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	<title>Comments on: Fast Company Goes Social</title>
	<atom:link href="http://www.techcrunch.com/2008/02/08/fast-company-goes-social/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.techcrunch.com/2008/02/08/fast-company-goes-social/</link>
	<description>Startup and Technology News</description>
	<pubDate>Mon, 06 Oct 2008 13:12:31 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.5.1</generator>
		<item>
		<title>By: Ed Sussman</title>
		<link>http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1994849</link>
		<dc:creator>Ed Sussman</dc:creator>
		<pubDate>Sat, 16 Feb 2008 16:07:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1994849</guid>
		<description>Most of our readers don't have a blog - they come because they like our journalism. Whether they engage with the site by answering our daily business/innovation questions, comment on our articles, or by actually writing a blog for the first time, their content will all be aggregated on their personal profiles. That way, you can get to know them by their ideas, not just their resumes. Our membership of business/technology professionals has now topped 100,000. Come check us out if you want to read some great journalism, and engage in a discussion with our staff and our members. 

One other thing: Becca J.  @35, we don't delete content unless it's commercial spam. Maybe you hit a bug? You can find me at http://www.fastcompany.com/user/95053 if you'd like to tell me more about the problem. I promise I'll look into it.</description>
		<content:encoded><![CDATA[<p>Most of our readers don&#8217;t have a blog - they come because they like our journalism. Whether they engage with the site by answering our daily business/innovation questions, comment on our articles, or by actually writing a blog for the first time, their content will all be aggregated on their personal profiles. That way, you can get to know them by their ideas, not just their resumes. Our membership of business/technology professionals has now topped 100,000. Come check us out if you want to read some great journalism, and engage in a discussion with our staff and our members. </p>
<p>One other thing: Becca J.  @35, we don&#8217;t delete content unless it&#8217;s commercial spam. Maybe you hit a bug? You can find me at <a href="http://www.fastcompany.com/user/95053" rel="nofollow">http://www.fastcompany.com/user/95053</a> if you&#8217;d like to tell me more about the problem. I promise I&#8217;ll look into it.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: fitnessanywhere.com</title>
		<link>http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1982838</link>
		<dc:creator>fitnessanywhere.com</dc:creator>
		<pubDate>Sun, 10 Feb 2008 18:30:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1982838</guid>
		<description>At fitnessanywhere.com, we are in the process of building an online community for out passionate followers. Without a large development team, we are evaluating a few service providers, including movable types' community tool, I see Fastcompany's community structure is similar to turbotax, would love to get some input here.</description>
		<content:encoded><![CDATA[<p>At fitnessanywhere.com, we are in the process of building an online community for out passionate followers. Without a large development team, we are evaluating a few service providers, including movable types&#8217; community tool, I see Fastcompany&#8217;s community structure is similar to turbotax, would love to get some input here.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: David Unite</title>
		<link>http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1982812</link>
		<dc:creator>David Unite</dc:creator>
		<pubDate>Sun, 10 Feb 2008 17:24:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1982812</guid>
		<description>I'll engage and we'll see how it goes...</description>
		<content:encoded><![CDATA[<p>I&#8217;ll engage and we&#8217;ll see how it goes&#8230;</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Scott Gentry</title>
		<link>http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1982508</link>
		<dc:creator>Scott Gentry</dc:creator>
		<pubDate>Sun, 10 Feb 2008 07:24:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1982508</guid>
		<description>Scott Gentry from http://provideocoalition here.  we only launched as a soft-launch this week, however traffic has been very large.  Our idea is slightly different from that of Fast Company.  I ran several of the largest Pro Film and Video magazines over the past few years and hand picked some of the best writers in the market to all get under one roof.

Publishing dynamics have changed significantly.  Content is king and in our model we actually share 40% with the writers.  In a typical print model, approx. 5-6% of total revenue (established publication) goes to the editorial line.  That includes overhead, benefits, phone, etc.  We believe that model doesn't fly anymore and is perhaps why so many print publications are failing.

