Comments on: Podcasts Taking Off (Again): eMarketer

By: Conversations with Juice » Blog Archive » 7 Secrets of Podcasting Revealed

Fri, 16 Jan 2009 19:57:53 +0000

[...] reasons. That’s the number of people in the US listening to podcasts right now according to eMarketer. They project 65 million listeners by 2012, with $435 million spent on podcast-based [...]

By: Jim

Jim — Sat, 20 Dec 2008 17:48:55 +0000

Everyone has their own radio show today if they want one.

By: Global Geek News #6 | Global Geek News

Global Geek News #6 | Global Geek News — Tue, 19 Aug 2008 21:57:08 +0000

[...] Podcasts taking off(again): eMarketer [...]

By: » update Market news III» Blog Archive » nugg.ad blog

» update Market news III» Blog Archive » nugg.ad blog — Mon, 24 Mar 2008 10:18:20 +0000

[...] podcast ads gewinnen an Fahrt [...]

By: Chris (Amateur Traveler)

Chris (Amateur Traveler) — Fri, 22 Feb 2008 01:54:35 +0000

Well, I could have told them listeners were up. But, it is nice to hear someone who is not a podcaster say it.

By: Patrick McNamara

Patrick McNamara — Fri, 08 Feb 2008 03:03:14 +0000

One factor that’s overlooked is that the number of podcasters is growing, so an individual podcast might not see that much growth.

By: Chris

Chris — Thu, 07 Feb 2008 23:27:25 +0000

no need to jailbreak, any iphone can get scads of podcasts (audio and video) through this receiver:

http://iphone.w.../login#_welcome

By: radio and beyond

radio and beyond — Wed, 06 Feb 2008 14:12:30 +0000

[...] eMarketer sforna nuovi numeri sulle stime di crescita degli utenti dei podcast negli USA, e del relativo mercato [...]

By: tardis

tardis — Tue, 05 Feb 2008 22:28:17 +0000

With pervasive smart, well connected devices like the itouch & phone there is little reason why podcasting won’t take over from satellite radio, especially with client software that allows you to download on the go without syncing via a desktop computer.
If you’v got a jailbroken itouch or iphone you should check out: http://code.goo...m/p/mobilecast/

By: jackmayhofferr

jackmayhofferr — Tue, 05 Feb 2008 21:34:06 +0000

Ducan

the chart you posted shows growth slowing not accelerating. yes the market will grow, but it is NOT taking off.

do you understand the chart???

I am confused

By: Audiophile

Audiophile — Tue, 05 Feb 2008 21:17:04 +0000

These podcasting numbers show real potential, but the true growth will come from streaming audio apps on mobile phones that will eliminate the need to sync. We are already starting to see this with great iPhone apps, and that’s just the tip of the iceberg. Just wait until Google’s Android really starts getting some traction. If you want to see some of leaders checkout Stitcher.com and Pandora.com.

By: John Furreir

John Furreir — Tue, 05 Feb 2008 20:21:00 +0000

Yes love those podcasts

By: Kin Lane

Kin Lane — Tue, 05 Feb 2008 20:03:06 +0000

Audio and podcasts still rule in my world. I occasionally watch videos, but listen to podcasts constantly throughout the day.

Too difficult to multi-task while watching video.

By: Rob Monster - Monster Venture Partners

Rob Monster - Monster Venture Partners — Tue, 05 Feb 2008 18:48:31 +0000

Monster Venture Partners recently invested in Podcast.com. Anecdotally, the company is seeing sequential month-on-month growth of 25% in user sessions. We’ll see how long this pattern continues but the trend is encouraging, and in line with the thrust of this post. Podcasting is BACK.

By: Andy MacDonald

Andy MacDonald — Tue, 05 Feb 2008 18:40:17 +0000

I think podcasting is only going to get stronger and more popular as time goes by. im relatively new to blogging but i purchased a book the other day which shows how to get into podcasting, and how to promote your content. It looks like an interesting read, but im going to test the waters with podcasting, and see just how successful things might be.

You dont know unless you try do you?.

By: Anand

Anand — Tue, 05 Feb 2008 17:16:23 +0000

Duncan, this news first came more than 4 days back..I had blogged about it back then

http://techcrun...dcast-audience/

By: Scott

Scott — Tue, 05 Feb 2008 16:37:49 +0000

“‘Active listeners’ (defined as people who download more than one podcast)”

I would hardly call someone who downloaded a podcast twice an active listener. These numbers may be a bit skewed.

By: Webside Ventures

Webside Ventures — Tue, 05 Feb 2008 16:00:32 +0000

Well said, I agree w/ Alan.

By: alan levy

alan levy — Tue, 05 Feb 2008 15:48:22 +0000

I fully agree that the Audible acquisition by Amazon further validates audio as a viable, strategic platform.

While video 2.0 plays are becoming more common, we at BlogTalkRadio have focused on developing an audio platform which enables bloggers/publishers to create, distribute and monetize audio content.

Audio content should focus on the “conversation” and people everywhere love to talk and to listen.

By: Voices.com

Voices.com — Tue, 05 Feb 2008 13:44:59 +0000

I never stopped believing in the power of podcasting. Not only does audio does work in ways that video can’t, but it’s far more memorable. Just think, you can remember a favorite song from highschool, a jingle sung a decade ago or even a one-liner from a commercial that seemed to just stick.

In 2000, Fortune magazine said “Voice” was going to be one of the major trends of this decade. While most companies were building telecom applications, we built a marketplace for voice talent.

With the advent of podcasting and the mass adoption of the iPod, the voice industry has seen a surge in growth.

.: 13% of the US population have listened to a podcast (up from 11% in 2006)

.: eMarketer estimates that there was a 285% increase in size of the US podcast audience in 2007, a growth to 18.5 million.

Just look at the Audible deal and you’ll see that there is indeed a massive industry that simply doesn’t get the limelight it deserves.

By: Deliggit.com | The social sites' most interesting urls

Deliggit.com | The social sites' most interesting urls — Tue, 05 Feb 2008 13:19:17 +0000

Podcasts Taking Off (Again): eMarketer | Deliggit.com…

techcrunch.com

Some interesting new figures have been released by eMarketer today that shows that…

By: Diego

Diego — Tue, 05 Feb 2008 12:10:19 +0000

Thank God that Adam Curry invented podcasting.

By: Amit Doshi

Amit Doshi — Tue, 05 Feb 2008 11:12:25 +0000

Where internet speeds arent great, videos not really a practical option, a podcast on the other hand is definitely something one can listen to.

By: Dave Winer

Dave Winer — Tue, 05 Feb 2008 07:04:52 +0000

Audio works places that video can’t, it leaves your eyes free to do other things like drive, walk or run, or read.

Further, the brain works with audio differently that video, your imagination is more active with audio because your mind tries to visualize the context of the words, whos saying it, what do they look like, where are they, when is it happening.

Video is great, I love it, but audio has its place.

By: paran

paran — Tue, 05 Feb 2008 06:43:55 +0000

I read your article in the RSS reader. but I could not find premalinkin of post, This is a headache for the people!
Perhaps because I am a Chinese that the GFW(Great FireWall) so great I can’t access to feedburner pages, but you have many readers in China, so I hope that you can improve on this subject.