Comments on: AdCamo Offers Background Advertising: Hmmmm

By: Susan

Susan — Wed, 27 Feb 2008 17:58:11 +0000

That Louis guy cannot write proper English, it is horrible. Is he affiliated with Adcamo.com?
Very poor representation…

By: Jeff

Jeff — Thu, 21 Feb 2008 23:06:54 +0000

DtotheP … Well Put

By: Jeff

Jeff — Thu, 21 Feb 2008 00:19:04 +0000

It is not “these guys” rather one guy who attended Art Institute of Phoenix for graphic design and his obvious work is all over Adcamo.
This is not a great idea, just an uneducated attempt.
The same owner had stukt.com shut down for copy right infringement!

By: Jason

Jason — Thu, 21 Feb 2008 00:14:38 +0000

Adcamo looks like a child created it. Looks like the owner needs to attend a college and learn about marketing and advertising.

By: fitnessanywhere.com

fitnessanywhere.com — Sun, 10 Feb 2008 18:56:15 +0000

Very creative. Why didn’t I think of it!

By: Studio Rhoad Blog

Studio Rhoad Blog — Fri, 08 Feb 2008 03:34:35 +0000

AdCamo isn’t winning me over….

I am ever on the lookout for new avenues to monetize my sites and today I came across a not so new method. The company is called AdCamo and it has been qualified as the first background advertising network. However, large websites such as PerezHilton….

By: NobuNobu

NobuNobu — Fri, 08 Feb 2008 01:04:24 +0000

It is a very good idea to have a strong & quick impact on the viewer (a bit like an ad on an entire bus for exampe). I think it should fit very well a film promotion for example.

In the long term, the key is to find out if you have more CPC if you have 1 giant background banner versus let say 5 different banners using the same total space on the page. Only few places in one page are visible for a long time, these spaces should be sold at a premium.

By: Es rockt in Dreilinden

Es rockt in Dreilinden — Thu, 07 Feb 2008 23:28:09 +0000

AdCamo: Wallpaper Vermarktung für Jedermann…

AdCamo ist ein neues Adnetwork das die Hintergründe von Webseiten monetarisiert. Es handelt sich nicht um eine völlig neue Werbeform – aber es ist das erste Adnetwork, das meines Wissens nach kleineren Internetseiten ermöglicht, diese W…

By: bob

bob — Thu, 07 Feb 2008 22:45:16 +0000

if adcamo is here, how many publishers are you accepting? How long to accept sites?

By: Michelle Greer

Michelle Greer — Thu, 07 Feb 2008 22:25:09 +0000

I suppose it would depend on how much control the website owner has over the appearance of the ad. Does he or she get to pick which ads show up in their site? Or does the advertiser propose a deal, you accept it, and then all of a sudden you are obliged to put a background that looks like Willy Wonka’s wallpaper on your site?

By: jackmayhofferr

jackmayhofferr — Thu, 07 Feb 2008 21:54:00 +0000

DtotheP –

well said

I’ve been contacted by these guys and they have no idea how creative decisions are made in the advertising world. They are trying to sign up pubs/networks rather than ad agencies. They have no sales team, clients or advertisers.

They are all backwards, advertisers do care that some random publishers are part of a network with a single product. They want specific sites to skin (like Perez) and they re willing to pay for it.

As a publisher, I want high CPMs for giving up control of my background — not 75% above of the average. Of course, the average what??? banner ad? so my crappy ~ $1 is maybe $1.50

Hell No — this is a terrible deal for a publisher.

By: jbenz

jbenz — Thu, 07 Feb 2008 21:13:32 +0000

I’m a little surprised they are making these images available as examples. I think it could be done with a bit more regard for aesthetics.

I really like the way Pandora does their advertising. It is totally integrated with the site, and even though the ads can take up a ton of real estate, they are still ignorable. But it’s hard to ignore them because they are really well done, like one designer from Pandora and one from the advertiser cooperated to create something great looking.

I would be happy if the future of advertising was a more integrated solution that kept the viewer as the top priority. This is great for big brands and big publishers, but I’m not sure how it could be developed on the scale of a massive network with small publishers and small advertisers.

By: rubu

rubu — Thu, 07 Feb 2008 20:00:08 +0000

I’m struggling with attractive backgrounds for insurance, finance and even automotive

By: DtotheP

DtotheP — Thu, 07 Feb 2008 19:23:12 +0000

Overall, I know that there is a growing demand for this type of advertising, coming directly from the movie studios and agencies directly to sites like break.com, collegehumor.com and egotastic.com. These deals usually involve a lot more integration than just a simple clip art photoshop deal and do command really high cpms ($10-50). So far from what i’ve seen about adCamo, they are doing it poorly and directly from louis’s comment “CPM rates: Our average is 75% than that of traditional ads,” don’t actually have any advertisers or any idea how much they will ever make for any publishers. It seems like TechCrunch is jumping the gun on this one, ppp, once AdCamo actually has publishers and advertisers and knows what they are doing, then write about them.

By: Communication

Communication — Thu, 07 Feb 2008 19:21:42 +0000

This background advertising form we can see on Gamespot where Game companies put add in baground of pages. It is interesting form and visitors is focused trought all webpage.

By: Rajaram

Rajaram — Thu, 07 Feb 2008 18:06:01 +0000

AdCamo – Background Advertising Network…

An ad network dedicated completely to background advertising had just arrived. AdCamo takes the credit of being the World’s first background advertising network.
Similar to all the ad networks, you have to sign up, add the code and display ads, b…

By: david

david — Thu, 07 Feb 2008 17:23:56 +0000

i hope i don’t see these popping up on a bunch of people’s tumblrs now. that’d be a shame. strange example choice.

By: Tony T

Tony T — Thu, 07 Feb 2008 17:14:51 +0000

i’ve seen it done well on a few videogame sites..but this burns the eyes!

By: bhc3

bhc3 — Thu, 07 Feb 2008 17:08:27 +0000

Reminds me of the proliferation of ads in the offline physical world. Every bus, building wall, train station, etc. has ads. If its flat and available, it has ads. It’s just the way of things.

This fits that trend.

By: Anand

Anand — Thu, 07 Feb 2008 16:25:58 +0000

Techcrunch should probably try this form of monetization..if it works well, then I too shall sign up..

By: bob

bob — Thu, 07 Feb 2008 16:25:21 +0000

Maybe I’m just a money grubbing publisher, but I like it. I think it catches your eye really well(I know it always does on perez hilton for me), but it doesn’t cause the site to become less useful. I’m all for that when it comes to ads.

By: Louis

Louis — Thu, 07 Feb 2008 16:16:53 +0000

We are only selecting a few publishers at first. Send out a request to get on the queue.

Yes, you can have “background only” ads. You don’t have to have show the banner. Plus, you are able to be the banner anywhere on your site.

CPM Rates: Our average is almost 75% higher then that of traditional ads.

By: Logan

Logan — Thu, 07 Feb 2008 15:33:30 +0000

I like it to an extent. The background looks great, but then you have that ugly banner at the top. It’s an idea for people who don’t have great ideas for their own back grounds.

By: Mark

Mark — Thu, 07 Feb 2008 15:22:02 +0000

What are the expected CPM rates? Thats the most important thing…

By: John Fitzsimmons

John Fitzsimmons — Thu, 07 Feb 2008 15:16:58 +0000

It’s interesting.

I’d like it more if it were “just” background advertising with out the intrusive banner. I could picture designing a site with very neutral colors and then just letting the background change. Might keep things interesting and earn some revenue at the same time.