It's all about quality writers.  Writers drive content.  Content drives revenue.  We believe this give the writers a large share of the pie.  In fact, our founding editors are shareholders.

This model is scalable and we've already started expanding into other areas, and yes...we're only a week old.

Scott</description>
		<content:encoded><![CDATA[<p>Scott Gentry from <a href="http://provideocoalition" rel="nofollow">http://provideocoalition</a> here.  we only launched as a soft-launch this week, however traffic has been very large.  Our idea is slightly different from that of Fast Company.  I ran several of the largest Pro Film and Video magazines over the past few years and hand picked some of the best writers in the market to all get under one roof.</p>
<p>Publishing dynamics have changed significantly.  Content is king and in our model we actually share 40% with the writers.  In a typical print model, approx. 5-6% of total revenue (established publication) goes to the editorial line.  That includes overhead, benefits, phone, etc.  We believe that model doesn&#8217;t fly anymore and is perhaps why so many print publications are failing.</p>
<p>It&#8217;s all about quality writers.  Writers drive content.  Content drives revenue.  We believe this give the writers a large share of the pie.  In fact, our founding editors are shareholders.</p>
<p>This model is scalable and we&#8217;ve already started expanding into other areas, and yes&#8230;we&#8217;re only a week old.</p>
<p>Scott</p>
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		<title>By: Graeme Thickins</title>
		<link>http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1982276</link>
		<dc:creator>Graeme Thickins</dc:creator>
		<pubDate>Sun, 10 Feb 2008 02:00:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1982276</guid>
		<description>I agree that bloggers being expected to launch another blog is lame...

regards,
Graeme</description>
		<content:encoded><![CDATA[<p>I agree that bloggers being expected to launch another blog is lame&#8230;</p>
<p>regards,<br />
Graeme</p>
]]></content:encoded>
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		<title>By: Dan</title>
		<link>http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1982265</link>
		<dc:creator>Dan</dc:creator>
		<pubDate>Sun, 10 Feb 2008 01:45:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1982265</guid>
		<description>I agree with Exchange Books, Drupal is great for sites that don't need to be modified much.  When you start customizing in Drupal, things get ugly REALLY FAST.  The database layer is not flexible enough, I rather write my own system.  User logging, blogs, etc... are not that difficult to rewrite.</description>
		<content:encoded><![CDATA[<p>I agree with Exchange Books, Drupal is great for sites that don&#8217;t need to be modified much.  When you start customizing in Drupal, things get ugly REALLY FAST.  The database layer is not flexible enough, I rather write my own system.  User logging, blogs, etc&#8230; are not that difficult to rewrite.</p>
]]></content:encoded>
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		<title>By: Arnold Leung</title>
		<link>http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1982221</link>
		<dc:creator>Arnold Leung</dc:creator>
		<pubDate>Sun, 10 Feb 2008 00:23:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1982221</guid>
		<description>@Exchange Books

Drupal is a highly mature system for building social networking and portal sites. Why re-invent the wheel when a platform is available already? It would probably take twice as long to build the whole system from scratch.

There is a reason why Warner Brothers and Universal Studios have chosen Drupal for their sites.

Also, Drupal development really shouldnt involve hacking, there is a complete system for over-riding the core functionalities. There is also pretty much 1 module for every functionality. All that one needs to do is over-ride some of these functionalities.

Arnold</description>
		<content:encoded><![CDATA[<p>@Exchange Books</p>
<p>Drupal is a highly mature system for building social networking and portal sites. Why re-invent the wheel when a platform is available already? It would probably take twice as long to build the whole system from scratch.</p>
<p>There is a reason why Warner Brothers and Universal Studios have chosen Drupal for their sites.</p>
<p>Also, Drupal development really shouldnt involve hacking, there is a complete system for over-riding the core functionalities. There is also pretty much 1 module for every functionality. All that one needs to do is over-ride some of these functionalities.</p>
<p>Arnold</p>
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	<item>
		<title>By: Becca J.</title>
		<link>http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1982203</link>
		<dc:creator>Becca J.</dc:creator>
		<pubDate>Sat, 09 Feb 2008 23:55:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1982203</guid>
		<description>Dear Ed Sussman,

