quarter net growth..

By: Blackberry

Blackberry — Tue, 12 Feb 2008 05:43:59 +0000

They can’t sustain the rate of growth indefinitely.

By: bob

bob — Tue, 12 Feb 2008 05:30:34 +0000

Very possible, I’m just bitter as a publisher who dislikes the change

By: The ViralKing

The ViralKing — Tue, 12 Feb 2008 04:32:47 +0000

Bob, maybe they knew it would hurt earnings short term, but long term enable more advertisers to spend more $ on their campaigns?

By: sandeep

sandeep — Tue, 12 Feb 2008 04:27:44 +0000

is it due to slowdown in USA economy

By: michael

michael — Tue, 12 Feb 2008 03:47:44 +0000

So, are you saying we’re back to punch the monkey/throw a tomato at the boy band ads? should still be plenty of room for optimization.

By: BinaryDay

BinaryDay — Tue, 12 Feb 2008 03:33:29 +0000

When everyone does the wrong thing, the right thing looks like wrong. In a world where every firm lives from quarter to quarter, it takes a lot of courage to make a decission that is good for the company but will hit your number for 1 quarter.

By taking a hit in the current quarter earning to improve the overall advertisement quality, Google has shown that courage, a rare commodity nowadays. Sadly instead of appreciating that, we are being critical.

Think about it, the reduced clickable zone means more targetted users to advertisers for the same buck. Where will they go next? Google only.

By: chris

chris — Tue, 12 Feb 2008 03:17:43 +0000

What do we mean by “clickable ad zone”? have they limited the length of ad copy?

By: bob

bob — Tue, 12 Feb 2008 00:09:10 +0000

I think Dan is right about the clickable ad zone. I know they want to improve the quality of clicks, but they are ignorant to think that it wouldn’t hurt earnings.

By: Dan

Dan — Mon, 11 Feb 2008 23:58:41 +0000

Andrew,
Half a percentage point is MASSIVE if it’s a fall from high growth and a break in a trend! Please. Think before you comment!

By: Dan

Dan — Mon, 11 Feb 2008 23:57:37 +0000

Is ANYONE surprised over this? I advised all my friends to short google on report day and boy were they happy!

So lets see, what could they possibly have done to hit a snag with AdSense?

- Made the clickeable zone of the ad smaller
- Lowered the referral rate of many of their affiliate-ads (By as much as 50%)
- Tossed out 1.000s of users from AdSense due to usage in iFrames (new idea from google)

etc. etc.
Online marketers are not stupid, AdSense;s glory days are over!

By: Chris Ragobeer

Chris Ragobeer — Mon, 11 Feb 2008 23:51:52 +0000

Google will recover. The giant is just taking a nap.

By: Steel

Steel — Mon, 11 Feb 2008 23:51:19 +0000

Facebook??? Ha Ha Ha….people on FB aren’t looking for ads to click on, unless of course it is P O R N. Who wants to read ads when they’re trying so desparately to hook up to get laid. FB is full of Social Worms.

By: Steve Shapiro

Steve Shapiro — Mon, 11 Feb 2008 23:47:16 +0000

I certainly hope investors don’t get cold feet because of this report… this is nothing more than a hiccup. The more important aspect of that report is the overall growth of the online advertising market.

Steve Shapiro
http://www.digsby.com