I did go back... and later found that my comments had been deleted.  I thought the point was to allow people to have their voices heard?</description>
		<content:encoded><![CDATA[<p>Dear Ed Sussman,</p>
<p>I did go back&#8230; and later found that my comments had been deleted.  I thought the point was to allow people to have their voices heard?</p>
]]></content:encoded>
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	<item>
		<title>By: tish grier</title>
		<link>http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1982184</link>
		<dc:creator>tish grier</dc:creator>
		<pubDate>Sat, 09 Feb 2008 23:23:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1982184</guid>
		<description>Hmmm..makes me wonder if FC's thought about how they're going to turn lurkers (readers) into community participants.  There's the 10% rule when it comes to who participates in a community--which still holds very true.  And I'm not sure that the folks who are interested in FC aren't the same folks who already have profiles scattered all over the 'net in a variety of business oriented social networks. 

Ed does have a point that being part of FC's social network might give business-obsessed bloggers another outlet for their voices, but who knows how that will translate out for those bloggers. Will it give them more audience and more eyeballs?    Only the blogger's stats will tell the truth to that tale.</description>
		<content:encoded><![CDATA[<p>Hmmm..makes me wonder if FC&#8217;s thought about how they&#8217;re going to turn lurkers (readers) into community participants.  There&#8217;s the 10% rule when it comes to who participates in a community&#8211;which still holds very true.  And I&#8217;m not sure that the folks who are interested in FC aren&#8217;t the same folks who already have profiles scattered all over the &#8216;net in a variety of business oriented social networks. </p>
<p>Ed does have a point that being part of FC&#8217;s social network might give business-obsessed bloggers another outlet for their voices, but who knows how that will translate out for those bloggers. Will it give them more audience and more eyeballs?    Only the blogger&#8217;s stats will tell the truth to that tale.</p>
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		<title>By: Exchange Books</title>
		<link>http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1982022</link>
		<dc:creator>Exchange Books</dc:creator>
		<pubDate>Sat, 09 Feb 2008 19:53:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1982022</guid>
		<description>Why use Drupal when it looks like you have to do so much hacking to get what you want?  Just build it from scratch?  I think PopSugar uses Drupal too and they had to hack away at it as well???</description>
		<content:encoded><![CDATA[<p>Why use Drupal when it looks like you have to do so much hacking to get what you want?  Just build it from scratch?  I think PopSugar uses Drupal too and they had to hack away at it as well???</p>
]]></content:encoded>
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	<item>
		<title>By: Ed Sussman</title>
		<link>http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1981981</link>
		<dc:creator>Ed Sussman</dc:creator>
		<pubDate>Sat, 09 Feb 2008 18:45:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1981981</guid>
		<description>The Ubuntu logo is similiar! I just checked it out. But ours came first! It has been the official logo of Company of Friends, our 100,000 member readers' network, which was founded in November of 1997. Some 200 CoF groups are now all part of the new Fast Company site.</description>
		<content:encoded><![CDATA[<p>The Ubuntu logo is similiar! I just checked it out. But ours came first! It has been the official logo of Company of Friends, our 100,000 member readers&#8217; network, which was founded in November of 1997. Some 200 CoF groups are now all part of the new Fast Company site.</p>
]]></content:encoded>
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		<title>By: rubu</title>
		<link>http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1981956</link>
		<dc:creator>rubu</dc:creator>
		<pubDate>Sat, 09 Feb 2008 17:59:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1981956</guid>
		<description>Matt, others from Lullabot, and our other dev shop Achieve, and my internal team were working through performance issues starting right about 4 a.m. ET, after we pulled the switch.</description>
		<content:encoded><![CDATA[<p>Matt, others from Lullabot, and our other dev shop Achieve, and my internal team were working through performance issues starting right about 4 a.m. ET, after we pulled the switch.</p>
]]></content:encoded>
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	<item>
		<title>By: CanCar</title>
		<link>http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1981940</link>
		<dc:creator>CanCar</dc:creator>
		<pubDate>Sat, 09 Feb 2008 17:33:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1981940</guid>
		<description>Fast Company is about to shake things up again. And why would a key influencer whose just starting a blog choose to affiliate with Fast Company to help them make a profit</description>
		<content:encoded><![CDATA[<p>Fast Company is about to shake things up again. And why would a key influencer whose just starting a blog choose to affiliate with Fast Company to help them make a profit</p>
]]></content:encoded>
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	<item>
		<title>By: Ken Hanscom</title>
		<link>http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1981938</link>
		<dc:creator>Ken Hanscom</dc:creator>
		<pubDate>Sat, 09 Feb 2008 17:32:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1981938</guid>
		<description>Engaging, yes.  Social networking, no.</description>
		<content:encoded><![CDATA[<p>Engaging, yes.  Social networking, no.</p>
]]></content:encoded>
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	<item>
		<title>By: Jeremiah Owyang</title>
		<link>http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1981912</link>
		<dc:creator>Jeremiah Owyang</dc:creator>
		<pubDate>Sat, 09 Feb 2008 16:44:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1981912</guid>
		<description>Erick Good coverage

I question if being innovative for innovations sake is the best strategy for Facebook

I've done a thorough analysis of the initial launch here:

http://www.web-strategist.com/blog/2008/02/09/an-initial-analysis-of-the-fast-company-community/</description>
		<content:encoded><![CDATA[<p>Erick Good coverage</p>
<p>I question if being innovative for innovations sake is the best strategy for Facebook</p>
<p>I&#8217;ve done a thorough analysis of the initial launch here:</p>
<p><a href="http://www.web-strategist.com/blog/2008/02/09/an-initial-analysis-of-the-fast-company-community/" rel="nofollow">http://www.web-strategist.com/.....community/</a></p>
]]></content:encoded>
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	<item>
		<title>By: PookieBadMuffin</title>
		<link>http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1981878</link>
		<dc:creator>PookieBadMuffin</dc:creator>
		<pubDate>Sat, 09 Feb 2008 15:47:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1981878</guid>
		<description>I guess they're big Ubuntu fans?</description>
		<content:encoded><![CDATA[<p>I guess they&#8217;re big Ubuntu fans?</p>
]]></content:encoded>
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	<item>
		<title>By: Howard Goldstein</title>
		<link>http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1981842</link>
		<dc:creator>Howard Goldstein</dc:creator>
		<pubDate>Sat, 09 Feb 2008 14:40:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1981842</guid>
		<description>Why is TC covering this? You already announced Scoble going over to Fastcompany.  This isn't news or anything interesting.  It's not a startup?  

Mike - why do you let Erik post this crap.

People use facebook and read news from the web.    Tony Perkins tried GoingOn a similar product as Fastcompany.  That failed.  Now who needs another GoingOn.com failure.</description>
		<content:encoded><![CDATA[<p>Why is TC covering this? You already announced Scoble going over to Fastcompany.  This isn&#8217;t news or anything interesting.  It&#8217;s not a startup?  </p>
<p>Mike - why do you let Erik post this crap.</p>
<p>People use facebook and read news from the web.    Tony Perkins tried GoingOn a similar product as Fastcompany.  That failed.  Now who needs another GoingOn.com failure.</p>
]]></content:encoded>
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	<item>
		<title>By: Paul</title>
		<link>http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1981836</link>
		<dc:creator>Paul</dc:creator>
		<pubDate>Sat, 09 Feb 2008 14:24:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1981836</guid>
		<description>Hi Pam -- it seems you overlapped with our scheduled maintenance window last night. We're back online!

Paul
fastcompany.com</description>
		<content:encoded><![CDATA[<p>Hi Pam &#8212; it seems you overlapped with our scheduled maintenance window last night. We&#8217;re back online!</p>
<p>Paul<br />
fastcompany.com</p>
]]></content:encoded>
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	<item>
		<title>By: Pam Barry</title>
		<link>http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1981823</link>
		<dc:creator>Pam Barry</dc:creator>
		<pubDate>Sat, 09 Feb 2008 13:47:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1981823</guid>
		<description>In 2004/5 I had conversations with editors of both FC and Business 2.0 about social networks and social content.  3 years was a long wait but I am glad one of them finally got there!

Shame all I can see this morning is "Sorry.  Something seems to have gone wrong. Our team has been notified and they're on the case. Thanks for being patient!"  

Pam</description>
		<content:encoded><![CDATA[<p>In 2004/5 I had conversations with editors of both FC and Business 2.0 about social networks and social content.  3 years was a long wait but I am glad one of them finally got there!</p>
<p>Shame all I can see this morning is &#8220;Sorry.  Something seems to have gone wrong. Our team has been notified and they&#8217;re on the case. Thanks for being patient!&#8221;  </p>
<p>Pam</p>
]]></content:encoded>
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	<item>
		<title>By: Dyde</title>
		<link>http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1981715</link>
		<dc:creator>Dyde</dc:creator>
		<pubDate>Sat, 09 Feb 2008 09:28:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1981715</guid>
		<description>@21,

I'd recommend asking the developers to turn on JS aggregation and expires headers. That should help speed up things for readers on slow connections and decrease the load on servers.

BTW, do people like red headlines?</description>
		<content:encoded><![CDATA[<p>@21,</p>
<p>I&#8217;d recommend asking the developers to turn on JS aggregation and expires headers. That should help speed up things for readers on slow connections and decrease the load on servers.</p>
<p>BTW, do people like red headlines?</p>
]]></content:encoded>
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	<item>
		<title>By: Baher</title>
		<link>http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1981678</link>
		<dc:creator>Baher</dc:creator>
		<pubDate>Sat, 09 Feb 2008 08:17:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1981678</guid>
		<description>I'm really loving what FastCompany is doing with their business, they obviously get "it", no wonder I still read their print magazine :)</description>
		<content:encoded><![CDATA[<p>I&#8217;m really loving what FastCompany is doing with their business, they obviously get &#8220;it&#8221;, no wonder I still read their print magazine <img src='http://www.techcrunch.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /></p>
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		<title>By: Ed Sussman</title>
		<link>http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1981562</link>
		<dc:creator>Ed Sussman</dc:creator>
		<pubDate>Sat, 09 Feb 2008 04:00:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1981562</guid>
		<description>Hi all, 

Ed Sussman from FastCompany.com here. Dan, I think most people who blog do so because they want their voices to be heard. Only a handful make their living at it -- most do it because they love it. FastCompany.com now allows people who care especially about business issues and innovation to find a bigger audience than they probably otherwise would have. And it's an audience of like-minded people who really care about business, think its important to the world, and that it adds meaning to their lives. So that's why people might want to blogging or engaging on the site in discussions with our dozens of writers and editors.

On the tech front, loads of traffic today so we hit a few problems with the servers.  But we have a pretty large team of developers addressing issues. Indeed, as noted, the platform is Drupal, which is the cutting edge open source CMS these days. We were lucky enough to have Lullabot working with us all though the project -- and they literally did write the book. Matt Westgate, one of the partners, is the co-author of Pro Drupal Developers, the main text about Drupal.

Matt, others from Lullabot, and our other dev shop Achieve, and my internal team were working through performance issues starting right about 4 a.m. ET, after we pulled the switch. It's one thing to test on private beta with 10,000 participants and quite another to throw upon the door to hundreds of thousands. Load testing can't predict everything.  Some stuff worked perfectly well -- like the member directory search you pointed out Dan -- but became strained as our servers were pushed to the brink. It's fixed again. Putting out small fires.

We're pushing to the limit what a modern content management system can do -- dynamically generating millions of pages of user and archival content, being updated every few minutes, and personlized for every user! It's actually quite breathtaking that this stuff can be done. The underlying technology is amazing.  Having a grand public debut isn't the way most websites come to be -- Facebook had quite some time before millions of people started poking around. So we're both fortunate and unfortunate to be in the spotlight.

I encourage you to come back, Becca. There's some amazing journalism -- try Ellen McGirt's piece on Facebook -- the first national magazine to put Zuckerberg on its cover. 

http://www.fastcompany.com/magazine/115/open_features-hacker-dropout-ceo_3.html

Or Chuck Salter on the debate on the ethics of bottled water. 

http://www.fastcompany.com/magazine/117/features-message-in-a-bottle.html

Chances are, every time you return, you'll find more rough patches with the technology smoothed over.  And more and more features turned on. Beyond question, you'll find great journalism.</description>
		<content:encoded><![CDATA[<p>Hi all, </p>
<p>Ed Sussman from FastCompany.com here. Dan, I think most people who blog do so because they want their voices to be heard. Only a handful make their living at it &#8212; most do it because they love it. FastCompany.com now allows people who care especially about business issues and innovation to find a bigger audience than they probably otherwise would have. And it&#8217;s an audience of like-minded people who really care about business, think its important to the world, and that it adds meaning to their lives. So that&#8217;s why people might want to blogging or engaging on the site in discussions with our dozens of writers and editors.</p>
<p>On the tech front, loads of traffic today so we hit a few problems with the servers.  But we have a pretty large team of developers addressing issues. Indeed, as noted, the platform is Drupal, which is the cutting edge open source CMS these days. We were lucky enough to have Lullabot working with us all though the project &#8212; and they literally did write the book. Matt Westgate, one of the partners, is the co-author of Pro Drupal Developers, the main text about Drupal.</p>
<p>Matt, others from Lullabot, and our other dev shop Achieve, and my internal team were working through performance issues starting right about 4 a.m. ET, after we pulled the switch. It&#8217;s one thing to test on private beta with 10,000 participants and quite another to throw upon the door to hundreds of thousands. Load testing can&#8217;t predict everything.  Some stuff worked perfectly well &#8212; like the member directory search you pointed out Dan &#8212; but became strained as our servers were pushed to the brink. It&#8217;s fixed again. Putting out small fires.</p>
<p>We&#8217;re pushing to the limit what a modern content management system can do &#8212; dynamically generating millions of pages of user and archival content, being updated every few minutes, and personlized for every user! It&#8217;s actually quite breathtaking that this stuff can be done. The underlying technology is amazing.  Having a grand public debut isn&#8217;t the way most websites come to be &#8212; Facebook had quite some time before millions of people started poking around. So we&#8217;re both fortunate and unfortunate to be in the spotlight.</p>
<p>I encourage you to come back, Becca. There&#8217;s some amazing journalism &#8212; try Ellen McGirt&#8217;s piece on Facebook &#8212; the first national magazine to put Zuckerberg on its cover. </p>
<p><a href="http://www.fastcompany.com/magazine/115/open_features-hacker-dropout-ceo_3.html" rel="nofollow">http://www.fastcompany.com/mag.....ceo_3.html</a></p>
<p>Or Chuck Salter on the debate on the ethics of bottled water. </p>
<p><a href="http://www.fastcompany.com/magazine/117/features-message-in-a-bottle.html" rel="nofollow">http://www.fastcompany.com/mag.....ottle.html</a></p>
<p>Chances are, every time you return, you&#8217;ll find more rough patches with the technology smoothed over.  And more and more features turned on. Beyond question, you&#8217;ll find great journalism.</p>
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		<title>By: Becca J.</title>
		<link>http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1981504</link>
		<dc:creator>Becca J.</dc:creator>
		<pubDate>Sat, 09 Feb 2008 02:06:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1981504</guid>
		<description>Just tried to take part in the 'community'... Keep getting SQL database errors everytime I try to post.  

Nice try... I doubt I'll be back...</description>
		<content:encoded><![CDATA[<p>Just tried to take part in the &#8216;community&#8217;&#8230; Keep getting SQL database errors everytime I try to post.  </p>
<p>Nice try&#8230; I doubt I&#8217;ll be back&#8230;</p>
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		<title>By: Dan Carew</title>
		<link>http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1981500</link>
		<dc:creator>Dan Carew</dc:creator>
		<pubDate>Sat, 09 Feb 2008 02:01:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1981500</guid>
		<description>Sounds like an interesting experiment--and I'm joining, mainly because Robert Scoble's there and sounds excited about it. 

One part that does not make a lot of sense to me: Fast Company encourages you to start your own blog on their site. But most of the people with the most interesting ideas *already have their own blogs*. And why would a key influencer whose just starting a blog choose to affiliate with Fast Company to help them make a profit (rather than run an independent free blog, for which it will take more time for the accretion of readers, but will maintain your editorial independence)? Am I missing something?

Also, browsing members by Topic, Region or Industry does not work (which seems a little shabby, for a site that's touting it's technological prowess: cutting edge Drupal maybe, but missed basic QA...)

I'll keep coming back if the content's good and Metcalf's Law starts to operate (the former seems a precondition of the latter). But I am getting sick of companies and publishers trying to "cash in" on blogs and Web 2.0. Smacks of desperation. (And I'm not counting Fast Company here, for the moment.)  We already have distributed networks of like-minded readerships, organized by tags, searchable by Google, and aggregateable in our RSS readers. 

For-profit aggregators of blogs and other content (like FastCompany an the new http://provideocoalition.com) really need to add value.  (Don't get me wrong, I'm all for value-adding for-profit aggregators: I consider the paper version of the International Herald Tribune one of them...)</description>
		<content:encoded><![CDATA[<p>Sounds like an interesting experiment&#8211;and I&#8217;m joining, mainly because Robert Scoble&#8217;s there and sounds excited about it. </p>
<p>One part that does not make a lot of sense to me: Fast Company encourages you to start your own blog on their site. But most of the people with the most interesting ideas *already have their own blogs*. And why would a key influencer whose just starting a blog choose to affiliate with Fast Company to help them make a profit (rather than run an independent free blog, for which it will take more time for the accretion of readers, but will maintain your editorial independence)? Am I missing something?</p>
<p>Also, browsing members by Topic, Region or Industry does not work (which seems a little shabby, for a site that&#8217;s touting it&#8217;s technological prowess: cutting edge Drupal maybe, but missed basic QA&#8230;)</p>
<p>I&#8217;ll keep coming back if the content&#8217;s good and Metcalf&#8217;s Law starts to operate (the former seems a precondition of the latter). But I am getting sick of companies and publishers trying to &#8220;cash in&#8221; on blogs and Web 2.0. Smacks of desperation. (And I&#8217;m not counting Fast Company here, for the moment.)  We already have distributed networks of like-minded readerships, organized by tags, searchable by Google, and aggregateable in our RSS readers. </p>
<p>For-profit aggregators of blogs and other content (like FastCompany an the new <a href="http://provideocoalition.com" rel="nofollow">http://provideocoalition.com</a>) really need to add value.  (Don&#8217;t get me wrong, I&#8217;m all for value-adding for-profit aggregators: I consider the paper version of the International Herald Tribune one of them&#8230;)</p>
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		<title>By: anjte wilsch</title>
		<link>http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1981493</link>
		<dc:creator>anjte wilsch</dc:creator>
		<pubDate>Sat, 09 Feb 2008 01:49:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/08/fast-company-goes-social/#comment-1981493</guid>
		<description>hey - my comment just posted as "Steve" with a link to this site - this is so NOT mine... http://zalpi.com/ 
antje</description>
		<content:encoded><![CDATA[<p>hey - my comment just posted as &#8220;Steve&#8221; with a link to this site - this is so NOT mine&#8230; <a href="http://zalpi.com/" rel="nofollow">http://zalpi.com/</a><br />
antje</p>
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